1m56s - Past 5 Years at The Coloradoan 2m51s - Immediacy in breaking news reporting 5m16s - Advertorial content in news media 9m53s - Video at The Coloradoan 10m58s - Posting video across platforms, advertising effects
Logan discusses Snapchat, driving emotional response with video marketing, and the “most interesting man in the world” on this week’s solo episode! Show Notes 1m20s - “7 Tips for a Successful Snapchat Video Marketing Campaign” by Contessa Abono http://www.reelseo.com/7-tips-snapchat-video-marketing-campaign/ 3m42s - “Seven Tips for Driving an Emotional Response to Video Marketing” by Jack Simpson https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/ 6m30s - Dos Equis retiring Jonathan Goldsmith as “The Most Interesting Man in the World” [...]
Michael Humphrey, professor at Colorado State University and Forbes writer, gives his take on digital ecosystems, 360 video, and more! 1m04s - Michael Humphrey background 2m02s - Different platforms adapting to digital 4m31s - 360 degree video: interactivity 6m03s - 360 degree video: technology moves faster than the devices can handle, how can we consume the content? 8m03s - YouTube celeb [...]
In this week’s solo episode, Logan gives predictions for video marketing in 2016! Show Notes
Adam Mader lets us in on longform education and how-to videos, and how FW Media uses free content to complement their paid contents’ value! More tips, tricks, and great info lie within, so watch on! Show Notes 2:35 - Role of video in e-commerce 4:55 - TVPage | TVPage.com 5:11 - This Week in Startups Podcast - Jason Calacanis | @Jason | Calacanis.com
It’s been a while, but we’re back! This week’s episode is a short update covering the reason behind the gap in podcasts, as well as a general update on video marketing as it relates to the show. Enjoy, and thanks for sticking with us!
Mark Wonderlin (@MarkWonderlin) of Handcrafted Business Films and Mosaic Media Films discusses his journey to creative video marketing, and gives us plenty of tips for improving skill and strategy! We tackle the reason we need to focus on WHY above anything else. Show Notes OPENING MONTAGEHAMSTERS - The Watercooler https://www.youtube.com/watch?v=ymhEE…A Regal Corgi Tea Party l The Watercooler https://www.youtube.com/watch?v=fqqXB…How to open a beer bottle with basically anything | GQ Magazine
Gabriel Noble (@gabrielnoble1) of Tru Films reminds us that aesthetics matter in video marketing! Despite user-generated content that has normalized and even celebrated the shaky, home movie style of video, consumers and clients are still keen on beautiful visuals. We chat about balancing branding in videos while conveying a message, “anti product placement,” and how the conventions of documentary film have made their way into video marketing!
Vidcaster’s Kieran Farr discusses topics like ad-free YouTube, paid premium content, aerial cameras, and video platforms. We also chat about what sets his company apart from other video platforms. Watch or listen, and let us know what you think! Show Notes
UpVideo’s Xavier Alabart discusses how his company lets you “make YouTube part of your business” through content management and metrics tracking. This episode lended itself to many other discussion, and is a bit longer than the others! Tune in to the entire podcast to learn about over-the-top cable, segmentation, consumer perceptions of advertising, and other tips/resources for your video projects! Show Notes
Browseplay’s Chip Venters discusses the way his company adds a layer to video, making it more interactive. Have you ever seen a product in a video that you want to purchase or know more about? Browseplay makes this possible! Watch now for this and other video marketing tools in this week’s episode!Show Notes
Join us as we chat with Cass Sapir, Customer Success Director of HapYak Interactive Video. HapYak lets you know what’s working by utilizing data gathered from interactions with your videos. With so much focus on views, we can’t forget that reaction and response hold higher value than a play count! Show Notes OPENING VIDEOSBuzzfeed Video | David Dang - @daviddanggg | Eugene Lee Yang - @eugeneleeyang1 Man + 12 Hairstyles https://www.youtube.com/watch?v=8MdbRekJzWw&index=13&list=PLrEnWoR732-BHrPp_Pm8_VleD68f9s14-https://www.facebook.com/lookbookbydavidhttps://www.facebook.com/buzzfeedeugeneLexus - @LexusLexus Hoverboard https://www.youtube.com/watch?v=U68zjl-5Bow&index=19&list=PLrEnWoR732-BHrPp_Pm8_VleD68f9s14-Feliks Zemdegs - https://www.youtube.com/user/fazrulz1 (YouTube profile)7×7 Rubik’s Cube World Record https://www.youtube.com/watch?v=SKtiNcpSE28&index=32&list=P [...]
Allon Caidar joins us to talk about his company TVPage, which drives “both branding objectives and sales from video across multiple properties and devices.” We also discuss “lifestyle brands” and the role video marketing plays in their success. Visit http://www.tvpage.com/ and follow @tvpage after the show to learn more! SHOW NOTES OPENING CLIPSGoPro : Fireman Saves Kitten - @GoProhttps://youtu.be/CjB_oVeq8LoDumb Ways to Die (Metro ad) - @metrotrainshttps://youtu.be/IJNR2EpS0jw (ad)http://www.metrotrains.com.au/ (metro website)2015 Budweiser Commercial: “Lost Dog” - @Budweiserhttps://youtu.be/xAsjRRMMg_Q (ad)http://www.budweiser.com/ (Budweiser website)Slow Ride Sessions with Dr. Don TRAILER (New Belgium) - @newbelgiumhttps://youtu.be/Py4oTluAHbw (video)http://www.newbelgium.com/ (New Belgium website) MAIN DISCUSSION TOPICS(0m43s) tvpage - @tvpageht [...]
Taylor Hou joins us to talk about his company Remark HQ: “Securely play, review and approve videos with any device, anywhere.” We discuss how video-based websites and apps such as Youtube, Instagram, and Vine are changing video marketing and branding. Check out https://remarkhq.com/ and follow @RemarkHQ on Twitter!
We chat with CJ Bruce of Kindling Digital, a video advertising solution that ensures your video content reaches its intended audience and brings in views. We also discuss HTML 5 video for web, and effective video marketing strategies from Old Spice, Ikea, and Weight Watchers.Learn more by visiting
Red Bull Media House is a multi-platform media company with a focus on sports, culture, and lifestyle. George Woolley takes us inside this world of lifestyle brands and relates it to video. Find out more at http://www.redbullmediahouse.com and @redbulltv on Twitter.
Hendrik van der Meer, president and founder of Vilynx, discusses how he and his company are improving the discoverability of video using dynamic thumbnails and automatic content chaptering. Find out more at http://www.vilynx.com and @vilynxapp on Twitter.