The Chelsea Peitz Podcast

How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it?I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content.Inside this episode, I'll teach you my T.R.U.S.T. Method a framework designed to elevate your content strategy and build unwavering trust with your audience.Learn how building trust is foundational for creating high-converting content.How empathy and message clarity are paramount in trust-building.Why value delivery and community outweigh metrics and trends.Why speaking to a small market isn't a bad thing.Join the waitlist for How to Build an Un-Copy-Paste-Able Brand group coaching program.Chapters00:00Introduction and Background01:23Crafting High-Converting Content: The Trust Template05:38Relatable Content: Building Trust through Stories07:53Uncopy-Pasteable Content: Showcasing Your Expertise09:18Strategic Structure: Optimizing and Maximizing Your Content13:02Timeless Strategies: Serving Your Purpose, Not the Platform14:22Conclusion and Invitation 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. The truth is that YOU are enough and your message is needed.In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.We'll cover:How to stop feeling overwhelmed by new social media platforms & featuresThe most impactful type of content, and it's not ReelsHow to get inspired through conversationsBalancing sharing personal content and credible contentWhy you may be feeling awkward on cameraHow to connect with contextThis episode is a sneak peek into a keynote that I will be giving soon which means you're getting exclusive access to some juicy tips.So go grab your notebook and listen now.Episodes Mentioned:Episode 161: My Top Video Tips to Help You Reduce Content Stress 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Does the word strategy stress you out?Have you wondered what an Instagram strategy really is? And how do you implement one?Well, then you're going to love this episode where I pull back the curtain on my 2-step strategy for Instagram growth and conversion.This is a strategy that uses two of my favorite Instagram features, Reels & Stories.Many times, people have gotten confused about what makes Reels & stories different and wonder which format to use.I'll talk you through the benefits of both and how to use them to grow your followers and lead to them to conversion.You'll also learn:How Reels & Stories function as funnelsHow to create a content library that gets people to follow and stick aroundHow Reels & Stories work together to help you build your businessI hope that this episode helps to bring clarity and helps you create content more confidently.Links Mentioned:Instagram's Recommendation Algorithm  💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

The ultimate compliment you could get from a follower, sharing your content.Not only does a share give your content a boost from the algorithm but it shows you're connecting with your ideal client.What kind of content makes people hit share?The types of posts that make people:Think, "Wow, she's speaking right to me."Say, "I feel like I already know you."Shifts their perspectiveLaugh or feel inspired In this episode, I'm going to share my S.H.A.R.E. formula for creating content that gets in front of new people.I'll also share one step to not skip when posting.I can not wait for you to listen in and start putting this strategy into action! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Confession: I used to despise creating videos. Yup, it's true, just like so many people, I dreaded watching or hearing myself.  Through the years I've fought through limiting beliefs that would at times cripple me BUT I continued to record anyway and I'm so happy that I did.So take it from me when I say, I get it. I understand first-hand the things that are holding you back from showing up on camera.That's why in this episode, I'm going to cover some of the biggest questions regarding video content. These are questions I used to ask myself and the ones that are most commonly asked during one of my training sessions:What is an ideal length?How often should you post? What time should you post?Should you follow trends?Should you write a short caption or long caption?Does batching content work?If a video performs poorly, should you delete it?Get ready for some ah-ha moments friend.My hope is by the end of this episode you feel more confident about showing up on video.Can't wait to see what you create! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Ever feel like your head is spinning trying to find an Instagram strategy that doesn't leave you feeling burnt out or confused?In this episode, I'm going to help you decode Instagram and we're going to keep things SIMPLE! I'm going to answer some of the most popular questions that I get during my trainings & events.If you've ever asked:What types of content should you be posting?What format should I use?How do I convert leads into clients?How often should I post personal content?Should I be following trends?What really matters on Instagram?Then, grab your pods and your favorite notebook and listen in! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Serious about growing your Instagram but still not loving creating video content? Then you're going to love this episode where I'll break down the 3 key things that Instagram prioritizes AND one of the most engaging types of posts (hint, it isn't Reels). Key takeaways:3 of Instagram's biggest goals when it comes to content and user experienceWhy Swipeable Posts aka Carousel posts perform so wellHow to Create a  Swipeable Post: what they should include, how to make them visually appealing and how to get people hooked to they keep readingGrab your notebook because you're going to want to take some notes! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

While I love content pillars there are 3 other things to consider to help you dig deeper when creating content.Your content should be aiming to convert your followers into clients by answering these questions:Can they learn about you? Can they learn from you? Can they learn with you?In this episode, we'll talk more about these questions and how you can effectively create content that hits all the marks. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Have you been making videos for social media and not seeing the results you'd hoped for?I'm here to help! While there are a variety of factors that may be hurting your views and engagement, I've found that there are 7 key pieces that business owners face when it comes to video content.In this episode, we'll cover these issues, here's just a peek of what you'll hear:what is hindering your authenticitythe importance of contextwhy memorization could be hurting your recordings and what to do insteadadjusting your mindsetwhat to do when you're not feeling itPop in those pods and grab a notebook! Can't wait to hear how these tips help you. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

It’s been a while since I’ve had a guest with me and I’m so happy to be welcoming my friend Maris Callahan aka The Social Broker on for a very important conversation about relationship building.In this episode, you’ll hear us chat about:The importance of building a community on social mediaTips to help you build relationships through common interests Why Maris is so passionate about her communityThe key to consistency and what consistency means for your business How to keep your followers engaged What providing value looks likeWhat followers really want to see and feelYou’re going to want to grab your notebook for this one friend! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

If you've been thinking about creating & launching an online course, then this episode is for you! I've created 2 online courses and have learned a lot along the way. While I'm no expert, I can tell you about my experience and share the wisdom I've learned along the wayThings like:where to startmy process to keep me from getting overwhelmeddeciding on what to includehow to choose a platform + the tools I lovehow to organize leads & clients in your CRM/Email Marketing systemwhat to consider when choosing platformsvideo recording + storage tips Grab a notebook and pop in those pods! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

I'm not your average social media coach...I break a lot of the "rules" and cringe at about 90% of the strategies that I see circulating on social.In this episode, you'll hear why I've decided to break away from the pack and my unique approach to showing up on social media.You'll hear me speak about:the importance of being self-awarewhy posting on my feed every day isn't for me and what I do insteadhow relevancy is a game changer why I choose not to batch contentmy approach to metricshow I decide where I show up and howObviously, these are my opinions and the personal approach to social media but I hope that this episode inspires you to create your own strategy and release the overwhelm that you feel when showing up on social. Enjoy! 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Want to know one of my biggest tips when it comes to creating consistent content - repurpose!Repurposing old content can save you so much time and offer a new perspective on a subject you've shared before.In this episode, I'm sharing all my juicy content-planning strategy that boils down to the 5 E's that ensure that I'm posting content that will be valuable & engaging for my followers.Grab a notebook & your pods and dive in  💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Does creating content constantly have you feeling burnt out?Tired of stressing about what to post every day?Done with feeling like a content-creating machine and the gurus that THIS is how you find success on social?Then, friend, this is the episode for you.I'm sharing some of my controversial advice about content creation, you'll learnwhy you don't need a bunch of content to build trust and recognitionwhy scaling back your content is better for your mental healththe power of context to draw in your audience the cons of caption templates & outsourcing and what to do insteadTime to regain control and your sanity.Pop in those pods now. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

We're getting a little personal in this episode but it's an important message that I want to share with more women...my experience with explants.If you have any questions, my DMs are open for you 💛💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Hint, it's not engagement  - it's WATCH TIME!This key metric will help you identify what is really resonating with your ideal clients.In this episode, I'll tell you all about watch time:Why it's important if you want your content to be seen by more peopleHow to increase watch time on your videosTips to captivate your audience's attentionHow to find it in your insightsPop in those pods and let me know if you use these tips in your next Reel.💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

If you haven't noticed, there are a TON of scammers stealing profiles and content on Instagram.This episode will help to keep you safe on Instagram you'll learn:🚩 Red Flags to identify scammers & fake accounts on socials🚩 What to do if your account gets hackedWe'll also talk about Meta Verified - is it worth it?  What is included and how to sign up?💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

Did you know that half of my podcasts are unscripted?I love podcasting for the fact that it's a safe space for me and my brain to process and express what's happening. Sometimes some brilliant ideas come out of it!In this episode you'll hear:why a private podcast may be perfect for youhow to identify what makes you uniquely qualified to do what you doPop in those earbuds!💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

In this episode, I'm covering all of the questions that I have been asked over the past couple of weeks during my live training sessions.So many real estate humans, just like you are wanting to use social media more but have lots of questions about getting started and staying consistent.Today I'm going to share some answers to help you break through and get unstuck!You'll hear:- why it's important to focus on one platform- the reason you are hesitant to try something new, and what to do instead- the truth about there being one best platform, does it really exist?-  the answer to  "should I have separate business and personal accounts?"- the key to not being frustrated on social media and actually enjoying creating- the pros/cons of using a teleprompter and scriptingHave more questions that you'd like me to answer?  Send me a DM on Instagram, I'd love to answer it for you in a future episode. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads

It was never part of my plan...but here we are and now I'm sharing some tips that have helped me speak with confidence.Whether you're giving a presentation in front of your team, hitting a big stage or even want to improve talking on video, I'm spilling all of my secrets.Here's what you'll find inside the episode:the key to sounding confident why it's important to be specific about what you're talking aboutwhy all opportunities aren't THE opportunitythe difference between workshops & keynoteshow to nurture attendees after the presentations why I advise against scriptingmy process for creating my slide decksMake sure you DM me after you listen and let me know your biggest takeaway!💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 5-Step Guide to Creating Captivating Content FREE Course! Unstoppable Instagram : 3 Steps to Help You Get Found, Get Followed & Get Leads