The Unlock Show

Paul Hurley, and Zan Bennett discuss the need for good data systems that connect sales, marketing, and finance. They outline how robust data infrastructure is fundamental to scaling businesses efficiently. Paul gives an example from his past work to show how using accurate data can lead to big growth and a strong competitive edge.

“Why do startups drown in chaos? Misaligned teams," says Dan Hurwitz. Dan Hurwitz, go-to-market expert and CRO, joins us to share his insights on scaling startups and aligning teams. Dan discusses the common pitfalls in early-stage companies, the shift from outbound calls to thought leadership, and the crucial role of a Chief Revenue Officer. Learn his strategies for achieving product market fit and optimizing customer success.

In this episode, David focus's on the importance of setting the right KPIs at different stages of a company's growth. He explains how to transition from simple cost per click metrics to sophisticated lifetime value metrics and the strategic decisions behind them. Learn how to balance scalability and efficiency, and why aligning goals across departments is crucial.

When and where do agencies fit into your growth strategy? David Manela, joins us to discuss the role of agencies in different stages of company growth. He breaks down the types of agencies, the integration of branding and performance, and the risks and benefits of outsourcing. Listen now to learn how to maximize your agency partnerships and strategically integrate them into your growth plans. David's Linkedin: https://www.linkedin.com/in/david-manela-83b527/ Zan's Linkedin: https://www.linkedin.com/in/david-manela-83b527/

Zan Bennett and David Manela talk about the converging worlds of B2C and B2B marketing. In this episode we discuss the competitive landscape of various business types, and the impact of new technologies like AI on performance marketing.

David Manela and Zan Bennett explore the crucial role of data in making informed business decisions for growth. They delve into the concept of establishing a single source of truth, the challenges of attribution in marketing, and the impact of data on marketing strategies in the face of evolving privacy laws and technology.

Kyle Richless and Zan Bennett unpack how to build a sales team from scratch. Focusing on strategies for building and optimizing sales teams in both startups and established companies. Join us for a deep dive into effective sales strategies, the intersection with marketing, and the future of the sales role, providing valuable tips for founders, sales leaders, and professionals in the field.

Paul Hurley and Zan Bennett discuss entrepreneurship and leveraging data for business growth. The conversation also touches on the challenges and opportunities presented by the current economic landscape, particularly the importance of data in driving efficient marketing strategies amidst tightening privacy regulations and changing technology landscapes.

In this episode, we delve into the essentials of scaling a business, focusing on the transformative role of data in driving growth. Our discussion covers personal milestones in company scaling, the critical attributes of a top-tier growth leader, and the evolving landscape of consumer company expansion. We explore the untapped opportunities in data utilization across various industries, identifying where companies commonly leave value on the table. Additionally, we tackle the strategic timing for expanding data science teams and the leading indicators for such investments. Through our conversation, we also pinpoint prevalent mistakes businesses make in their pursuit of growth. Join us for insightful perspectives on leveraging data for sustainable business success, designed for entrepreneurs and executives seeking practical, actionable guidance.