The Whitespark Local Update

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

AI Bros, Businessplaining, & Bringing Bing Back Big Time | E3 The Whitespark Local Update

Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:📝 The Ultimate Guide to Optimizing Your Bing Places Listing (Miriam Ellis)📝 Blasting a business in the Updates from Customers section📝 Businessplaining your Google Business Profile Appeal Documents Won’t Work (Tim Capper)📝 7 Surprising Truths I Learned from Marketing's Sharpest Minds - LocalU Advanced Nashville 2025📝 Will The Anti-Monopoly Ruling Crack Open Google's Data? 📝Aleyda Solís Telling It Like It Is!

09-16
21:54

SAB Verification, Bing Review Sites, & How to Keyword Stuff TikTok | E2 The Whitespark Local Update

Claire and Darren dive right in with a curated roundup of last week’s top local SEO news and insights you won’t want to miss.In this episode, we cover:📝 Want to Rank in ChatGPT? Focus on These Review Sites (New Research)📝 How to Boost Visibility in AI-Search Through Social –  Uberall's Local Marketing Beat with Celeste Gonzalez📝 Google Business Profiles Links Policies & Guidelines Updated📝 Can’t find a link to Ikea’s website on a search for “Ikea”📝 Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study📝 How to get your service area business verified on Google📝 Making the Move from Search Optimization to Answer Optimization📝 Local SEO for Good

09-09
19:17

AI Search Manual, Chrome's Semantic Engine, Local Ranking Grids and MOAR | E1 The Whitespark Local Update

Welcome to the very first episode of The Whitespark Local Update Podcast 🎉 Claire and Darren kick things off with this week’s hottest handpicked roundup of must-read and must-watch local SEO news.In this episode, we cover:📝 iPullRank’s AI Search Manual📝 Aimee Jurenka's TL;DR📝 Dan Petrovic’s deep dive into Chrome’s Semantic Engine📝 Dan’s schema test with ChatGPT📝 Chat Clicks in GBP Performance Metrics📝 The new GBP Posts Dashboard📝 Whitespark’s Local Ranking GridsStay tuned each week for quick, curated updates to keep you ahead in local SEO!

09-02
19:24

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