Apply to join the Smart Girls Mastermind Membership The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Smart Girls Don't Gatekeep: Join the IG Club Try Skool for your memberships and courses In this episode, Andi's sharing an Ask Me Anything with questions from our IG broadcast channel club! Here's what we're talking about: - My POV: AI Ethics; take a read through the UNESCO AI Ethics Core Principals - Ways to use AI as a female founder - How to get started with AI if it's new to you - How to convert an audience on social into paying customers - The Instagram to Income funnel - Why & What content, versus How content (and how to use each to sell) - The tech needed for an Instagram sales funnel - The #1 question to ask yourself to decide what you'll monetize - What you need to perfect to launch in 30 days or less - Where to find my checklist for a $10K+ digital course launch - The Empathy Exercise questions to get clear on your client avatar messaging - What to do when you have a Reel that hits! - My two examples of the same reel content: one went viral, one had average performance - Why I use Squarespace for courses - Where to look on your HD chart to help with your business Links I mentioned: Skool, try it here Karen Curry's book on Human Design Christie Inge's Human Design Gate Library _______________________________________________________ RESOURCES: Join The Unschool: Intuitive Biz Academy The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256 Book a 1:1 Intuitive Mentorship session with Andi: Limited Space Available Travel with us to Mallorca next Spring! (2 spaces remain!) Join our manifestation club - a space for intuition-led energetic guidance: Club Cascara Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life This show is produced, mixed, recorded + additional music by T'Ben Alleman
Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy, Scandal, and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable. Inside, Andi shares: • What an open loop hook is — and why it's more powerful than a standard hook • How Shonda builds cliffhangers that keep viewers (and your audience) coming back • The psychology behind unfinished stories — the Zygarnik effect • How to recreate this structure in carousels and Reels without overthinking it • A step-by-step template for your next post: Hook → Cliffhanger → Reveal → Close • Why story—not tips—is what keeps people inside your work Andi also shares updates on the Founders Table Holiday Catalog, Black Friday access, and the return of classic "catalog culture" for founders and creatives who want curated, editorial-style shopping again. Perfect for founders, creators, and artists who want their content to feel cinematic, intentional, and impossible to scroll past. 🔗 Links & Mentions Holiday Catalog → Founders Table 2025 (Preview + Early Access) Co-CEO GPT + Smart Girls AI Playbook Bundle → Holiday Catalog Drop Course → How to Film Yourself as a Creative Founder Building in Public Program → The Unschool Intuitive Business Academy (Back for the season) New Offer → Year Ahead Brand Redesign: Audit + Implementation Sessions Community → Out of Office Club Newsletter → The Unschool News
Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch. She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud. You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again Perfect for indie founders, artists, and anyone quietly building something they believe in. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon
Get the Unschool News: https://the-unschool.beehiiv.com/ From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands. She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on the internet. But first, Andi shares what's happening inside the studio: ✨ The Cult Brand Blueprint Accelerator is now in Week 4 — and founder lore is one of the most transformative lessons of the cohort. ✨ A new Unschool Newsletter issue just dropped, with fresh takes on magnetism, content aura, and the return of the second account. ✨ The next Blueprint Accelerator cohort opens in January — the waitlist is now live. In this solo, Andi dives into: What founder lore actually is: the story only you can tell, the one that creates identity and belonging around your brand. Why your lore is the emotional logic behind your work — the meaning, values, and worldview your audience connects to. The three-part structure of lore. Real-world examples: founder lore for a hairdresser, a healer, and Andi's own evolution from corporate beauty marketing into the Oui, We Studio model. How creator mantras, voice frameworks, and community rituals all stem from your lore. Magnetism as a metric — why "being fully on" is out and presence-forward, slightly undone, slower, softer content is performing better than overly cinematic clips. The resurgence of second accounts and the "anti-feed". ✨ Takeaways Your lore creates belonging. Stories encode meaning — facts don't. Presence > performance in content right now. The anti-feed is back — creativity wants room to breathe. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon
From the proof-optional mindset to the Life Edit method, Andi breaks down how tiny, deliberate "micro moves" shape your next era. She walks through the first five moves in her 20 Micro Moves to Become a Big Deal Before 2026 series in more detail. These are the small shifts that create clarity, momentum, and identity-level upgrades over time. But first, Andi shares what's new behind the scenes: ✨ The Unschool newsletter is now officially rolled into the Unschool brand — welcome to The Unschool News + Pod, your shared home for creativity, intuition, and founder conversations. ✨ A second mini-episode drops later this week, expanding themes from the newsletter: service-business merch, the shift from performance to presence in content, and why the anti-feed is making a quiet return. In this solo, Andi dives into: Micro Move #1: The Proof-Optional Mindset — creating clarity by acting before the idea feels fully validated. Micro Move #2: The Nervous System Rebrand — noticing when productivity turns into adrenaline and re-anchoring before you create. Micro Move #3: Define Your Big Deal Vision — choosing what you want to be known for so your energy has a clear place to go. Micro Move #4: Quiet Quit Your Old Self — releasing identities, habits, and physical clutter to make space for a different chapter. Micro Move #5: The Life Edit — Andi's notes-app system for categorizing what stays, what shifts, and what goes — then translating the "green hearts" into your actual calendar. How these micro moves have shaped Andi's personal and business life: buying her LA home, scaling Oui, We Studio, and gradually funding Casa Noon from clarity. ✨ Takeaways Micro moves > dramatic reinventions. Clarity comes from motion, not waiting. You don't need permission to build. A regulated baseline changes how you create. 🔗 Links & Mentions Subscribe → The Unschool Newsletter Join → Out of Office Club Follow → Oui, We Studio + Casa Noon Waitlist → Cult Brand Accelerator (Jan 2026)
Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth. From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts. But first, Andi shares what's new behind the scenes: The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building. ✨ The Intuitive Biz Academy is coming back for Black Friday—updated, refined, and priced for a limited re-release. (If you already own it, you'll get the new version automatically.) ✨ Inside Oui, We Studio, the Cult Brand Accelerator just wrapped enrollment for the fall cohort—23 founders deep in obsession-worthy strategy. The next round opens in January. In this episode, Andi dives into: The power of micro moves—tiny shifts that recalibrate your energy and direction. The Vibe • Viral • Value framework: the only three post types your brand actually needs. What makes a cult-worthy collab, featuring Algae Cooking Club × Nara Smith. Creators to watch: Baseball for Baddies and Anna Gaiia—two creators redefining community + consistency. The rise of the "Resume-as-Brand" era and why personal credibility drives modern marketing. And why analog drops like Outlander Magazine prove print (and nostalgia) still sell. ✨ Takeaways Micro moves > massive pivots. Vibe, viral, and value posts = magnetic growth. Alignment is the new algorithm. Consistency beats volume—double down when it works. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon 🎧 Tune in for Andi's full breakdown of the Vibe • Viral • Value method—and how to make 2026 your "big-deal" era.
Join the Cult Brand Accelerator Today Andi chats with Lauren Ruth Martin, licensed therapist, speaker, and founder of Nine to Kind, on burnout, productivity guilt, and what it really means to build a life that's sustainable—mentally, emotionally, and professionally. After years of measuring worth through achievement, Lauren hit a wall that forced her to redefine success. What began as her personal healing journey became Nine to Kind: a planner and philosophy helping people move from urgency to intentionality. You'll hear: The burnout wake-up call: how therapy and awareness helped Lauren untangle her identity from constant productivity. Healing from productivity guilt: the internal rewiring it takes to stop equating rest with failure. Microdosing rest: small, accessible ways to integrate restoration into the day-to-day—no retreat required. The Nine to Kind story: how a planner became a permission slip for sustainable ambition. Unlearning urgency: releasing comparison, "shoulds," and the myth of falling behind. Protecting your energy: how Lauren transitions between roles—founder, therapist, creator—without sacrificing presence. Investing in self-trust: why the hardest part of rest is believing you're allowed to take it. ✨ Takeaways: Rest isn't the reward—it's part of the process. Productivity without compassion is still burnout in disguise. You can move at your own pace and still be progressing. Learning your capacity is the foundation for consistency. Community care and self-kindness build the best kind of resilience. 🔗 Links & Mentions: Join the Cult Brand Accelerator Explore Casa Noon + early merch via TYB: tyb.xyz Work with Andi + Oui, We Studio: ouiwestudio.com Join the OOO Club for monthly challenges + community Follow Lauren Ruth Martin and Nine to Kind on Instagram
Join the waitlist for the Cult Brand Accelerator Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status. After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit's Glitter Freckles Makeup Patches, the brand's press pat peel ritual turned into a movement, spiking sales and cementing Fazit as a cult brand to watch. You'll hear: The founding arc: from "patch peel" skincare content to the first-ever makeup patches built for instant transformation. The celebrity spark: how a Taylor Swift moment turned into +3,500% traffic and sales and seven figures in 48 hours. Momentum mechanics: why being ops-ready (inventory, warehouse, Amazon) meant riding the wave instead of selling out. Social that sticks: the satisfaction of peel-and-reveal, before/afters, and why repeating winning formats beats chasing trends. Proof over pitch decks: < $200K raised (accelerator + friends/family), 30× revenue in a year, and profitability built on traction. Media + retail wins: @aliettbutts' 8.9M-view TikTok, Peacock's "Swift Effect" feature, and new doors at CVS Walmart, and Target. ✨ Takeaways: A simple, filmable ritual (press, pat, peel) is a growth engine when paired with operations that can scale. Moments become moats when you ID the product publicly and meet demand quickly. Retention over reach: give fans a look they can wear into community and they'll do the distribution for you. Today's fundraising rewards receipts—ship, learn, and show results before you raise. 🔗 Links & Mentions: Join the waitlist for the Cult Brand Accelerator Explore Casa Noon + early merch via TYB: tyb.xyz Work with Andi + Oui, We Studio: ouiwestudio.com Join the OOO Club for monthly challenges + community Follow Fazit Beauty on Instagram
Get on the waitlist for Cult Brand Accelerator Come to our NYC Casa Noon Brand Preview Event Andi chats with Emily McDonald, founder of The Stylist LA and mentor to female founders, for a real conversation on the highs, lows, and pivots that come with entrepreneurship. Emily takes us back to her first company, a pre–Rent the Runway dress rental business she started out of her living room with a single rolling rack. From scaling to showrooms in LA and San Francisco, raising over a million in venture capital, and dressing Bachelor Nation, Emily shares the bts truth of what it actually takes to build, scale, and reinvent. You'll hear: Emily's founding story — how she turned a scrappy sorority strategy into a seven-figure business. The burnout moment that forced her to realize her business had to serve her life (not the other way around). The myths about six- and seven-figure businesses that need busting. Why transparency around money matters, and how Emily uses her monthly revenue reports to lead by example. The tactical foundations she teaches founders stuck at the 5K plateau. Fundraising truths: 150 investor nos, the pep talks founders need, and when to know you're actually ready to raise. Why in-person connection is making a comeback and how Emily is leveraging retreats and live events to grow deeper community. ✨ Takeaways: Entrepreneurship is the ultimate personal growth journey — and it's not always easy. Hitting big revenue months doesn't mean you've "made it." Sustainability is built, not guaranteed. You can separate your worth from your company's numbers — your business is an entity, not your identity. Community and transparency are essential, especially for female founders navigating the unseen parts of business. Investing in mentorship and getting into the right rooms accelerates your growth far faster than going it alone. 🎧 Listen now to hear Emily's full story, including the hacks, heartbreaks, and hard-won wisdom she's passing on to the next generation of founders. Follow Emily on Instagram: @founderemily
From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate quick-hit list of the habits and strategies fueling today's most magnetic founders. But before diving in, Andi shares some exciting updates: The Unschool was just named by the Female Founder Collective as one of the top podcasts for entrepreneurs ready to uplevel—alongside How I Built This, Second Life, Superwoman, Side Hustle Pro, and more. Their words? "This pod challenges business norms and champions creative freedom. It's ideal for founders who reject the status quo and want to build differently." A behind-the-scenes look at Casa Noon—Andi's three-years-in-the-making beauty brand—now officially in production after dermatologist testing and packaging approvals. She shares what it's like raising investment before launch and how the Dream Ventures Accelerator has unlocked powerful connections and opportunities. What's next at Oui, We Studio: the two-year run of the Smart Girls Mastermind is wrapping, and a brand new Cult Brand Accelerator is launching this fall. This six-week sprint will help founders build obsession-worthy, community-driven brands and head into 2026 with a clear plan. ✨Takeaways from this episode: Community flywheels > sales funnels. Retention matters more than reach. Founder POV content is your most magnetic diary. Subcultures shape the mainstream—spot where you belong. Every drop needs a "why now." Legacy > this month's revenue. 🎧 Tune in for the full 25 obsessions—and pick a few to make your own. 🔗 Links & Mentions: Join the waitlist for the Cult Brand Accelerator (Fall 2025), details coming soon Explore Casa Noon updates + early merch via TYB: tyb.xyz Work with Andi + Oui, We Studio: ouiwestudio.com Join the OOO Club for monthly challenges + community
🎟 Sign up for Pitch, Please — it's free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands? She gets honest about what it's like to grow a second business during a time when your feed is one long scroll of attention bait, beauty launches, and memeified disasters and what it means to show up with care, vision, and actual meaning. Andi shares: → A no-filter update on the Casa Noon pre-launch (what's really going on behind the scenes!) → Why she's calling out orchestrated chaos in brand marketing (and that Sidney Sweeney moment) → The rise of whiplash content and the collapse of meaning in our feeds → Her go-to framework for standing out without manufacturing drama: the 3S Hook Framework → Why cult brands are built from micro moments, not one big message → How good attention (the sticky, emotional kind) builds real community, and bad attention doesn't convert 👀 Want to go deeper? Join us inside Oui, We Studio's Out of Office Club for monthly challenges, brand breakthroughs, and support from fellow kind, caring creatives. 🔗 Links & Mentions: 🎯 Sign up for Pitch, Please: Out of Office, Into Income 🌞 Follow Casa Noon on Instagram 💌 Join Out of Office Club 🛠️ Get your co-CEO strategy tools at Oui We Studio
🎟 Sign up for Pitch, Please — it's free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For creators who want dreamy brand partnerships and way more time OOO In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers at 40, to making her first million at 43, and now raising investment for her beauty brand Casa Noon at 45. If you've ever thought you're too late to grow online, this one's for you. Andi shares: A behind-the-scenes update on Casa Noon — final packaging signed, product ready, and exclusive community events coming to LA, NYC, NOLA, and Miami. The late bloomer advantage and why your 30s and 40s might be the best time to build something magnetic. Her no-gatekeeping framework for creating content that converts: from your "why," to your dream BFFs, to pitching with clarity and confidence. A candid breakdown of what she got wrong in her first business (hello, undercharging and cold pitches that didn't land) — and how she changed her approach. Why pitching is a weekly ritual — not a last-ditch move — and how she landed a $5K brand sponsorship with Flodesk by leading with value. 👀 Want to go deeper? Join us inside Oui, We Studio's Out of Office Club for monthly challenges, marketing breakthroughs, and community support from fellow no-gatekeeping smart girls. 🔗 Links & Mentions: Sign up for Pitch, Please: Out of Office, Into Income Follow Casa Noon on Instagram — and get on the list for live events Join Out of Office Club Get your co-CEO strategy tools at Oui We Studio
In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who's feeling everything deeply and still wants to show up with purpose. Andi shares: A grounded take on what it means to lead when the world feels like it's unraveling — and why your work still matters. 3 unsexy but essential business foundations every cult brand needs: Why hiring a bookkeeper early is a power move (even before you feel "ready") The IP protections most founders wait too long to secure The digital asset checklist that protects your brand's future value Real talk on trademark drama: From Smart Girls Mastermind to Out of Office Club and Obsession-Worthy, Andi breaks down what she learned the hard way — and how you can avoid the same IP mistakes. Money mindset shifts and business bank account wisdom for founders ready to take themselves seriously. A soul-led guide to selling during heavy times — with practical strategies that feel good, not gross. Takeaways: + Cult brands don't wing the backend. They set it up like it matters — because it does. + Trademarks aren't optional when your words start moving culture. + Your audience doesn't need perfection — they need presence. + Selling with softness is still selling. Lead with empathy, not urgency. + The best time to protect your work was yesterday. The next best time? Today. 🎁 Want to go deeper? Join the free Content to Conversion workshop — July 14–16, co-hosted with Flodesk. Get the full blueprint for building a brand that moves from invisible to influential. 🔗 Links & Mentions: 💻 Register for the Content to Conversion Workshop Join OOO Club
This week, Andi's catching you up on everything — from why she ghosted her own show (😅) to what's next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she's reflecting on what's working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she's dropping just for you. A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon. Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling. The 8 cult brand behaviors you need to know now: Radical honesty is the new authenticity Community > followers (but community creates followers) Nostalgia is a conversion strategy (hello, Labubu & Jellycat) Personal branding is leadership AI is your co-founder now Founders with visibility > hustle culture burnout Micro-influencers are the new ROI kings and queens Smart girl brands share generously (transparency = loyalty) This one's packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn't need to shout to be heard. Takeaways: The future is lo-fi, human-first, and deeply magnetic. Your personal brand is a growth engine — treat it like IP. Sustainable visibility matters more than ever. If you're not building community, you're building in silence. 🔗 Links & Mentions: Replay the Cult Brand Blueprint training (secret link in the show notes) Join the Obsession-Worthy Mastermind (last call) Come hang in the Out of Office Club Get the Co-CEO GPT
Register for Cult Brand Blueprint, taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it's really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she's learned after a decade helping founders, creatives, and CEOs build brands people can't stop talking about: You don't get there alone — you get there by being in the right rooms, with the right people, doing the right work. Inside the episode, you'll hear: — How Andi went from helping indie entrepreneurs and creators behind the scenes to stepping into her own high-growth brand era with Casa Noon — The real story behind landing a $35K Google project and a decade-long literary agent relationship (hint: it wasn't cold pitching) — Why now is the last chance to join Obsession-Worthy: The Smart Girls Mastermind before Casa Noon's launch pulls Andi's focus — The five branding moves cult-status brands are making right now — and how you can use them: Andi also unpacks how to build emotional stickiness, cultivate resonance, and shift out of algorithm-chasing, with a personal permission slip to slow down and go deeper into the details that truly matter. Takeaways: This episode is for the founder, creator, or service provider ready to: • Build a magnetic brand that resonates, not just reaches • Stop chasing trends and start creating for real people • Step into CEO-level rooms that stretch and expand your vision • Understand the branding shifts driving connection and conversion in 2025 Links + Mentions: — Apply for Obsession-Worthy: The Smart Girls Mastermind → APPLICATION https://www.ouiwestudio.com/mastermind — Join Smart Girl Summer Camp in Venice Beach, July 11–13 (only $148 deposit!) — Sign up for the Cult Brand Blueprint live workshop Coming up next: Andi's dropping a bonus episode midweek on emotional resonance and sticky brand strategies you can apply right away — don't miss it! Make sure to subscribe, share this episode with a friend, and leave a review if you love what you're hearing.
In this walk-and-talk style solo episode (literally), we're diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You'll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It's giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today. Andi shares: The difference between inspired action and confrontational action — and why you don't need to wait for perfect clarity to begin What she's learning in real time while building Casa Noon (ingredient sourcing, packaging, compliance, fundraising, and more) How to curate your brand like a magazine — and why it works better than chasing viral trends The 5 major patterns from the online zeitgeist around cult branding: Content prompts for this week: founder-led storytelling, weekend life reels, identity-based carousels, and 'this feels like a private club' vibes 💡 Takeaways: This season is about stepping into the unknown and showing up anyway — with systems, flow, and a POV that sticks. The brands that win aren't the ones that perform best… they're the ones that resonate most. Tools & Mentions: The Co-CEO GPT Toolkit: Your creative director + AI assistant in one. Caption starters, visual planning, Human Design alignment, and more. Free Visual Style Masterclass Take the Brand Archetype Quiz RSVP to the Cult Brand Blueprint Workshop – May 27th Smart Girls Summer Camp in Venice, CA: July 11–13. ✨ IRL content creation, strategy circles, cold plunges + the ultimate biz bestie reset. DM @ouiwegirl to grab a spot before prices go up. 📲 DM Andi on Instagram @ouiwegirl to chat about the Smart Girls Mastermind opening at the end of this month — doors are about to open. Want to go deeper? Get in the room with us this summer — online and in real life.
Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She's fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This episode is for the founder who's ready to: Get out of the fog and into focused, feel-good action Audit your revenue flow so you're not just working — you're actually growing Realign your offers, schedule, and strategy with your bigger "why" Andi shares: A peek inside recent speaking engagements and what they taught her about the future of entrepreneurship The framework includes a few critical steps every founder needs to revisit before summer: Reground in your 'why' — clarity unlocks momentum Reimagine your calendar — time design > time management Review your money flow — audit what's working (and what's not) Plus — the inside scoop on the 7 Day CEO Reset Challenge and how you can join us inside OOO Club for daily prompts, strategy tips, and a content-aligned crew. Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: A magnetic brand isn't built by accident — it's built with intention and iteration. Your 'why' isn't fluff — it's fuel. The difference between founders who scale and those who stall? They reflect and recalibrate often. There's no need to burn it all down — sometimes you just need a smarter reset. 👯♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition opens again at the end of May. 💌 Questions, aha moments, or just vibing with the message? Slide into Andi's DMs — she loves hearing from you.
Andi pulls back the curtain on what she'd do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it's exactly what she's doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what's happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode is for the founder who's ready to: - Build a magnetic brand that sells on vibe as much as value - Stop guessing what your audience wants and start creating for her actual life - Reset your energy, systems, and strategy before summer hits Andi shares: 🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients) 🧠 The exact 3-month roadmap to build an obsession-worthy brand: Month 1: Obsess over the person, not the product — emotional clarity > demographics Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club Links & Mentions: Join the 7 Day CEO Reset Challenge in OOO Club Visual Brand Style Masterclass (free!) Apply for a Strategy Day or Obsession-Worthy Mastermind Vision Board for Her Instagram Post 🎧 Takeaways: You can't build a cult brand if you don't know your perfect person. Identity > aesthetics. Cult brands sell belonging. The "this is it" screenshot moment is your cue to double down. If your brand doesn't feel aligned anymore, you don't need to quit — you need to reset. 👯♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May. 💌 As always, slide into Andi's DMs with your ahas, questions, or just to say hi.
Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your savings strategy straight—this one is packed with tangible steps and soulful perspective. The conversation ends with a lightning round on money tips.. Takeaways: Community is essential for personal growth and emotional support. Financial literacy is foundational to female empowerment. A home base can help ground you while living a nomadic lifestyle. A high savings rate creates financial flexibility—and freedom. Traditional education leaves major gaps when it comes to money. Robo-advisors can be powerful tools for beginner investors. Investing doesn't have to be intimidating when broken down. WhatsApp groups and digital communities help travelers stay connected. Mindset shifts are just as important as strategy. Self-investment is the most important wealth-building habit. Aligning your spending with your values is the real flex. Chapters: Personal finance journeys and financial awakening Preparing financially for a sabbatical or career shift Letting go of traditional career expectations Demystifying investing and using robo-advisors The importance of community while living nomadically Building confidence and literacy around money Creating flexible and joyful lifestyles with intention Breaking free from financial fear and scarcity Self-investment as a form of empowerment Reframing wealth as a tool for values-based living 🔗 Links & Mentions: Follow Carolin on Instagram here Learn more about Carolin's work 👯♀️ Want to go deeper? 💻 Join the Oui, We Roll Visual Content Course 🎤 Book Andi to Speak 📥 Explore the Obsession-Worthy Framework inside the Mastermind 🧳 Come hang inside Out of Office Club
Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what's working — and what's no longer aligned. You'll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she's stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what's next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation. This episode is a must-listen if you're navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction. Takeaways: Oui, We Studio began in 2017 as a single digital course. The blog Oui, We Girl was an early (and major) source of revenue. The Conscious Creatives Business School was Andi's first program rooted in sustainable strategy. The Unschool focused on intuitive, Human Design-led business growth. Andi shares how she's rethinking success beyond vanity metrics. Creating ad-free, calm learning spaces has become a top priority. A $10K investment in a speaking coach led to booking a $10K speaking gig. The Unschool is going into the vault — not forever, but for now. Expect more tools like the Co-CEO Toolkit. Andi is shifting her energy toward building Casa Noon, a brand that meets real skincare needs with a storytelling-first approach. Episode Chapters: – Introduction to Major Shifts at Oui, We Studio – The Evolution of the Business (From Blog to Brand) – The Rise of The UnSchool + Social Strategy – Why Andi is Shifting Toward Speaking and Consulting – What's Next: Vaulting Programs & Launching Casa Noon 🔗 Links & Mentions: 💻 Join the Oui, We Roll Visual Content Course 🌞 Follow Casa Noon on Instagram 🎤 Book Andi to Speak 👯♀️ Join OOO Club Reach out if you're interested in Strategy or Consulting