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The Woodshed

Author: Alex Bogusky, Chief Creative CPB

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The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.
20 Episodes
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How to be well-rounded, what is method advertising, tips on getting over creative block and more. Alex sat down with the current group of CPB interns to answer their questions.   With Alice Fennelly, David Zosel, Brandon Dwight, Billy Boy Horn Chloe Gordon and Omari Green.   Quick Q&A summary   2:22 – To be a good, well-rounded strategist, where would you point someone? 4:40 – How does an intern develop an understanding of the brand they’re working on? 9:05 – How do you get out of creative block? 11:03 – How do you develop the art of noticing? 13:35 – What’s a skill not taught to ad students that they should learn? 10:40 – What would you say to the nervous intern afraid to speak up in a meeting? 18:20 – What stands out for you in student portfolios? 19:55 – What is it that you see in Millennials that makes you value their insight? 22:06 – Do you believe in the power of manifestation? 22:36 – What level of grit is required to succeed in an internship? 24:20 – How do you know if something is good?
Only seeing ads relevant to you used to be the dream, and the promise of advertising. But chances are you’ve talked about something and the next thing you know, you’re being served ads about it. Predictive analytics or surveillance? Who’s listening and what do they know about us? Alex is joined in the shed by Joe Toscano, author of the book “Automating Humanity” and Founder/CVO of BEACON, along with Jen Bollman (CPB Director of Communications Strategy) and Joe Corr (CPB Executive Creative Technology Director). The group digs deep into the creepiest of media, the importance of teaching Media Literacy in schools, tech addiction, Russian hackers, China, ethics and who’s buying your data.   Joe Toscano: https://www.linkedin.com/in/joe-toscano-30688b61/ BEACON: http://www.beacontrustnetwork.com/ Joe Corr: https://www.linkedin.com/in/josephcorr/ Jen Bollman: https://www.linkedin.com/in/jennifer-bollman-2270151/
We’re kicking off a new series of shows, where brands (big and small) come to the Woodshed to share their challenges and aspirations. Alex and a special guest host then duke it out with creative ideas on the spot, and take those ideas and test them to see what performs better in the actual marketplace. First up, the team from Baboosha – Frank Amoros, Heather LeFevre and Leo Lourdais.  Baboosha are high-end footwear crafted from ethical Alpaca fur, mixing Parisian glamour and style with the exoticness of Peru.  Alex’s guest host this week – Courtney Loveman, former fashion designer and co-head of strategy at CPB.  Alex’s idea Courtney’s ‘winning’ idea Visit: BABOOSHA + Instagram:  The Baboosha team: Frank Amoros (CEO)  Heather LeFevre (Strategist / Consultant) Leo Lourdais (Fashion Model / Influencer)
Alex recently joined Roben Farzed on his NPR program, Full Disclosure.  Get the full episode at: https://www.npr.org/podcasts/682205174/full-disclosure-with-roben-farzad
Former Schwinn Bicycles CMO Gregg Bagni joins Alex in the shed to design the perfect equation to create the perfect idea. From bikes to natural foods and now working in niche start-up investment as Director at White Road Investments (Clif bar, Ragnar, Santa Cruz Bicycles) Gregg shares his thoughts on building a brand, the DIY mentality and how to stay original while asking these 4 questions: Who are you? What will you sell? Who will you sell it to?  What will you say no to? Check out Gregg’s Alien Socks: https://aliensocks.com/ Follow Gregg on Linkedin: https://www.linkedin.com/in/greggbagni/ White Road Investments: http://whiteroadinvestments.com
Ari Kuschnir, founder of production company m ss ng p eces, has a crazy idea to implant a narrative film into live DNA. Well, that's where it started. Ari dropped by the shed to brainstorm with Alex and CPB tech lead Joe Corr about how to use emerging DNA technology to tell a powerful story that will ignite the world's imagination. Later in the show, we hear from Harvard genetics professor George Church about this crazy idea and what it will take to make it a reality. What do you think? Give us your take on this project and leave a voicemail at 720-432-6174 Links to things mentioned on the show: Find Ari online: https://mssngpeces.com/about/ari-kuschnir/ About George Church:  https://en.wikipedia.org/wiki/George_M._Church Boy and his Atom:https://www.youtube.com/watch?v=oSCX78-8-q0 The Golden Record: https://voyager.jpl.nasa.gov/golden-record/ Allan Watts: https://www.alanwatts.com/ Eames Powers of Ten: https://www.youtube.com/watch?v=0fKBhvDjuy0
Our first return guest, John Bielenberg (Co-Founder at Pando Institute & Founder of Think Wrong Institute) is back in the Woodshed with his new project, THINKNADO. John share his new process for creative problem solving and how anybody from kids to adults should question assumptions and think ‘stupid’ in order to come up with solutions to everything from new ways to do dishes to fixing the world’s problems.
After a session of live concepting at Boulder Start-Up Week 2019, Alex and creative director Quinn Katherman opened up for a live Q+A session talking about the creative process, the biggest mistake most startups make and just how much "crazy" content should have.  
Two start-ups join Alex and Creative Director Quinn Katherman on stage at Boulder Startup Week. The challenge: come up with brilliant branding ideas on the spot. Alex and Quinn put themselves on the line all for the sake of our community of listeners in an ongoing quest to de-mystify the creative process. Hear what they came up with for Buderflys, an upstart earbud purposefully designed NOT for music, and Uncanny Wellness, a CBD brand that is becoming a hit among baristas. https://www.buderflys.com/ https://uncannywellness.com/
The team from Beacon Street Studios, Andrew Feltenstein and John Nau, along with CD Quinn Katherman, join Alex in The Woodshed to talk about finding the right musical fit, tips on giving feedback to musicians and when it makes sense to think of music before anything else. www.beaconstreetstudios.com
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