The Widest Net

“I was always running from fear or fighting fear or hiding from fear. But then when I started confronting fear, I realized that fear is actually there, as my friend, fear is there to help me, because it's there to tell me, first of all, what could kill me, right? Fear was there for survival.” ~ Hugo Vasquez   In this episode of The Widest Net Podcast, Pam is joined by Hugo Vasquez, the founder of Team 212 and a business career coach, who possesses an extraordinary talent for bridging the gap between aspirational goals and attainable results. His unwavering belief in the potential to achieve the impossible inspires entrepreneurs to navigate the delicate balance between personal aspirations and professional ambitions. Offering a distinctive blend of practical strategies and empowering mindset guidance, Hugo equips individuals with the tools needed to conquer their most ambitious objectives. Drawing from his own compelling journey, Hugo's insights and expertise in goal-setting provide invaluable support for those striving for personal and professional growth.   Here’s what you can expect from this episode:  Master the art of setting personal and business goals to drive your success to new heights Conquer your fear of public speaking and unleash your inner confidence on stage Join accountability groups to turbocharge your goal-setting Cultivate supportive relationships that propel you towards your personal and professional goals Engage in vision-setting exercises to unlock your full potential for personal growth and development Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Vision Setting - 7 Day Course Team 212 Website Hugo Vasquez - LinkedIn Hugo Vasquez - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“I think sometimes we just need to make a decision, go with it, and do our best at it.” ~ Madisun Nuismer   In this episode of The Widest Net Podcast, Pam is joined by Madisun Nuismer, the creative force behind the scenes of the Remarkable People podcast. Madisun brings a wealth of experience and expertise to the production process. With a BA in public health from the University of Nebraska at Omaha and certification as a holistic health coach from the Institute of Integrative Nutrition, Madisun's diverse background adds depth to the podcast's content.  Based in the vibrant setting of Santa Cruz, California, her role encompasses everything from managing guest pitches to meticulously editing each episode, ensuring that every aspect of the podcast reflects the team's dedication to delivering high-quality, engaging content. Madisun's collaborative efforts with Guy Kawasaki demonstrate her commitment to creating an exceptional podcast experience for listeners.   Here’s what you can expect from this episode:  Discover the behind-the-scenes secrets of producing a podcast that captivates audiences and leaves a lasting impact Uncover how Guy Kawasaki has influenced and shaped successful careers, and what you can learn from his insights Explore the unique and vibrant surfing culture in Santa Cruz, and how it has influenced the local community and beyond Learn about the collaborative process of writing and publishing a book, and how it can lead to new opportunities and connections Embrace growth, grit, and grace as essential elements in personal development, and how they can propel you towards success Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Madisun Nuismer - LinkedIn Email - madisunnuismer@gmail.com Remarkable People Podcast Book - Think Remarkable by Guy Kawasaki w/ Madisun Nuismer The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“We look at legal protections proportionally, both to the size of your business and to the risk” ~ Autumn Witt Boyd   In this episode of The Widest Net Podcast, Pam is joined by Autumn Witt Boyd, a legal powerhouse who shifted from battling copyright and business issues in courtrooms to founding The AWB Firm in 2015, whose mission is to empower entrepreneurs to build, protect, and scale their businesses without the legal headache.  With her extensive legal expertise, Autumn simplifies complex legal jargon and provides actionable advice to help entrepreneurs navigate the intricacies of copyrights, trademarks, and licensing. Autumn's straightforward approach in this episode and wealth of knowledge make legal protection accessible, ensuring that entrepreneurs can safeguard their businesses with confidence.   Here’s what you can expect from this episode:  Discover how copyright and trademark protection can safeguard your business's unique creations and brand identity Uncover the nuances of creating online courses while navigating the intricacies of copyright laws Explore the significance of licensing agreements in protecting and monetizing your intellectual property Differentiate between licensing and franchising to make informed decisions for your business expansion strategies Find out how using AI and trademarking work together…or not Remember we all need each other - life and work is better together.   Resources mentioned in this episode: 2024 Online Business Legal Report The AWB Firm Website The AWB Firm - Instagram The AWB Firm - Facebook Autumn Witt Boyd - LinkedIn The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair   In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes.  Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies.   Here’s what you can expect from this episode:  Discover steps to building a predictable sales pipeline with marketing automation Learn how the art of writing effective email welcome sequences can engage and convert your audience Is there power in utilizing AI in your digital marketing strategies  How to construct a reliable and predictable sales pipeline using advanced automation techniques Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Join the Automation Club Instagram - Karvel Digital LinkedIn- Kronda Adair Karvel Digital Website Leaky Bucket Marketing Quiz Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (Bob Moore’s new book) The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav   In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry.  Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices.   Here’s what you can expect from this episode:  Learn how to build trust and loyalty with your audience while staying true to your values Discover how to grow your business in a way that supports the environment and the community Explore the power of bringing people together and creating meaningful connections through engaging workshops and events Uncover impactful methods to promote your business authentically and ethically Streamline your services to ensure the best experience for your clients and customers Remember we all need each other - life and work is better together.   Resources mentioned in this episode: Marketing for Hippies - Starter Kit Marketing for Hippies - Website Tad Hargrave - LinkedIn Tad Hargrave/Marketing for Hippies - Instagram Marketing for Hippies - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Visibility does take resources, whether that's time, energy, or money. Systemically under-recognized folks have fewer of those resources in a general sense.” ~ Chloé Nwangwu   In this episode of The Widest Net Podcast, Pam is joined by Chloé Nwangwu, an expert in strategic networking and professional visibility and director of NobiWorks, a brand visibility consultancy rooted in behavioral science. With her extensive experience in navigating visibility biases and expanding influence, Chloé brings a wealth of knowledge on enhancing visibility for entrepreneurs. Her unique insights and practical strategies make her a valuable resource for those seeking to strategically network and elevate their professional presence. The pain of struggling to connect with your audience is real. It's time to break free from ineffective strategies and discover a better way to truly understand and engage your target market. Let's navigate the visibility biases and expand your influence together!   Here’s what you can expect from this episode:  Unveiling the power of shifting client avatar profiling strategies for enhanced connection and engagement Exploring the terms under-represented vs under-recognized Conquering recognition biases in diversity to foster an inclusive and thriving work environment Navigating visibility challenges in the workplace Elevating visibility through strategic networking for expanded influence and professional growth Remember we all need each other - life and work is better together.   Resources mentioned in this episode: NobiWorks - Resources NobiWorks - Website NobiWorks - Visibility Clinic Chloé Nwangwu - LinkedIn NobiWorks - LinkedIn NobiWorks - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Content is the way you get your amazing ideas, visible and audible.” ~ Sonia Simone   In this episode of The Widest Net Podcast, Pam is joined bySonia Simone, a seasoned writer, marketer, and coach, known for her groundbreaking work in content marketing. As the founding partner of Copyblogger Media and a coach to numerous clients, she brings over a decade of experience and has penned more than 1.6 million words. With a teaching approach that emphasizes business strategy, content, and ethical marketing, Sonia's insights have influenced countless small business owners. Her ability to translate complex ideas into actionable strategies makes her an invaluable resource for anyone seeking to align their content with business goals. Through her courses and coaching, Sonia shares her expertise, helping others navigate the ever-evolving landscape of content marketing with clarity and confidence.   Here’s what you can expect from this episode:  Maximize your business impact with effective content marketing strategies Unlock the power of aligning your content with your business goals Discover the essential components for successful email marketing Source and recruit top-notch copywriters to elevate your content Streamline your content strategies for maximum efficiency Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Creative Fierce Website Resources from Sonia Simone - Creative Fierce LinkedIn - Sonia Simone Rachel Allen - Bolt From The Blue {Copywriter} James Hipkin {Copywriter} Copy Blogger Agency {Copywriter} The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Storytelling is storytelling, and good storytelling is good storytelling. The principles are the same.” ~ Shannon Fitzgerald   In this episode of The Widest Net Podcast, Pam is joined by Shannon Fitzgerald, co-founder of The Hooligans Agency where they navigate the unconventional world of content creation, striving to break through traditional methods and engage audiences with risky yet compelling storytelling. Shannon commenced her career at the BBC in London at the age of 18, where she honed her skills in writing, producing, and showrunning for scripted and reality television. Notably, she served as the senior vice president of series development at MTV, overseeing the creation and broadcast of shows in 163 countries and receiving an Emmy nomination for the “It Gets Better” documentary series.  Transitioning to political content creation, Shannon has collaborated with a diverse array of elected officials and contributed to numerous election campaigns. Her extensive experience and contributions in the media and political spheres position her as an authority in content creation best practices, offering valuable insights and expertise to the audience.   Here’s what you can expect from this episode:  Mastering content creation best practices for impact Crafting compelling political content through powerful storytelling Igniting engagement with shareable content on social media Navigating ethics in storytelling and the art of persuasion Finding the perfect blend for effective content creation Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  The Hooligans Agency - Website  The Hooligans Agency - Instagram  The Hooligans Agency - LinkedIn The Hooligans Agency - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“A business that is easy to sell is a business that is easy to run.” ~ Lien De Pau   In this episode of The Widest Net Podcast, Pam is joined by Lien De Pau, a seasoned serial entrepreneur known for her advocacy of freedompreneurship. She has demonstrated proficiency in launching, scaling, and orchestrating seamless exits for service-based businesses through her brainchild, The Big Exit. Her expertise lies in preparing service-based businesses for lucrative exits, making her a pivotal resource for business owners seeking to maximize their business value. Does trying to sell your service-based business feel like an uphill battle? It's time to take control and learn the proven methods for maximizing your business value and attracting the right buyer. Don't let the pain of uncertainty and wasted time continue; it's time to take action and achieve the lucrative business exit you deserve.   Here’s what you can expect from this episode:  How to maximize business value for a lucrative EXIT What are the Four EXIT Habits™ Learn effective strategies for increasing the value of your business before selling What achieving independence from the owner's day-to-day involvement looks like Differentiate between the impact of a personal brand versus a company brand on your business Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  “Is Your Business Ready To Sell?” Quiz Lien De Pau - LinkedIn The Big Exit Blog TRAVAK Business School - Instagram The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“Literally, you’ve got to cure the busy brain as an entrepreneur or a founder so that you can implement all the time management techniques, productivity tools and business planning that needs to take place.” ~ Dr. Romie Mushtaq   In this episode of The Widest Net Podcast, Pam is joined by Dr. Romie Mushtaq, a renowned figure in the field of neurology, integrative medicine, and mindfulness. As a board-certified physician and the founder of brainSHIFT at Work, she has amassed over two decades of experience in transforming mental health and wellness in the workplace. Dr. Romie's influence extends to Fortune 500 companies, professional athletes, and global associations, where she made a significant impact as the chief wellness officer for Evolution Hospitality, scaling a mindfulness and wellness program to over 7000 employees and serving as current chief wellness officer for Great Wolf Resorts. With her latest book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep," Dr. Romie continues to provide valuable insights for professionals seeking to improve focus and productivity, ultimately leading to increased happiness, clarity of mind, and curing the busy brain.   Here’s what you can expect from this episode:  Gain an understanding of the vision behind Dr. Romie’s book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep" Dig into a few of the protocols behind Dr. Romie’s model called the brainSHIFT and what the acronym stands for Uncover how to calm a busy brain and enhance productivity for better work-life balance Master circadian rhythm and sleep optimization to supercharge your energy and productivity Harness hope and create positive change for a more successful and fulfilling career Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Order “The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep” by Dr. Romie Mushtaq HERE! Take the Busy Brain Test! Dr. Romie’s Website Dr. Romie - LinkedIn Dr. Romie - Instagram Dr. Romie - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“You've got to know your work well enough to know that you can give it away and feel at peace with that.” ~ Phil M Jones   In this episode of The Widest Net Podcast, Pam is thrilled to have Phil M Jones, a true entrepreneurial powerhouse, join us! With an impressive track record of founding five multi-million dollar companies, Phil has proven himself as a strategic advisor to some of the biggest brands in the world. His expertise in sales, persuasion, and influence has propelled him to become a best-selling author, with over 2 million copies of his "Exactly" Book Series sold worldwide.  Phil's passion for helping others succeed is evident in his work, as he has impacted over 800 different industries across 59 countries. Now, he's diving into the realm of certification programs and curriculum, empowering entrepreneurs and business owners to expand their reach and make a lasting impact. Prepare to be inspired and gain valuable insights from Phil's wealth of knowledge and experience. Get ready to cast the widest net and achieve sustainable growth with your intellectual property.   Here’s what you can expect from this episode:  Unlock the potential of certification programs and productized curriculum Amplify sales through the power of word-of-mouth Create effective distribution channels for intellectual property Embrace long-term commitment and patience for sustainable growth Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Exactly What To Say  Phil M Jones - LinkedIn Phil M Jones - Instagram Phil M Jones Website The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“I feel that my life's purpose is to eradicate entrepreneurial poverty. It's a calling.” ~ Mike Michalowicz   In this episode of The Widest Net Podcast meet Mike Michalowicz, a remarkable entrepreneur and the mastermind behind three multimillion-dollar companies. He is not just an author, but a game-changer in the world of business. Mike's bestselling books, such as Profit First, Clockwork, The Pumpkin Plan, and his latest masterpiece, All In, have revolutionized the way entrepreneurs approach their businesses.  With a knack for simplifying complex concepts, Mike has the unique ability to make entrepreneurship accessible and profitable for everyone. His expertise has been recognized by prestigious publications like the Wall Street Journal, where he served as a small business columnist, and by major news networks like MSNBC, where he was a trusted business makeover expert. Mike's mission is simple: to eradicate entrepreneurial poverty and help small business owners achieve lasting success. Get ready to be inspired and empowered as Mike shares his invaluable insights on The Widest Net Podcast.   Here’s what you can expect from this episode:  Gather ideas for leveraging IP from books and turning it into scalable IP through licensing and certification Learn Mike’s criteria for identifying great partners Get behind the scenes of Mike’s book writing system  Learn another way to think about running a profitable business Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Mike Michalowicz Website  Mike Michalowicz - LinkedIn Mike Michalowicz - Instagram Mike Michalowicz - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“The small things do matter, not just the big dramatic actions.” ~ Omkari Williams   In this episode of The Widest Net Podcast, Pam is joined by Omkari Williams. With over 30 years of experience as a political consultant and life coach, Omkari has been supporting introverted and highly sensitive activists in making a difference in their communities. As a queer black woman, she brings her own story of challenging injustice to empower others. Omkari is the host of the popular podcast, Stepping into Truth, where she interviews activists from all walks of life. Her brand new book, "Microactivism: How You Can Make a Difference in the World Without a Bullhorn," released on October 23, 2023, with Story Publishing, LLC.  We're thrilled to have Omkari here to share her insights and wisdom on microactivism for introverts and highly sensitive individuals. Let's dive into this meaningful conversation and discover how we can engage in sustainable activism that creates positive change.   Here’s what you can expect from this episode:  Discover the power of microactivism as an introvert or highly sensitive individual and make a meaningful impact on the causes you care about Learn practical strategies for engaging in sustainable activism while juggling the demands of a busy life Embrace diverse perspectives in your activism and gain a deeper understanding of the issues, enabling you to build stronger bridges and amplify marginalized voices Unlock the power of in-person connections in your activism endeavors, cultivating meaningful relationships that will fuel your passion and expand your impact Harness the transformative power of listening and understanding in your activism, creating change by truly hearing and empathizing with others' experiences Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Purchase the Book Here -  Microactivism: How You Can Make a Difference in the World (Without a Bullhorn) Omkari Williams Website Omkari Williams - LinkedIn Omkari Williams - Instagram Omkari Williams - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

"Believing in yourself and feeling good about yourself is so critical to having a seat at the table. Focus on more than just the job hunt, find your purpose and regain that confidence." ~ Nori Jabba   In this episode of The Widest Net Podcast, Pam is joined by Nori Jabba, a highly accomplished professional with extensive experience in corporate, real estate, community development, and affordable housing. Graduating from Grinnell College with a degree in English and earning a Master of Urban and Regional Planning from George Washington University, Nori's educational background complements her vast career knowledge. After deciding to reenter the job market, Nori encountered unexpected challenges and rejections, prompting her to delve into the intricacies of job hunting for middle-aged women. Through meticulous research and candid conversations, Nori gained invaluable insights into the barriers and biases faced by individuals in her demographic. Sharing her experiences and newfound wisdom in her memoir and guide, "Keeping Your Seat at the Table," Nori empowers others to reclaim their confidence and navigate career transitions in middle age. Don't miss this episode as Nori shares her journey and offers practical advice for success.   Here’s what you can expect from this episode:  Gain practical strategies for navigating career transitions later in life and finding success in new opportunities Learn effective techniques for overcoming the challenges of job hunting and standing out in a competitive market Discover ways to regain confidence in your abilities and showcase your valuable skills and experience in middle age Embrace the age and experience that comes with maturity, and leverage it as an asset in your career transition Stay connected and relevant in your industry by learning how to adapt to new technologies and trends Develop a growth mindset and cultivate adaptability to navigate the changing job market with confidence Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Order your copy of “Keeping Your Seat at the Table: A Memoir and Guide on Regaining Confidence in Middle Age” here! Nori Jabba’s Website Nori Jabba - LinkedIn Nori Jabba - Instagram Nori Jabba - Facebook The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn

“In order to fulfill the promise of a certification program, you need to think beyond just delivering the materials. Consider the entire journey for your participants and plan for their growth and development beyond the program.” ~ Darron Padilla   “When designing a certification program, it's important to think about the different levels of certification and the impact they can have on people's lives. Whether it's financial or healthcare-related, ensuring that the certification is done well and supported by continuing education units is crucial.” ~ Josiah Owens   In this episode of The Widest Net Podcast are you ready to take your professional service business to the next level? Join Pam as she dives into the world of building certification programs with colleagues and experts Darron Padilla and Josiah Owens.  Josiah Owens is a dynamic leader with over ten years of experience in process improvement, strategy change, leadership, HR, and talent stewardship. With a background spanning retail, manufacturing, and tech, Josiah excels in infusing stability and focused energy into work environments, driving business value, and enhancing the people experience.  Our other guest, Darron Padilla, is also a seasoned organization development consultant with 20 years of experience helping organizations transform their leaders, cultures and teams to meet business strategies. His holistic approach aligns people, processes, tools, strategy and culture to increase adoption, sustainability and maximize ROI. Darron makes change initiatives practical and tactical for his clients, while coaching and engaging leaders through the process. Discover the secrets behind creating impactful certifications. Whether you're looking to develop your own certification program or enhance your existing one, this conversation provides valuable insights for professionals seeking growth. Schedule a connection call today to talk about your project!   Here’s what you can expect from this episode:  Unlock business growth by building certification programs tailored to your professional service business Design and customize certification levels to establish industry expertise and increase credibility Strategically align your certification design to meet the unique needs and goals of your business Maximize revenue and protect your intellectual property with strategic pricing and licensing agreements for your certification programs Stand out from the competition and attract new clients with the numerous benefits that certification programs offer Remember we all need each other - life and work is better together.   Resources mentioned in this episode:  Licensing and Certification Agency Website Schedule A 30 Minute Connection Call!  Darron Padilla - The Odyssey Consulting Group Josiah Owens - FYI Consulting  The Widest Net Book by Pamela Slim   Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Pam directly on LinkedIn