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Content Remix Freeform Prompting: A BriefingDate: November 11, 2024Source: Product Update AnnouncementTopic: Freeform Prompting in Content RemixKey Takeaway: This update introduces a powerful new feature to Content Remix called "Freeform Prompting," which significantly expands user control and creativity within the AI-driven content generation process.Main Themes & Features:Enhanced Creative Control: Freeform prompting enables users to move beyond pre-set content transformations and provide specific, customized instructions to the AI. This allows for greater alignment with individual creative vision and strategic goals. The announcement emphasizes this, stating: "With freeform prompting, you can better apply your creative and strategic strengths to the content remix process."Increased Efficiency: By providing clear instructions, users can guide the AI to produce desired outputs more efficiently, reducing manual editing and rework.Flexibility in Content Transformation: Users are no longer limited to direct transformations. Freeform prompting facilitates a wider range of content manipulations, from summarizing complex documents to adapting content for specific audiences.Familiar Interface: The freeform prompting functionality utilizes a chat-based interface, similar to popular AI tools like ChatGPT and Breeze Copilot. This ensures a seamless and intuitive user experience.Illustrative Examples:The announcement provides two examples showcasing the versatility of freeform prompting:Example 1: Transforming a blog post into a targeted press release by providing the AI with specific audience details.Example 2: Extracting key quotes and focused information from a multi-topic whitepaper by instructing the AI to concentrate on a specific topic.Availability:Freeform prompting is available to users of the following plans:Professional Customer PlatformEnterprise Customer PlatformContent ProContent EnterpriseImpact:This update represents a significant advancement in AI-powered content creation tools. By providing more granular control and flexibility, freeform prompting empowers users to leverage AI more effectively for their content needs, ultimately leading to more creative and strategic content outputs.

Breeze Copilot Live Call Integration Briefing DocDate: November 12, 2024Subject: New Feature - Chat with Copilot during live calls (Private Beta)Overview: This document summarizes the key features and benefits of the new Breeze Copilot live call integration feature.What is it?The new feature allows sales and service representatives to interact with the AI assistant, Breeze Copilot, during live calls. By clicking the "Copilot" button in the calling interface, reps can access Copilot and ask questions in real-time.Why is it important?Currently, Breeze Copilot assists reps by providing insights from past calls. This update expands its functionality, enabling reps to leverage its capabilities during ongoing conversations, thus streamlining their workflow and boosting efficiency.Key Features:Real-Time Question Answering: Reps can ask Copilot specific questions related to the live call and receive immediate answers.Live Transcript Integration: Copilot utilizes the call's live transcript to provide accurate and contextually relevant responses.Outbound Widget: The feature is accessible through a dedicated widget within the outbound calling interface.Use Cases & Sample Prompts:The feature empowers reps with a range of capabilities, including:Note-Taking: "Draft notes for this call so far?"Follow-Up: "Help me draft a follow-up email for this call"Customer Insights: "Does the caller have any open tickets/deals?"Availability:This private beta feature is currently available to users with the following subscriptions:Professional Customer PlatformEnterprise Customer PlatformSales ProSales EnterpriseService ProService EnterpriseImpact & Benefits:Enhanced Productivity: Real-time assistance from Copilot allows reps to focus on the conversation and make informed decisions quickly.Improved Customer Experience: Faster access to information leads to quicker resolutions and more personalized interactions.Increased Sales & Service Efficiency: Streamlined workflows and data-driven insights empower reps to close deals and resolve issues efficiently.Conclusion:The Breeze Copilot live call integration represents a significant step forward in leveraging AI to enhance sales and service operations within HubSpot. The private beta offers a valuable opportunity for early adopters to leverage this powerful tool and gain a competitive advantage.

Briefing Doc: Draggable Chat Widget Feature UpdateDate: November 12, 2024Source: Product Update - Connected Email | InboxSubject: Draggable Chat Widget Feature ReleaseOverview:This product update introduces a new feature that allows website visitors to drag the chat widget to any location on the screen. This addresses a previous issue where the fixed position of the widget could potentially obscure important website content.Key Highlights:User benefit: Enhances user experience by providing flexibility and preventing the chat widget from obstructing crucial information or controls on the website.Functionality: Website visitors can easily drag the chat widget by clicking on the designated dragger (a series of 10 dots) located beside the chat launcher icon.Admin control: Administrators have full control over this feature and can enable or disable it through a dedicated toggle in the platform's settings. This toggle is found in "Settings > Inbox & Help Desk > Help Desk (or Inboxes) > Chat > Web Chat > Configure".Scope: The draggable functionality is currently limited to web-based chatflows and does not extend to mobile app experiences.Availability: This feature is available to users across various subscription tiers including CMS Enterprise, CMS Pro, Marketing Enterprise, Marketing Pro, Sales Enterprise, Sales Pro, Service Enterprise, and Service Pro.Importance:This update directly addresses a potential usability concern raised by customers, as stated in the source: "The fixed position of the chat widget poses the risk of covering up essential information and controls on customers' websites." By allowing users to reposition the chat widget, this feature promotes a more seamless and user-friendly browsing experience.Potential Impact:Improved customer satisfaction: The increased flexibility offered by the draggable widget can lead to higher customer satisfaction by eliminating a source of frustration.Increased engagement: A more accessible and less intrusive chat widget may encourage users to engage with customer support more readily.Next Steps:Communicate this feature update to all relevant stakeholders.Update user documentation and help materials to reflect this new functionality.Monitor user feedback and engagement with the draggable chat widget to assess its impact and identify any potential areas for improvement.

Rep Availability Reporting: A New Era of Data-Driven Customer ServiceThis briefing document reviews the key features and benefits of the new Rep Availability Reporting functionality launched within the Help Desk product. The update empowers Help Desk Managers with comprehensive insights into their team's availability, enabling data-driven decision-making for enhanced efficiency and customer satisfaction.Key Features:Peak Workforce Insight: Pinpoint the highest number of available representatives at any given hour, facilitating optimized resource allocation.Availability Analysis: Gain granular understanding of rep availability through detailed percentage breakdowns by status (e.g., available, away).Team Health Visibility: Obtain a comprehensive view of team availability both within and outside standard working hours for proactive staffing and planning.The Need for Enhanced Reporting:Help Desk Managers often struggle with maintaining team efficiency and effective planning due to insufficient reporting on rep availability. The product update directly addresses this pain point:"Helpdesk Managers face challenges in maintaining team efficiency and effective planning due to a lack of comprehensive reporting on rep availability."Benefits:Improved Team Efficiency: Accurately measure team performance and make informed decisions to optimize overall efficiency.Enhanced Planning Processes: Leverage data insights for proactive staffing and strategic planning.Elevated Customer Satisfaction: Ensure timely customer support by optimizing rep availability and reducing wait times.Functionality and Access:Users can access the new Rep Availability Reporting via:Service Hub Analytics Suite: Pre-built reports for maximum available reps by hour, availability percentage by status, and availability inside/outside working hours.Custom Report Builder: Utilize new data points like "Availability Status," "Time in Availability Status," and "Count of Available Users" to create tailored reports.Target Audience:The Rep Availability Reporting feature is available to users with a Service Pro or Service Enterprise Seat.Impact:This update marks a significant step towards data-driven customer service management. By providing unprecedented visibility into rep availability, Help Desk Managers can now make informed decisions that will enhance team efficiency, optimize planning, and ultimately drive higher levels of customer satisfaction.

Briefing Doc: Figma Design Kit for UI ComponentsDate: October 22, 2024Source: Product Update AnnouncementTheme: Empowering developers and designers to build and plan custom card designs using a Figma Design Kit.Key Highlights:Purpose: The Figma Design Kit provides a visual representation of UI components used in React-based custom cards, serving as a single source of truth for design.Target Audience: Developers and designers creating custom cards. Initially, access will be granted to a limited set of developers for preview and validation.Availability: Sales Enterprise and Service Enterprise plans.Benefits:Facilitates design planning for custom cards.Enhances communication with stakeholders about UI Extensibility possibilities.Enables creation of demos and proposals prior to development.Provides a library of all current UI components, variants, and visual states.Clarifies customizable aspects of UI components.Functionality: Users can copy components from the Figma library and modify them as needed.Important Note: The original Figma Design Kit should be used as the source of truth for updates.Quotes:"This new Figma Design Kit is a visual source of truth for the UI components in React-based custom cards.""Now, teams can create mocks and brainstorm designs with their customers even before development begins.""Note: To get the latest updates please use the original Figma Design Kit as the source of truth."Action Items:Review the Figma Design Kit and provide feedback during the preview phase.Utilize the kit to create demos, proposals, and mockups for custom card designs.Stay updated with the latest changes and additions to the kit.

Marketing Email Size Optimization Update BriefingSource: HubSpot Product Update Announcement - "Estimated Email Size in Marketing Email Editor" (October 22, 2024)Key Theme: Improving email deliverability, engagement, and conversion rates by providing users with email size estimates and mitigating the risk of email clipping.Important Ideas/Facts:Email Size Impact: "Every Marketing Email has its size, which affects the way servers and inbox providers will handle its content. The size depends both on the HTML code (tables, text, links) and graphics embedded in the email."Clipping Risk: "Large emails are more likely to encounter problems during its delivery, and HTML emails that exceed 102 KB are at risk of email providers like Gmail 'clipping' your email."New Feature: The update introduces an "Estimated Size" feature in the top right corner of the HubSpot Marketing Email editor. This provides real-time insights into the email's size.Detailed Breakdown: Clicking on "Estimated Size" opens a table indicating the risk of clipping and recommending actions to optimize size.Personalized Email Consideration: "If your email contains any personalization, it is recommended to preview as a contact for the most accurate estimate as personalization will change the content of the Email, and therefore the size of the Email for each recipient."Availability: This feature is available to all HubSpot users across all hubs and tiers.Actionable Takeaways:Marketers should be mindful of email size and aim to keep it below the 102 KB threshold to avoid clipping.Utilize the new "Estimated Size" feature to monitor email size and optimize content as needed.When using personalization, preview the email as a contact to obtain a more accurate size estimate.Quote: "With this rollout, the Estimated Size of your Marketing Email will now be surfaced in the top right of the Email Editor, providing users with more visibility into their total email size and help reduce the impact of client clipping."

HubSpot Mobile Optimized Email: A BriefingIntroduction: This briefing document summarizes the key features and benefits of HubSpot's new mobile-optimized email functionality, based on the provided product update information.Key Features:Module and Section Visibility Control: Users can now choose to hide specific modules or entire sections of an email for either mobile or desktop viewers. This allows for tailoring content to the specific device and enhancing user experience. ("To customize which modules or sections appear for desktop or mobile recipients..." )Customizable Mobile Layout: The update provides the ability to change the column layout and disable automatic column stacking on mobile devices. This allows for greater control over how the email is displayed and ensures optimal readability on smaller screens. ("...toggle the All devices switch off, then configure the column layout for Desktop and the stacking layout for mobile.")Device-Specific Styling: Marketers can now adjust background colors, spacing, and other styling elements for both desktop and mobile versions of the email separately. This allows for a more visually appealing and consistent experience across devices. ("In the Background or Pacing section in the left pane, toggle the All devices switch off, then configure the background or spacing styling for Desktop and for mobile.")Mobile Template Customization: The update also allows for customization of template background and body color for desktop and mobile separately, further enhancing the visual appeal on different devices. ("...toggle the All devices switch off, then configure the background or body colour for Desktop and for mobile.")Benefits:Enhanced User Experience: By optimizing emails for mobile devices, marketers can deliver a more user-friendly and engaging experience for recipients who view emails on their smartphones or tablets. ("...enhancing your end recipient experience...")Improved Engagement Rates: A better mobile experience can lead to increased engagement with email content, such as higher open rates, click-through rates, and conversions. ("...improving engagement rates...")Higher Conversions: By optimizing the email experience for mobile users, businesses can drive more conversions and achieve their marketing goals more effectively. ("...and ultimately drive higher conversions.")Availability: This feature is available for Marketing Pro and Marketing Enterprise HubSpot users.Conclusion: This update is a significant step forward in empowering marketers to create effective, mobile-first email campaigns. By leveraging the new mobile optimization features, businesses can ensure a seamless and engaging experience for all recipients, ultimately driving better results from their email marketing efforts.

Briefing Doc: Declarative Optional Scopes for Public Apps - HubSpot API UpdateDate: October 21, 2024Subject: Mandatory Update for Public App Scope DeclarationSummary: This document reviews the upcoming changes to HubSpot's API, specifically regarding the declaration of optional scopes for public apps. Starting October 21, 2024, self-selection for declaring optional scopes will be disabled, requiring developers to adopt new advanced settings for managing app permissions.Key Points:Mandatory Transition: All public app developers must transition to the new advanced auth settings and explicitly define required, optional, and conditionally required scopes for their applications. Failure to comply by October 21, 2024 will result in the app becoming unavailable for installation by customers.Enhanced Security and Installation Process: This update is primarily driven by a need to enhance security for public apps and improve the app installation experience from the HubSpot App Marketplace.Dynamic Permission Requests: While enforcing stricter scope management, the new settings retain the ability for apps to dynamically request specific permissions based on factors like tiered features or user-controlled functionality.Universal Impact: This update affects all HubSpot hubs and tiers, underscoring its significance for the entire developer ecosystem.Key Quotes:"We are disabling the option for developers to self-select into declaring optional scopes on October 21, 2024." This statement emphasizes the mandatory nature of the update and the firm deadline for compliance."These new settings ensure that all of the permissions that an app may request are controlled in the settings for the app, while still allowing apps to dynamically request specific permissions depending on things like tiered features or user controlled functionality." This clarifies the dual objectives of enhancing security through controlled permissions while preserving flexibility in dynamic permission requests.Call to Action:All developers of public HubSpot apps are urged to review the detailed information provided in the Developer Changelog post: "Advanced auth and scope settings for public apps". This resource will offer technical guidance on implementing the new advanced settings and properly defining the scopes required by their applications.Potential Impact:Improved Security Posture: The enforced scope management will mitigate potential risks associated with overly permissive app access.Streamlined App Installation: Clearly defined scopes will lead to a more transparent and user-friendly installation process for customers.Increased Developer Responsibility: Developers will assume greater responsibility in meticulously managing and declaring the scopes required by their apps.Next Steps:Familiarize yourself with the updated scope management system and advanced auth settings.Review the "Advanced auth and scope settings for public apps" Developer Changelog post.Update your public app's scope definitions in accordance with the new requirements before the October 21, 2024 deadline.This briefing document serves as an overview of the upcoming changes. Developers are strongly encouraged to consult the official HubSpot documentation and developer resources for comprehensive technical details and implementation guidance.

Product Update Briefing: Workflow Enhancements for Record and Task CreationDate: October 21, 2024Subject: Enhanced Association Labeling in Workflow Record and Task Creation ActionsKey Takeaway: This product update introduces significant improvements to the "Create Record" and "Create Task" actions within Workflows, providing users with greater control over association labeling and relationship management between records.Main Themes:Enhanced Control over Associations: The update addresses previous limitations in defining relationships between records created through workflows. "[P]reviously, when using the Create record and Create Task actions in Workflows, there were limited options for how to handle the relationships between the enrolled record and the newly created records."Granular Association Labeling: The update introduces "[u]pgraded association options to both of these actions, which allow more control over which associations are created, as well as the ability to apply relationship labels." This allows for more precise and informative relationship mapping within the system.Improved User Experience: The update simplifies association management by introducing "a new section for configuring associations" within the "Create task or Create record actions in workflows." This streamlines the workflow creation process and makes it easier for users to establish desired relationships between records.Impact:Increased Efficiency: The ability to clearly define and label associations between records created through workflows will streamline data management and improve overall operational efficiency.Enhanced Data Accuracy: Precise association labeling will enhance data accuracy and make it easier to track and analyze relationships between different records.Improved Reporting and Insights: The ability to leverage association labels in reports and analyses will provide users with more comprehensive and insightful data, leading to better decision-making.Availability: This feature is available to users with the following subscriptions:Marketing Pro, Marketing EnterpriseOps Pro, Ops EnterpriseSales Pro, Sales EnterpriseService Pro, Service Enterprise

Breeze Intelligence Product Update Briefing DocDate: October 21, 2024Subject: Breeze Intelligence - Learn with HubSpot Academy in CopilotOverview: This product update introduces a new feature within the Breeze AI Copilot called "Learn with HubSpot Academy." This feature leverages HubSpot Academy's extensive library of over 6,000 video tutorials to provide users with on-demand learning and support directly within the HubSpot software.Key Features:AI-Powered Content Recommendations: Users can ask questions related to HubSpot functionality and receive personalized video recommendations from the HubSpot Academy library.Seamless Integration: The "Learn with HubSpot Academy" prompt is conveniently located within the Copilot interface, accessible from both the HubSpot Academy homepage and the main navigation bar within the HubSpot software.Broad Topic Coverage: The feature supports a wide range of topics including "connecting your email, integrating with third-party applications, or any feature in the HubSpot Hubs!"Benefits:Accelerated Learning: Provides immediate access to relevant educational resources, enabling users to quickly find answers and learn new HubSpot features.Improved User Experience: Offers a streamlined learning experience by integrating HubSpot Academy content directly within the user's workflow.Increased Adoption and Proficiency: Facilitates faster user onboarding and encourages ongoing learning, leading to increased HubSpot proficiency and platform adoption.Availability:The "Learn with HubSpot Academy" feature is available to all HubSpot users, free of charge, regardless of their Hub or subscription tier.Impact:This update represents a significant step forward in democratizing access to HubSpot Academy's vast knowledge base. By embedding learning directly within the platform, HubSpot empowers users to become more self-sufficient and proficient, ultimately driving greater value from their HubSpot investment.

HubSpot Mobile Lead Management 2.0: A Detailed BriefingThis briefing document reviews the planned update to HubSpot's Mobile Lead Management system, scheduled for release on October 21, 2024. The update, dubbed "Mobile Lead Management 2.0", aims to empower sales representatives with enhanced prospecting capabilities directly from their mobile devices.Key Highlights:Enhanced User Experience: The update focuses on a redesigned mobile interface with new features designed for easier navigation and lead discovery. The goal is to move beyond a simple list view and provide a more intuitive and powerful mobile experience.Improved Prospecting Productivity: The update directly addresses the need for sales reps to prospect efficiently from anywhere. The redesigned mobile app will help reps achieve key prospecting goals, like generating qualified leads and scheduling discovery meetings, ultimately leading to increased deal closures.Seamless Cross-Platform Integration: A key focus of this update is to align the mobile experience with the desktop version, ensuring consistency across platforms. This will allow sales reps to manage their pipelines seamlessly, regardless of location or device.Key Features:Saved Views: Reps can leverage predefined or custom filtered views for focused lead management. For example, views for "open leads," "target account leads," or "leads with recent activity" will enable efficient pipeline management.Multiple Pipelines: Reps can now navigate and manage leads across multiple pipelines on their mobile devices, mirroring the functionality available on the desktop platform.Board (Kanban) View: The update introduces a Kanban-style board view, providing a visual overview of the selected pipeline. Reps can easily move leads across stages with simple swipe gestures.Quick Filters/Sorting: Reps can filter and sort leads within specific views using key properties, enabling them to prioritize and focus on the most important leads.View Non-Assigned Leads: Authorized reps and managers can access and view leads assigned to other team members, enhancing team collaboration and pipeline visibility.Target Audience:This update is specifically targeted at Sales Hub Professional and Enterprise users who utilize the "Leads" object within their sales prospecting process. The new mobile experience will be available on both Android and iOS devices.Impact:This update is expected to significantly improve the mobile lead management experience for HubSpot users. By providing a more robust and user-friendly interface, sales reps will be able to:Prospect more efficiently: Access and manage leads from any location, leading to increased productivity.Close more deals: Improved prospecting capabilities translate to more qualified leads and better conversion rates.Work more seamlessly across platforms: A consistent experience between desktop and mobile platforms ensures efficient pipeline management.Quotes:"We want sales reps to be able to prospect from anywhere.""The new design and enhanced features for the mobile prospecting process represent a significant qualitative advancement over the current experience.""This update lets sales representatives create and manage their pipeline smoothly across channels. This helps them work better and be more productive from anywhere, whether they are at the office or on the go."Conclusion:The Mobile Lead Management 2.0 update promises a significantly improved mobile experience for HubSpot users. The combination of new features, enhanced usability, and cross-platform consistency will empower sales reps to manage their pipelines and prospect effectively, regardless of their location.

HubSpot Integrates with Microsoft Teams for Webinar RegistrationThis product update introduces a significant improvement in the integration between HubSpot and Microsoft Teams, specifically for managing webinar registrations.Key Highlights:Automated Webinar Registration: HubSpot users can now automatically register contacts for Microsoft Teams webinars using contact-based workflows. This eliminates the need for manual registration through Microsoft Teams, streamlining the process and saving time.Dynamic Enrollment Based on Criteria: Workflows allow for segmented and dynamic enrollment based on HubSpot contact properties, such as form submissions or other criteria. This enables targeted webinar promotion and registration.Centralized Marketing Activities: Previously, using Microsoft Teams for webinars required separate registration management outside of HubSpot. This integration allows users to centralize all their marketing activities within HubSpot, including webinar promotion and registration.Improved Data Synchronization: The integration ensures that registered contacts appear both in the Microsoft Teams webinar attendee list and on the corresponding HubSpot marketing event record. This synchronization provides a unified view of webinar participation across platforms.Key Benefits:Increased Efficiency: Automating webinar registration saves time and reduces manual effort.Targeted Audience Reach: Dynamic enrollment based on contact criteria ensures that the right audience is invited to webinars.Centralized Management: Managing all webinar-related activities within HubSpot simplifies workflows and improves overall efficiency.Enhanced Data Visibility: Synchronized registration data between HubSpot and Microsoft Teams provides a comprehensive view of webinar participation.Important Considerations:Integration Requirements: This feature requires the Microsoft Teams integration installed with the "Full Install" option and proper permissions for webinar sync.Workflow Access: Access to workflows is necessary to utilize this feature, requiring a HubSpot Professional or Enterprise plan.Direct Quote Highlighting the Problem Solved:"Previously, contact registration for webinars hosted in Microsoft Teams had to be exclusively done via Microsoft Teams webinar registration forms. This meant you couldn't use HubSpot to centralize your marketing activities for your webinars if you were hosting them with Microsoft Teams, causing you to go back and forth between tools."Conclusion:The integration of HubSpot workflows with Microsoft Teams for webinar registration is a valuable enhancement for users of both platforms. This update streamlines webinar management, improves efficiency, and provides a more centralized and data-driven approach to webinar marketing.

HubSpot Mobile Chat SDK Briefing DocDate: October 15, 2024Source: HubSpot Product Update - "Mobile Chat SDK"Main Theme: Launch of the HubSpot Mobile Chat SDK, allowing integration of HubSpot chat into native iOS and Android apps.Key Features & Benefits:Easy Integration: "Easily integrate HubSpot chat into any iOS or Android app with minimal coding to deliver a support experience that feels contextual and native to your app."Enhanced In-App Support: Offers a comprehensive in-app self-service experience by integrating customer agents, the knowledge base, bots, and other powerful HubSpot tools into the chat.Familiar Interface: "Configure and customize your app's chatflow using the same familiar interface."Improved Efficiency: "Capture essential customer information to resolve issues more efficiently."Availability:Available to all HubSpot hubs and tiers.Limitations:Designed for native iOS and Android apps only."(Please note: The Mobile Chat SDK is designed for native iOS and Android. If your codebase uses a hybrid framework like React Native or Flutter, you'll need to build your own hooks to integrate it.)"Support & Feedback:Dedicated Slack channel (#mobile-chat-sdk-beta) within the HubSpot Developer Slack Community for user support, feedback, and interaction with the product team.Next Steps:Attend the webinar on October 17, 2-3 pm ET for a live demo and Q&A session.Refer to the HubSpot knowledge base article for detailed information about the SDK.Join the dedicated Slack channel for support and feedback.Key Takeaway:The Mobile Chat SDK represents a significant step towards improving in-app customer support within the HubSpot ecosystem. It offers a robust and flexible solution for businesses looking to enhance their mobile customer experience.

Briefing Doc: Renewal Center RedesignDate: October 15, 2024Subject: Product Update - Renewal Center RedesignTarget Audience: Professional+ CustomersSummary: This document provides a detailed overview of the newly redesigned Renewal Center, highlighting its key improvements and benefits for Professional+ customers.Key Changes:Complete Redesign: The Renewal Center has undergone a significant design overhaul to enhance user experience and address previous shortcomings.Improved Clarity and Information: The redesign tackles issues of friction and lack of clarity that plagued the old Renewal Center. Critical information such as renewal terms, changes, potential savings, and quote comparison capabilities are now readily accessible.Seamless Checkout Experience: The new Renewal Center aligns with the existing checkout process, creating a consistent and user-friendly experience for customers.Benefits for Professional+ Customers:Enhanced Transparency: The redesign fosters transparency by providing a comprehensive overview of the renewal process.Simplified Decision-Making: Easy access to key information like changes, savings, and quote comparisons empowers customers to make informed renewal decisions.Streamlined Process: The consistent design aligning with the checkout process creates a streamlined and intuitive renewal experience.Key Quote: "The old renewal center was causing friction and was unclear when it came to understanding renewal terms. The old renewal center was missing important information such as: changes, savings, and the ability to compare the different quotes with each other. This made it hard to get a clear and complete picture of your renewals."Impact:The redesigned Renewal Center is expected to significantly improve customer satisfaction by simplifying the renewal process and providing greater clarity and control for Professional+ customers.Next Steps:Professional+ customers will be automatically redirected to the new Renewal Center upon accessing their renewal information. No further action is required.

Briefing Doc: HubSpot URL Personalisation Token Support in Marketing EmailsDate: October 15, 2024Subject: New Feature Release: URL Personalisation Token Support in Marketing EmailsSummary:HubSpot has released a new feature allowing users to add personalisation tokens as links within buttons and images in Marketing Emails. This update aims to increase email relevance and conversion rates while streamlining the process for marketers.Key Benefits:Enhanced Personalisation: Allows for the inclusion of unique and personalized URLs stored in contact and other records within your HubSpot CRM directly into email buttons and images.Increased Relevance: Delivers more relevant email content by linking users to specific pages based on their individual data.Improved Conversion Rates: Drives higher engagement and click-through rates by presenting users with targeted and personalized calls-to-action.Time & Effort Savings: Simplifies the process of adding personalized links, eliminating the need for manual customization for each recipient.How it Works:Adding Personalisation Tokens to a Button:Navigate to Marketing > Marketing Email.Select an existing email to edit or create a new one.Drag and drop the Button module into the email body.In the left panel, ensure URL is selected in the "Link to" dropdown.Click Personalize in the "Link URL" field.Add your chosen personalisation token containing a link.Adding Personalisation Tokens to an Image:Navigate to Marketing > Marketing Email.Select an existing email to edit or create a new one.Drag and drop the Image module into the email body.In the left panel, click Personalize in the "Link (optional)" field.Add your chosen personalisation token containing a link.Important Note: "Deal, Ticket, Quote, Invoice & Cart tokens are only available in Automated Emails."Availability: This feature is available to all HubSpot users, regardless of hub or tier.Key Quote:"This rollout allows users to easily add personalisation tokens as the link in buttons and images in your Marketing Email, increasing the relevance of your email content, your conversion rates, all while saving you time and effort."Action Items:Explore the new URL Personalisation Token functionality within Marketing Email.Identify opportunities to leverage personalized links in buttons and images to enhance your email campaigns.Update existing email templates and workflows to incorporate this new feature.This new feature represents a valuable addition to HubSpot's email marketing toolkit, empowering users to create more engaging and personalized email experiences for their audience. By taking advantage of URL Personalisation Tokens, marketers can further optimize their email campaigns for better results.

HubSpot Academy Picture-in-Picture (PiP) Feature BriefingDate: October 15, 2024Source: HubSpot Product UpdateSummary: This document summarizes the key features and benefits of the new Picture-in-Picture (PiP) functionality launched for HubSpot Academy.What is it?HubSpot Academy has introduced a new PiP mode for its video content, including courses, lessons, and on-the-go videos. This allows users to watch Academy content in a resizable, always-on-top window while simultaneously working within the HubSpot software.Key Benefits:Effortless Multitasking: Users can follow video guides or tutorials without leaving their workflow in the HubSpot interface.Stay Focused: Eliminates the need to switch tabs between Academy content and the HubSpot software, allowing for real-time application of learning.Customizable View: Users can adjust the PiP window size and position for optimal convenience.Boost Your Efficiency: Facilitates "learn as you go" by enabling users to watch product updates, walkthroughs, and demos without interrupting their work.Functionality:Activation: A PiP icon appears next to the fullscreen button on all Academy videos, enabling users to activate the feature. PiP is also available within In-App Help and the HubSpot software.Control: Users can adjust the PiP window size and location, pause and play the video, and return to the original video tab for advanced controls like video speed and rewind.Availability:The PiP functionality is available to all HubSpot users across all hubs and tiers.Key Quotes:"Take multitasking to a whole new level with our new Picture-in-Picture (PiP) functionality.""You can continue watching important instructions or inspiration in real time while you work, without having to switch tabs or lose focus on the task at hand.""Learning new features become easy as you learn as you go."Conclusion:The PiP feature is a valuable addition to HubSpot Academy, enhancing the learning experience and boosting user efficiency by enabling simultaneous learning and application within the HubSpot ecosystem. Its availability across all hubs and tiers makes it a universally beneficial tool for all HubSpot users.

HubSpot Marketing Events API Update: Simplifying Event ManagementThis briefing document reviews the key features and benefits of the recent update to HubSpot's Marketing Events API, specifically focusing on the introduction of endpoints for list association and dissociation.Key Highlights:Enhanced List Management: The updated API introduces new endpoints allowing developers to directly associate and dissociate lists of contacts with marketing events (MEs)."This enhancement introduces a new set of endpoints within the Marketing Events API that allow developers to directly associate and dissociate lists of contacts with marketing events (ME) in HubSpot."Simplified Event Management: This functionality aims to streamline event management for partners and boost the efficiency of tracking and segmenting event attendees."This feature aims to simplify event management for partners and improve the efficiency of tracking and segmenting event participants."Targeted Marketing Campaigns: By enabling the association and dissociation of contact lists with specific MEs, developers can create more effective event management workflows and target marketing campaigns with greater precision."This functionality is crucial for developers who need to manage and segment contacts based on their participation in marketing events. This allows for facilitating more effective event management and targeted marketing campaigns."Technical Details:API Endpoints: The Marketing Events API will offer the following functionalities:Associate List with Marketing EventsDissociate List with Marketing EventsRead All Lists Associated with Marketing EventsUI Updates: While the API facilitates list association and dissociation, the user interface will undergo the following changes:A new "Associations" tab will appear on the ME detail page, displaying lists added through the API.The "Associations" tab will only be visible if associations exist.List association can only be done via the API, not through the UI.If lists are dissociated, the "Associations" tab will be removed.Availability:This API update is available to all HubSpot hubs and tiers.Impact:This update provides developers with powerful tools to manage event attendees and segment contacts based on event participation. It empowers them to create more effective event management workflows and execute targeted marketing campaigns. By simplifying list management within the context of marketing events, HubSpot strengthens its platform's capabilities for event-driven marketing.

Briefing Doc: Sunset of Automatic Ticket Assignment for Sales Users in Help DeskDate: October 14, 2024Source: Help Desk Product UpdateSubject: SUNSET: Automatic ticket assignment for sales-seated users in Help deskSummary: This update outlines a significant change to the Help Desk functionality, specifically regarding automatic ticket assignment. Effective immediately, only users with Service seats will be eligible for automatic ticket routing and assignment within Help Desk.Key Changes:Automatic Routing Rules: Sales-seated users will no longer be eligible for inclusion in "Specific users and teams" automatic assignment rules. Tickets will be routed to available Service seat users or remain unassigned if no eligible users are found within the rule.Contact Owner Assignment: Automatic assignment to the Contact Owner now requires the Contact Owner to possess a Service seat. If the Contact Owner lacks a Service seat, fallback routing rules will be applied, which also require Service seats for "Specific users and teams" selection.Team Assignment within Help Desk: Assigning a ticket to a team from within the Help Desk workspace will only consider users with Service seats on that team as eligible for assignment.Manual Assignment: Sales and core seated users can still be manually assigned as the Ticket Owner through the assignment dropdown within the Help Desk workspace.Rationale:The update is driven by the platform's focus on Help Desk as a dedicated workspace for reactive support. Full access to Help Desk features, including automatic ticket assignment, now necessitates a Service seat. As stated in the update, "Help desk is an opinionated workspace for reactive support and a service seat is required to access all of the features, including automatic ticket assignment."Impact:Organizations relying on automatic ticket assignment to sales users in Help Desk will need to adjust their workflows. Consider the following:Service Seat Provisioning: Determine which users require Service seats to maintain current ticket routing and assignment processes.Routing Rule Review: Review and update existing Help Desk routing rules to ensure proper ticket flow with the new limitations on Sales seat users.Process Adjustments: Update internal processes to reflect the changes and ensure effective ticket handling and response times.Affected User Groups:Service Pro usersService Enterprise usersNext Steps:Evaluate current user base and Help Desk routing rules to assess the impact of this change.Communicate this update to all relevant stakeholders within the organization.Adjust user seat assignments and Help Desk configurations as needed to maintain desired workflows.

HubSpot Marketing Events Data Now Available in Custom Report BuilderThis briefing document reviews the October 14, 2024 product update announcement regarding the availability of marketing events data in HubSpot's custom report builder.Key Highlights:Enhanced Reporting Capabilities: HubSpot users can now build custom reports incorporating data from the "marketing events" object. This allows for comprehensive analysis by combining event data with other HubSpot data.Data Accessibility: The update grants access to a wide range of marketing event data, including:Marketing Events: Details like name, description, start/end dates, organizer, cancellation status, and import status.Marketing Event Participation: Information on individual participation such as attendance duration, attendance percentage, and participation state (e.g., attended, no-show).Marketing Event Analytics: Aggregate data points like total registrations, cancellations, and attendances.Report Building Process: To create a custom report, users must select either "Marketing event participations" or "Marketing event analytics" as the primary data source to avoid data conflicts. They can then join this data with "Marketing events," "Contacts," and other relevant data sources.Significance:Improved Insights: "Previously, reporting capabilities for marketing events could be limited because HubSpot’s custom report builder didn’t support the marketing events object." Now, marketers and event managers can gain deeper insights into event performance and engagement.Data-Driven Decision Making: The ability to analyze event data within the context of other HubSpot data empowers teams to make more informed decisions regarding their marketing strategies.Important Considerations:"Event finished" Property: This property is not automatically updated and requires manual API updates. It is recommended to utilize the "end date" property for reporting on past events.Data Source Selection: Choosing either "Marketing event participations" or "Marketing event analytics" is crucial to define the report's focus and prevent data conflicts.Availability:This feature is available to all HubSpot customers with Professional plans or higher.Additional Information:Detailed instructions on creating reports using the custom report builder are available in the relevant HubSpot knowledge base article.Pre-built marketing event reports will be integrated into the marketing analytics suite in a future release.Quotes:Limitation before the update: "Previously, reporting capabilities for marketing events could be limited because HubSpot’s custom report builder didn’t support the marketing events object."Data source selection importance: "It’s important to select either ‘Marketing event participations’ or ‘Marketing event analytics’. This defines whether a report will be built on top of the participation state or the registration activities of the participants."This update signifies a substantial improvement in HubSpot's reporting capabilities, providing users with more powerful tools to analyze and optimize their marketing event strategies.