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The Verblio Show

The Verblio Show

Author: Steve Pockross

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Content is fun again! The show for digital agencies and content professionals that blends frank conversations, expert advice, tips from the content trenches, and obscure linguistic facts. Content marketing enthusiasts, SEO nerds and pun lovers unite! Content creation is hard but The Verblio Show makes it entertaining. And it will make you 92% smarter.
27 Episodes
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#027: Learn how a 19th century management consultant was way ahead of his time and hear what's next for the gig economy. Niel and Steve also discuss the fundamental shift happening in marketing right now and the single smartest question you can ask someone.
#026: Mike King is one of the most well-respected technical SEOs on the planet. His agency iPullRank serves clients like Beats, Johnson & Johnson, and Citi. But for those of you who don’t know a 301 from a 302, fear not, he and Steve spend this episode talking about:What Mike learned working for one of the world’s most famous agencies, and how it influences him as an agency ownerHow and why to write a letter from your future selfA Turing test for racism, and other ideas to ensure the future of digital marketing and AI is anti-racistAnd for you marketers out there, don’t worry, Mike also shares the biggest technical SEO mistakes no one is talking about and the key to engaging your audience whether you’re on stage or on your website.
#025: A company without a story is a company without a strategy. Learn how to create a narrative that will reshape your buyers' journey, and hear Steve and Andy's thoughts on why LinkedIn, Andy's mom, and Ultimate Frisbee are all awesome.
#024: Steve and Brent talk pivoting, niching, and the second wave of marketing trends. Also, it’s okay to say “I don’t know" sometimes—and it’s okay to build a BMX ramp in your front yard always.
#023: This week’s episode of The Verblio Show features Chris Rudolph, digital agency coach and founder of Freedom Business Family. A true lifelong coach, Chris began his career with the Chicago Bulls. Since trading ballplayers for business owners, however, his focus has been on helping clients find success in both their business and their work-life balance.In our conversation, we chat about his approach as a coach and the lessons he’s learned as a business owner himself, with a host of broad-ranging insights to dig into along the way:One bold step to get yourself out of the weeds as an agency owner (Hint: It will require you to actually have an OOO message)How agencies can lead with a strong ROI and quick win to set themselves apartThe importance of both goals and systems, and why you need two types of people on your teamWhy “how” isn’t always the right question – and what to ask insteadChris also has a special offer for our Verblio listeners: Check out their video at https://www.verblio.com/show for a link to schedule a free 1-on-1 Agency Growth coaching session with the man himself. https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#022: John Harris is leading something radically different and hugely ambitious: a "reverse holding company" for digital agencies. In this episode he shares how his Worldwide Partner‘s network creates super-powered teams through 70 agencies in 40 countries, why big brands seek out the advantages created by a network, and how his thinking can help your agency stand out among the 100,000+ agencies that exist in the U.S. alone.Note: Want your pitch to sound less like “we’re a digital agency, based on technology, with great people, who focuses on results”? Or hear more about what mistakes agencies make when pitching bigger clients, and how to avoid those mistakes? John’s seen it all, from big agencies to startup and enterprise brands and this is a particularly useful conversation to tune into.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#021:  "Advertising is ____, content marketing is ____." If you can’t fill in those two blanks (and make it catchy), you should definitely listen to this week’s episode of The Verblio Show with Andy Crestodina. Andy is co-founder of Orbit Media, a 19-year-old web design agency. He quite literally wrote the book on content marketing, which Jay Baer has called “The most practical book ever written about digital marketing." In our interview, Andy shares a literal wealth of knowledge about content marketing, productivity, learning, and much, much more: The one tweak you can make to turn content marketing from a years-long slog into a ‘results before you hit publish’ investment - The exact formula for thought leadership and the data to back it up - The opinions / observations / data hierarchy - What you should and should not do with best practices - Escapades in China, exercise in 2 minutes/day, wake time & productivity correlation https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#020:  This episode features leading agency coach Karl Sakas, who spoke with Steve early in the COVID crisis to share his insight into how he’s guiding his agency clients. Some quick nuggets for those who tune in: What to expect for agency revenue forecasts in 2020: Take your worst scenario and now make that your stretch scenario. Assume a 10-30% drop in revenue. · How you should respond: Over-communicate with every stakeholder. Not just your clients, but your employees and freelancers too. · What Karl is doing with his new isolated free time: Finally watching his first reality tv series. https://www.verblio.com/ The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts! 
#019:  In Episode 19 of The Verblio Show, Chris Dreyer, president & founder of legal SEO agency juggernaut Rankings.io, discusses his colorful—and wildly successful—journey that started by googling "how to make money online" while stuck in after-school detention (as the teacher), included inspiration from Oprah on one of his early, important #1 Google rankings, and ended up with him competing and winning in one of the most competitive digital marketing arenas on the internet: personal injury law.  In this conversation, Steve and Chris dive deep into the machine that is Rankings.io and the strategies Chris and team use to win for their clients and run a hugely successful agency including 1) a masterclass in why and how to niche down your agency, 2) how penguins (ok just one) caused Chris to have to get a real job for a while, 3) why Chris works with agency coach Karl Sakas AND is part of Jason Swenk's mastermind, 4) the reasons Rankings outsources much of its implementation work, and how they're able to seamlessly integrate vendors, and 5) Disney's biggest mistake with the Star Wars franchise and why things are more fun on the dark side of the force.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#018: If you run or work at a digital agency and don’t know who Bob Ruffolo is, you need to watch this episode of The Verblio Show. Bob is the founder and CEO of IMPACT. Among his many accomplishments: he was the HubSpot agency of the year 2016, merged with They Ask You Answer author Marcus Sheridan, transitioned the agency from a traditional agency to a company that focuses on educating companies and agencies about inbound methodologies (to name just a few). In his conversation with Steve, Bob shares some outstanding insights into broad-ranging agency and management areas:How IMPACT is thriving through the COVID pandemicWhy his organization works with multiple coaches and consultantsThe deep flaw with being a superstar agency founderhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#017: This episode features renowned digital marketing guru Ryan Stewart. What’s a clear sign that you’re interviewing a truly accomplished and impressive marketer: you have to start the interview by asking him how he even describes what he does. Founder of acclaimed search marketing agency WEBRIS and multiple other companies, Ryan is likely even more well known for his speaking appearances and his content on how to cut through the noise of the crowded digital marketing multiverse. And he provides that content frequently, in an extremely pragmatic and process-driven manner, and seemingly without the need for breathing between sentences. Ryan and Steve discuss the enormous and fleeting opportunity for marketing on LinkedIn, what truly moves the needle for content marketing results, and a litany of best practices of digital marketers.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#016: During times of crisis, it's tempting for us as leaders to put all focus externally—how can we bring on more clients? How can we serve the ones we already have to keep them around? But, ignoring the critical components of organizational health and communication can be disastrous for your company. This is why we're so thrilled to talk with Jodi Grossman in this episode. Jodi has been Steve's executive coach at two different companies and at Verblio she coaches the entire leadership team too.In this conversation, we cover: The concept of backbone & heart, and why it's even more critical right now, How much information leaders should share with their teams right nowThe principle Jodi learned when studying biology that's equally applicable to companies...and much, much more.If you're in a leadership position, watching and reflecting on the concepts Jodi brings forward might be the most important thing you can do this week.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#015: Managing social media for clients can be a GIANT pain for digital marketing agencies. So much so that a lot of agencies we talk to won’t go anywhere near it—too much hassle of managing assets, managing approvals, and proving ROI. So, it was fascinating to talk with Ross Gray on Episode 15 of The Verblio Show to hear about what he’s learned by founding Cloud Campaign, which has helped hundreds of digital agencies streamline their social media logistics.Ross and Steve chat about:The biggest mistake agencies make when it comes to managing social media for clientsThe two unexpected reasons why organic social media continues to be important even in a time when platforms are ratcheting down organic reachWhat all companies should be doing on social media right nowThe controversial social media tactic that will drive engagement over and over againhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#014: So much of the advice on the COVID crisis and business is about ... business. But, there's another hugely important thing for business leaders to think about—themselves. Specifically, how addressing the self as a foundational layer can lead to better decisions and business outcomes. We're so grateful to leading agency transformation coach Kelly Campbell for adding a new and powerful perspective to our conversation on managing and marketing through the crisis.Some key highlights from our discussion:Why this crisis is so different is that there’s a triple impact of work, health, and emotion—and all need to be taken into account to respondIt's transforming our entire action-orientation culture to one where empathy, vulnerability, compassion, and connection are the core valuesThe barrier of separate personas at work and home are also breaking down, which allows, and even requires, all of us to show up as our authentic selves all of the timehttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#013: This episode, we had the pleasure of talking with Suneet Bhatt. Suneet is on the short list of people Steve personally turns to for advice on business leadership, marketing, and strategy. In this conversation you’re going to learn why. While Suneet has held marketing & growth leadership roles at big name companies like HelpScout, Crazy Egg, LiveIntent, and Chartbeat, and is currently president of a hot social impact outsourcing company, it might be the other things on his LinkedIn profile that are the truly impressive part. These include authoring children’s books to a role he’s held from January 2014 — present titled “co-founder/dad”.In this broad-ranging conversation Suneet and I cover a whole lot, including:What LeBron James can remind all marketing leadersThe worst question to ask when asking for feedbackWhat do growth-obsessed companies get right Why growth teams need designers, engineers, and data scientistsWhere to start your marketing when you have so many options to choose fromhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#012: Next episode is with the great Jeffrey Pease, MBA of Message Mechanics, who Steve worked with back in the Great Recession. “We’re not going to run an economy on Netflix and Purell”, but now is now is the time to help, not sell. So consider this the off-season where you get ready to win again when games resume.One of the most brilliant messaging experts we know, we had a hard time limiting the discussion with Jeffrey.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear the full interview with Verblio’s CEO Steve Pockross and talk with more marketers, digital agencies, and an assortment of thought leaders anywhere you get your podcasts!
#011: We're deeply humbled to share this next episode of The Verblio Show. In it, we speak with Dr. Tolonda Tolbert, an expert on diversity and inclusion in the workplace. “Dr T” has a belly-laugh that fills the room, and a storied career that includes 17 years with the ADL and was an adjunct professor at NYU. Two years ago, Dr. Tolbert co-founded a truly innovative startup called Eskalera, which goes far beyond the one-off annual management trainings of the past, and uses the power of technology to integrate D&I throughout the workplace and company culture.When Steve asked her what inspired her to start Eskalera, Dr. Tolbert said, “I was talking with groups of 10, 20, 500, 1,000 people and I was like, okay, we’ve got to move faster than this."Important lessons for all business leaders in both the why and the how to bring diversity, equity, and inclusiveness to the workplace.https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.
#010: Today we're joined by Nick Christou, renaissance king of the math nerds and also rock drummer. Nick is CEO of agency Helios Company LLC, which works as an "outsourced chief data scientist" for its clients, which means not only does Nick have the data of what's happening right now in real-time (across his whole client base), but he knows how to use it.We explore:What psychological reasons drove the first-wave of cost cutting?Why we're now entering a second phase with a new type of fear, and what to do about itThe unintended benefit of COVID on marketing messaging, and how to use micro-testing to get resultsThe basic math equation which is changing online advertising right now and that can lead to results for your business and customersHow businesses can avoid the analysis paralysis that is washing over us all right nowhttps://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.
#009: Elizabeth Giorgi is a true force. She won an Emmy at 25. She’s founded two companies. She’s unapologetic about using her voice and platform to tackle big, important issues like race and gender equity in business, and her current endeavor as the CEO of soona is reshaping what is possible for small businesses to do with video.  Our conversation covered video marketing trends, like how to massively upgrade your own videos while on a budget, and more importantly, things like social justice and equity in the business realm because, as Liz says, “the business falls in line with our values, not the other way around.”https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.
#008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space.We discuss:- Focusing on the product first: quick changes enabled her to quickly jump back into the market- How HomeAdvisor/Angie's changed up their advertising in the time of COVID-19- Tik Tok marketing: should you hire 13 year-olds?- Merging brands: how one merges two former competitors into one coherent brand- Two-sided marketplace business: how exactly do you match 75 million households and 250,000 service providers?https://www.verblio.com/The Verblio Show is your weekly cocktail of content marketing fun and fruitful conversation. Hear Verblio’s CEO Steve Pockross talk with marketers, digital agencies, and an assortment of thought leaders.
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