The Unexpected Entrepreneur

In today's episode, we are excited to talk all about our upcoming summit, Forever is for Everyone! Inclusivity has always been at the forefront of our business and it's something that we are super passionate about. So, we put together a whole summit with experts in the wedding industry to help give you the tools and information to make your business and the wedding industry more inclusive and friendly to everyone!  Sign up for your FREE ticket to the summit here!

In this episode of the Unexpected Entrepreneur podcast, we talk about the common issue of receiving client inquiries that do not align with the desired work. We dive into the disconnect between the type of work you want to pursue and the branding that you are currently using that may not match where your business is.  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we talk about the hidden costs of DIY blogging for photographers and creative entrepreneurs. While blogging can be done independently, it often consumes valuable time that could be better spent on client work or personal growth. We break down the extensive process of blogging, highlighting the time investment required and the potential financial implications along with what you can do with your time after outsourcing your blogging.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we talk about the relationship between a your brand and your pricing strategy as a photographer. Booking clients at a higher price point isn't just about your photos. It's about the visual trust signals you have that communicate your value to potential clients. We dive into actionable things you can do to audit your brand to ensure that your visual identity reflects the premium experience you give your clients!  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Tune in to hear Olivia's story + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast, we chat with rebranding client Emily Dahuron about her experience with The Rebrand Edit. We dive into how she knew it was the right time to rebrand, what the rebrand has done for her business so far, and her favorite parts of the process.  About Emily:  Emily is a wedding photographer with a documentary heart and an editorial eye, there to capture the magic in the intentional, the imperfect, and the wildly personal.  Based in Detroit, Michigan with deep ties to France, she documents love stories for couples seeking intention, beauty and a damn good time. Emily's Links:  + Website  + Instagram  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

If you want to know how to market your photography business in a way that grows month after month, not just for 24 hours, you need SEO. Let's dive into how it works. When it comes to photography business marketing, SEO is one of the smartest long-term strategies you can use. If you've ever wondered how to market your photography business or searched for marketing ideas for photography business, this episode is for you.  Social media posts fade fast, but with the right photography marketing strategy, your website and blog can bring in clients month after month. I'll cover marketing for photographers, the difference between website and blog keywords, and how SEO works for wedding photography business marketing too.  If you're ready to learn how to get more photography clients with proven photography marketing tips, tune in now. Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast, we dive into the difference between presence and visibility. Being present is important when it comes to your marketing strategy, but being visible is what is actually going to draw in those ideal clients. In this episode, we talk about how blogging can help you not only constantly have that presence online, but also make you more visible to the exact types of clients that you want to work with.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast, we dive into how we take a photographer's personality and turn it into a visual brand. Today, people aren't looking for someone to take nice photos, they want someone they can truly connect with. Your brand is the perfect place to start that connection and not only show off your style, but also your personality and even your values! Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we talk about how to approach your brand and website when you offer multiple different photography services. We dive into how to design a brand that clearly communicates this focus while still accommodating other services and what services you should highlight first depending on what your individual goals are.  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.  

In this episode of The Unexpected Entreprenuer Podcast, we talk about our 6-month rule when it comes to content ranking on Google. We go over why it is important to start writing posts now instead of waiting for next year and how seasonal content planning can help ensure that you have relevant content on your site when the different planning seasons hit.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this week's episode of The Unexpected Entrepreneur Podcast, we dive into the biggest content planning mistake you might be making and how to overcome it. Having a strategy and content ideas is only half the battle when it comes to your blog. The other half is actually getting the content published. In this episode, we talk about pitfalls you may be running into when it comes to planning your content and how to overcome them so you can actually start to publish posts on your site!  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur Podcast, we talk about the importance of rebranding for photographers, particularly as we approach the new year. We dive into common issues of misaligned branding, signs that indicate your brand may need a refresh, and what aligned branding looks like.  Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the advantages of blogging over social media for content marketing. We talk about while social media provides short-term engagement, blogging offers long-term visibility and organic traffic through SEO. We even show real-life examples of how consistent blogging can lead to increased website traffic and improved Google rankings.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie speaks with Jen and Kayla from Weaver Films and Photography about their rebranding journey. They discuss the challenges they faced before rebranding, the importance of having a consistent brand identity, and how their new website has improved their client experience.  About Weaver Films & Photography: Jen and Kayla are the creative wife-wife duo behind Weaver Films and Photography, a newly rebranded studio formerly known as Weaver Wedding Films. For over a decade, they've been crafting cinematic wedding films that feel like they belong on the big screen—full of emotion, artistry, and those blink-and-you'll-miss-it moments that matter most. Their new brand expands their vision beyond weddings, offering photography alongside videography and serving not only couples but also brands, musicians, and businesses who want visuals with heart and style while driving results. With backgrounds in media, music, and production (and a shared love of travel, vegan food, and good lighting), Jen and Kayla bring an easygoing, personable approach that makes every client feel comfortable in front of the camera—while delivering visuals that are anything but ordinary. Weaver's Links:  + Website + Instagram + Facebook + YouTube + LinkedIn Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast, we dive into what to post when you don't have any fresh sessions to blog about. Even when you feel like there is no new content to post, there are so many different educational topics that you can blog about. We dive into some of the best ways to continue posting valuable content on your blog, even if you don't have any new weddings or sessions to talk about!  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we dives into the importance of maximizing your marketing strategy by repurposing long-form content into various short-form formats. We talk about why it's not about posting more, but rather making existing content work harder for you. By breaking down long-form content like blog posts into smaller, engaging social media posts, you can reach different audiences and maintain a consistent posting schedule.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

Struggling with how to choose your brand colors and create a color palette that truly fits your photography brand? In this episode, we share five key steps for choosing brand colors that not only match your photos but also reflect your personality and vibe. You'll learn how to choose your brand color palette with confidence, using color psychology to pick colors that evoke the right emotions for your audience. We'll walk through tips for picking brand colors, creating brand colors that work well together, and choosing colors for your brand that make your website pop. If you've been overwhelmed by choosing your brand colors, this guide to building a color palette for your brand will help you finally nail it. Watch now to learn how to choose brand colors that feel like you and attract your dream clients. Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the differences between Instagram and blogging as marketing tools. We talk about the importance of consistency on Instagram for engagement, while highlighting the long-term benefits of blogging, such as SEO and sustained traffic.  Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.  

In this episode of the Unexpected Entrepreneur podcast, we dive into importance of having a website that actively works for you, specifically through the use of blogging. We talk about how many photographers underutilize their websites, treating them merely as digital business cards instead of powerful marketing tools. When, by leveraging a blog, you can attract their ideal clients and generate leads without constant effort. J Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we chat with Alisha, a wedding photographer, about her blogging journey. Alisha shares her initial challenges with blogging, the importance of having control over her content, and the long-term benefits of SEO. We also dive into how blogging enhances client experience and the value of repurposing content across platforms.  About Alisha:  Im Alisha with A. Light Photography- a Denver-based queer elopement+ portrait photographer who specializes in capturing love stories that defy convention. My business focus matches my moral focus: to create a relaxed, affirming space for couples—especially those who've felt like outsiders in traditional wedding settings. My work is rooted in celebrating individuality and authenticity, all bodies and all abilities.  Alisha's Links:  + Website + Instagram Our Links:  + Get 60 blog post ideas for photographers for FREE! + Apply for Back Pocket Blogger to completely hand off your blogging every month. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Take our FREE website quiz if you're not sure what platform is best for you. + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.