The Underlay - A Clever Choice Podcast

Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.Segments:Introduction to Floor Tech 2025: We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry professionals. Discover what makes Floor Tech a landmark event in the flooring industry.Industry Leader Encounters: Dive into engaging discussions with familiar faces and new stars, including a catch-up with Brett Talbot from Floor World, exploring the evolving partnership with Clever Choice and the strategic expansions influencing the flooring market.Deep Dives on Industry Challenges: Listen in on conversations about the critical importance of proper floor installation, the role of trims and accessories, and the continuous push for higher standards across the industry.FCIA’s Role and Future Directions: We explore the FCIA's significant impact on the flooring industry, focusing on apprenticeship programs, relationship building, and integrating comprehensive industry standards.This episode is perfect for flooring professionals seeking to stay ahead of industry trends and anyone interested in how deep industry collaboration and innovation can lead to superior results and transformative growth. Join us as we delve into the heart of the flooring industry at Floor Tech 2025.

Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.Introduction to the New Melbourne Team: Meet Troy, Akila, and Mikayla, who represent the core of Clever Choice's Melbourne branch. They share their backgrounds, what drew them to the company, and their initial impressions of their roles and the workplace.Building from the Ground Up: Explore how these new team members are contributing to the physical and operational setup of the new Melbourne location, transforming it from a construction site into a dynamic office and warehouse space.The Culture at Clever Choice: Discover how Clever Choice's family-like culture and flat management structure enable quick decision-making and create a supportive work environment.Personal Growth and Opportunities: Hear from Akila and Mikayla about how their roles have evolved since joining Clever Choice, highlighting the company's commitment to employee development and empowerment.Looking Ahead: The team discusses their goals for the Melbourne office and how they plan to contribute to the company's success in the competitive flooring market.This episode offers a behind-the-scenes look at the challenges and triumphs of setting up a new office and how a focused and cohesive team can drive company growth and enhance customer service.

In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details that make or break a flooring installation.Segments:Introduction: Matt and Greg open the episode discussing Clever Choice's growth, the impact of the podcast, and the increasing engagement from listeners, including unexpected feedback from the flooring community.New Office and Team Dynamics: Explore the aesthetic and functional upgrades of the new Queensland head office, designed to showcase various flooring options in a practical, visually appealing setting.Focus on Installation Excellence: Greg shares his extensive experience and observations on common installation issues, emphasizing the importance of proper trim and accessory use to ensure optimal flooring performance.Educational Mission for 2025: With new salespeople on board, Greg outlines his goals for enhancing training and education within Clever Choice, aiming to elevate installation standards across the board.Deep Dive into Trims and Accessories: Learn about the new range of trims and accessories designed to match Clever Choice’s flooring options perfectly. Greg explains the technical aspects and correct applications of different trims, advocating for two-part systems that promote better durability and easier maintenance.Call to Action for Better Practices: The episode concludes with a powerful call to action, urging installers and retailers to adopt recommended practices for trims and installations, ensuring every flooring project is set up for success from the ground up.This episode is a treasure trove of insider knowledge aimed at flooring professionals eager to refine their craft and anyone interested in understanding the nuances of high-quality flooring installation.#FlooringExcellence #TrimMastery #CleverFlooring #InstallationInsights #PerfectTrims #FlooringProTips #CleverChoicePodcast#HomeImprovementHeroes #DIYDoneRight #FlooringInnovation

Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak peek into the personalities that are joining the Clever Choice family.What we cover:Introduction: Matt opens the episode by welcoming the new team members and setting the stage for a series of introductions. He gives a brief overview of the recent changes at Clever Choice, including the move to a new warehouse and the expansion of the sales team.Getting to Know Kai, Thomas, and Charlotte: Each new team member shares their background and what led them to join the flooring industry. Kai discusses his transition from working at Andersens to joining Clever Choice, highlighting his connections within the industry. Thomas talks about his previous experience at National Tiles and his enthusiasm for stepping into a sales role. Charlotte shares her background in home renovations and her passion for the flooring aspect of her previous projects.Expectations and Excitement: The trio discusses their expectations for their new roles and what they are most looking forward to as they start their journeys with Clever Choice. They talk about the territories they will be covering, the challenges they anticipate, and the opportunities they see ahead.Personal Insights and Fun Facts: In a lighter segment, Matt asks Kai, Thomas, and Charlotte about their personal interests, hobbies, and some fun facts about themselves, giving listeners a chance to connect with them on a more personal level.The Fast Five Quiz: Matt concludes the episode with a rapid-fire quiz that reveals more quirky details about the new team members, from their preferred holiday destinations to their favorite movies and more.This episode is a must-listen for anyone in the flooring industry, particularly those in Queensland and Western Australia, who may be interacting with these new Clever Choice representatives. Get a head start on understanding their backgrounds, expertise, and the fresh perspectives they bring to their roles.#CleverChoiceTeam #FlooringFutures #SalesStars #MeetTheTeam #IndustryInsiders #NewFaces #SalesSuccess #FlooringInnovators#BehindTheBusiness #TeamIntro

Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.Segments:Introduction: Our hosts catch up on recent developments, including Michael's new goats and Clever's move to a new Queensland headquarters. Paul Bevan shares insights from his diverse flooring and digital media background, outlining his return to the industry and his current role at Floorworld.Building Relationships: Paul discusses the significance of relationships in the flooring industry, highlighting how long-lasting connections have been a cornerstone of his career. He reflects on the changes in flooring materials over the years, from traditional carpets to innovative hybrids, emphasizing the importance of adaptability in sales and operations.Industry Challenges and Innovations: The conversation shifts to the current challenges in the flooring industry, particularly the shortage of skilled carpet installers and the impact on future flooring choices. Paul and Ian discuss how Floorworld has adapted by focusing on hybrid floors and leveraging new marketing strategies to reach a broader audience.The Value of Community and Connection: A recurring theme throughout the episode is the importance of community and building personal connections within the industry. Paul and Ian share stories of how these relationships have not only enriched their professional lives but have also contributed significantly to business success.Looking Forward: As the episode wraps up, Paul shares his perspective on the future of flooring, the potential shifts in consumer preferences, and how Floorworld plans to continue evolving to meet market demands while maintaining strong customer relationships.This episode is a blend of professional insights and personal stories that underscore the dynamic nature of the flooring industry and the enduring value of relationships. Whether you're an industry veteran or new to the world of flooring, this discussion provides a deep dive into the challenges and opportunities that shape the market.

Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.Join us as we discuss the following:A Journey Through Time: Sid shares his remarkable 37-year career journey at Andersens, discussing the shifts in the industry, the evolution of products, and how maintaining a positive workplace culture has influenced his longevity with the company.The Importance of People: A recurring theme in Sid's narrative is the significance of relationships within the company and with customers. He highlights how a familial, supportive environment contributes to job satisfaction and a strong business model.Challenges and Triumphs: Sid and Michael discuss the various challenges faced over the years, from product selection to customer service, and how focusing on solutions rather than problems has been key to their success.Future Forward: The episode explores the future of flooring with insights into market trends, product evolution, and the strategic decisions Andersens is making to stay ahead, including central warehousing and adapting to customer needs.This episode is a must-listen for anyone in the flooring industry or those interested in the longevity and adaptability of a business through decades of change.

Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement.Some of our discussion pointsThe Melbourne Trip: Dive into the tales from our Melbourne journey, where we recorded six episodes in just one week! We'll share the challenges we faced the triumphs we celebrated, and reflect on the energy and teamwork that made it all possible. Highlights will include our apprenticeship focus and the "Females in Flooring" initiative.Vinyl 5mm and Immortal Chevron: Discover how our latest products, the Vinyl 5mm and Immortal Chevron, have made an impact in the market. We’ll discuss their unique features, benefits, and the feedback we’ve received from both clients and flooring experts.FCIA Partnership and Females in Flooring Initiative: Reflect on our growing partnership with the FCIA and revisit key episodes featuring Fiona and Helen. Learn about the significant impact of the Females in Flooring initiative and our plans to expand this collaboration in 2025.Looking Ahead to 2025: Get excited as we discuss our move to the new Yatala premises, the upcoming Sydney Podcast Tour, and sneak peeks at innovative product launches. We'll explore how these changes will enhance our operations and offer new opportunities for our team and clients.We hope you join us in celebrating a fantastic year and welcoming the new opportunities that 2025 will bring. Happy holidays from all of us at "The Underlay!"

Welcome to The Underlay, where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring.Episode Highlights:The Andersens Brand Identity: Gabby and Desmond share what the Andersens brand stands for and how it resonates with both long-term and new customers.Key Marketing Strategies: Discover the innovative approaches that have kept Andersens at the forefront of the flooring industry.Digital Marketing Evolution: Learn how Andersens has embraced digital marketing, including successful platforms and campaigns that have enhanced customer engagement.Collaborating with Clever Choice Flooring: Explore how the partnership with Clever Choice Flooring has created a powerful synergy, elevating both brands through collaborative marketing.Overcoming Challenges: Gabby and Desmond reveal some of the hurdles they’ve faced and how they’ve turned obstacles into opportunities for growth.Future Campaigns and Trends: Get a sneak peek into Andersens’ upcoming marketing initiatives and how they plan to stay ahead of industry trends.Whether you’re in the flooring business or simply curious about how strategic marketing can elevate a brand, this episode is packed with insights and inspiration. Gabby and Desmond's expertise demonstrates how thoughtful branding and collaboration can drive success.Don’t miss this deep dive into marketing mastery!Follow Andersens on social media to see their marketing strategies in action.For more industry insights, stay tuned to The Underlay!

In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.The whole product offering is now divided into:Laminate SolutionsResilient SolutionsTimber SolutionsListen to discover the secrets behind the new ranges and how, with some simple yet effective marketing, Clever Choice is now a force to be reckoned with.

Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. This was a great insight into what it takes to build a multi-generational business and how Country Town values and long-term planning will always be the cornerstone of the success of Andersens.

In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron.First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will change the flooring industry forever.

In this inspiring episode of The Underlay, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal stories, highlight women's challenges in the sector, and celebrate the successes that have already been achieved through their initiative.Listeners will gain insights into how the "Females in Flooring" program is working to provide support systems and opportunities for women in the industry while also hearing first-hand accounts of resilience and triumph. This episode is packed with powerful stories and future aspirations for inspiring and empowering more women to join and thrive in the flooring trade.If you're curious about how the flooring industry is changing or want to hear more about the incredible impact of this initiative, this episode is a must-listen.

As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective.The journey that Clever Choice is on in Melbourne is an exciting one. The team is firing and now has the logistics to back them up. A warehouse full of Clever Choice stock ready to service Melbourne is at their fingertips.

In this episode of The Underlay, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Karly, while Dan from Choices Flooring Port Macquarie brings along his apprentice, Jarrah.Together, we explore the benefits of apprenticeships for both businesses and individuals, discussing the skills that apprentices gain, the challenges and rewards of training the next generation, and the impact of programs like the one offered by the Flooring Covering Institute of Australia (FCIA). Whether you're in the flooring industry or simply curious about the journey from apprentice to professional, this episode highlights the essential role apprenticeships play in keeping the trade strong.For more information on apprenticeship programs, visit the FCIA website at www.fcia.org.au.

On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sales Manager, Ethan Karlar, to talk with Greg about the industry's evolution and just how vital the relationship between supplier and store is to ensure a happy customer.Check out the team at Delta Floorword Ballarat on the link below.https://www.floorworld.com.au/store-details/delta-floorworld-ballarat

The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to the interior design space.Matt is back and, along with David from Clever Choice, discuss the future for the two ladies, and we hear again just how important it has been for Clever Choice to have a footprint in Victoria.

Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry.One of the FCIA's missions is to grow apprentices in the Flooring Industry, and Fiona will explain how store owners are starting to embrace the apprentice model.It was amazing having Fiona on The Underlay; we can't wait to chat with her again. 

The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.

Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user.

Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.

In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.

In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.

Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.

Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success.

It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user. 

Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.Check out Hilston Wood Floors on the link belowhttps://hilstonwoodfloors.com.au/

We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range.

We kick off the 2024 season with a clip show. Some of the best of our episodes all crammed into one show. We have hand picked nine stories from the 2023 year and all with the same thread, a love of flooring.We hear stories of why people got into the industry, how hard is working with your partner and just how lucky it is to know from a young age exactly what you want to do.Enjoy!

We finish 2023 off with a special episode.With the help of Josh from Marques Flooring at Nerang we had the pleasure of spending some time with Olympic Gold Medallist, Sally Pearson. Sally had recently built her dream home and Marques Flooring supplied and installed her amazing new Clever Choice Flooring. We discussed the renovation process and how she decided that Marques Flooring was the perfect partner for her project.We couldn't spend time with a Gold Medal winner without discussing that amazing moment when she crossed that line in London and all of Australia cheered in unison.It was incredible to have Sally invite us into her home, we hope you enjoy the episode.Merry Xmas from the team at Clever Choice and The Underlay Podcast.To check out Marques Flooring click on the link belowhttps://marquesflooring.com.au/

Gary has spent what seems an age in the flooring industry. A Butcher by trade, Gary changed to flooring and started as a commission-only salesman. Seeing a builder's sign was a business opportunity and Gary, and his didn't miss many chances to forge a long-term relationship with many builders on the Gold Coast.Gary has built a business based on quality service and great products by running his commercial flooring business out of the Specialty Flooring Xtra store in Underwood. Michael and Matt discover who he started, how the commercial side differs from residential and also how the Carnivore diet has changed his life.Check out the store on the link below https://www.flooringxtra.com.au/stores/underwood/

In this episode of The Underlay, Michael and Matt speak with Justin Losinski from Master Floors Group. Having recently moved from Western Australia, Justin ran his own successful flooring company after being born into the industry. Justin will explain the importance of floor preparation and it is the first time we have had a true expert in this area explain the process of levelling your subfloor in preparation for laying your flooring. Master Flooring Group is based out of Yatala on the Gold Coast and comprises Master Floor Preparers an established Floor Preparation company operating since 2004, and Master Floor Coverings established in 2014 to meet the growing flooring needs of the Queensland Construction industry. Master Floors Group allows customers in the construction industry to meet its floor covering and preparation requirements by using a single supplier.For more information click on the link below.https://www.masterfloorsgroup.com.au/

In a change of pace for The Underlay, Matt spends some time with Clever Choice QLD Sales Manager, Greg Harvey, to talk all things Hybrid Shield. Greg will go through "The Story" of Hybrid Shield and why this particular product is taking the industry by stormCheck out the range of Hybrid Shield on the link belowhttps://www.cleverchoice.com.au/hybrid-shield/

Is the latest episode of The Underlay, Michael and Matt have a full ouse with Dean Bonutto from Floorworld South Australia and Ian Walker the Victorian/SA State Manager of Clever Choice joining them. Dean has been in the industry for over 30 years and owns four Floorworld stores in South Australia. With a huge team behind him, he learnt the importance teamwork as a talented young footballer in the SANFL.The lessons learnt on the football field has helped him become one of Floorworld's most successful owners.Check out one of the stores on the link belowhttps://www.floorworld.com.au/store-details/gepps-cross-floorworld

In this episode of "The Underlay" we go interstate. Matt is alone in the Panic Room but Michael and our guest are in Melbourne. Michael is in Melbourne working on some secret Clever business but our guest is as Victorian as it gets. A lifelong St Kilda fan and in the flooring industry for 47 years, Robert Levin from Inner City Floorworld, Abbotsford, has just about seen it all. Still working at 80 years of age his love of flooring may now be debatable but his passion for the industry is as strong as ever.Michael and Matt could have spent hours with Robert as he tells stories of the old days when there were more than 50 carpet merchants to buy from.Check out the Floorworld Inner City store on the link belowhttps://www.floorworld.com.au/store-details/inner-city-floorworld-collingwood

The latest episode of "The Underlay" is a cracker as Michael and Matt chat with Emma Griffiths from CVT Flooring, Lilydale. Located in the gateway to the Yarra Valley, CVT Flooring is a family business that is a one-stop shop for your home remodeling. CVT Flooring was started by Emma's brother and has evolved over time. Emma is an Interior Designer and it was with her input that saw the shop transform from a flooring shop to a whole lot more.Emma is all about giving your home a unique feel and creating an original piece of art that you can be proud of. Her commitment to sustainability is at the forefront of each design she prepares as Emma wants to ensure her clients get the best bang for their buck. If you are looking for a one-stop shop for your home from floor to ceiling, look no further than CVT Flooring, Lilydale, It's located between two microbreweries so at the very worst you can get a cold beer afterward.https://www.cvtflooring.com.au/

In this episode of 'The Underlay" Michael and Matt talk to Julie Stratford from Skills Insight.Skills Insight is a not-for-profit, government funded, industry-led organisation and one of ten Jobs and Skills Councils (JSCs). They work with stakeholders who share a passion for improving skills and training across the agribusiness, fibre and furnishings industries."The Underlay" is focused on strengthening the flooring industry through education and training, apprentices are the key to the future of the industry, and with help from people like Julie, the future is bright.Skills Insight, as a Jobs and Skills Council, will carry out research on skill needs, challenges, and solutions with the aim of better understanding ways to develop skilled workers as and where they are needed in our sectors and will facilitate an informed voice of industry on these issues.For more information on Skills Insight please click on the link below.https://skillsinsight.com.au/

In the latest episode of The Underlay, Michael and Matt talk with Clever Choice business partner, Terry Watson from Watson Trade Credit. Terry's business provides Trade Credit Insurance allowing businesses to protect their invoices from non-payment, all forms of administration and insolvency, and even future preference payment demands brought against you.Terry has been working closely with Clever Choice and his service is one of the reasons for Clever's steady growth over the last few years. Sit back and hear about a finance solution that could make your good business great.If you want to hear more about trade credit insurance then check out the website on the link below.http://www.watsontc.com/

For the first time in The Underlay's history we have a guest returning to the Panic Room. Our very first guest on the podcast, Greg Harvey joins Michael and Matt for the second time.The "Rodman" to Michael's "Jordan" (that hurt writing, haha) Greg, in only 18 months with Clever Choice has become an integral member of the team and his knowledge of the industry as a whole is second to none.Settle in as we talk footy, contracts, team work and of course flooring as we hear from the guy on the front line why HYBRID is the most talked about product on the market today.This is the first time on The Underlay that we turn the microscope on Clever Choice ourselves and discover what the "Clever" difference is.Enjoy this episode, as we certainly did having Greg spend some time with us.

For the first time ever we have a guest that is relatively new to the flooring industry. With only two years as the owner of the Andersens Helensvale store you could be mistaken for thinking Jimmy doesn't know his stuff. To think that would be a mistake. The Helensvale store is truly a family business with his wife, two sons and two dogs all involved in the shop. years spent in the hospitality industry primed Jimmy for the service and ethic required to run a successful flooring shop.Michael and Matt will learn what it takes to run a busy flooring business while staying happily married and still finding time for the odd game of golf.It was a pleasure having Jimmy join us and if you are looking for a flooring solution in the Helensvale area, pop in for a chat with Jimmy, he won't dissapoint.

In the latest episode of The Underlay Michael and Matt talk to Clever Choice business Partner, Zee from MGI Accountants. Despite all the rumours to the contrary about accountants Zee is a lot of fun and has a great outlook on accounting. Zee is more than just the Clever Choice accountant, he helps the whole team with strategy and planning but it's his fluency in Mandarin that sees Zee's value rise. With close ties to China it was imperative that Michael not only find a "clever" accountant but one that is bilingual. Zee ticked all the boxes and a year into their relationship both Michale and Zee have developed a deep respect for each others work.

Finally we get the man under the microscope as the host becomes the guest.Michael takes off the host duties and Matt puts him under the spot light. It gets pretty raw in the Panic Room as we discuss Michaels recent change of landscape, having moved from the beach to the bush. We also get an insight into his management strategy and get a great idea why Clever Choice is a successful as it is.We give him the quick fire 5 treatment as we answer the big questions like, Spray on or Roll on??Enjoy learning more about Michael Roberts, Husband, Father, GM, Co Host and all round legend!

Episode 17 - The Underlay Podcast - Fiona WischnewskiFiona Wischnewski is the CEO of the Floor Covering Institute of Australia (FCIA) and using her experience in training and education to take the flooring industry to the next level through skills development and quality assurance programs.FCIA lobbies government & other industry stakeholders on behalf of all members, doing more than any one business or person could do on their own.One of our key roles is ensuring the environmental and economic sustainability of our industry, while continuing to push for innovation and high technical excellence across the industry. Every day, FCIA strives to enhance the reputation of the industry for the benefit of everyone involved.Michael and Fiona are on the same page in regards to training, education and the importance of apprentices and tradesman play in the flooring industry. During this episode they both have some great ideas on how to build the current base of installers to ensure that there is always enough qualified installers to keep laying floors.

Episode 16 - The Underlay Podcast - Bobby LenzWith 25 years experience in the flooring industry Bobby Lenz has seen it all. Now as a franchise owner of Flooring Xtra at Birtinya on the Sunshine Coast of QLD he is using all of his experience to build a great business and offer a service that is unmatched in the area. Starting as an apprentice, Bobby has flooring in his blood and with a passion that is infectious, Flooring Xtra is the place to be when looking for a flooring solution on the Sunshine Coast.Michael and Matt discuss the journey to Franchise owner and his passion for music and endurance sports.If you want to get in contact with Bobby and his team click the link below.https://www.flooringxtra.com.au/birtinya/

In this episode, we say farewell to Ian Gust. A great American who moved himself to Australia to finish his studies and ended up running the internal marketing for Clever Choice. To say that he was an integral part of the machine would be an understatement and he grew to become Michael's, right-hand man. We dig deep into Ian's motivations for moving to Australia and what he plans to do when he lands back in Houston. Thank you for your devotion to Clever Choice and you will be sorely missed.

Episode 14 - The Underlay Podcast - Steven and David from BMS GroupInsurance is a tricky game and many people don't know whether it's the right decision for them. In this episode, Michael and Matt talk to our resident insurance experts in Steven and David from BMS Insurance. With years of experience in the industry, there aren't many situations between them they haven't been across. Cyber Security is a very real threat to businesses, in fact in Australia, a company is hacked every 11 seconds. Getting the right advice from experts in the insurance field about how to best cover your business could be the difference between success and failure.Do you need a broker, what is their role and does your business need insurance are just a couple of the questions we ask the gents.To find out more about BMS Group and how they can insure your greatest assets click on the link below.https://australia.bmsgroup.com/

Episode 13 - The Underlay Podcast - Madison GrisdaleWith the economy kicking on there is no better place for Maddison Grisdale to be than in the heart of Brisbane living her dream as an interior designer for Plus Architecture. Every day is different for an Interior Designer and whether it's for a residential or commercial client Maddison must be prepared for whatever may come at her. Her close relationship with Clever Choice flooring enables her to spec many of the products from Clever with the utmost confidence.An interior designer plays an important role in architectural forms by creating inviting and functional spaces within a building's structure. Interior designers use their knowledge of design principles, space planning, colour theory, materials and furnishings to develop creative solutions for using interior spaces effectively. They take into consideration a home's architectural style, existing furnishings and objects, as well as the client's lifestyle when creating unique designs that are aesthetically pleasing yet practical. Interior designers often collaborate with architects or builders during the initial stages of a project to determine the client's needs and develop strategies for achieving desired results. During the conceptualization stage, they create drawings or renderings to visually communicate their plans before construction begins. Once all of the elements are in place, interior designers coordinate furniture selections, painting colours and window treatments to bring their vision to life.To find out more about Plus Architecture and how they can transform your home or design your dream home click on the links below.https://www.plusarchitecture.com.au/https://www.facebook.com/plusarchitecture

Episode 12 - The Underlay PodcastThis week we chat with Olivia Lazenkas from Flawless Interiors.Olivia has a long history in the flooring industry and is using her knowledge and experience to build a flourishing Interior Design business. She has a showroom at the back of the family Thomastown Floorworld shop and provides a unique service to the customers that come looking for a great flooring solution.Her passion for Interior Design was established at a young age with the regular rearranging of her bedroom becoming a rite of passage more than a chore.Check out the team at Flawless Interiors and Floorworld Thomastown on the link below.https://www.floorworld.com.au/store-details/carpets-galore-floorworld-thomastown

Episode 11 - The Underlay PodcastThis week Michael and Matt chat with the NSW State Sales Manager, Austin Bunn.Austin is a passionate businessman whose commitment to his customers is second to none. He has many years of experience as a salesman, but his keen business acumen sets him apart.Austin has run many businesses in the past, in fact, he was instrumental in establishing American BBQing in Australia. We enjoyed chatting to Austin and finding out a little more about what makes him tick.

In this episode, Michael and Matt have some female flair in the Panic Room as Cindy and Nicole join the Podcast. Both ladies are long-term employees of Clever Choice and we talk to them about their roles within the business and where they think Clever is headed for 2023 and beyond. The flooring industry historically has been male-dominated and Cindy and Nicole are bucking that trend and their influence on the upward trend of Clever Choice can't be understated.Cindy ensures that the warehouses are full of stock so that Clever Choice can continue to provide the exceptional customer service that Clever Choice prides itself on. Nicole is on the frontline and is the go-to for the reps and customers alike, if you have a query you will more than likely speak to Nicole to get the answer.Without these champions, Clever Choice would not be in the position they are today.

For the first show of 2023 we chat to Jake Bowcock from One Global Logistics. As a preferred freight partner of Clever Choice we discuss the global freight challenges faced by not only freight forwarders but import businesses as well. Jake plays a key role in Clever Choice's ability to continue to deliver to the public by ensuring that stock is sitting in the warehouse's and not a ship at sea.