The Visibility Advantage Podcast

Being found by AI does not necessarily mean being recommended when a prospective client asks who they could work with. For that recommendation to be useful, the answer needs to connect your expertise with the person’s particular challenge – and give them a credible reason to consider you. Following our exploration of professional authority in episode 10, this conversation examines how that authority can translate into visibility in AI answers, including the role of your website, published con...

Visibility may enable someone to find you, but it does not automatically make your expertise understandable, believable or relevant. Being found is only the beginning. Before visibility can create an opportunity, someone must understand what you know, find enough evidence to trust your expertise and remember you when a relevant decision arises. The more useful question, then, may not be how to become more visible, but whether the evidence attached to your name gives the right person sufficien...

There is more content competing for our attention on LinkedIn® than ever, and no shortage of advice about how to “stop the scroll”. But can anyone really know what will make another individual stop? LinkedIn itself increasingly treats relevance as highly individual, using hundreds of signals and sophisticated AI systems to determine what each member may want to see. Perhaps, then, the more useful question isn’t simply how to capture attention, but what we give people in return when we get it....

Professional visibility rarely produces its most valuable results immediately. An enquiry, recommendation, speaking invitation or approach about a new role may appear to come out of nowhere. But behind that opportunity may be months or years of accumulated evidence – a LinkedIn® profile, articles, conversations, recommendations, podcast appearances and other encounters that gradually build recognition and credibility. Momentum is what allows that evidence to accumulate. In this episode Lynn...

LinkedIn® is changing – but it is not always clear what those changes add up to or where the platform is heading. Organic reach has fallen. Paid visibility is becoming more prominent. AI is influencing what we see, what we create and how expertise is discovered beyond LinkedIn itself. Meanwhile, professionals and businesses are trying to determine which activities still matter and where their time is best spent. In this episode Lynnaire is joined by recognised LinkedIn expert and host of th...