The Visionary's Guide to the Digital Future

The interview covers 5 questions:1. What is the context of Intuit's acquisition? 2. Why did Intuit select Mailchimp over other MarTech providers and who do you think they considered?3. What are they going to do with Mailchimp in terms of their product roadmap?4. What kinds of companies will that benefit, and which types of companies will the roadmap abandon?5. For the enterprise companies that would not benefit from the new product roadmap, how will they know when it's time to make a change?

Adobe’s acquisition of Workfront marked a thunderclap for the enterprise marketing cloud technology providers. Want to learn why?Tune into this week’s episode of The Digital Future Podcast and join Paul Lima, Founder of Lima Consulting Group, as he walks you through:1. The Adobe Workfront acquisition context2. The current customer base3. What customers should expect moving forward4. The impact to the platform architecture5. 5 key unlocks for business leaders6. Predictions for the future of WorkfrontAs an Adobe Gold Partner and a certified and experienced Workfront Partner, Lima Consulting Group has several unique insights into the lasting impact this acquisition will have within the industry. If you are a senior executive, you won’t want to miss this deep dive into the acquisition and its implications for the future of your business.Quotes• “With remote work and the ubiquitous adoption of collaboration tools, we’re entering a new era of how work gets done. This is way more than just the after effects of COVID. It’s about opening up the transparency within the workflows that drive value and identifying and standardizing the value-driving and cost-driving processes that drive the business.” (03:10-03:33)• “What makes this acquisition different is that Adobe can now start new conversations and open new onramps with any operational team, with nearly any discipline within the enterprise.” (05:53-06:04)• “For existing customers of both Adobe and Workfront, expect an acceleration of Adobe features that will be accessible from within Workfront.” (08:56-09:04)• "Although streamlining workflows is all well and good, Adobe has the opportunity to offer something more – a lot more. Business leaders will be able to collect data about the actual process of content creation and then perform analysis of their creative processes in ways that are not typically done or that were just previously too hard to do.” (10:57-11:18)• “By centralizing all tasks related to delivering winning customer experiences, practitioners can combine the benefits of mashing up Adobe’s Experience cloud with a platform for how work gets done.” (15:43-15:56)• “You cannot digitize what you have not documented.” (19:31-19:34)LinksWebsite: www.limaconsulting.com/digitalfuturepodcast.comwww.digitalfuturepodcast.comLinkedIn: https://www.linkedin.com/company/limaconsultingYoutube: https://www.youtube.com/channel/UCvAS4gtglbkwu2lVMaAo6LgTwitter: https://twitter.com/LimaConsulting

Adobe’s acquisition of Workfront marked a thunderclap for the enterprise marketing cloud technology providers. Want to learn why?Tune into this week’s episode of The Digital Future Podcast and join Paul Lima, Founder of Lima Consulting Group, as he walks you through:1. The Adobe Workfront acquisition context 2. The current customer base3. What customers should expect moving forward4. The impact to the platform architecture5. 5 key unlocks for business leaders6. Predictions for the future of WorkfrontAs an Adobe Gold Partner and a certified and experienced Workfront Partner, Lima Consulting Group has several unique insights into the lasting impact this acquisition will have within the industry. If you are a senior executive, you won’t want to miss this deep dive into the acquisition and its implications for the future of your business.Quotes• “With remote work and the ubiquitous adoption of collaboration tools, we’re entering a new era of how work gets done. This is way more than just the after effects of COVID. It’s about opening up the transparency within the workflows that drive value and identifying and standardizing the value-driving and cost-driving processes that drive the business.” (03:10-03:33)• “What makes this acquisition different is that Adobe can now start new conversations and open new onramps with any operational team, with nearly any discipline within the enterprise.” (05:53-06:04)• “For existing customers of both Adobe and Workfront, expect an acceleration of Adobe features that will be accessible from within Workfront.” (08:56-09:04)• "Although streamlining workflows is all well and good, Adobe has the opportunity to offer something more – a lot more. Business leaders will be able to collect data about the actual process of content creation and then perform analysis of their creative processes in ways that are not typically done or that were just previously too hard to do.” (10:57-11:18)• “By centralizing all tasks related to delivering winning customer experiences, practitioners can combine the benefits of mashing up Adobe’s Experience cloud with a platform for how work gets done.” (15:43-15:56)• “You cannot digitize what you have not documented.” (19:31-19:34)LinksWebsite: www.limaconsulting.com/digitalfuturepodcast.com www.digitalfuturepodcast.com LinkedIn: https://www.linkedin.com/company/limaconsulting Youtube: https://www.youtube.com/channel/UCvAS4gtglbkwu2lVMaAo6Lg Twitter: https://twitter.com/LimaConsulting