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Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.
99 Episodes
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In this episode of The Web Canopy Studio Podcast, Elizabeth and Jason dive into the world of AI and its transformative impact on marketing and design. Learn how AI can streamline workflows, overcome writer's block, and improve your marketing plans. From using tools like Grammarly and HubSpot’s Breeze Copilot to crafting better content and identifying trends, this episode is packed with actionable insights. Plus, hear predictions on AI's future in 2025 and practical tips for marketers and designers just starting with AI. Tune in to boost your strategy and creativity with AI!
In this episode, Elizabeth dives into HubSpot's hidden gems and shares actionable tips to optimize your portal for the new year. Learn how to set up teams, customize views, perform a pre-spring cleaning of your workflows, and leverage underutilized features like snippets, templates, and analytics tools. Whether you're a seasoned HubSpot user or just starting out, these insights will help you uncover what's working in your marketing and streamline your operations. Don't miss out on these expert tips to make 2025 your most efficient year yet!
In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year’s efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it’s cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don’t miss the strategies to set SMART goals and create actionable plans for the year ahead!
In this episode, we dive into the art of effective email marketing! Whether you’re looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!
In this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let’s set you up for success!
Join Elizabeth as she recaps her first INBOUND experience, sharing all the must-know updates from HubSpot’s new AI tools and the unforgettable keynote by Ryan Reynolds. Whether you're excited about Breeze, the Content Remix tool, or setting up custom dashboards for your team, this episode breaks it down in a relatable, easy-to-digest way. Discover why embracing curiosity and being unafraid to fail can help you maximize HubSpot’s newest features. Ready to spark some joy in your marketing? Tune in now!
In this episode, join Elizabeth as she prepares for her first-ever HubSpot INBOUND conference! 🚀 From navigating the event agenda and picking the best sessions (outside of seeing Ryan Reynolds, of course!) to leveraging the HubSpot app for seamless management, Elizabeth shares her top tips for making the most out of INBOUND 2024. 🎉 Discover how to stay organized, catch the must-see sessions, and keep the post-conference energy alive. Whether it’s your first time or you’re a seasoned INBOUND pro, tune in for advice to help you rock this year’s event! Don't forget to share your plans and what you're most excited about in the comments below! 👇
In this episode, we’re sharing our top tips for staying on top of your tasks and teams while you’re on the move—like at a big conference such as INBOUND! 🚀📱 We’ll dive into how the HubSpot mobile app keeps you connected, from managing notifications to delegating tasks effortlessly. 🤳✨ Plus, we’ll discuss the power of integrating HubSpot with tools like Slack to keep everything running smoothly. Whether you’re at a conference or just juggling a busy day, these strategies will help you manage work like a pro. Tune in and get ready to master your mobile management game! 🎧
In this episode, we’re taking a look back at the highlights from HubSpot’s INBOUND 23 conference! 🎉 Join us as we recap the game-changing updates to HubSpot’s sales CRM, from the new Prospecting Workspace to AI-powered tools like Summarize and ChatSpot that make managing your contacts a breeze. 🧑💼💬 We’ll also revisit HubSpot’s AI capabilities for crafting perfect email subject lines and SEO content. With INBOUND 24 just around the corner, it’s time to ask: Are you making the most of these features yet? Tune in to find out and get ready for another round of innovation! 🚀
In today’s episode, where we're diving into the essentials of connecting your email sending domains in HubSpot! We'll walk you through the process step by step, starting from the HubSpot homepage and navigating straight to the email sending domains settings.We’ll talk about why verifying your domain is a must (hint: it keeps your emails out of spam folders) and how to add the necessary DNS records for verification. Plus, we’ll cover the ins and outs of setting up DKIM, SPF, and DMARC records—no tech degree required.By the end of this episode, you’ll be equipped with everything you need to have an authenticated email sending domain in HubSpot, making your emails more reliable and effective. Tune in and let’s get your emails landing where they should—right in your audience’s inboxes!
Join Elizabeth for a lively chat about mastering your email game! 🎉 She spills the tea on why having the right people on your email list is a game-changer. From must-have delivery lists to essential suppression lists, Elizabeth breaks it all down with tips that'll make your email campaigns unstoppable. Discover how to keep your unsubscribe crew and bounces out of the loop, and why creating a client list is the secret sauce to avoiding marketing misfires. Plus, Elizabeth demystifies active vs. static lists and shares her top tip: always double-check your recipient list before hitting 'send!' 🚀
In this episode of the The Web Canopy Studio Show, we're diving deep into the world of HubSpot with a focus on email templates and branding. Join us as we explore:The essential steps to set up a brand kit in HubSpotHow to customize email footers for a polished, professional lookTips for personalizing default values for properties to make your emails more engagingWe’ll also guide you through creating and editing emails using saved sections and managing templates like a pro. Whether you're a seasoned marketer or just getting started, this episode is packed with insights to elevate your email marketing game.Don't miss out on this comprehensive guide to mastering email templates and branding in HubSpot. Tune in and take your email marketing to the next level!
This video is about cleaning data in HubSpot, specifically focusing on removing and deduplicating data. Elizabeth emphasizes the importance of cleaning data and suggests a workflow of removing unnecessary data first before cleaning up the remaining data. She also provides tips on editing columns, creating lists of clients, unsubscribes, and bounces, and using filters to segment data. Elizabeth explains how to delete contacts and restore deleted records in HubSpot, and provides tips on mass deleting records. The key takeaway is to remove unwanted data first before deduplicating to make the process easier.
Join Tom Andrews and Elizabeth Winkelman as they tackle one of the biggest hurdles teams face when using HubSpot: adoption and change management. They discuss the fears and misconceptions that often accompany the implementation of a new tool and share strategies to encourage team buy-in and effective use of HubSpot’s features. From personalized training to custom views and user permissions, Elizabeth provides actionable advice to ensure your team maximizes the potential of HubSpot. If you're struggling with team adoption or looking to optimize your HubSpot usage, this episode is a must-listen.
In this episode of The Web Canopy Studio Show, Tom Andrews and Elizabeth Winkelman dive into one of the most prevalent issues businesses face in HubSpot: dirty data. They explore the importance of clean data, common mistakes users make, and practical steps to fix them. Elizabeth shares insights on custom properties, proper data management, and how to ensure your HubSpot instance is set up for success. Whether you're a HubSpot admin or just getting started, this episode provides valuable tips to streamline your operations and improve data quality.
Join Tom and Elizabeth as they dive deep into the essentials of finding and vetting the perfect HubSpot agency. Through a mix of candid conversations, practical tips, and real-world examples, they guide you through the intricate process of choosing the right agency for your business needs.Tom and Elizabeth break down the critical aspects of agency selection, from understanding the importance of culture fit to ensuring the agency’s flexibility and transparency. They share personal experiences, discuss industry red flags, and provide actionable advice to help you make informed decisions.Whether you’re a business owner, marketer, or just curious about the world of HubSpot agencies, this episode offers valuable insights and entertaining stories to keep you engaged and informed. Connect with us today! -> https://meetings.hubspot.com/nick1872?uuid=0df4c042-2fbd-4deb-a6fd-1f3f1754df87
In this episode, Tom Andrews and Elizabeth Winkleman discuss the importance of feedback surveys and how to use the HubSpot survey tool effectively. They highlight the three standard survey types available in HubSpot: Net Promoter Score (NPS), Customer Satisfaction, and Customer Effort Score. They emphasize the need to set clear expectations and follow up with customers after receiving feedback. They also recommend reaching out to neutral respondents, as they have the potential to become either promoters or detractors. The episode concludes with a discussion on using automation and the Summarize with AI feature to analyze survey responses and make informed decisions.
In this episode of the Web Canopy Studio Show, Tom and Elizabeth explore how to leverage HubSpot to significantly improve the customer experience across all touchpoints of your business. They discuss the seamless integration of sales, marketing, and customer service within HubSpot, offering tips on how to utilize its full suite of tools to maintain a comprehensive and transparent record system. Learn about the pivotal features of HubSpot that can transform how your team interacts with customers, ensuring a consistent and satisfying customer journey.
Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.
In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds.Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.
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