Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.Continue Reading → The post The Voice Episode 117: Measuring what Matters appeared first on FIR Podcast Network.
Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).Continue Reading → The post The Voice Episode 115: How winning a Gold Quill Award helps with communications strategic planning appeared first on FIR Podcast Network.
Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession.Continue Reading → The post The Voice Episode 114: Taking a seat at the senior leadership table: how to get there as a communications professional appeared first on FIR Podcast Network.
Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa. In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.Continue Reading → The post The Voice Episode 113 : How Canada’s business development bank’s rebrand changed its culture appeared first on FIR Podcast Network.
Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally. Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+... Continue Reading → The post The Voice Episode 112: Audience engagement is a system, not a program appeared first on FIR Podcast Network.
How to juggle agency life with a successful literary career Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national... Continue Reading → The post The Voice #111: A fireside chat with Novelist Terry Fallis appeared first on FIR Podcast Network.
Host Sherrilynne Starkie visited MARCOM Annual Conference 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional... Continue Reading → The post The Voice #110: Live from MARCOM 2017 Annual Conference appeared first on FIR Podcast Network.
Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the... Continue Reading → The post The Voice #109: From Communications Director to Executive Director – What It Takes appeared first on FIR Podcast Network.
IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards. The Voice’s host Sherrilynne Starkie was on hand to capture the session. Continue Reading → The post The Voice #108: Goal setting and collaboration within a team appeared first on FIR Podcast Network.
IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more. If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications professionals from three of those organizations—Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring. And what is inspiring, these three organizations are joining in the 150 celebrations with a bit of a twist: their work with Canadian youth could make the next 150 years even brighter.Continue Reading → The post The Voice #107: Canada’s 150: Driving Communications Excellence appeared first on FIR Podcast Network.
Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute! Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations’ mission, vision, purpose and values statements.Continue Reading → The post The Voice #106: Differentiating between IABC’s vision and mission in the Lone Star State appeared first on FIR Podcast Network.
Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment.Continue Reading → The post The Voice #105: Algonquin College Communications Dynamic Duo appeared first on FIR Podcast Network.
Two Hacking Health members share with host Tina Barton their remarkable progress in five years.Continue Reading → The post The Voice #104: Hacking Health (and Communications) appeared first on FIR Podcast Network.
Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal communication management.Continue Reading → The post The Voice #103: Internal Communication Management Success with Intact Insurance appeared first on FIR Podcast Network.
Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training.Continue Reading → The post The Voice #102: How to Build an Award-Winning Communications Plan appeared first on FIR Podcast Network.