The Work Between: The Business of Photography

If you’re putting energy into SEO and your website but ignoring your Google Business Profile… it’s time to fix that.In this episode, we’re talking about one of the most underused and misunderstood tools photographers have access to: your Google Business Profile (GBP).We’ll break down: Why showing up in the Map Pack matters more than you thinkHow your GBP helps you rank even if your website isn’t perfectThe most common mistakes photographers make when setting it upWhat to post, how often, and how to get reviews that actually workAnd yes, we’ll share exactly what we do inside our own business to stay visible without spending a dime on ads.Whether you’re brand new to GBP or just haven’t touched it in months, this episode is a must-listen if you want more local inquiries without more hustle.Grab our free pricing quiz: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographersGrab our freebies: https://www.theprofitableportraitsocietyeducation.com/photography-marketing We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“We love your work, but…”Ugh. You already know what’s coming next.A soft no that turns into self-doubt, panic pricing, or worse—discounts that eat your profit alive. But here’s what we want you to remember:You’re not too expensive.You’re just not for everyone’s budget. And that’s okay.This episode will help you stop internalizing pricing objections and start owning your worth—without apology. We’re walking through: What “out of budget” really means (hint: it’s not personal)How to use our free CODB calculator to actually price with clarityWhy being part-time doesn’t mean part-pricedWhat to say when someone asks for a discount or compares you to someone cheaperCODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketingCODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculatorHave any questions? Send us an email at use.motiv@gmail.com We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re over-delivering—and undercutting your profit.Photographers often add more images “just to be nice,” or because a gallery feels incomplete without them. But what is it actually doing? Confusing your client, bloating your workflow, and burning you out. In this episode of The Work Between, we’re walking through the hidden cost of over-delivery and how to easily fix it.You’ll learn: Why delivering too many images is confusing your clients (not impressing them)How over-delivery sabotages your pricing structure and long-term profitabilityThe sweet spot for how many images to include—and how to decideGrab our freebies:CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketingCODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculatorHave any questions? Send us an email at use.motiv@gmail.com We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like your market is flooded? That there are too many photographers and not enough clients? This episode is your wake-up call.In this episode of The Work Between, we’re breaking down the real reason your leads might be slowing down—and it has nothing to do with saturation and everything to do with strategy.We’re covering: What “saturation” actually looks like (and why it’s not the villain)The real reason photographers stop getting inquiries (and how to fix it)Why brand confusion, not competition, is what kills your momentumWhat to focus on if your market feels crowdedThis episode is a tough-love truth serum for anyone tempted to burn it all down and start a sticker shop on Etsy.Grab our freebies:CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketingCODB Calculator (spreadsheet): https://www.theprofitableportraitsocietyeducation.com/photography-design-templates/p/cost-of-doing-business-codb-calculatorHave any questions? Send us an email at use.motiv@gmail.com  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mini sessions can be chaotic, low-profit, and exhausting—or they can be one of the smartest revenue strategies in your business. In this episode of The Work Between, we’re showing you how we’ve used mini sessions to generate $40K+ months without burning out. You’ll learn how to align minis with your full-service brand, what to charge, how to upsell with intention, and how to use minis as a funnel for long-term clients. Whether you’re planning Fall Santa minis or want to test a new idea, this episode gives you the system behind sustainable success. What We Cover: Why most photographers avoid minis—and what they’re missing The difference between “cheap minis” and a profitable mini strategy How to build a mini offer that aligns with your full sessions What to include: bonuses, referral offers, upgrades, and memberships How to turn one mini into full-session clients and repeat bookings And don’t forget to join the MOTIV waitlist to get early access → https://www.theprofitableportraitsocietyeducation.com/get-motiv We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall is the busiest season for most photographers—but that doesn’t mean it’s the most profitable. In this episode of The Work Between, we’re unpacking the five most common Fall mistakes that cost photographers thousands. From unnecessary discounts to overbooking, underpricing minis, and not charging for rushes or weekends, these are the pitfalls we’ve seen (and made) ourselves. You’ll walk away knowing exactly what to shift—no matter where you’re at in the season—so you can protect your peace and your profit. Whether you’re just starting out or already fully booked, this one’s for you. What We Cover: The difference between being busy and being profitable How one small mistake can snowball into burnout What to do when you’re already full (but still getting inquiries) How to fix Fall, even if you’ve already made a few of these mistakes The tools we use to course-correct mid-season 🎙 Listen now on Apple, Spotify, or anywhere you get your podcasts.Don’t forget to join the MOTIV waitlist for early access and exclusive bonuses → https://www.theprofitableportraitsocietyeducation.com/get-motiv   We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high. In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked. Here’s what we cover: The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system) What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now ✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out. → Want help tracking your content, incentives, and calendar in one place? Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv 🎧 Subscribe + Review:If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive. We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you wondering if it’s time to start charging for photography, or even launch your business officially? This episode breaks down what actually makes you ready to start charging, legally and professionally. We’re not talking vibes or follower count. We’re talking about the real stuff that matters: insurance, consistency, systems, and whether you're set up to deliver at a professional level. Inside the episode, we walk you through: ✔️ The three-part readiness test to know if you're good to go✔️ The legal + financial foundation you must have before taking a dime✔️ What counts as a "professional" portfolio and what doesn’t✔️ Why being ready to charge isn't just about your photos✔️ The backend systems that make you look like a pro (even before you feel like one) Whether you're brand new or have been dabbling for years, this episode will give you the grounded clarity you need to take the next step, without second-guessing. 🔗 Plus: Join the waitlist for MOTIV—the photographer’s productivity dashboard that helps you run your business like a pro (without the chaos): https://www.theprofitableportraitsocietyeducation.com/get-motiv  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t need more leads—you need longer relationships.In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.What you’ll learn: Why one client can be more valuable than 10 new leads How to structure a simple, high-converting membership What to include (and how to price it) How to present it so it feels aligned—not salesy The long-term payoff of planning aheadPlus: A smart mindset shift that will change how you market from now on.If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. https://www.theprofitableportraitsocietyeducation.com/get-motiv  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions.This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable.Inside this episode, we’ll walk you through: What wildcard captions are (and how they work) Why they’re not about repeating the same thing over and over Smart topics that work across any image (like wardrobe, locations, and experience) 3 prompts to give ChatGPT so it writes captions in your exact voice How to drop it all into Plann and be done for the monthNo more overthinking. No more posting just to stay visible.Just aligned content that books.Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. https://www.theprofitableportraitsocietyeducation.com/get-motiv We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve refined your style. Your edits are on point. Your images? Gorgeous. So why aren’t the inquiries coming in?In this episode, we’re diving into brand dissonance—when what you say and what people feel don’t match. It’s the invisible disconnect that quietly pushes dream clients away.Inside you'll find:What brand dissonance is (and how to spot it)How to audit your website, Instagram, and editing style for consistencyReal examples of misalignment and how to fix themWhy strong work isn’t enough to convert without emotional clarity3 steps to align your brand and start booking moreIf your work is strong but your bookings are slow, this is the episode you’ve been waiting for.Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. https://www.theprofitableportraitsocietyeducation.com/get-motiv We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Indoor lighting doesn’t have to be intimidating. If you’re a natural light photographer who wants softer, more flattering images inside your client’s home or your own studio, this episode gives you five practical, clear tips that make a visible difference, without needing expensive gear.This is what we do every day in our sessions.Inside this episode:• Why pulling subjects away from windows and walls improves light• The difference between flat light vs. soft, directional light and how to get the good kind• Why your histogram lies in backlit situations (and what to do instead)• How to think about ISO like a pro, not a beginner• Why underexposing gives you more flexibility in postThese are the exact lighting strategies we use to create clean, natural, high-end images indoors. If you’ve ever struggled to make indoor light work for you, this episode will shift everything.Now streaming on Apple, Spotify, and everywhere you listen. We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If SEO has felt like an overwhelming mystery, this episode is your roadmap. We're walking you through exactly what you need to do, step-by-step, to start getting photography inquiries from Google.You don’t need to be techy. You just need a clear strategy that makes sense.Inside this episode:• What SEO actually is (in plain English)• Why Google rankings matter and how to influence them• How to choose the right keywords for your niche and location• The essential SEO setup for your homepage, blog, and image files• How to get Google to see and index your siteWhether you’re brand new to SEO or you’ve tried it before and gave up, this episode gives you real direction. No jargon, no gatekeeping, no upsells—just clear strategy you can start today. Listen now on Apple, Spotify, or anywhere you get your podcasts.Read our FREE SEO guide for photographers:https://www.theprofitableportraitsocietyeducation.com/blog/seo-for-photographers-a-simple-free-guideGrab your free guide on writing SEO-friendly blog posts: https://theprofitableportraitsociety.myflodesk.com/free-blog-guide-seo We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Too many photographers wait to “feel ready” before raising their prices, but confidence doesn’t come first. In this episode, we walk through exactly what helps you build real pricing confidence, rooted in clarity, numbers, and the value you actually deliver.You’ll learn how to audit your workload, calculate what you should be charging based on your goals, and start shifting the mindset blocks that are holding you back. This episode is packed with tangible steps for you to take in your photography business.What’s inside:• Why confidence comes after clarity, not before• How to get honest about the time and energy you give each client• The exact formula to calculate your minimum sustainable price• Mindset traps that stop you from charging what you’re worth• One weekly action step to move forward with your pricingIf your rates don’t reflect the real work you do, it’s time to change that. We’ll show you how.Grab your free cost of doing business (CODB) calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographersNow streaming on Apple, Spotify, and everywhere you listen. We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you drop another dollar on a course or mentor, hit play. We’re unpacking what actually matters when choosing education—and calling out the red flags most people ignore. Just because someone’s loud on Instagram doesn’t mean they should be teaching you. From shady contracts to profitless photographers turned educators, we’re saying the quiet parts out loud. If you want no nonsense ideas of what to look for in an educator? This one’s for you.  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s rip off the pretty, fully-booked Band-Aid: just because you’re busy doesn’t mean you’re profitable. If your calendar is packed but your bank account feels like a joke, this episode is your reality check. We’re walking through a simple math audit (no shame, just clarity), sharing real numbers, and helping you figure out where your money’s leaking. You didn’t build a business to be exhausted and underpaid. Let’s fix it.Grab our free cost of doing business calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s be honest—your to-do list isn’t the problem. It’s the lack of clarity. In this episode, we’re sharing five ways to simplify your photography business so you can actually get more done, with less chaos. From our favorite daily method to the power of themed workdays, you’ll walk away with strategies that cut the noise and move the needle. These are the exact systems we use in our own businesses—and they’re all built into MOTIV, too.   We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being the most talented photographer in town doesn’t matter if your brand is forgettable. In this episode, we’re walking through how to build a brand that makes people feel like you’re the only option. From website copy to visual voice, we’re giving you the exact gut checks and questions to ask if you want to build trust—and inquiries—on autopilot.  We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s talk pricing structures—the kind that actually work. In this episode, we’re breaking down the three most common models photographers use: all-inclusive, collections, and à la carte. Each one has its perks and problems, and we’ve tried them all. Whether you’re just starting out or overdue for a restructure, this conversation will help you choose the model that supports your energy, your sales goals, and your client experience. We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your Instagram profile isn’t just a gallery of pretty pictures, it’s a sales tool. And if you’re not getting clients from IG, chances are a few small (but fixable) things are turning people away. In this episode, we’re breaking down 5 common mistakes we see photographers make. From bios that say nothing, to hashtags that go nowhere—and giving you simple, smart ways to fix each one. If you want a profile that actually converts followers into clients, this one’s for you. We each built 300k photography businesses, and now we’re sharing exactly how we did it.If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner. And if your brain feels like a browser with 47 tabs open...MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.Start here: https://www.theprofitableportraitsocietyeducation.com/get-motivAllison → lentillephotography.com / @lentillephotographyJenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.