In this episode of The Underlay Podcast, hosts Matt and Michael sit down with Phil Buckley, the newly appointed CEO of the Australian Timber Flooring Association (ATFA), for an open and insightful conversation about the future of the flooring industry.Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.The conversation delves into the significant industry challenges and opportunities currently facing the sector. Phil explains the impact of the recently announced Great Northern Koala Park, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from retailers and sales teams who need better product fit-for-purpose knowledge, to installers, inspectors, and warranty managers who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through online modules, face-to-face workshops, and purpose-built facilities across Australia.Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: progress shouldn't leave people behind.Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.#TheUnderlayPodcast #FlooringIndustry #ATFA #TimberFlooring #FlooringEducation #BlackbuttTimber #SustainableFlooring #FlooringRetail #InstallerTraining #FlooringInnovation
This special episode of The Underlay Podcast takes listeners behind the scenes of Project Miriah, a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's adhesives and compounds, and the hands-on involvement of FCIA apprentices.Hosts Matt White and Michael Roberts guide us through the journey, sharing insights from key stakeholders. Listeners hear directly from Fiona of the FCIA about the importance of apprenticeships, the pathways into flooring, and the value of exposing trainees to new products and techniques. Apprentices Carli, Jarra, and Max share their nerves, excitement, and determination as they tackle vinyl, hybrid flooring, and a staircase installation, an essential milestone in their training.RLA's Matt and Safi open up about subfloor prep, levelling, and the science behind their adhesives, while FCIA trainer Ryan provides expert commentary on what it takes to deliver a flawless installation. Store owners Simon and Fiona from Carpet Court Coffs Harbour also weigh in, highlighting the vital role apprentices play in the future of the trade.Project Miriah wasn't just about flooring; it was about education, collaboration, and industry growth. With hours of content filmed, including a 38-step Clever Choice installation guide, this initiative sets a new benchmark for training and industry storytelling.From the technical precision of subfloor preparation to the excitement of apprentices completing real-world modules on site, this episode captures the heart of an industry committed to building skills and supporting its next generation. Whether you're a flooring professional, a business owner, or simply curious about the craft behind the floors beneath your feet, this episode is packed with insights, laughs, and lessons.#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #ApprenticesInAction #CleverChoiceFlooring #RLAPolymers #FCIA #VinylFlooring #HybridFlooring #FutureOfFlooring
In this special episode of The Underlay, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of Project Miriah, a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from subfloor prep to vinyl and hybrid installation, including a challenging staircase. What began as a bold idea to create content around best practices has evolved into a large-scale industry showcase, featuring detailed demonstrations, technical expertise, and a focus on training the next generation of installers.The team shares their experiences and insights from the project, discussing everything from RLA's hands-on product demonstrations and Clever Choice's emphasis on user-friendly solutions to the FCIA's commitment to apprentices and skills development. Listeners will hear how every step, from moisture testing to levelling, adhesives, and installation, has been carefully documented to create an invaluable resource for the flooring community.Beyond the technical details, this episode highlights the power of collaboration between manufacturers, suppliers, and industry associations. Together, these stakeholders are working to raise standards, promote education, and ensure the flooring trade continues to thrive.Whether you're an installer, retailer, manufacturer, or simply passionate about the future of flooring, this behind-the-scenes look at Project Miriah demonstrates what's possible when expertise, creativity, and teamwork come together. Tune in for practical insights, inspiring stories, and a glimpse at an ambitious project that could shape the industry's future.#TheUnderlayPodcast #ProjectMiriah #FlooringIndustry #CleverChoice #RLAPolymers #FCIA #ApprenticeshipsMatter #FlooringEducation #CollaborationInConstruction #AustralianBusiness
In this episode of The Underlay Podcast, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, Courtney Dunn, Director of Master Floors Group. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons on the tools, and an unrelenting commitment to relationships. Courtney recalls how his father's career moves set the stage for his own, and how his early years in floor preparation became the foundation for everything he does today. The conversation dives deep into why floor prep isn't just a step in the process, but an art form that makes or breaks a project.Family is a central theme throughout the discussion. Courtney speaks candidly about raising his three kids as a sole parent while running a thriving business, and how rugby, through his own school days at TSS and now watching his sons play, remains a cornerstone of his life. He shares the pride of watching his eldest pursue opportunities in construction management, underscoring the value of hard work, apprenticeships, and creating pathways for the next generation.The business insights are equally compelling. Courtney explains why relationships and partnerships are the lifeblood of Master Floors' success, especially when dealing with tier-one builders and projects that stretch across thousands of square metres. He highlights the challenges of managing multi-tower developments, including the award-winning casino precinct project, which earned Master Floors the "Commercial Job of the Year" award at the FCIA Gala. The conversation peels back the curtain on what it really takes to succeed at this level: risk management, cash flow discipline, and, above all, trust.Listeners also get a candid look at the state of the flooring industry today, from the shift away from carpet toward timber and hybrids, to the realities of labour shortages and the urgent need for apprentices. Courtney outlines his goal to bring at least ten apprentices through Master Floors by 2027, and why investing in young talent is the only way to secure the future of the trade.It's not all work, though. Courtney discusses the importance of stepping away, whether it's holidays, golf days, or time with his partner and kids, to recharge and reset. The episode closes with the fast-five questions, giving listeners a glimpse of Courtney's lighter side, from his love of Filipino food to his go-to holiday spot in Queenstown.This episode is packed with authenticity, insight, and passion. Whether you're in the flooring industry, leading a business, or simply someone who appreciates stories of resilience and legacy, Courtney's journey is one that will resonate deeply with you.Listen now to hear how Courtney Dunn and the team at Master Floors Group are shaping the future of Australia’s flooring industry.#TheUnderlayPodcast #FlooringIndustry #MasterFloors #BusinessLeadership #CleverChoice #Apprenticeships #ConstructionIndustry #AustralianBusiness #CommercialProjects #IndustryRelationships
In this episode of The Underlay, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture, knowing when to make tough personnel decisions, and planning for the future.From there, the discussion dives deep into the long-standing partnership between Clever Choice and GMK Logistics. Michael explains that no matter how good the product is, if delivery isn't on time and in perfect condition, the customer experience suffers. That's where GMK's high-90% on-time delivery rate and commitment to service make them an essential part of Clever Choice's success.Richard offers an inside look at how GMK maintains such performance, through decades of building the right culture, holding teams accountable, and continuously investing in people, systems, and its fleet. He highlights the importance of understanding customer needs, from delivery schedules to packaging that can withstand multiple handling points across thousands of kilometres. The conversation delves into the complexities of transportation in Australia's vast geography, the challenges of on-forwarding to remote areas, and why strong relationships with reliable partners are essential in the industry.Technology and innovation are also at the forefront. GMK is rolling out new systems for better tracking and customer communication, aiming to deliver an "Amazon-style" experience for flooring deliveries. This includes SMS updates, improved visibility of freight in transit, and integration between Clever Choice and GMK's systems for seamless order processing.The trio also explore the human side of logistics, driver training, safety systems, and employee culture, emphasising that every touchpoint, from warehouse to final delivery, impacts the brand. Public holiday disruptions, natural disasters, and the ripple effects of delays are openly discussed, with both sides emphasising the importance of proactive communication to manage customer expectations.By the end, it's clear that the Clever Choice–GMK partnership isn't just about moving products; it's about shared values, strategic growth, and a relentless focus on service. Whether you're in flooring, logistics, or any industry where delivery matters, this episode is a masterclass in building partnerships that last.Listen now to hear how two industry leaders keep the wheels turning, literally and figuratively, across Australia's flooring supply chain.#TheUnderlayPodcast #FlooringIndustry #Logistics #BusinessPartnerships #CleverChoice #GMKLogistics #CustomerServiceExcellence #SupplyChainSolutions #AustralianBusiness #OnTimeDelivery`
In this episode of The Underlay, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities of public speaking and flooring industry conferences to the current state of hybrid, vinyl, and laminate products on the market. Mark shares how he tailors store setups to suit regional preferences, tackles the shortage of vinyl installers, and the ever-present challenge of selling floor prep to customers who can’t see it, but will certainly feel it if it’s done wrong.The conversation also unpacks Floorworld’s strong relationship with Clever Choice Flooring, and the value of trusted partnerships in a fiercely competitive industry. Along the way, they touch on innovation, renovation trends, and why carpet is far from dead.And as always, it wouldn’t be The Underlay without a good laugh. Mark’s “Fast Five” reveals his fear of the sea, his undying love for meat lovers pizza, and a well-earned jab at roll-on deodorant. This one’s packed with stories, strategy, and a whole lot of personality.Tune in for real talk, flooring gold, and a few questionable jokes—only on The Underlay.#TheUnderlay #FlooringIndustry #MarkCoetzee #Floorworld #CleverChoiceFlooring #VinylFlooring #HybridFlooring #FloorPrepMatters #FlooringAustralia #PodcastAustralia
In this high-energy return episode of The Underlay, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!Join the conversation:Would you try turtle on a factory tour?Is a 55-day turnaround even real?!Can CrossFit actually make you a better business leader?#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #MichaelRoberts #ChinaTour #ProductTesting #FlooringQC #AIInWarehousing #FlooringInnovation #FromTheFloorUp
In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders.Joining us in this relaxed, post-conference episode are:Don from ATTAR – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training.Fraser from AFS – talking adhesives, innovation, and what’s next in floor bonding solutions.Brett, Chairman of the FCIA, is discussing the importance of setting new standards and supporting the trades.Fiona, CEO of the FCIA, shares her perspective on workforce development, apprenticeships, and the association's future direction.From technical insights to industry-wide challenges, this episode captures authentic conversations that matter to floor layers, retailers, and manufacturers alike.From war stories about rushed installations and product failures to bold visions for national training standards and better builder accountability, this episode is packed with industry grit, practical wisdom, and a genuine passion for raising the bar in flooring.Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!Join the conversation:Should all installers follow a national standard instead of 50 product guides?How do we better prepare the next generation of floor layers?Can builders and installers finally get on the same page?#TheUnderlayPodcast #CleverChoiceFlooring #FCIA #FloorTec2025 #FlooringIndustry #TrainingAndStandards #SubfloorMatters #InstallationExcellence #TrustInTrades #FutureOfFlooring #FloorPrepMatters #AustralianFlooring #HybridFlooring #TradeTalks #SupportTheTrades
In this episode of The Underlay, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.They chat about:The difference between high-pressure retail and long-game wholesaleThe importance of building genuine relationships in flooringClever’s standout products – including Chevron and the upcoming 10mm hybrid rangeWhat makes the flooring industry so addictive (spoiler: once you're in, you're in!)Plus, the real debate: spray-on vs roll-on deodorantFrom NDAs and secret mansions to mentoring new reps and plans to turn Tasmania into Clever’s fastest-growing state, this episode gives a great insight into the people-first mindset behind Clever’s growing team.Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts! Join the conversation:Have you ever laid a floor in complete secrecy? Can Tasmania become the growth engine of Clever Choice? What’s the best way to build trust in flooring sales? #TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #RobertRichardson #RetailToWholesale #FlooringRepLife #ChevronFlooring #HybridFloors #SalesStories #FromTheFloorUp
In this episode of The Underlay, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss.Jamie opens up about his first 16 months at the helm of Floorworld, reflecting on the steep learning curve, the unique passion within the flooring industry, and what it's been like stepping into the shoes of a long-standing industry leader. From renovating his own home to road-tripping through retail stores, Jamie shares why the relationships behind the brand are just as important as the products on the shelves.We cover everything from generational flooring businesses to the future of installation, apprenticeship pathways, and how collaboration is transforming the industry. Plus, there’s some fun talk about European shoes, family golf days, and Jamie’s secret weapon for deodorant success.Key Topics Include:Jamie’s transition into the flooring industry and his first CEO roleFloorworld’s growth, new member stores, and future strategyIndustry challenges around installers and apprenticeshipsWhy product innovation and timing are critical to successThe Clever Choice–Floorworld relationship and how it’s evolvedGolf, Greek Islands, and the infamous “shoes” story Know someone starting a reno or looking for flooring? Send them this episode. And if you're in the industry, share it with your team. Don’t forget to subscribe, leave a review, and follow The Underlay for more stories from the floor up. #TheUnderlayPodcast #Floorworld #CleverChoiceFlooring #FlooringIndustry #TradeTalks #InnovationInFlooring #ApprenticeshipsMatter #RetailLeadership #MelbournePodcast #FromTheFloorUp
In this very special episode of The Underlay, we’re live from Andersens Coorparoo, hosted by Matt Lugo and the team, in a fantastic collaboration between Clever Choice Flooring and Andersens. Our guest? None other than Olympic and Commonwealth Games gold medallist Shayna Jack.Shayna joins Matt, Michael, and Clever Choice product specialist Greg to chat renovations, flooring, and resilience. With her Brisbane townhouse ready for a refresh, Shayna walks us through her flooring journey, from selecting Clever Choice’s stunning Enchanted Hybrid to coordinating trims, accessories, and preparation with the Andersens team.But this episode goes deeper than design. Shayna shares her career's emotional highs and lows, from navigating a two-year ban and media scrutiny to rebuilding her life, competing again, and becoming a voice for strength through adversity. Alongside flooring chat, you’ll hear about her SAS Australia experience, her love for her pets, and her drive to turn a house into a home.Highlights include:Why Shayna chose Enchanted Hybrid (and how she tested samples in-home)The importance of trust, prep, and a great retail partnerShayna’s honest account of surviving public scrutiny and finding peaceLife behind the medals: SAS, Celebrity Jungle, and comeback goalsWhat’s next on her journey—inside the pool and beyond the finish lineThis is more than just a flooring episode. It’s a powerful story of personal growth, elite sport, and the impact of good people doing great work. Listen, be inspired, and see how collaboration between Clever Choice and Andersens is helping Australians like Shayna bring their vision to life, one room at a time.#ShaynaJack #TheUnderlayPodcast #CleverChoiceFlooring #AndersensCooparoo #FlooringWithHeart #EnchantedHybrid #OlympicJourney #ResilienceInSport #HomeRenovationAU #FlooringPartnership
In this episode of The Underlay, hosts Matt and Michael sit down with Matt and James from RLA Polymers, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise.Tune in as the team breaks down the critical role of subfloor preparation, the most common causes of product failure, and why “flooring’s biggest issues usually happen before a plank is laid.” You’ll also hear how RLA has exploded from an $80M to $ 200M+ company in just six years, their commitment to Aussie-based R&D, and why education is the future of the trade.Key topics include:Moisture testing, levelling, and floor prep systems explainedThe rise of private labelling and how RLA supports major retailersThe “Prep Set Go” initiative and why training is a game-changerBehind the scenes of RLA’s Melbourne-based tech and innovation hubHow relationships and education are the real foundations of the industryIf you're in the flooring game, whether you're laying floors, selling them, or specifying them, this episode is a must. Share it with your team, your tradies, and your reps. Let's raise the bar from the ground up.If you want to know more about RLA Polymers, check out the website:https://www.rlapolymers.com.au/Watch the Prep Set Go video series here:https://www.rlapolymers.com.au/docs-category/prep/#TheUnderlayPodcast #RLApolymers #FlooringIndustry #SubfloorPrep #MoistureMatters #AdhesiveExperts #LevelItRight #ConstructionInnovation #AussieMade #TradeEducation
In this episode of The Underlay, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and the fast-paced, sometimes chaotic world of flooring retail. From carpet prong misadventures to quoting mishaps and borrowing forklifts, Will’s had a crash course in adapting on the fly—and he wouldn’t have it any other way.Key moments include:Will’s path from commercial construction to retail flooring ownershipWhy having the right staff (shoutout to Rachel!) is make-or-breakLearning the ropes fast—thanks to reps, podcasts, and a lot of questionsThoughts on product knowledge, customer trust, and working at paceA few laughs (and lessons) from the world of Crocs, carpet, and campingWhether you're new to the flooring game or a seasoned veteran, this episode is packed with insight, laughs, and that unmistakable “fresh to the floor” energy. Will’s story is proof that with the right attitude and support, you can build something great—even if you leave your boots at home.#FloorWorldHoppers #NewToFlooring #CarpenterToRetailer #FlooringJourney #FromToolsToTrade #CleverChoiceCommunity#RetailRealTalk #TheUnderlayPodcast #SmallBizStories #FloorHuntersUnite
Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design.Segments:Introduction: Matt introduces the excitement surrounding Clever Choice’s new hybrid products and their unique features, which set them apart in the market.Feedback and Industry Reactions: Greg shares the positive feedback from installers and clients, highlighting the exceptional design and functionality of the new hybrids.Deep Dive into New Products: Greg will provide a comprehensive overview of the 7.5mm Enchanted and 10mm Scenic hybrids, explaining their construction, advantages, and the strategic thinking behind their development.Market Impact and Sales Dynamics: Matt and Greg discuss how these innovations are influencing market trends and sales strategies, reflecting the industry’s demand for higher quality and performance.Looking Forward: The episode concludes with a discussion of Clever Choice's future directions for hybrid flooring, including potential market expansions and technological advancements.This episode offers a unique perspective on the latest trends and technological advancements in the flooring industry. Greg offers insights, and Matt leads engaging discussions. Don’t miss this deep dive into how Clever Choice is redefining the standards for hybrid flooring.For more information on the Clever Choice HYBRID range, click on the link below.https://www.cleverchoice.com.au/products/list?id=21#CleverChoiceFlooring #HybridFlooringRevolution #FlooringInnovations #HybridHeroes #FutureOfFlooring #FlooringTrends2025 #DesignMeetsDurability #FlooringSpecialists #UnderlayPodcast #FlooringTechTalk
Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.Segments:Introduction to Floor Tech 2025: We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry professionals. Discover what makes Floor Tech a landmark event in the flooring industry.Industry Leader Encounters: Dive into engaging discussions with familiar faces and new stars, including a catch-up with Brett Talbot from Floor World, exploring the evolving partnership with Clever Choice and the strategic expansions influencing the flooring market.Deep Dives on Industry Challenges: Listen in on conversations about the critical importance of proper floor installation, the role of trims and accessories, and the continuous push for higher standards across the industry.FCIA’s Role and Future Directions: We explore the FCIA's significant impact on the flooring industry, focusing on apprenticeship programs, relationship building, and integrating comprehensive industry standards.This episode is perfect for flooring professionals seeking to stay ahead of industry trends and anyone interested in how deep industry collaboration and innovation can lead to superior results and transformative growth. Join us as we delve into the heart of the flooring industry at Floor Tech 2025.
Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.Introduction to the New Melbourne Team: Meet Troy, Akila, and Mikayla, who represent the core of Clever Choice's Melbourne branch. They share their backgrounds, what drew them to the company, and their initial impressions of their roles and the workplace.Building from the Ground Up: Explore how these new team members are contributing to the physical and operational setup of the new Melbourne location, transforming it from a construction site into a dynamic office and warehouse space.The Culture at Clever Choice: Discover how Clever Choice's family-like culture and flat management structure enable quick decision-making and create a supportive work environment.Personal Growth and Opportunities: Hear from Akila and Mikayla about how their roles have evolved since joining Clever Choice, highlighting the company's commitment to employee development and empowerment.Looking Ahead: The team discusses their goals for the Melbourne office and how they plan to contribute to the company's success in the competitive flooring market.This episode offers a behind-the-scenes look at the challenges and triumphs of setting up a new office and how a focused and cohesive team can drive company growth and enhance customer service.
In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details that make or break a flooring installation.Segments:Introduction: Matt and Greg open the episode discussing Clever Choice's growth, the impact of the podcast, and the increasing engagement from listeners, including unexpected feedback from the flooring community.New Office and Team Dynamics: Explore the aesthetic and functional upgrades of the new Queensland head office, designed to showcase various flooring options in a practical, visually appealing setting.Focus on Installation Excellence: Greg shares his extensive experience and observations on common installation issues, emphasizing the importance of proper trim and accessory use to ensure optimal flooring performance.Educational Mission for 2025: With new salespeople on board, Greg outlines his goals for enhancing training and education within Clever Choice, aiming to elevate installation standards across the board.Deep Dive into Trims and Accessories: Learn about the new range of trims and accessories designed to match Clever Choice’s flooring options perfectly. Greg explains the technical aspects and correct applications of different trims, advocating for two-part systems that promote better durability and easier maintenance.Call to Action for Better Practices: The episode concludes with a powerful call to action, urging installers and retailers to adopt recommended practices for trims and installations, ensuring every flooring project is set up for success from the ground up.This episode is a treasure trove of insider knowledge aimed at flooring professionals eager to refine their craft and anyone interested in understanding the nuances of high-quality flooring installation.#FlooringExcellence #TrimMastery #CleverFlooring #InstallationInsights #PerfectTrims #FlooringProTips #CleverChoicePodcast#HomeImprovementHeroes #DIYDoneRight #FlooringInnovation
Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak peek into the personalities that are joining the Clever Choice family.What we cover:Introduction: Matt opens the episode by welcoming the new team members and setting the stage for a series of introductions. He gives a brief overview of the recent changes at Clever Choice, including the move to a new warehouse and the expansion of the sales team.Getting to Know Kai, Thomas, and Charlotte: Each new team member shares their background and what led them to join the flooring industry. Kai discusses his transition from working at Andersens to joining Clever Choice, highlighting his connections within the industry. Thomas talks about his previous experience at National Tiles and his enthusiasm for stepping into a sales role. Charlotte shares her background in home renovations and her passion for the flooring aspect of her previous projects.Expectations and Excitement: The trio discusses their expectations for their new roles and what they are most looking forward to as they start their journeys with Clever Choice. They talk about the territories they will be covering, the challenges they anticipate, and the opportunities they see ahead.Personal Insights and Fun Facts: In a lighter segment, Matt asks Kai, Thomas, and Charlotte about their personal interests, hobbies, and some fun facts about themselves, giving listeners a chance to connect with them on a more personal level.The Fast Five Quiz: Matt concludes the episode with a rapid-fire quiz that reveals more quirky details about the new team members, from their preferred holiday destinations to their favorite movies and more.This episode is a must-listen for anyone in the flooring industry, particularly those in Queensland and Western Australia, who may be interacting with these new Clever Choice representatives. Get a head start on understanding their backgrounds, expertise, and the fresh perspectives they bring to their roles.#CleverChoiceTeam #FlooringFutures #SalesStars #MeetTheTeam #IndustryInsiders #NewFaces #SalesSuccess #FlooringInnovators#BehindTheBusiness #TeamIntro
Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.Segments:Introduction: Our hosts catch up on recent developments, including Michael's new goats and Clever's move to a new Queensland headquarters. Paul Bevan shares insights from his diverse flooring and digital media background, outlining his return to the industry and his current role at Floorworld.Building Relationships: Paul discusses the significance of relationships in the flooring industry, highlighting how long-lasting connections have been a cornerstone of his career. He reflects on the changes in flooring materials over the years, from traditional carpets to innovative hybrids, emphasizing the importance of adaptability in sales and operations.Industry Challenges and Innovations: The conversation shifts to the current challenges in the flooring industry, particularly the shortage of skilled carpet installers and the impact on future flooring choices. Paul and Ian discuss how Floorworld has adapted by focusing on hybrid floors and leveraging new marketing strategies to reach a broader audience.The Value of Community and Connection: A recurring theme throughout the episode is the importance of community and building personal connections within the industry. Paul and Ian share stories of how these relationships have not only enriched their professional lives but have also contributed significantly to business success.Looking Forward: As the episode wraps up, Paul shares his perspective on the future of flooring, the potential shifts in consumer preferences, and how Floorworld plans to continue evolving to meet market demands while maintaining strong customer relationships.This episode is a blend of professional insights and personal stories that underscore the dynamic nature of the flooring industry and the enduring value of relationships. Whether you're an industry veteran or new to the world of flooring, this discussion provides a deep dive into the challenges and opportunities that shape the market.
Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.Join us as we discuss the following:A Journey Through Time: Sid shares his remarkable 37-year career journey at Andersens, discussing the shifts in the industry, the evolution of products, and how maintaining a positive workplace culture has influenced his longevity with the company.The Importance of People: A recurring theme in Sid's narrative is the significance of relationships within the company and with customers. He highlights how a familial, supportive environment contributes to job satisfaction and a strong business model.Challenges and Triumphs: Sid and Michael discuss the various challenges faced over the years, from product selection to customer service, and how focusing on solutions rather than problems has been key to their success.Future Forward: The episode explores the future of flooring with insights into market trends, product evolution, and the strategic decisions Andersens is making to stay ahead, including central warehousing and adapting to customer needs.This episode is a must-listen for anyone in the flooring industry or those interested in the longevity and adaptability of a business through decades of change.