The Venue RX

In this week’s episode of the The Venue Rx Podcast, our host Jonathan Aymin welcomes Becca Pountney, a UK-based wedding industry marketing expert to discuss effective marketing strategies for wedding professionals. Becca highlights the pivotal role of personal branding, particularly for small-business, and how to set themselves apart within the competitive landscape. She advocates for showcasing team members to bring life and personality into the business and allow for genuine connections with clients. She highlights her visibility bootcamp, a course designed to empower professionals in enhancing their marketing endeavors. Becca also shares practical insights on leveraging social media to help engagement and curating memorable content for your ideal client.  About Our Guest:  Becca Pountney, is a wedding business marketing expert, speaker, and consultant, who specializes in helping wedding businesses thrive. Renowned as the UK’s leading wedding industry marketing expert, she draws upon her extensive background, including owning her own wedding business and working in media for Endemol, Bbc, and Heart Radio. Becca empowers business owners to transform their visibility, from feeling unnoticed to highly sought-after and fully booked, through her straightforward, practical approach. With a deep understanding of the events industry, Becca established an award-winning wedding blog and consultancy business from scratch. Her mission is to inspire wedding professionals, demonstrating that it’s feasible to convert their passion into a profitable venture, doing what they love. Find Her Here:  Tel: 079-292-59152 Email: [email protected] Website: https://beccapountney.com/  Instagram: https://beccapountney.com/about/ Facebook: https://www.facebook.com/beccapountney Pinterest: https://www.pinterest.co.uk/vicinityweddings/

In this episode of The Venue RX Podcast, our host Jonathan Aymin sits down with Kristy Rice, a stationer who designs custom bespoke stationery for weddings and events. Kristy shares her insights into how visual artists can differentiate themselves from AI creators in their marketing strategies. She also emphasizes the importance of short form video in marketing and how it can be used for education and aesthetic content. Kristy's passion for teaching and connecting with people is evident in her love for going live on YouTube and interacting with her audience. Kristy also shares how she diversified her business and discovered her superpowers, and how she helps others to do the same! About Our Guest: Kristy’s work, like her personality, is at times difficult to pin down. Her brushstrokes can ebb and flow from highly detailed and meticulous to free-flowing and boundless, all the while remaining captivating and unmistakable. For the last 19 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications. Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs. Kristy’s work has also crossed over into fine art and lifestyle markets with licensing and the development of branded product lines for the top Arts & Crafts stores nationwide. Her licensed artwork can be found at Bed, Bath and Beyond, Target, Walmart, Anthropologie, Chatbooks and more. She is an 9-time author with Schiffer Publishing. Find Her Here: Company: Momental Designs Phone Number: (877) 742-3465 Website: http://www.momentaldesigns.com/ Facebook: https://www.facebook.com/momentaldesigns/ Instagram https://www.instagram.com/momental/ LinkedIn: https://www.linkedin.com/in/momentaldesigns/ If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world class venues!

In this week's episode of the Venue RX podcast, our host Jonathan Aymin and guest Amanda Shuman, a brand strategist and designer, discuss the importance of branding for wedding professionals, with a focus on venues. They cover the components of a brand, the best practices for building a brand, and the common branding errors that wedding professionals make. Amanda emphasizes the importance of having a cohesive and personalized brand that reflects the values and personality of the business. She also shares her personal journey into branding and design and the process she uses for brand strategy and design. The episode provides valuable insights and tips for wedding professionals looking to build and elevate their brand. About Our Guest:  Amanda is an award-winning website designer and brand strategist. She founded Carrylove Designs in 2017 after leaving corporate America. At Carrylove Designs, Amanda’s approach to design is more of a science than an art. She and her team know that beauty alone doesn't sell. That's why they believe pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Over the years, she has crafted a Signature Experience, which is her proven 4-phase process to help clients see results within their business and income. Her mission has always been to help business owners increase their income and build an online presence by pairing a beautiful brand design with an intentional website strategy. Find Her Here:  Carry Love Designs  Email: [email protected] Website: https://carrylovedesigns.com/ Instagram: https://www.instagram.com/carrylovedesigns/  Facebook: https://www.facebook.com/carrylovedesigns  Youtube: https://www.youtube.com/channel/UCAYIs2ugwrfdBi5_wDa4eJA  Free Resources: https://carrylovedesigns.com/resources 

In this week's podcast episode, our host Jonathan Aymin sits down with Sam Jacobson, owner of Ideaction, a business coaching and website copywriting company, to discuss the importance of having a plan and learning from others' mistakes, the challenges faced by wedding venues in the current economic climate, and the role of artificial intelligence (AI) in the wedding industry. Sam emphasizes the importance of human connection and creativity in tasks such as copywriting and sales, and suggests simplifying the sales process to improve the chances of converting leads into bookings. He also highlights the importance of dynamic pricing and ethical pricing to maximize revenue. About Our Guest:  Sam started Ideaction Consulting in 2016 to help small business owners grow their businesses. Over the past couple of years, his team has carved out a little niche helping solopreneurs and small sales teams set up extraordinary buying experiences and learn the art of science-backed sales approaches.They offers consulting and coaching to companies of all sizes – big and solo – and now provides online courses, workshops, and copywriting that helps convert website visitors into wedding inquiries. Sam Jacobson gets results for solopreneurs, small-business owners and emerging nonprofits with Ideaction Consulting. He focuses on directly applying best-practice models to getting things done for his clients! Before striking out on his own,  Sam’s spent more than a decade obsessing about how to grow event companies. Sam led Todd Events as the Director of Operations for two years in the luxury markets of Dallas and Houston, Texas. Prior to that role, he directed lodging and event operations for Roche Harbor Resort on San Juan Island in Washington for nearly a decade. Find Him Here:  Website: https://www.ideactionconsulting.com Email: [email protected] Instagram: https://www.instagram.com/ideactionconsulting/  Facebook: https://www.facebook.com/ideactionconsulting/  LinkedIn: https://www.linkedin.com/company/ideaction-consulting-sales-and-marketing/about/

In this week's episode of the Venue RX podcast, our host, Jonathan Aymin, interviews Fausto Pifferrer, a wedding professional and Co-Founder of Blue Elephant Events. Fausto discusses his background in the industry, the importance of treating venues with respect, and building strong relationships with them. He also talks about his experience starting Blue Elephant Events in Maine and how he has weathered economic storms including becoming an activist during the pandemic. Fausto emphasizes the importance of self-care and setting boundaries when it comes to prioritizing your time!   Fausto will be speaking at Catersource in Orlando, Florida. Next week (March 27th- 30th) More Info Here: https://schedule.catersource.com/speaker/pifferrer-fausto/50331 Get Tickets Here: https://informaconnect.com/catersource-thespecialevent/  About Our Guest:  Fausto Pifferrer is the Co-Founder of Blue Elephant and Catering in Maine. He began his catering and event planning career 35 years ago in Philadelphia. He has an eye for detail and production and is passionate about creating high-quality, memorable events for his wedding and corporate clients. Fausto is a member of the board of directors of the International Caterers Association (ICA), is past President of the Biddeford-Saco Rotary Club, and a founding member of the Maine chapter of NACE (National Association of Catering and Events). With almost four decades in the business, Pifferrer says he works hard to stay relevant, and to fight against ageism and an oversaturated market. Pifferrer started his first catering company in 1986 at just 18 years old. After that successful first year, Pifferrer worked at additional catering companies and had a stint in restaurant management before opening Blue Elephant Events and Catering in 2007.  Find Him Here:  Blue Elephant Catering  Uniquely Designed Catered Events Website:https://www.blueelephantcatering.com/ Facebook: https://www.facebook.com/blueelephantevents YouTube: https://www.youtube.com/channel/UC0WWtOeTpF1hSQvzX3Olt0g  Pinterest: https://www.pinterest.com/belephantevents/  Instagram: https://www.instagram.com/blueelephantcatering/ If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX! Where we document and share best practices for owning & operating profitable world class venues!