When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-based work. So she did the thing no one else in her industry was doing: she swapped one-off client projects for a high-ticket, yearlong membership model that now meets clients anywhere in the world.But what looks effortless from the outside was built on systems, spreadsheets, and a ruthless commitment to structure. In this conversation, we get into how she engineered consistency and how she used systems to create freedom and high profit margins. If you’ve ever looked at your calendar and thought, “there has to be a saner way to do this,” you're going to love this conversation.. . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeWhy Lyrik stopped chasing $6K projects — and how it gave her a seven-figure business that also regulated her nervous systemLyrik's rule and financial threshold that keeps profit margins tightThe #1 thing she swears by for running a thriving business and managing a teamWhy she thinks creatives need to stop hiding from numbers — and the straight-shooting pep talk she gives to anyone who doesThe trade-off between instant cash and recurring revenue — and why patience paid offWhat Lyrik looked at to flip her revenue model then turn it into a global operation. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .Lyrik Fryer is the co-founder of WorkPlay Branding, a tech-enabled creative production company redefining how brands scale their visual presence. With a background in PR and advertising, she has led creative campaigns and produced content for major brands and entrepreneurs including Target, Kajabi, Kate Northrup, Selena Soo, Jordan Gill, and Ellen Yin. Through WorkPlay’s signature WorkPlay Method™, she has helped businesses drive six- and seven-figure launches while building world-class creative ecosystems.Her expertise has been featured in Business Insider, where she shared her vision for merging luxury-level creative direction with technology to democratize high-impact branding for entrepreneurs and enterprises alike. Beyond WorkPlay, Lyrik is also the founder of Gloss Up, a beauty brand merging modern luxury with community-driven storytelling. Known for blending strategy, storytelling, and aesthetics, she continues to scale creative platforms that empower both brands and the next generation of creatives worldwide.Connect with Lyrik:On Instagram @workplaybrandingConnect with Lyrik on Instagram directly @lyrik.fryerOn the web at a...
What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spent the last two years quietly refining. She’s built a relationship-based referral system that now brings in 2–3 qualified high ticket leads every single month taking just two hours per week (talk about ROI!). . . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeThe quiet 2-hour-a-week routine that’s generated $100K+ in revenue in the last two years aloneHow a single message inside a Facebook group led to a full inbox, an $8K client, and multiple passive product sales — literally overnightWhy you should never assume a competitor won’t refer clients to you — and the $60K proof that changed her mindThe subtle way Nikki initiates cold DMs without feeling like a bro marketer How she vets potential partners without asking invasive questions — and the casual touchpoints that reveal everything she needs to knowNikki's system for following up and staying top-of-mind for her partners without being annoying or needyThe single most overlooked piece of a successful referral system — and why ignoring this costs you more than you realize. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .Nikki Trailor is a launch + funnel strategist who helps coaches and course creators add 5-6 figures to their monthly revenue, without launching new offers or increasing their ad spend. She's a roller skater, puzzle addict, and dance-obsessed marketing nerd who's on a mission to help more online CEOs scale their business while maintaining a spacious calendar.Connect with Nikki:Say hi on Instagram @nikki_trailorRegister for Nikki's FREE masterclass on How to DOUBLE Your Launch or Funnel Revenue
Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually makes a site unforgettable — and profitable — comes down to how it looks, how it functions, how it feels, and what it communicates at first glance.In this episode, Rachel walks through her signature 4 “alities” framework and shows how those four layers completely transform the way a site performs. From design decisions that make a business instantly more relatable, to the subtle cues that communicate a brand’s value proposition without a word — this is a crash course in building a website that works harder than you do.. . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeThe biggest misconception business owners have about what makes a website “work” — and why looks are only a fraction of the formulaThe subtle difference between a website that looks polished and one that actually gets people to take actionWhy most competitors' sites looks the same industry-wide — and how injecting personality can instantly separate you from themThe often-ignored piece of branding that makes your website feel forgettable instead of magneticThe hidden role of imagery and why sometimes, the images you're using are doing you a serious disservice. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients. Connect with Rachel:Website: https://www.brightseiddesign.com/Instagram: https://www.instagram.com/mrsbrightseidLinkedIn: https://www.linkedin.com/in/rachelseid/View Rachel's services and book a call to work together
When Rachel Seid left her nonprofit job to pursue web design, she didn’t know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: loud, passionate, and unwilling to settle for mediocrity. Her early days were filled with $800 websites, cobbled-together code, and the dizzying task of managing every platform under the sun. But through trial, error, and a knack for reading how people actually think and behave, she found her zone of genius: building personality-packed Squarespace sites that don’t just look good, but actually work.What sets Rachel apart isn’t just her technical skill. It’s the way she weaves adaptability, storytelling, and human psychology into every stage of her business. From managing the tension between feast-and-famine cycles to designing a sales process that makes prospects feel seen before they even sign, Rachel has built a company rooted in freedom and fun — two things she refuses to compromise on. In this episode, she opens up about how she’s reshaped her pricing, her sales strategy, and her confidence, all while proving that sustainability in business comes down to one thing: flexibility.. . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeThe disconnect Rachel noticed between “cool” brands and her nonprofit events, and what it revealed about marketing strategyThe unusual thing that gave Rachel a sharper edge in web design than a traditional marketing degree ever couldThe messy first years of taking “any project under the sun” and the moment she realized it wasn’t sustainableThe accidental $8,700 project that taught her to expand her perception of what clients were willing to payHow motherhood forced a dramatic overnight price increase — and how she was able to support selling at such higher ratesThe difference between selling $800 and $3,600 websites and $10,000+ websites — and how she changed her entire sales process to matchWhy Rachel starts every call with a visual presentation — and how customizing slides with tiny personal details helps her closeThe four “alities” Rachel uses to design sites that actually convert — that you can use to get your site to convert better. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients. Connect with...
When you tell a story, it's all about the audience. Today's guest, April Pertuis, spent years in TV news learning how to extract the moment that matters — the line that illuminates a room like, well, light. That word kept following her until it became a mandate through LIGHTbeamers: help women turn lived experience into communication that deeply resonate and moves an audience.In this conversation, we dig into how she rebuilt her career around that idea and why speaking — keynotes, workshops, the mic in a room full of decision-makers — became her highest-leverage growth engine. April walks through how she wrote a keynote, practiced until it lived in her body, and then turned intention into a tracker that led to 25 talks and ~$100k in back-end revenue in a year.. . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeThe counter-intuitive first question great storytellers ask themselves before they write a line and why it changes which story you pickA simple gut-check that trims the indulgent details no audience needs — and keeps the right ones that create resonanceThe “scar vs wound” filter for vulnerable stories so your audience feels moved rather than responsible for your emotionsThe four-part speaker engine April built and how to know where your own bottleneck isA year of stages, $97,800 in revenue, and what actually drove the dollars on the back endHow April repackages the same core ideas for different rooms with simple, small tweaks The “speaker flywheel” metaphor that keeps bookings compounding — and when to tap it again to maintain momentum. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .April Adams Pertuis is a Visibility and Media specialist. She is in the business of storytelling. Her philosophy is “everyone has a story” and she’s fascinated with getting to the Core of what that story is. April’s career spans more than 30 years as a journalist, producer, writer, and positive encourager. She is an award-winning video journalist who has worked for CBS Television, HGTV, DIY Network, Food Network, and numerous private industries where she has interviewed thousands of people and crafted their story as a result.Today, April works with people and brands to help them tell their story in a more authentic way so they can reach more customers, attract new clients, grow their audience, and ultimately tap into their true power. April leads retreats, workshops, and storytelling symposiums throughout the year to take women on a storytelling journey — helping them tap into their authentic voice and learn the power of their words. Her motto is “when we share our stories, we shine our light” — and her goal is to have women share their journey more openly so it may inspire others to do the same.Connect with April:On
Oh heyyyy, long time no talk! In this comeback episode of The Visionary Files, I’m chatting about what’s really been happening these past four months — the decisions I didn’t plan to make, the ones I had to make, and the one choice that catapulted Visionaries into the fastest growth I’ve ever experienced in business. This isn’t a tale of “I burned it all down and came back better” but rather a moment of recalibration, a glimpse inside the mess of success, and an honest reflection on the discomfort of watching everything grow faster than your systems can catch up. . . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What’s inside this episodeThe single decision that triggered explosive growth — even though it didn’t feel that big at the timeHow I had a community that felt like a total flop — then how it grew 7x almost overnightWhy I chose to stop making money right as the business was doing what I wanted it to doHow the thing that made zero financial sense became the most pivotal decision of the yearThe most non-negotiable thing you can have as a business owner that I discovered in this season... BIG timeWhat’s next for Visionaries (including the boldest, riskiest thing I've ever planned). . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective
When people say relationships are the key to business, it’s usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before social media, before funnels, and before most people reading this could even drive.This is my untold scrappy startup story built on trust, reputation, and the kind of generosity that opens doors you didn’t even know existed.WHAT’S INSIDE THIS EPISODE:Why my most “successful” marketing efforts barely moved the needleThe “unicorn” opportunity that came from a decades-long relationship (and how to be ready when your version of it arrives)What I learned about marketing before I knew what marketing even wasThe growth strategy that was my rocket fuel (that is WAY underutilized by people in online business)My origin story I've never told… involving MySpace, major record labels, and street teamsThe subtle but powerful shift in how relationships serve you at different business stagesMy unfiltered take on visibility strategies that didn’t work — and the two that still matter mostResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying.In this episode, I’m breaking down the four-part framework I’ve used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you’ve ever felt allergic to bro marketing, or you want to sell on a masterclass but don’t want it to feel manipulative or predatory… this one’s for you.What's Inside This Episode:What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwardsMy secret weapon for not only teaching, but converting sales — using learning design to teach people to buy betterThe reason I refuse to teach anything I wouldn’t use in my actual programThe one thing I HAVE changed about masterclasses to evolve with what works todayWhy I only attract people who already believe they’re capableMy signature take on “consent-based selling” — and how I bake it in to every sales presentationHow you can steal this approach and build your own cash-converting masterclassConnect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.Whether you’re in the middle of a launch, gearing up for one, or you’re starting to side-eye the whole launch model altogether, this convo is for you. I’m sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.What’s inside this episode:The unusual decision I made mid-way through (and what made me trust my gut)What had me triple-checking my links, my copy, and my own sanityThe behind-the-scenes numbers that made me stop in my tracksA surprising stat that’s never bothered me... until nowMy theory on what’s really going on in the digital sales space right nowWhy I don’t think we can keep treating launch revenue as the whole sundaeResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they’re setting me up to add 10,000+ people to my list in the next year (if not sooner 😉). I'll walk you through a high level overview of my high-intent lead generation with intentionally designed offers (free and paid) that signal buyer intent before someone ever hops on a sales call. What’s Inside This Episode:Why most traditional lead magnets fall flat — and what to create insteadThe three “Buyer Magnet” offers I’m using to stack sales and leads at the same timeWhat your lead magnet must do to attract high-intent buyersWhat a “Hand Raiser” is (and why yours should be stupidly simple)What your Signature Sampler™ should always be based on (hint: it’s hiding in your method)The Invisible Sales Triggers that increase conversions inside your funnel (without being pushy or needing to convince someone to buy)The strategic stacking that makes low-ticket offers lead straight into high-ticket buyersGet the Buyer Magnets Workshop for $11 with code MAGNET11!Resources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.What’s inside this episode:The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer The common mistake people make when trying to create engaging content (and what to do instead)Why “ugly” videos often outperform polished, high-production contentHow Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)The difference between growth, nurture, and sales content—and why you need all threeThe Instagram trial reel hack that’s getting people massive reachA simple content batching trick that will save you hours of time each weekHow to reverse-engineer your content strategy for maximum impactAbout Jenna: Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.Connect with Jenna: On Instagram @jennaspaigeJenna's masterclass on how to get clients from InstagramResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
You know that feeling when you’re meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she’s spent decades figuring out the art of reinvention.In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you’re shifting industries, launching something brand new, or simply trying to figure out what’s next, this conversation will help you create clarity, build momentum, and make your next move with confidence.Want to listen to part 1 first? Click here!What's Inside This Episode: Tracy’s three-step reinvention framework – and how she’s used it five times to pivot successfullyHow to know if your next step is actually aligned – or if you’re just playing it safeThe identity shift required for every big reinvention (and why most people resist it)Why she believes every reinvention requires an ‘ego death’ – and what that actually meansHow to bring your audience along when you’re pivoting (without confusing or losing them)Why she’s obsessed with helping creatives become financially wealthy (and what that looks like)The one question she asks herself before making any major shift in businessThe real reason she’s pivoting her business model – even though her current one is still workingWhat she hopes her legacy will be – and how she’s designing her next chapter to reflect thatAbout Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!Connect with Tracy: On Instagram @tracymatthewsnyVisit Tracy's website, Creatives Rule the WorldListen to Tracy's private podcast, Reinvention SeasonResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
We talk a lot about scaling in the business world – growing bigger, reaching further, making more. But what happens when you realize that bigger isn’t actually better for you anymore?Enter Tracy Matthews. After decades of running multiple seven-figure businesses, she found herself at a crossroads: stay on the path of relentless growth, or embrace a radical shift – *de*scaling. In this candid conversation, Tracy shares her journey of stepping back so she can move forward in a way that aligns with her next evolution. Listen to part 2 next!What's Inside This Episode: The surprising way burnout showed up for Tracy – and why it wasn’t just about overworkingHow to break out of the ‘wait and see’ trap that stalls business owners from making decisionsThe moment of truth that made Tracy realize she was serving her business more than it was serving herThe key distinction between scaling back and strategically descaling to create more alignmentHow the pursuit of scaling at all costs created an unintentional bottleneck in her businessThe sneaky way fear of past failures shaped her decisions (without her even realizing it)What it means to build a business from joy instead of trauma—and how she’s shifting her approachWhat she wants every entrepreneur to know about recognizing when it’s time to changeAbout Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!Connect with Tracy: On Instagram @tracymatthewsnyVisit Tracy's website, Creatives Rule the WorldListen to Tracy's private podcast, Reinvention SeasonResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.What’s Inside This Episode:The real reason Elise moved from services to digital products (it wasn’t just about scaling)The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 productHow she repurposed old content to launch an incredibly successful low-ticket offerHow Elise used Facebook ads to go from testing to consistent, growing revenueWhat to focus on first if you're new to selling digital productsThe mindset shift that made her finally commit to making this model workHow she’s setting up her business for a stress-free maternity leaveThe exact tweaks she’s making next to scale her business even furtherElise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.Connect with Elise: On Instagram @connectioncopycoElise's podcast: Expert Copy ShowSnag Elise's free Funnel RoadmapGet Elise's free Welcome Email Copy TemplateResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
So, fun fact: If you’ve ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you’re not alone. But here’s the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you?In this episode, I’m diving deep into what’s working in funnels right now (because let’s be real—so much of what used to work just… doesn’t anymore). I’m breaking down the three classic funnels that once ran the online business world, why they’re struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics.If you want a funnel that feels aligned, converts better, and doesn’t make your audience roll their eyes, you’re in the right place. What’s Inside This Episode:The three funnels that dominated online marketing—and why they aren’t cutting it anymoreWhat “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressureThe sneaky reason evergreen webinars aren’t converting like they used toWhy live launches aren’t *dead* exactly... but they do need a serious refreshThe big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked aboutHow to structure a funnel that nurtures your audience instead of shoving them into a saleThe Invisible Sales Triggers that sell for you without gross persuasion tacticsResources mentioned in this episode: Learn more about The Evergreen Expert: where I'll show you how to build a high converting Value Add Funnel for your high ticket offerResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
What does it take to sell over 2,500 low-ticket products in just one quarter? In this episode, I’m breaking down the strategies, numbers, and lessons behind my Q4 results. Whether you’re curious about low-ticket strategies or just want to know what actually converts, this episode is packed with actionable insights you can use in your own business. What’s Inside This Episode:Why I decided to test low-ticket sales after years of hesitation and the exact numbers behind the testThe biggest drivers you need to understand in order to make this volume of salesHow I leveraged email marketing to target specific segments of my audienceWhat it takes to make low-ticket offers profitable in a high-volume modelThe real numbers behind affiliate payouts and net profit – and how big numbers are not always what they seemResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her. But howwwwww?! *Shakes fist wildly at the sky*In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that’s getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let’s get into it!What’s inside this episode:The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore weekShannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the tableWhat the market shift toward support and accountability means for your offersHow to stand out in a saturated market without discounting your valueHow to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effectiveAbout Shannon: With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.Connect with Shannon: On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")On the web at thesocialbungalow.comResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
Buckle up, because this episode is a cautionary tale about how I almost lost my Stripe account (no, but really!). I want to open up for full transparency around how I navigated the situation to get it back up and running – but also what I'm doing to be prepared if something like this were to ever happen again. Admittedly this is not exactly the sexiest topic... but I think it's a super important conversation to have because this is probably the most devastating thing that could happen to a business. What’s inside this episode:The day-by-day timeline of what happened and verbatim readings of the emails I received... because we love transparency ;)What I believe triggered Stripe to flag my account and a step-by-step account of what happenedWhy payment processors seem to be cracking down on coaching businesses and perceived risksThe surprising words and practices that could get your account flagged (that basically everyone on the internet is doing)How I adjusted my offers and website to try and meet my understanding of compliance standardsWhat I learned from losing my PayPal account back in 2021 and the differences between this process with PayPal and StripeThe payment processor(s) and checkout gateway(s) I'm using moving foward to keep my business protected*Disclaimer: I’m not an attorney, and this episode does not constitute legal advice. Please consult a qualified legal professional for guidance specific to your business.Stripe Restricted and Prohibited BusinessesStripe’s Restricted BusinessesStripe’s Prohibited BusinessesFTC Guidance on Testimonials and EndorsementsFTC's Endorsement GuidesAdvertising FAQ's: A Guide for Small BusinessResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
When financial expert Alyssa Lang first set out in 2015 to do her bar patrons’ taxes, she quickly realized she preferred working with the business owners that owed money – meaning they were profitable – rather than the refund seekers.That realization was the catalyst for uncovering her true business superpower of 'using the right data to make the right decisions’ – and not, surprisingly, insta-tabulating the correct tip to add to a check – and she now works just 2-5 hours each week on the THREE 'accounting space’ advising firms she’s founded.Today she joins us for a candid and insightful conversation about how much she’s grown alongside her wildly successful businesses, her entrepreneurial compulsion to monetize everything (can entrepreneurs even do sh*t for fun?!), and the mission she’s on to increase the percentage of all 7-figure business owners who are women… which, if you’re wondering, currently stands at a measly 2%. Quick overview of what we cover:Alyssa's best financial strategy approach for anyone working in the course creating space, which she calls “ridiculously unpredictable” What happened professionally for her to realize she was more mission-driven than money-drivenAt what point Alyssa believes you should bring on a tax strategist or financial planner Alyssa's personal decision-making tree for when she pivoted from away from being an S-CorpWhy it may not always be the best idea to get a one-stop-shop firm that does taxes, financial planning, and bookkeeping The realization she came to when her team got too big – and how the weaker players got weeded outWhy she believes data is king, and how it can still create space for intuitive decision-making tooWhy many financial experts feel like therapists – and how they reconcile the emotion most women tie to making and spending moneyHow she handles the problematic money mindset projections that land in her lap both personally and professionally About Alyssa: Alyssa Lang is a Financial Strategist, Bookkeeping Consultant, public speaker, podcast host, two-year nominee for Ignition’s Top 50 Women In Accounting, as well as the Founder of Magnetic Profits & Consulting, a financial advisory team for course creators, coaches, creatives and service providers as well as Workflow Queen, a consulting and educational company that has successfully served over 1000+ accountants and bookkeepers from around the world who are seeking to refine their workflows, systems and hire the right team members so they can run their firm with ease and better serve their clients.Connect with Alyssa: On Instagram @magneticprofits and @workflowqueenVisit Magnetic Profit's websiteVisit Workflow Queen's websiteSchedule a consultation call with AlyssaResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY...
Honey, I'm hooooome! Well hey, friend! It’s been a minute, hasn’t it? This episode is a little different because it’s just me catching you up on everything that’s happened over the last year (spoiler: it’s been a lot). From rebranding to launching (and kinda tanking) a summit, to rediscovering my direction and passion, I’m sharing the messy, behind-the-scenes journey that led me to where I am today.I’m talking about walking away from what wasn’t aligned, rebuilding my business after what felt like a wildly long identity crisis, and finally embracing the things I’m like, really good at. Plus, I’m spilling all the tea on the evolution of this podcast, what’s next for Visionaries, and how I’m entering my Daily Sales Era (it’s a whole thing). Let’s catch up!What’s inside this episode:Why I walked away from a huge part of my business and went through (what felt like) pivot after pivot after pivotWhat a cease-and-desist taught me about rebranding and resilienceWhy staying in alignment ultimately matters more to me than sticking to a business modelMy 'phoenix rising from the ashes moment' from turning a year of (what felt like) epic failure into ultimate clarityCreating a business that fuels your life *right NOW*, not the other way aroundWhat 2024 taught me about resilience, identity, and the art of the pivotWhy Visionaries is the brand I’ve been waiting to build all alongResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️