DiscoverThe Videocraft Show Presented by Video Husky
The Videocraft Show Presented by Video Husky

The Videocraft Show Presented by Video Husky

Author: Jon Santiago

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The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!
23 Episodes
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It feels like yesterday that we wrapped up season 1. But here we are with another 10 episodes in the books! Jon Santiago and producer Nikki Vicente reflect on the lessons learned from each of the guests from season 2.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Mark Wolters full episode Laura Reid full episode Mark Wooding full episode Tom Kuegler full episode Tim Schmoyer full episode Trisha Hershberger full episode Josh McNair full episode Cassandra Thompson full episode Andrew Hales full episode Kai Andrew full episode   Chapters (00:00) Intro (01:37) Mark Wolters (08:35) Laura Reid (17:42) Mark Wooding (25:42) Tom Kuegler (37:21) Tim Schmoyer (46:16) Trisha Hershberger (53:44) Josh McNair (01:02:41) Cassandra Thompson (01:13:36) Andrew Hales (01:25:04) Kai Andrew (01:35:07) Conclusion   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Vinney Leuterio Graphics: Paolo Lopez
"I remember this conversation that I had with my friends that my goal (was) to make $1 a day." ⸺ Kai Andrew   Want to learn how to live life on your own terms? Our guest on this week’s episode of The Videocraft Show Presented by Video Husky can show you how.   Kai Andrew is a YouTube creator who teaches viewers how to make the most out of their 20s and 30s so they don’t have to work until they’re 65. At 27, Kai left behind a lucrative career that earned him $200,000 a year at its peak. He was able to walk away thanks to a frugal lifestyle spent saving and investing most of his income in his 20s.   Some of Kai’s most popular videos detail his experiences in real estate investing. Kai is a self-taught investor and developer, who built his own shipping container home without a builder and a mortgage. Aside from YouTube, he spends most of his time growing his property management and consulting business as well as hitting the waves with his surfboard.    In this episode, you’ll learn about... The importance of being resourceful and how he learned this growing up as the son of Vietnamese refugees. The books that have impacted how he thinks and approaches life. How a curiosity around building houses kick-started his journey as a YouTuber. How Kai runs an online community on Discord for his YouTube viewers. His definition of YouTube success. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Kai’s YouTube Channel Kai on Instagram Kai’s Website Kai’s Discord Community Rich Dad, Poor Dad The Millionaire Next Door The 4-Hour Work Week Robuilt’s YouTube channel Graham Stephan’s YouTube channel Parker Walbeck’s YouTube channel Robuilt on Quitting His Day Job to Go All in as a Creator Boston Terrier Society’s YouTube channel   Chapters (00:00) Intro (05:10) How Kai and Jon met (07:11) Kai's family (12:52) Vietnam and his immigrant experience (19:58) How Kai ended up on this career path / What is true wealth? (26:12) Saving money on housing (29:30) Kai's financial education when he was growing up (33:41) Books that changed Kai's life (46:32) Learn how to learn (49:16) How Kai started on YouTube (52:41) Analytics on YouTube (57:49) Similarities between YouTube and investing (01:02:39) Building a community on Discord (01:07:29) Live streaming and online education on YouTube (01:15:52) Good and bad marketing (01:20:08) Video editing (01:26:16) Challenges as a content creator (01:28:48) Doing consultations (01:36:02) Kai's definition of success on YouTube   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson, Vinney Leuterio Project Manager: Choco Arucan Graphics: Paolo Lopez
"There’s a balance of working and playing. And you want to make sure you’re not burning yourself out with different things. It’s definitely tricky - just trying to keep it exciting for yourself and for everyone else…" ⸺ Andrew Hales   Viewers all over the world know this week’s guest as the “King of Awkward”. But there’s much more to Andrew Hales than that.   Andrew is the creator behind the long-running YouTube channel LAHWF. The name of his channel is an acronym for the phrase Losing All Hope Was Freedom, which many of you might know from the movie Fight Club.   Andrew started his YouTube career in 2012, rising to internet fame thanks to his hidden camera experiments that went viral. He racked up millions of views by filming videos featuring himself and strangers in awkward social situations.   In 2017, Andrew began filming the “Chatting With” series, which features conversations with a diverse lineup of guests. Past interviewees include fellow YouTube personalities such as Graham Stephan, an expert on narcissism, and even an ex-convict, too.   Aside from pranks and interviews, Andrew’s tried his hand at scripted content and he’s even given vlogging a go, too. At the moment, Andrew is focusing most of his efforts on creating vlogs of his day-to-day life while he and his girlfriend vagabond around America for the next few months.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Andrew about: Tim Ferriss’s influence on Andrew and what it was like to collaborate with him. The era of creating prank videos on YouTube. How he conducts interviews for his Chatting With series. Creating content you like versus creating content the audience likes. The advice he would give his younger self about becoming a YouTuber. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links LAHWF on YouTube Andrew’s Instagram Andrew's fan helps him out Andrew Hales on Money, Life, and YouTube with Danny Duncan Tools of Titans Hugging People with Tim Ferriss The 4-Hour Work Week Big Daws TV Whatever That Was Epic Kong Pham Jaclyn Hales Robuilt’s Episode on The Videocraft Show Robuilt on Quitting His Day Job to Go All in as a Creator Andrew pranks his mom for April Fool's   Chapters (00:00) Intro (07:47) Start of conversation with Andrew Hales (08:49) His current plans (17:05) A fan helping out Andrew on the dirt road (18:33) Doing social experiments on YouTube (21:39) Life before YouTube (22:54) His interest in entrepreneurship (31:15) Meeting Tim Ferriss (33:43) Hiding negative comments (36:11) Interviewing and podcasting (43:44) Lessons from Tim Ferriss (45:19) Keeping in contact with YouTuber friends (47:22) The challenge of making fresh content (01:02:17) Trying other video ideas (01:05:01) Reflecting on his old YouTube content (01:10:51) Meeting his girlfriend Karly (01:16:02) Internet fame (01:19:52) If he could give advice to himself 10 years ago (01:25:16) What Andrew learned from doing all those social experiments   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez
“I’ve seen things on other platforms too where something I said got really misunderstood and people just start coming for you. And you feel like, 'Is this everybody? Does everybody think I shouldn’t be doing this for a living?' And you have to remember this is one group of people that are in a really bad headspace for some reason. Focus on the people you’re helping and just keep helping them.” ⸺ Cassandra Thompson   Cassandra Thompson is a career consultant, speaker, and creator. With a little more than 70,000 subscribers on YouTube, her videos have been viewed around 6 million times (and still growing). Whether you’re someone seeking a job in the traditional workforce or trying to build your own business, Cassandra’s content is for you. Cassandra’s mission is simple: take the overwhelm out of finding a career by building confidence through training and tutorials. She doesn’t offer fluffy platitudes like “find your passion” or “live your best life” to those who find her work. Instead, she provides practical, tangible, and actionable advice that empowers her audience to level up in the modern workforce.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Cassandra about her path as a creator. They discuss: Cassandra’s career beginnings in the television industry and how that impacted her as a creator. Why she decided to focus on career advice as her niche. The significance of the mantra “done is better than perfect” as a content creator. How she researches what her audience wants. Making sense of negativity and hate from trolls and how to cope. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Cassandra’s YouTube channel Cassandra’s website Cassandra’s Instagram Cassandra’s beauty and lifestyle YouTube channel Double Dare with Mark Summers On Air With Ryan Seacrest Video Influencers Benji Travis Sean Cannell Sunny Lenarduzzi   Chapters (00:00) Intro (04:46) Start of conversation with Cassandra (05:45) How she started on YouTube (08:29) Choosing and focusing on a platform (11:16) Working in television (16:28) How television led her to career strategy (20:06) Traditional media vs. social media (24:39) Her YouTube workflow (27:28) Slow growth is still growth (33:01) Finding a community of creators (36:50) Being a career strategist (39:41) Making fresh content (42:51) Having two YouTube channels (44:58) Get to know your audience (51:08) Dealing with negative comments (01:02:55) Her consulting business (01:06:53) Where to follow Cassandra   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez
“I’m a super small YouTuber...but I’ll still go places like Yosemite and get recognized by people… Knowing that you’re kind of taking your children into that realm of people knowing who they are...it’s something that you have to think about a lot. It’s hard to know what the right decision is to make with that in terms of limiting the amount of exposure…” ⸺ Josh McNair   Josh McNair is the creator behind California Through My Lens, a YouTube channel and blog centered around travel in the Golden State. It’s Josh’s love letter to his home state and chronicles all the best hikes, drives, food, and more that California has to offer.   California Through My Lens began as a passion project that Josh started to fulfill his desire to create something he owned. It was also his way to document his short, but inexpensive weekend trips around California while encouraging others to do the same.   On YouTube alone, it has generated more than 28 million views from people all across the globe. It’s also earned attention from press outlets such as the LA Times, SF Gate, and Good Morning America.   On this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Josh about: How California Through My Lens evolved from photoblog into YouTube channel. How his style of traveling and vlogging will have to evolve now that he has kids. His process behind creating a long-form documentary on traveling Route 66 with his dad. The importance of practicing humility as a content creator. Balancing the private and public-facing side of his life as a creator. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Josh’s Website California Through My Lens on YouTube Through My Lens on YouTube California Through My Lens on Instagram Route 66 Road Trip: 14 Days Driving the Main Street of America Johnny and Iz Harris on YouTube   Chapters (00:00) Intro (04:55) Having twins (07:21) Repurposing content (08:43) Josh's creative origins (18:13) How he started traveling (24:55) Route 66 road trip with his dad (32:09) Amie's (his wife) role in his success (34:10) Digital privacy with his children (39:19) Practicing humility and gratitude (42:48) Keeping up with social media platforms (47:09) The business side of California Through My Lens (54:00) Travel plans for the rest of the year (58:08) Finding a niche within a niche (01:00:54) Where to follow Josh   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez
“I value the community that I have online...so very much that if I go more than a few days without streaming, like I miss them. I miss my friends! It really is a wonderful way to connect. And especially right now, in a time when so many of us feel isolated and not connected, it's been a brilliant and incredibly therapeutic thing for me, and I hope for people who are able to watch that type of content as well.” — Trisha Hershberger   Trisha Hershberger is a creator, host, and producer, known for her content in entertainment, gaming, and technology.   She rose to prominence on the internet as one of the hosts of SourceFed, a platform founded by Philip DeFranco in 2012 as part of YouTube’s $100 million dollar original channel initiative. While at SourceFed, she was also a host for SourceFedNerd and earned two Streamy awards before leaving the channel in 2015.   In this episode of The Videocraft Show Presented by Video Husky, Trisha talks with host Jon Santiago about her early days as a creator plus: How her background in theater translates into her work as a live-streamer. What she learned from the years she spent working with Philip DeFranco. Advice she’d give to any creator who wants to work with brands. Developing her skills as an entrepreneur. Her insights on why she prefers live-streaming on Twitch moreso than YouTube. Her perspective on finding work/life balance as a creator.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Trisha’s Twitch Channel Trisha’s YouTube Channel Trisha’s Website Trisha’s Instagram The Naked Truth Podcast (Apple Podcasts Link) SourceFed SourceFedNERD Philip DeFranco   Chapters (00:00) Intro (02:35) How Trisha started acting (07:47) Her first roles as an actor (12:42) Love for gaming and tech (18:03) Streaming and the gaming industry (19:48) Livestreaming vs. pre-recorded content (22:08) Twitch as a happy place (24:49) Twitch vs. YouTube (30:43) Auditioning for SourceFed (37:28) SourceFed as a launchpad for her career (38:51) Working with Philip DeFranco (41:37) Working with production companies (48:59) Being a parent (54:37) Where to follow Trisha   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template    Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez
“It’s not about how often you publish. It’s about how you make someone feel about your content.” ⸺ Tim Schmoyer   Thursday, March 2nd, 2006.   That’s the day this episode’s guest of The Videocraft Show presented By Video Husky posted his first YouTube video.   Fifteen years later and he’s still going strong.   Tim Schmoyer is the founder of Video Creators. It’s an online community and educational resource for YouTube creators, entrepreneurs, and brand professionals.   Video Creators has developed YouTube strategies for both up-and-coming creators as well as renowned brands including Disney, HBO, Budweiser, eBay, and Warner Brothers. To date, Tim and his team have helped their clients organically achieve over 14-billion views and 61-million subscribers.   In this episode, host Jon Santiago talks with Tim about his own journey as a YouTuber. They also touch on a variety of other subjects including: - The importance of getting your content in front of the right people instead of many people. - Why it’s best to focus on what you give rather than what you get as a creator. - Why YouTube is more about one-on-one conversation instead of presentation. - Why content strategy is less about technicalities and more about emotional value. - How he and his wife navigate this brave new world of content creation and consumption as a family with seven kids.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Video Creators website - Video Creators YouTube channel - Reclaiming Motherhood YouTube channel - Owen Hemsath on The Videocraft Show   Chapters - (00:00) Intro - (02:48) How Tim started on YouTube - (06:07) Touching lives through YouTube - (07:52) Getting hired by YouTube - (10:48) Conversation vs. Presentation - (12:21) A BIG audience vs. the RIGHT audience - (16:40) Getting recognized - (20:52) Tim's influences - (22:57) Why some celebrity YouTubers aren't successful - (27:20) The value you give to your audience - (34:00) Emotional value vs. technicalities - (40:45) Networking on YouTube - (47:18) Giving up screen time for a year - (57:00) Kids using social media - (58:58) Private vs. public family life - (01:03:37) Burnout and unhealthy social media habits - (01:09:09) Where to follow Tim   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez
“I’m a big proponent of honesty. Being completely 100% transparent and honest. So I try to be as real as possible when I discuss my ideas…” ⸺ Tom Kuegler   Should you be more opinionated as a content creator? This week’s guest excels at making bold statements in his content.   Tom Kuegler is the creator behind the YouTube channel, Finding Tom. With close to 150,000 subscribers at the time of this podcast, Tom has created videos around a host of subjects. But the topic that gets the most of his attention on his channel these days is his deep appreciation for the Philippines.   Aside from vlogs, Tom is also an accomplished blogger. Tom has more than 50,000 followers on Medium. He is also the founder of the Medium publication: The Post-Grad Survival Guide which has over 40,000 readers. Aside from Medium, Tom has also earned bylines from publications such as HuffPost, Elite Daily, and Thought Catalog.    In this episode, you’ll learn… - How struggling to build a traditional career after graduating college put Tom on the path to becoming a creator. - The brutal sport he competed in that taught him valuable lessons still relevant to him today. - How finding success in blogging translated to success in video. - The impact that travel (in particular in the Philippines) has had on his life. - Why Tom believes it's important that creators think hard about giving back to their audience.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Tom’s YouTube Channel - Tom’s LinkedIn - Tom’s Instagram - Tom’s Twitter - Tom’s Website - Tom on Medium - The Post-Grade Survival Guide - The PINOY BAITING Needs to stop - 11 Things You Need To Know About Introverts - Adventurous Kate travel blog - The Videocraft Show episode with After Skool   Chapters - (00:00) Intro - (02:38) Graduating from university - (08:44) Journaling - (10:34) Origins of Tom's Creativity - (15:24) Wrestling - (26:03) Freelance writing - (32:59) Tom's travels - (43:36) Writing on Medium - (48:10) Going to the Philippines - (52:45) Meeting Manny Pacquiao - (1:01:14) How Tom started vlogging - (1:06:40) Pinoybaiting - (1:13:11) Responsibility as a content creator - (1:19:14) Being opinionated - (1:29:24) Dealing with negativity online - (1:37:06) Burnout and taking a break from YouTube   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez
Having a big following, it does have value and it does get your foot in the door to a lot of things. And it’s funny, you kind of have to play these games to get to a certain level. And once you get beyond this level, you can kind of write your own rules. ⸺ Mark Wooding, After Skool   This week’s guest on The Videocraft Show Presented By Video Husky has a face you might not be familiar with. But there are likely many of you who are no stranger to his incredible work.   Mark Wooding is the artistic mastermind behind the brilliant YouTube channel, After Skool. Mark has created a library of content, featuring philosophical and motivational speeches, talks, and lectures reimagined through vivid, whiteboard illustrations. Some of the prominent people whose words have enjoyed Mark’s illustration treatment include Alan Watts, Steve Jobs, Will Smith, and Dave Chappelle.   The mission of After Skool, which at the time of this podcast has just about 1.7-million YouTube subscribers, is simple: to make learning more accessible and entertaining for anyone who watches.   In this episode, Mark and Jon discuss: - The origins of Mark’s artistic and creative abilities. - How and why Mark had to reinvent After Skool a handful of times since its creation in 2016. - The upsides and downsides to having a large following on YouTube. - The difference between being busy and being productive. - The #1 piece of advice he would give to any aspiring content creators.  - The art of saying no.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - After Skool on YouTube - After Skool on Instagram - Kram Gallery - Why Don’t Country Flags Use The Color Purple?: Mark’s Book - Ikigai - 1,000 True Fans - Viral San Francisco YouTuber, creator of ‘After Skool,’ illustrates bite-sized philosophy: SF Chronicle - Millennials in the Workforce, A Generation of Weakness - Simon Sinek​ - My Bondage and My Freedom by Frederick Douglass​​ - Paul Stamets, the mushroom expert​ - The Moment with Brian Koppelman - Give and Take by Adam Grant   Chapters - (00:00) Intro - (01:42) The origins of Mark's creativity - (11:00) His philosophy - (20:18) Thoughts on vanity metrics - (24:05) His upbringing - (31:39) The Creator Economy - (52:51) Learning never ends - (59:44) Perspective is important - (01:03:57) His creative process - (01:15:47) Skill of saying no - (01:18:50) Reaching out to people you admire - (01:29:10) How he collects his ideas - (01:33:28) Pushing your limits - (01:37:18) Feedback vs. hate - (01:39:44) Mark tells a funny story   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez
“Sharing (the messy parts of travel) I think is important along with sharing the beautiful b-roll as well. Because otherwise a lot of people will go travel and think it’s going to be a certain way. And I never want to show that kind of unrealistic perception of a place. But it is hard as a content creator because you also want the video to look nice. So it’s always like this internal struggle figuring out where to be raw and real and then where to just do that beautiful cinematic content.” – Laura Reid   Laura Reid is a travel vlogger and videographer who hails from beautiful Vancouver, British Columbia. Since 2013, Laura has been creating content on YouTube, originally focusing on her interests in fashion and lifestyle - all while pursuing a degree in psychology at the University of British Columbia.    But after graduating, the travel bug bit her hard. And before entering the work world, she explored the real world first, backpacking for six months throughout Southeast Asia. After a brief stint with a marketing agency upon returning back home, she took the plunge into working for herself in 2017 and she hasn’t looked back since.    In this week’s episode of The Videocraft Show Presented By Video Husky, Jon connects with Laura and chats with her about… - What inspired her to get on the road and how travel impacted her approach to life. - Her thoughts on curating the beautiful and messy parts of travel.  - The logistics and challenges behind building an eCommerce business as a creator. - What she’s learning about creating content on TikTok. - The importance of adapting to how platforms change.   And much more…   Chapters - (00:00)​ Intro - (03:19​) Her YouTube journey - (09:15)​ Early days - (13:00)​ Her travels - (20:13)​ Travel vlogs - (29:09​) Livmore the Label - (38:34)​ Social media platforms - (44:28)​ Logistics of travel vlogs - (49:30)​ Safety while traveling - (51:51) Being a female content creator - (58:21)​ Where to follow Laura   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Laura’s YouTube Channel - Laura’s Instagram Account - Laura’s TikTok Account - Laura’s Website - The Travel Times - Laura’s Podcast - LIVMORE - Laura’s clothing company (not sponsored) - juicystar07 YouTube channel   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez
“I really try to make my videos helpful. So if you’re going to go (travel) in winter, summer, pandemic, non-pandemic, you can learn from those videos.” – Mark Wolters   Travel tips minus the fluff.    That’s what you can expect when you tune into Wolters World on YouTube. Every week, Mark Wolters and his family create videos about the best and worst parts of traveling so that fellow travelers can get the most out of their trips.    Wolters World, which started in 2009, is one of the longest-running travel channels on YouTube. In a little more than a decade, Mark and his family have produced close to 2,000 videos and counting.   Jon Santiago welcomes Mark as a guest on this week’s episode of The Videocraft Show Presented by Video Husky. They chat about a variety of topics including: - Why Mark decided to begin a YouTube channel. - Starting another YouTube channel in a completely different niche. - Why he’s happy with keeping his YouTube channels as a profitable hobby and not a full-time gig. - How his passion for travel started. - How he deals with negativity on YouTube. - The impact of traveling on his kids.   And much more.   Relevant Links - Wolters World Website - Wolters World on YouTube - Wolters World on Instagram - Wolters Twitter - Professor Wolters Youtube channel - Simply Jocelyn YouTube channel - Professor Christmas YouTube channel - Visit Xi'an - Top 10 Sites in Xi'an, China - Terracotta Warriors - Learn German: Accusative Prepositions - Wolters World’s First Video - MrBeast YouTube channel - Johnny Harris YouTube channel - Iz Harris YouTube channel   Chapters - (00:00) Intro - (01:39) Starting Mark's YouTube channel - (07:53) Passion for travel - (16:17) Being a professor - (26:08) Being a YouTuber - (41:03) Organizing travel content - (47:41) You don't have to be perfect - (51:21) Collaborations - (53:45) Dealing with negativity - (58:55) Having two YouTube channels - (01:00:40) Building a community - (01:04:41) Balancing YouTube and a day job - (01:09:45) Simply Jocelyn YouTube channel - (01:14:57) Impact of travel on his children - (01:23:39) Vision for the future   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez
Season 1 of The Videocraft Show is in the books! We learned a lot from our first slew of guests. In this episode, Jon Santiago and producer Nikki Vicente recap their biggest takeaways and lessons from the creators featured.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - How to Use Curiosity to Fuel Your Creativity with Jake Matthews (Ep #1) - How to Be More Creative; Stay Curious (with Jake Matthews) - How to Start Working With Brands as a Photographer (with Jake Matthews) - How Travel Can Change You (with Jake Matthews) - Creators vs Influencers, Navigating Brand Deals with Martin Wong (Ep #2) - How to Avoid Burnout as a Content Creator (with Martin Wong) - Appreciating the Process of Creation for YouTube with Bryan Mederos (Ep #3) - How to Be Successful in Content Creation (with Bryan Mederos) - You Don't Need a Huge Audience to Make Money on YouTube w/ Owen Hemsath (Ep #4) - How to Stand Out On YouTube (with Owen Video) - How to Create a Content Strategy on YouTube (with Owen Video) - How Levi Kelly Built a YouTube Channel Focused on Touring Quirky Airbnbs (EP #5) - How To Deal With Negative Comments (with Levi Kelly) - MrBeast's YouTube channel - JennaMarbles' YouTube channel - Becoming a YouTube Creator on the Rise with Robuilt (Ep #6) - You Don't Need An Expensive Camera To Make YouTube Videos (with Rob Abasolo of Robuilt) - A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1 - Barry Manilow's A Very Strange Medley (V.S.M.) - Find Your Niche by Combining Different Passions with Marielle Hénault (Ep #7) - Aquamermaid website - Make Content That You Love and Enjoy (with Marielle Chartier-Hénault) - How to Create More Video Content By Building Systems w/ Doug Cunnington (Ep #8) - How To Make Content That Makes Sales (with Doug Cunnington) - Embrace Experimentation as a Video Creator w/ Monte Weaver of Valet Media (Ep #9) - Pay Attention To The Comments Section (with Monte Weaver) - Focus On Uploading More and More Content (with Monte Weaver) - How To Build A YouTube Audience By Creating Problem-solving Content w/ Desiree Martinez (Ep #10) - Maintaining A YouTube Channel and Balancing Time (with Desiree Martinez) - Women of YouTube podcast   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez
“Think about where you want to be 10 years into being a creator and that will be your measuring stick.” - Desiree Martinez   Desiree Martinez is the founder of All in One Social Media, an online marketing agency that helps companies leverage social media. She’s also the host of the popular Women of YouTube Podcast, a show that spotlights the unique experiences and challenges faced by female video creators.    In this episode of The Videocraft Show, she chats with Jon Santiago about the cross-section between business and content. Among the topics they discuss include: - Why the 2008 financial collapse turned out to be a blessing in disguise for her career as a marketer and content creator. - Building a business around the mission of employing military spouses. - How she generates leads for his agency by creating problem-solving YouTube content. - Why it’s important for YouTbe creators to build other sources of income outside of Google Adsense. - How she juggles her many projects as the wife of a military veteran, mother, and content marketer.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - All in One Social Media - Desiree’s Website - Women of YouTube Podcast - Desiree’s YouTube Channel - Desiree’s Instagram - Screenshot of Jon’s email to Desiree - "Vlog Like a Boss: How to Kill It Online with Video Blogging" by Amy Landino   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
“If five people watch the video, be happy. Because all we’re focused on is doing your first 50 videos. So once you get past those first 50 videos that are not perfect...then you can see if this is going to work for you.” - Monte Weaver   This episode of The Videocraft Show features a conversation with Monte Weaver. Monte is a digital strategist turned content creator who teaches all things tech and social media. In 2020, Monte took the plunge into YouTube and to his surprise, his channel took off. In only a matter of months, he went from a handful to a few thousand subscribers.   Host Jon Santiago chats with Monte about his journey on YouTube thus far. They also discuss: - How he’s leveraging new video platforms, like Amazon Live, to make money as a creator. - The rule of 50 and why it’s important for new YouTube creators to follow. - Building relationships with brands and his audience. - The process of creating an online course. - The value of paying close attention to what your audience is saying in the comments section. - Why you have to know your value as a content creator, especially when it comes to brand deals.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Monte’s YouTube Channel - Monte’s Website - Think Media on YouTube - Tom Buck on YouTube - The YouTube Video that Took Off For Monte - 3 Elements of Creating a Viral YouTube Video - Deep Work by Cal Newport   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
It’s just been slow grinding it out. There’s never been a huge inflection point.  - Doug Cunnington   In this week’s podcast, Jon connects with Doug Cunnington, founder of Niche Site Project, a go-to-resource for anyone who wants to learn about affiliate marketing. Aside from being an internet marketer, Doug is also a content creator. Along with his website and podcast, Doug’s built an audience on YouTube by teaching affiliate marketing.   In this episode, Doug and Jon discuss a host of topics including: - How he creates YouTube videos by repurposing content he’s made for other platforms. - How live streaming differs from creating edited videos. - Why it’s important to him to drive his YouTube viewers to his email list. - The value of posting YouTube videos daily. - How he prepares for interviews and the method he uses in asking the right questions.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Doug’s YouTube Channel - The Doug Show - Niche Site Project - I Published 60 YouTube Videos in 30 Days. Here's What Happened. - Cal Fussman   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
I have nothing to hide pretty much. A lot of people (hesitate to share and are) like, ‘Oh this is my secret recipe of success of how I make my stuff.’ I feel people will buy more from you because they know exactly how you make it and how you do it. A lot of people, even if they know how you do (what you do), they’re not going to make it themselves. It’s too much work. – Marielle Chartier-Hénault   If you’re struggling to figure out the identity of your YouTube channel, then this episode of The Videocraft Show is for you. Jon connects with Marielle Chartier-Hénault, an entrepreneur who’s leveraged content for her business. By combining her interests in swimming, fitness, and Disney princesses, Marielle founded the Aquamermaid School, a one-of-a-kind business centered around the unique niche of mermaiding.   In this episode, Marielle and Jon discuss… - How creating content for YouTube has helped her build awareness for her business. - Why collaboration has been a key to growing both her channel and company. - How long it took her to reach her first 1,000 subscribers. - How she uses SEO to determine which videos she should make. - Her open and transparent attitude when it comes to business.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Marielle’s YouTube Channel - Aquamermaid - Learn How We Made Penelope Cruz Silicone Mermaid Tail - What is mermaiding? - Ahrefs - SEO Tools & Resources   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
I really try to cherish what I have and cherish the audience that I've built, and I'm very thankful for it… I always remind myself to be thankful for what I have. -Rob Abasolo (of Robuilt)   Welcome to another edition of The Videocraft Show presented by Video Husky. This episode features a conversation Jon had with Rob Abasolo of the YouTube channel Robuilt. Like last week’s guest, Levi Kelly, Rob creates video content around the narrow niche of tiny houses and unorthodox homes. He’s still a relative newcomer to YouTube. But his channel exploded in growth just six months after he started it in 2020.   In this podcast, Rob and Jon talk about some of the following subjects: - Balancing YouTube and the responsibilities to his family and day job. - How he comes up with ideas for new videos. - What prompted him to choose his niche. - How he became a Creator on the Rise on YouTube. - The moment he realized he needed to outsource his editing. - Why you can't be a YouTuber just for the money. - Why it’s important to maintain a positive outlook in spite of challenges you’ll face as a creator.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Rob’s YouTube Channel - Rob’s Instagram - Rob’s Website - Barry Manilow: A Very Strange Medley - How much does this $165,000 Tiny House make on Airbnb? | Meeting the Host - Talking TINY HOMES, tiny toilets & everything in-between w/ Airbnb Enthusiast & Youtuber Levi Kelly - A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1 - THIS $200,000 SPACESHIP TINY HOUSE HAS BEEN FULLY RESTORED! - Levi Kelly’s YouTube Channel   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
"90% is behind the scenes. The 10% is what everybody views." - Levi Kelly   In this episode of The Videocraft Show, Jon connects with Levi Kelly. Levi is a full-time YouTuber who gives viewers an inside look at some of Airbnb's most unique stays. From tiny houses, yurts, and shipping containers - you name it and Levi’s seen it.   In this episode, Jon and Levi have a conversation about a variety of subjects including… - How he made the transition from freelance videographer into YouTuber. - How he deals with criticism from his audience. - His strategy for finding these unique stays that he creates content around. - How he plans his YouTube workflow and travel logistics. - How he involves his audience in deciding certain elements of his content.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/   Relevant Links - Levi’s YouTube Channel - Levi’s Instagram - Hōmies - Levi’s Merch - Levi’s Patreon - Robuilt's YouTube Channel - Peter McKinnon's YouTube Channel - Casey Neistat's YouTube Channel - This American Life Podcast - How much does this $165,000 Tiny House make on Airbnb? - Talking TINY HOMES, tiny toilets & everything in-between w/ Airbnb Enthusiast & Youtuber Levi Kelly - SimpliSafe   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.   Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
“I think what a lot of people do is they’re like if I add this magical keyword into my title, my video will pop. You’ve got to remember there’s 100 other people just like you thinking those same thoughts, okay? So it really comes down to content strategy. And your content strategy - your YouTube Channel - should be like a table, a sturdy, reliable table.” – Owen Hemsath   Owen Hemsath is a creative entrepreneur who coaches industry thought-leaders on how to leverage the power of YouTube. He teaches students all they need to know about being successful on video without a huge audience. With a small but mighty presence of 60,000 subscribers on YouTube, Owen practices what he preaches.   In this episode, Owen and Jon Santiago discuss a handful of topics including: - How Owen overcame a troubled history to become a family man and successful with YouTube. - Owen’s mission to create entertaining video content for families. - How to create an effective YouTube content strategy beyond SEO. - The overlooked tactic that smaller creators can use to land brand deals. - How to deal with rejection from potential sponsors.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/   Relevant Links - The Video Marketing School - Owen’s YouTube Channel - Owen’s Instagram (@owenvideo) - Owen’s TikTok (@owenvideo) - Alex Becker - Brian G Johnson - Roberto Blake - Nick Nimmin - Peter McKinnon - Shonduras   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.   Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
“I have this like burning desire to solve this creative problem, you know? Doesn’t matter if I’m gonna go to sleep at 2 in the morning - I gotta figure it out.” – Bryan Mederos, Nacho Average Finds   Bryan Mederos is one-half of the brains behind Nacho Average Finds. In 2017, Bryan launched this YouTube Channel with his brother, Nacho, as a love letter to sneaker culture. Over the years, the content of their channel has evolved and these days, they’re known for their documentary deep dives into the history of some of the world’s most iconic kicks.   In this episode, Bryan and Jon Santiago have a wide-ranging conversation about a variety of subjects including: - The origins of his YouTube Channel. - Embracing the challenge of creative work. - Why an obsessiveness to learn fuels his development as a creator. - Why YouTube analytics aren’t always the answer to growing a channel.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/   Relevant Links - Nacho Average Finds on YouTube - Nacho Average Finds on Instagram - Nacho Average Finds on Facebook - Seth Godin - Johnny Harris - Gary Vaynerchuk on being a New York Jets fan   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente
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