Claim OwnershipThe Visible Expert Podcast
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How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, "Visible Experts."
Join Kelly Waffle of Hinge Marketing as he interviews a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply love inspiring business stories — this podcast is for you.
Join Kelly Waffle of Hinge Marketing as he interviews a wide range of Visible Experts (B2B marketing thought leaders, CEOs of companies and professional services firms, and industry subject matter experts). If you are an expert who wants to build a powerful personal brand — or if you simply love inspiring business stories — this podcast is for you.
34 Episodes
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Jay Harrington is President of Harrington Communications. He is a Lawyer, Author, Consultant, and Coach. Jay helps lawyers become thought leaders and build profitable legal practices. Jay shares many tips, insights, and stories during this podcast to help you grow your law firm and personal brand.
In this episode, Michael Zipursky, consultant to consultants, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or topic subject matter expert). Michael has helped over 500 consultants worldwide take their growth and success to the next level. He shares some insights, tips, and stories to help every consultant in good and bad times.
In this episode, Enoch Sears, AIA, shares his thoughts on becoming a Visible Expert℠ (a recognized and followed industry or topic subject matter expert). Enoch shares how he became a Visible Expert and how architects can use their visible expertise to get exceptional fulfillment, freedom, and finances.
Barbara Mitchell is an author, speaker, career coach, and consultant to small- and mid-sized organizations. She has authored or co-authored many books on HR, management, and conflict resolution. Barbara is a nationally known speaker on HR and organizational development issues. In this podcast episode, Barbara discusses her book, "They Did What?," as well as pitfalls and tips to talent acquisition, talent retention, and talent development. Her insights are very helpful especially in these times of "The Great Resignation."
Rhondalynn is a an expert on cash flow, pricing value and advisory practices. She is the managing director of businest® and a best-selling author of "Financial Foreplay®" and "On The Shoulder of Giants." Her latest book is entitled, "Pricing Value: The Art of Pricing What Your Accounting Clients Value Most." On this episode, we cover: - Rhondalynn's journey around the world to becoming an expert - Why cash flow is so critical for SMBs - How time and time sheets are irrelevant to value - How to uncover client pain points and identify value - Why it's OK to do things differently - and much more Purchase "Pricing Value": https://pricingvalue.co/ Connect with Rhondalynn: https://www.linkedin.com/in/imagineering/
Prior to Sage, Rachel was the National Bookkeeping Lead at Deloitte Canada. Rachel also ran her own practice for many years where she showed her clients how the technology of bookkeeping is changing the landscape of the industry. She is also recognized as a practitioner, an event speaker, a community builder, and a people connector. Along the way, Rachel was also named to PracticeIgnition's annual list of "Top 50 Women in Accounting." In this episode, we talk about: Rachel's experience in companies of all sizes Why more accountants are not adopting technology Community building Personality traits of accounting professionals Challenging the status quo And much more... Connect with Rachel: https://www.linkedin.com/in/rachelfisch/ @FischBooks
Daniel helps leaders in finance, government and global industries cut through the artificial intelligence hype, leverage proven best-practices, and make data-backed decisions about mission-critical priorities. In this episode, we cover: Strategies for using AI in business Practical examples of AI put to use in professional services How interviewing other experts helped grow his business And much more… https://emerj.com/ @danfaggella
"I couldn't give two sh*ts about experience, I want expertise" To kick off Season 2, John and Kelly interview Keenan, CEO of A Sales Guy; Keynote Speaker, Forbes Contributor, and Award-Winning Blogger. He is also author of the Best-Selling Sales Book, "Gap Selling." In this episode, we cover Why most salespeople suck What is GAP selling? The CRM challenge Keenan's 4 favorite words And much more… https://www.asalesguy.com/ Twitter: @Keenan LinkedIn: https://www.linkedin.com/in/jimkeenan/
Daniel Burrus shares his journey to becoming a Visible Expert, and offers insight on using analytics to anticipate growth and business challenges before they happen. He outlined four major implications that adopting an anticipatory model has on a business: 1. Defining & separating trends 2. Innovating with low risk 3. Cultural evolution 4. Avoiding future problems Get a free hard copy of his book: http://theaobook.com/ https://www.burrus.com/ @DanielBurrus
Andrew created the software category of collaborative work management after founding Wrike in 2006. The company has over 20,000 customers and more than 2 million users in over 100 countries. On the show, Andrew talks about how he became a productivity freak, bootstrapping his own company, what it takes to build a motivated team, and much more. Learn more about Wrike: https://www.wrike.com/ @wrike @andrewsthoughts
John Englander believes humanity is faced with three distinct challenges when it comes to climate change: 1. Slow warming by reducing greenhouse gasses 2. Be more resilient to extreme weather 3. Adapt to a new baseline of climate reality Conservative estimates indicate global sea level will rise 5-10 feet in the next 100 years. Soon we will have to look at coastal real estate as a depreciating asset. Connect with John Englander: www.johnenglander.net/ @johnenglander
When it comes to digital transformation, there's fear of the unknown and comfort in the status quo. Leaders should go within in the organization and start experimenting. Try to seed transformation opportunities from within without the big bang approach that often lead to failures. Leverage "change-makers" within the company. Hear Evan's thoughts on digital transformation, Facebook's portal, bitcoin, social selling and much more. https://www.linkedin.com/in/evankirstel/ @evankirstel
With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the 'Big 8' accounting and consulting firms. Then he became an entrepreneur and never looked back. Lee shares his journey, insights and advice on growth, leadership, and the power of original research. Connect with Lee: www.hingemarketing.com www.linkedin.com/in/leefrederiksen/ @LeeFrederiksen
Chris is an expert on valuation-related topics, author eight books and frequently speaks on business valuation issues. In the interview, Chris speaks about the characteristics that impact firm value (both positively and negatively), the relationship between EBITDA and EBIT, his "3-contacts-a-day" rule, and much more. Learn more and connect with Chris: https://mercercapital.com/ https://chrismercer.net/
Henry shares his story of being broke in college, working in sales intelligence to becoming the founder of a data-centric tech startup success. Henry shares his experience going through multiple mergers & acquisitions, each with their own flavor. Henry contends that there are two things important to a successful startup — 1) constantly be learning and listening to the business, and 2) search for and hire the best talent. Learn more and connect with Henry: discoverorg.com zoominfo.com
To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance: 1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect Connect with Scott: https://scottmckain.com/ @scottmckain
1The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, "A Beautiful Mind," what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise. Learn more and connect with David: https://www.davidcbaker.com/ Twitter: @davidcbaker Take the Hinge Research Institute Value Pricing Survey: https://hingemarketing.az1.qualtrics.com/jfe/form/SV_8ldX8Cn42Yx94sR?Collector=HingeSocial
With a gap in regular interview schedule, Austin McNair joins John Tyreman to discuss various ways subject-matter experts and marketers can engage their digital audience, like: account-based marketing (ABM) creating a unique 'expertise index' leveraging AI for dynamic website content being human and helpful on social media doing regular webinars Links and references: https://listeninnovategrow.com/5-podcasts-to-help-drive-b2b-startups-and-smes-grow/ https://hingemarketing.com/library/format/webinars https://hingemarketing.com/blog/story/b2b-social-medias-two-evergreen-rules https://hingemarketing.com/blog/story/a-b2b-marketers-field-guide-to-webinars-trends-technology-and-tactics-to-get-started-today
Vinay Bhagat is a successful founder & CEO with experience growing a business to $100 million and 450 employees from the ground up. Key notes from the interview: 55% of B2B buyers rely on reviews Research shows a year-over-year decline in trust of marketing-produced content There are three responsibilities of leaders: 1) build a solid first team, 2) chart the course and resources, and 3) build the right culture Vinay established a cultural framework around TRUTH (Trasparent, respectful, unstoppable, team player, human) Learn more and connect with Vinay: https://www.trustradius.com/ https://www.linkedin.com/in/vinaybhagat/
Anthony offers actionable advice on how engineers and other professionals can build the skills they need to advance their careers and become leaders within their organization. Consistency is key to building the skills necessary to become a leader and Visible Expert Engineers have an opportunity to shape how our future is built in a proactive way "The currency of future is focus" 20% of the actions you take drive 80% of the impact. To champion technology, do your qualitative research and be 100% comfortable when you bring it up to leadership Learn more and connect with Anthony: https://engineeringmanagementinstitute.org/ https://www.linkedin.com/in/anthonyjfasano/ @AnthonyJFasano
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