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The Woodshed

Author: Alex Bogusky, Chief Creative CPB

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The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.
15 Episodes
Ari Kuschnir, founder of production company m ss ng p eces, has a crazy idea to implant a narrative film into live DNA. Well, that's where it started. Ari dropped by the shed to brainstorm with Alex and CPB tech lead Joe Corr about how to use emerging DNA technology to tell a powerful story that will ignite the world's imagination. Later in the show, we hear from Harvard genetics professor George Church about this crazy idea and what it will take to make it a reality. What do you think? Give us your take on this project and leave a voicemail at 720-432-6174 Links to things mentioned on the show: Find Ari online: About George Church: Boy and his Atom: The Golden Record: Allan Watts: Eames Powers of Ten:
Our first return guest, John Bielenberg (Co-Founder at Pando Institute & Founder of Think Wrong Institute) is back in the Woodshed with his new project, THINKNADO. John share his new process for creative problem solving and how anybody from kids to adults should question assumptions and think ‘stupid’ in order to come up with solutions to everything from new ways to do dishes to fixing the world’s problems.
After a session of live concepting at Boulder Start-Up Week 2019, Alex and creative director Quinn Katherman opened up for a live Q+A session talking about the creative process, the biggest mistake most startups make and just how much "crazy" content should have.  
Two start-ups join Alex and Creative Director Quinn Katherman on stage at Boulder Startup Week. The challenge: come up with brilliant branding ideas on the spot. Alex and Quinn put themselves on the line all for the sake of our community of listeners in an ongoing quest to de-mystify the creative process. Hear what they came up with for Buderflys, an upstart earbud purposefully designed NOT for music, and Uncanny Wellness, a CBD brand that is becoming a hit among baristas.
The team from Beacon Street Studios, Andrew Feltenstein and John Nau, along with CD Quinn Katherman, join Alex in The Woodshed to talk about finding the right musical fit, tips on giving feedback to musicians and when it makes sense to think of music before anything else.
What Would Gossage Do?

What Would Gossage Do?


Howard Luck Gossage, known as "The Socrates of San Francisco," was an iconoclast and advertising innovator. Alex and his former assistant turned creative director Mike Howard discuss the famous, yet under-appreciated ad-man and his methods that are still around today. They also discuss his legacy, some of Gossage’s most important teachings, how they informed CPB’s early work, and how and he is more relevant now than ever.
A headline from Philip Morris catches Alex’s attention. With vaping on the rise, is Big Tobacco trying to get back in the ad industry’s good graces? Alex asks the industry to sign a pledge not to work with Big Tobacco, and for brands not to work with agencies and PR firms that do.
Alex is joined by Tim Parr and Dustin Robertson, founders of eyewear brand Caddis. Rooted in action sports, Thrasher magazine and punk rock, they’ve got a lot to say about aging the right way without losing your personal style. Don’t start the long process of giving up. Experience matters, as long as you can separate the obsolete and embrace the beginners’ mindset. Own getting old, and act whatever age you want.
Some creative agencies have started questioning the value of participating in advertising awards shows. Many say they’ve become too expensive, too time-intensive, and don’t really contribute to growth. Then last October, Alex announced that CPB would stop entering them altogether. But does he hate awards shows? On a special episode of The Woodshed, Alex sat in with business development coach Zach Hyder for his podcast, The Dendrocast, to talk about the real reason behind his decision, why awards have gained such status in the agency world, if they still matter as much as we think they do, and why Alex can’t take anything too seriously, especially awards and awards about quitting awards.
What if we told you to stop thinking right, and start "Thinking Wrong"?  Legendary designer John Bielenberg joined Alex in The Woodshed to talk about breaking down existing neural pathways, a cross-country road trip in an refurbished ambulance, stupid thinking as a practice, breaking the 500CC diesel land speed record, and how trick your brain into "thinking wrong"... phew! Let's just say this is one interesting conversation! Links: John's Book - Think Wrong Think Wrong Institute  Project M Pando Institute
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