The Value Pricing Podcast

Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal. Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch. We’ll show you how AI tools (like ChatGPT) can write your content, build y...

Have you tried ChatGPT but not yet explored the power of Custom GPTs? This episode unlocks how accountants can use them to automate tasks, save hours each week, and even create client-ready reports in minutes. Learn how to build your own GPTs—no coding required—and see real-world examples like email responders, strategic planning tools, and custom software manuals. Discover the secrets to writing great prompts, structuring workflows, and using AI to deliver high-impact va...

Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems. You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver powerful advisory work. We even explore the tools you can use to organise your prompt...

Can AI really create better images than a designer—and spell your text right too? Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney. Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media. You'll learn tips for creating 3D product shots, adding logos and custom colours, and making image updates with just a click. Want weekly quote images that look stunning and stay on brand...

Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We’ll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. Whether you’re an accountant, a firm ...

Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential? In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love. You’ll also discover how ChatGPT can guide you through the process step by step — and even help your clients find the...

Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. Ever heard of 26-page AI-generated reports with citations? You will now.

Are you spending too much time on marketing without seeing the results you want? In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep. Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more. Learn how to save hours, grow faster, and create a system that brings in clients consistently. Ready to work smarter, not harder?&nb...

Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems. Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success. Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even ro...

ChatGPT vs Claude: Which One Wins? Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences. Which one is faster, smarter, and better for your business? And what’s the deal with Canvas vs. Artifacts—are they game-changers or just another tool? Tune in to discover which AI powerhouse suits you best—and how to get the most out of it! Don’t miss this AI s...

Ready to finally stick to your goals this year? Tired of setting big resolutions only to abandon them by March? In this episode, we’re breaking down why that happens—and more importantly, how to stop it! From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress. Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one! Hit play and let’s make your goals actually happen this...

Are you ready to take your accounting firm to the next level in 2025? The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain. In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead. From value pricing to leveraging AI, these strategies could reshape your business and your life. Don’t get left behind—...

Are you using AI strategically, or just scratching the surface? In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice. You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results. If you're serious about growing your firm, you can't afford to miss this! L...

Struggling to keep up with the demands of content marketing? Imagine creating 10x the content with half the effort! In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly. Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more. Discover why reusing and recycling content isn't just smart—it's essential. Don't miss t...

Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business. With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and us...