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The Workshop Weekly

Author: Kelly Lawson

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The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.
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With Taylor de la Fuente An apple a day keeps the doctor away but have you considered that your website may also need a check up? There’s a lot of marketing advice out there, but if you don’t have a killer website, none of that matters. Your website is the last stop a client makes before they reach out, and if it sucks, you’re dead in the water. Words are a supper effective way to bring people into your funnel and up your conversion rate. Copy that converts sends the message that you have the solution to your customer’s problem but can also send the message that you actually see them. Taylor de la Fuente is an award-winning writer, champion for inclusive language and the owner of Lemon Tree Editorial and she is here to tell us how it is. As a website copywriter serving the wedding industry, Taylor writes authentic and inclusive web copy for wedding pros who want to sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing. Taylor has a message that any business owner needs to hear… like… right now! So pull up a chair or snuggle in on the couch and check out this not to be missed episode of The Workshop Weekly Podcast. In this episode, Taylor talks about: Her experience that lead her on the path of being the copywriter and website expert that she is today. 2:34The difference between regular content, copywriting, and conversion copywriting and why that matters. 3:57Converting online – using your words to help people take action. 5:41Sales funnels and where your website fits and how it will help build your business using this model. 8:59How to structure a great website homepage so that you are clearly inviting people to stay, look around, and buy. 12:31The importance of considering the “fold” and what to put there. 15:38Do’s and don’ts for different pages of your website. 24:44Top mistakes people make on their about page and how you can avoid them. 30:59Being clear on your values on your website and how to be inclusive in your content and offer. 33:01Inclusive VS exclusive language and how it can effect your business. 41:39 My recommendation and my one piece of advice is treat your website like the number one sales and marketing tool that it is invest some time some money into it, and it will sell your services or your products for you.Taylor de la Fuente Being inclusive in your website copy tells people that you see them and that you welcome and appreciate their business. I love Taylors example of looking at your website like it is your home – warm and inviting. And like you home, your website should say something about YOU. People buy from people, not companies so being sure to personalize your website and include your story will build a relationship that will have your customers coming back and even sharing your business with the people they care about. I know that it is uncomfortable to talk about yourself sometimes but, as Taylor says, your About page is one of the most important spaces on your website so show it some love and be sure to include a professional looking photo so everyone can attach your face to your business. This was a great conversation and I hope you walk away from this episode motivated to give your own website a check up! Connect with Taylor Website: www.lteditorial.com Instagram: @lteditorial Mentioned in the Podcast Understand how users are experiencing your website with Hotjar! A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Sara Alepin. A room packed full of strangers invokes different feelings in the context of a pandemic. Networking in 2021 looks a little different now, doesn’t it?  The idea of networking was triggering for some people even before COVID – bad experiences getting trapped in a conversation with someone you know isn’t your target audience, social anxiety, and even general awkwardness ring a bell?  The constant pitching can really dampen the mood yet we are constantly being advised to pitch at every opportunity… and it is exhausting! Whatever happened to a “happy” happy hour? Today’s guest is here to tell us that there is a better way. Sara Alepin is a master connector. She’s so good at it, she turned it into a business when founding the District Bliss Community. District Bliss is a community of creatives and business owners who want to expand their networks quickly, build their businesses with ease, and just find their people! They host socials that take the “work” out of networking and workshops taught by leading experts to get you on the road to success without the stress! Are you ready to talk networking? Let’s do it. In this episode, Sara talks about: How Sara’s own experience with networking inspired her to break the current networking experience and rebuild it to be to be collaborative instead of competitive. 2:18Her theory on what networking will look like in 2021 and beyond and advice for making the most of the experience. 3:51How to have a positive networking experience online that feels like a casual happy hour. 5:51Things we can do to get out of our own heads and be truly present at networking events. 11:56How to navigate online events when you are craving the physical connection with somebody. 15:06Places to go to find online networking events to attend. 19:11Red flags to look out for when deciding on a networking event to attend virtually. 21:59What you can expect at an online networking events. 27:12Where you can find Sara’s specific networking events. 32:22  So homework item one would be to grab that (free resource) so that you can be successful in your online and in person networking events. This is geared toward online but applicable to in person events. And then what I want you to do is I actually want you to reach out to Kelly and tell her what one of your favorite topics that she has covered is on this podcasts. And then also I would like you to tell her if you have someone that you would recommend that she interview. So I want you to reach out to her on Instagram and tell her that information. One, it is so lovely as someone who hosts something like a podcast and who gives so generously like you do Kelly, to actually know that people cared about something that that has so much value. So if you do that, if you show up in Kelly’s DMS, you are going to stand out immediately as an amazing connection to her. Sara Alepin Repeat after me…You don’t need to be an extrovert to be an excellent networker. When you start treating every opportunity as a networking one and learn to listen and ask questions more than you pitch, you can really start to enjoy these opportunities and make valuable connections. Being prepared is key and Sara gave us some great pointers that will ensure that you have a great networking experience. Leveraging your connections is key to succeeding in your business… and you can do it from the comfort of your own home! Sara is changing the face of networking and I really like where it is going. She loves to find ways to make building a business easier — and more fun! Connecting people and curating a community of like-minded entrepreneurs who support one another… sound familiar? She shared some fantastic tips with us and some resources including her own podcast, be sure to check them out in the show notes at KellyLawson.ca/059. And thank you again so much for lending your earbuds to this episode. You’re the reason I do this. Bye for now. Connect with Sara Website: districtbliss.com Instagram: @districtblissevents Podcasts: The Wedding Dish Podcast and Laughing With Gingers Mentioned in the Podcast Places to find networking events: Eventbrite, Six Degrees Society, LinkedIn Events A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Erika Holmes. Raise your hand if you have more emails than you can shake a stick at. You may not be able to see me but I am raising my hand as high as I can. That said, Email is still one of the most effective ways to reach your audience. When Facebook changes their algorithms for the hundredth time or when Instagram changes their priority to video content, we can always fall back on the good old faithful email as a reliable way to show up for our customers.  So how can you entice your customers to click open on your email when you have so much noise to compete with? Today’s guest, Erika Holmes, is a copywriting expert who helps entrepreneurs find the sweet spot between clarity and personality in their marketing message. Through her work with big and small brands alike, she’s seen firsthand that putting personality in your copy is the fastest, best way to attract dream clients. In addition to online entrepreneurs and personal brands, Erika’s list of clients includes eBay, StubHub and Levi’s and many more. She’s on a mission to show her kids and other aspiring entrepreneurs that they can make a damn good living doing what they love — even with an English degree. Erika shares her top tips and tricks for adding a little personality to your email content that your customers can’t wait to click on! In this episode, Erika talks about: How emailing became her area of expertise and how it all started with a purple notebook with yellow moons and stars. 3:06Welcome sequence, nurture sequences, welcome series… oh my! Erika breaks down this necessary part of successful email campaigns. 6:33Harnessing the power of the magic subject line and embracing the bestie vibe. 8:10What you can expect as a benchmark for your open rate and building creditability with your presence in the inbox. 11:32How unsubscribes can be a good thing! 14:20How consistency sets the expectations for your audience. 15:17How being clear on your goals will help you develop copy to reach them. 16:38Erika’s email rules to live by. 17:45The effectiveness of a good P.S. (or TLDR). 18:45Never missing an opportunity to personalize you email content. 22:03Know, like and trust factors and the right proportion of email types to build this relationship. 24:38The ideal number of emails and how to generate great content to populate them. 26:09The golden metric you should be watching. 29:47 The one thing I think you can do to uplevel your email marketing is make it a date, put it in your calendar. Like, when you stop listening to this, look at your calendar and figure out what’s going to be your dedicated writing time, think about your magic hours…a lot of times I don’t always know what the takeaway from my email is gonna be, it kind of reveals itself through my writing. So that would be my put on your calendar, make it a date.Erika Holmes I took so many notes during this episode and am just itching to put them into practice in my own business emails. Bestie vibe subject lines… that’s genius!  Erika is a wealth of knowledge and I am so grateful that she shared a ton of tangible advice that you can easily start implementing in your own business right away. She also made me feel a little better about the occasional unsubscribe. Being consistent is key in your email marketing and will help to keep you top of mind as you navigate all the noise that is the email inbox. Building a relationship with your audience will help them know, like, and trust you making them much more likely to click that catchy subject line. And P.S. (see what I did there?) I know I say it all the time but I am so grateful that you lend me your valuable attention week after week.  So, check out the show notes at kellylawson.ca/058 to see how you can connect with Erika and additional resources. Until next time, Workshop Warriors! Connect with Erika Website: www.erikaholmes.com Insta: www.instagram.com/erikavholmes/ Facebook: www.facebook.com/erikavidalholmes Mentioned in the Podcast Atomic Habits by James Clear A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Jill Wise Does your business have a personality? Like, does what you put out there convey that you’re a real person who is friendly and personable and a great choice to do business with? Or is it a faceless business and a bit robotic at times? Well, your business and your brand aren’t built by robots and your brand isn’t something that’s mass produced on an assembly line so it should never feel like that. Because you create it, you carefully cultivate and grow it from a fragile dream up inside your beautiful mind to the result of a million cups of coffee, long day’s hard work and perseverance. Believe it or not, creating a brand with no personality is a surprisingly, very common small business mistake. But why does it matter? Whether or not you’re conveying personality in your business, be it on your website, your social copy, or ads, is often where you are creating first impressions of your small business to potential customers. When a potential customer visits your website, they are looking at how capable you are of solving their problem also if you’re someone that they can connect with. If they have a choice between two businesses, and one looks bland and robotic, while the other one looks friendly, and approachable and personable. Who do you think they’ll call? You got it – The business with the personality every single time. So, how do you add personality to your small business website or online assets without making it seem all me, me, me? Well, my new business friend, Jill Wise, is a brand strategist, growth marketer and the creator of the client attraction equation. And she is here today to show you exactly how to do it. Because guess what, despite the pandemic, Jill was able to double her revenue in 2020 by injecting her personality into her business, and she wants the same for you. So let’s dig in and learn all of Jill’s business personality secrets, shall we? Okay. In this episode, Jill talks about: Why Jill cares about injecting personality into brands and teaching people to build their business around this personality. 3:20The key to ditching the feeling that showcasing your business personality is self absorbed and embracing authenticity. 7:26Defining authenticity in regards to your brand. 8:11How do we know what we should/shouldn’t be sharing from a brand strategy point of view. 9:30Listening as an essential part of knowing what to share on behalf of your business and what to keep behind the scenes. 10:47Figuring out what clients care about VS what they don’t care about and whether your content is landing with them. 13:09Best tips to get off the social media struggle bus and curate effective content that shows your personality. 17:57 How to know if you’re oversharing. 20:59The concerns about coming off as inauthentic and why it is not as likely as you may think. 23:10Jill’s advice to people who encounter crickets after posting and how to deal with this inevitability… at least at the start. 24:43Getting criticism from the wrong people, knowing who to listen to and who to ignore. 31:09Common mistakes people make injecting their personality into their brand. 34:23 My only regret in business is not starting sooner and not starting all of these things sooner. I let fear get the best of me for so long. Fear, insecurities, imposter syndrome, wondering who would want to listen to what I have to say, all of those sorts of things. And I just wonder how far along my business would have been if I just started sooner just started telling stories sooner and trying to connect with people sooner.Jill Wise Jill is a wealth of knowledge. And I think we can all agree that the client attraction equation or the sum of experiences they have with you and your brand is way too important to not give attention to and in the age of information. These interactions with your brand go far beyond the bricks and mortar and far beyond the experience that happens face to face. So we need to pay attention to how we show up and how that goes beyond the messaging to offer our audiences a sense of community, entertainment and connection to us. Incorporating personality into your content is one of the most overlooked ways to help you stand out and hone your uniqueness. To connect with Jill and to find any other resource mentioned in this episode. Please visit the show notes at KellyLawson.ca/057. And thanks again for hanging out with me. Was it just me or did this go by way too fast? I appreciate you, you know. Bye for now. Connect with Jill Website: www.wordsbyjill.com Instagram: www.instagram.com/wordsbyjill LinkedIn: www.linkedin.com/in/wordsbyjill A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Jessica Totillo Coster So, I know we are all pretty tired of hearing about 2020 as the year of the panny, but if there’s one thing that really stands out as an irreversible cultural shift from it all, it is the need to push our wares onto the internet. I know you are already thinking: but how in the H can I actually really make a go at this ecommerce thing in such a wildly noisy and oversaturated space? There is SO MUCH competition out there. Well my friend, with more consumers shopping online than ever before, and a particular interest in supporting small businesses above the giants like amazon, it’s really the perfect set of circumstances for small businesses and solopreneurs to really get serious about e-commerce. And I get it, taking the plunge can be super intimidating for a small business owner like you, especially if you have a one-person businesses with a tight budget.  the good news is, it’s not as hard as you might think, and one of the very best ways to learn is to see how other people did it. That is exactly why my guest, Jessica Coster, is here today. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, Jessica now works with the top experts in eCommerce and helps female business owners like you achieve the same by teaching the secrets of 7-figure eCommerce businesses. Today’s episode is so jam packed with tangible takeaways and simple actions you can take with your own business that will yield super delicious quick wins. You’ll honestly be losing money by not listening in today. So grab a cup and open your treatbag because today’s episode is jampacked with goodies. In this episode, Jessica talks about: How she became an eCommerce badass. 2:57Learning the hard way so you don’t have to, sharing her best secrets. 5:55Keeping it simple – the paradox of choice and the real cost of decision fatigue. 9:30Misunderstood and underutilized – strategies for using Email marketing effectively. 13:54How you can really get up close and personal with your customers. 18:28Tips for making sure subscribers actually open your emails. 20:59The target open rate for emails, what that means for your business, and how to increase it. 25:45Strategies for bringing the same customers back again, and again… and again! 30:15Recycle, reuse, and repost – how often customers need to see a product before making a purchase (hint: it is more than you think). 32:02Standing out in all the noise as an eCommerce business owner. 35:23Opportunities for eCommerce business owners to involve satisfied customers to generate and share content. 36:49 Go look at the feedback that you’re getting from your customers. Look at your reviews, look at your customer service inquiries, look at your comments on social media, and start really getting a sense of how your customer talks about your product and then use that same language when you talk. about your product. Because now when that new customer comes and reads it, they’re gonna be like, how did she know? That’s what I was thinking, oh my god, she’s in my head. So as much as you can use your own customers language, the better off you’ll be. And there’s so much of it there. We just have to take the time to look for it.Jessica Totillo Coster Well, I told you that you are going to learn a whole lot by listening to today’s episode. I can’t wait to get away from this recording studio to go make some changes in my own business after speaking with Jessica. She is such a wealth of knowledge. And really, I could have spoken to her all day about this stuff. It’s very clear to me that she’s super smart and pays attention to the right stuff. So, if you’re like me and you want to learn more from Jessica, be sure to check out the show notes for ways to get in touch with her and to download some of her free resources at KellyLawson.ca/056. Was it just me or did this episode go by way too fast? I love hanging out with you like this and I’m really excited to grace your earbuds or ear holes (I don’t know why I just said that) next week. Until then, bye for now. Mentioned in the episode: Stormboard The eCommerce Badassery Podcast Connect with Jessica: Website: eCommerceBadassery.com Facebook: facebook.com/ecommercebadassery Instagram: instagram.com/ecommercebadassery/ LinkedIn: linkedin.com/in/jessicatotillo/ A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Lauren Schwartz In today’s world of content overload and shortened attention spans, quick snappy content is every business owner’s secret weapon.  Recent studies have shown that the average person spends about 15 seconds skimming online content as they scroll. To put this into perspective, that’s about the amount of time it takes to check a notification on your smartphone, send a single short text, stretch at your desk, or the length of one Instagram stories slide.  The good news is, there are a few different ways that you can cut to the chase and grab your potential customer’s attention in 15 seconds and that’s exactly what today’s guest, Lauren Schwartz is here to teach you about today.  Lauren is a thought leader creating profitable creative strategies for e-commerce brands.  Lauren’s passions lie in creating top-performing ad creatives and she is obsessed with strategy. In her downtime, Lauren enjoys teaching others how to create effective content for their own businesses using, Facebook, Instagram, Snapchat, TikTok and Pinterest. So, how do you create a compelling, branded narrative in the time it takes to fire off a text? Well Lauren is here to teach you exactly how, so let’s dig in! In this episode, Lauren talks about: How she came to be a digital marketing guru and an E-Commerce strategist. 2:20Her successful work with multi-million dollar bands. 3:21How to generate engaging content that improves click-through rates. 5:04The key to using video ads to get more leads. 6:48User Generated Content (UGC) and how to leverage it in your own business. 8:20Why it’s important to tell your story in less than 15 seconds and how to extract the most important information to include in such a short time frame. 10:21Creative testing, how to use it it in your pitch, and how to decipher what works and what falls flat. 14:35Actions to take if you test an ad and feedback is negative. 16:56A three second hook and what images and content to use to create one. 19:09What to do to keep people from scrolling past and forgetting about you. 24:17Putting out entertaining content without implying you’re trying to sell a product. 25:43The type of content to present at different stages of the buying journey for the best response. 28:15Common mistakes in the world of digital marketing and how to avoid them. 31:05Influencer marketing and how it fits into the digital marketing world. 33:15 I think the biggest thing that you can do is really find that hook, that really clear headline that calls out what your product does, and how it could be beneficial to someone. Take that very clear image and just put that headline on a piece of creative to test out. And again, it could be three different headlines that you test in a creative testing campaign, but I think sitting down and really figuring out how this product is going to work for you is what you should do with a clear image and clear headline.Lauren Schwartz Things happen fast in today’s world of hypermedia and content overload. We make quick decisions nowadays and keeping our attention is perhaps harder than ever. Like, remember when we used to have to sit through ads on old fashioned public streaming television? And now, we sit there waiting for the 4 second timer to pass so we can click “skip ad.” Or, we start a new Netflix series and if it doesn’t have us at the edge of our seats within the first minute, we go back to surfing. Born from this firehose of on demand content is the need for punchy headlines, eye catching imagery and immediately compelling narratives. Gone are the days of rambling on and mediocrity. I hope today’s episode inspired you to think of how you’re showing up online in that first 15 seconds. About the same amount of time it takes someone to move what you’ve posted through their scroll. Lauren is a wealth of knowledge and she has had some serious success for her clients in considering that first 15 minutes of interaction. To connect with Lauren or any other resources mentioned in this episode, please visit our show notes at kellylawson.ca/055. Connect with Lauren: Instagram – https://www.instagram.com/theloft325/ Facebook – https://www.facebook.com/theloft325 LinkedIn – https://www.linkedin.com/in/lauren-schwartz-07354312/ Website – http://theloft325.com/ A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Kim Houlahan Nothing inspires like a story. People have been captivated by stories since the beginning of time. It is the very reason that any one of us will get lost in a good book or binge on Netflix.  Storytelling is essential to our human existence, it helps us draw a connection to the things around us while also appealing to our intrinsic emotions. When it comes to business storytelling, it’s a highly effective strategy that is so often overlooked. Let’s take some familiar ones for example: like the rise of Apple’s enigmatic Steve Jobs or how The Kardashians got their start. By telling the ‘whole story’ you tap into your audience’s emotions and genuinely connect with them. Your story makes you memorable and can lead your potential customers into believing in your product and/or service and what it stands for, gently encouraging them to buy. Every company has a story to tell, and if your business can’t properly convey its story, your products likely won’t have as much appeal to your audience. To perfect your story, my friend, professional storyteller and business coach Kim Houlahan is here today with some tips to get your creative storytelling juices flowing. Kim talks about the easy strategies you can use to get started with your own business storytelling. She does a phenomenal job in her own business! So if the word storytelling for your business makes you squirm a little, you’re in good hands today. Without further ado, let’s dig in to how you can begin to tell those captivating stories for your business. In this episode, Kim talks about: Kim’s incredible and unique offer for her clients. 3:01Navigating insecurity and her formula for sharing personal stories with confidence. 5:09Kim’s own story! The career path that led her here. 7:23Tangible steps that you can take today to achieve success in setting goals and measuring the results. 11:12The art of focusing on fewer channels and being consistent. 16:07Her thoughts on changing marketing abilities on social platforms. 18:18The power of a response, what you should and shouldn’t respond to. 20:02DIY marketing coaching resource. 21:00Results that clients can expect when following the process. 22:53 Marketing your business is like a marriage, you got to get your house in order. First you gotta get your strategy and your planning done, figure out who your ideal customer is, pricing, branding, all that stuff. That’s the wedding. And then there’s the marriage, and you have to keep that house in order. And this is where I think people struggle. It’s not boring. But people might think of it as being boring. It’s consistent. It’s where you do your email marketing, your social media, your podcasts, your blogging, your phone calls, your sprinkling, whatever you’re doing, to keep that steady rhythm going in your communications. That’s the marriage.Kim Houlahan So what’s the moral of this story today? It’s this: Storytelling isn’t just for marketing. The benefits extend well beyond a simple ad. I hope after today’s episode you have begun to think about how you can weave YOUR story into your own business narrative to draw a connection with your fans, pepper it throughout your social posts and your website, arm your sales reps with the story of your brand’s founding, or let your customers use your unique story to attract new customers. After all, a good story is fun to tell. It makes us feel like we are part of something. And, it’s addicting. It’s why we binge netflix and leaves your fans wanting more. So please, never underestimate the power of a good business story. To connect with Kim or to find any other resources mentioned in today’s episode, please visit the shownotes at kellylawson.ca/055. And until next time workshop warrior, I can’t wait to hear  your business story so I can draw a deeper connection with you, too. So get out there and shout it from the hilltops. Until next week, bye for now. Mentioned in this podcast: Just Get Out There – Blog Connect with Kim www.thehoulahangroup.com/ www.instagram.com/kimhoulahan/ www.facebook.com/thehoulahangroup/ www.linkedin.com/in/kimhoulahan/ A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Gretchen George You might have noticed a drop in your traction on Facebook over the past year, and just so you know, it’s most likely not because people have randomly just stopped caring about you.  Nope. It’s the evil, elusive and ever-changing Facebook algorithm that has made it increasingly challenging to connect organically with your fans. Looks like Zuckerberg wants our money to use his platform after all.  And, Because Facebook’s micro-targeting ad features allow you to reach your exact target audience, the good news is, Facebook ads can get your message in front of the people who are most likely to want your products or services and not just click like and move on with their scroll. So there is a bit of a silver lining… if you’re willing to open your purse strings. Facebook advertising is a pretty effective way to connect with highly targeted audiences, the kind that will click add to cart, on the world’s largest social network. And I have to admit, I have seen some early success in my business with Facebook ads. Since I’ve begun using Facebook ads to sell my digital programs, I have seen a 5x ROI on my ad spend, and not only that, I  have learned a whole lot about the people who I am trying to reach. Specifically, which audiences are most likely to buy from me, and what language and imagery resonates to name just a few. So, you know when you see an ad in your scroll and you’re like, how did they know I wanted that? Well, it’s not a coincidence my friend. It is the result of intricate data mining and tracking your activities on the platform. And recently, Apple iOS has rolled out new anti tracking features on their most recent software update that is keeping Facebook advertisers on their toes. It is a lot to keep track of. Pun intended. And that’s why today’s guest, Gretchen George, is here today to help you make sense of it all. Gretchen simplifies an otherwise pretty technical topic, gives us her recommendations on what you should be doing online for your business, and although important, why Facebook ads are just part of an overall integrated marketing plan. She also reveals how Facebook ads can be used as a highly effective research tool, the benefits of split testing your Facebook ads, how you can get started if you’re a complete beginner and the ONE THING you should absolutely do with your Facebook account today, even if all this stuff flies at a high altitude over your head. It’s all about taking it in in bite sized pieces. This conversation with Gretchen is sure to get you one giant step closer to using Facebook as the super powerful business tool it can be. You don’t wanna miss this one. So let’s dive in.   In this episode, Gretchen talks about: Why Facebook advertising is important for your business. 6:23 What small business owners should be doing online considering new algorithms. 7:30How Facebook and Instagram ads fit into a bigger plan (and I can almost guarantee that they do!). 8:53Tips for businesses to get prepared for a Facebook ad spend. 10:25Facebook pixels and what kind of data it can collect. 15:24Information, statistics and effectiveness of retargeting ads. 17:27Resources for step by step instructions to set up Facebook pixels. 18:36How business owners can be strategic about spending advertising dollars. 20:07Appropriate budgets for Facebook ads. 24:26Running a split tests on Facebook as a tool to learn about your audience. 25:42What people fear most about Facebook ads. 27:23What happens when you boost a Facebook post and why it is important. 29:28Common mistakes people make when they’re setting up ads. 30:30Getting started with ads. 32:33Results you can expect to see from your ads. 36:17Exciting examples breakthrough discoveries with Facebook ads. 38:12Helpful resources for people getting ready for Facebook ads. 40:17Making Facebook ads work for YOU. 41:26 Don’t leave marketing behind in your business, don’t put it on the backburner. Make it a priority and come up with a strategy so that when you are ready to go, you can hit the ground running. Set up the pixel. Also, make sure you’re including marketing and your strategy for 2021. Even if you don’t even ever use Facebook, Instagram, ads ever, just set up the pixel so that if you choose to one of these days, that you’re ready to go, you have some data in the pot already cooking, and you have an audience that you can speak to, that you don’t have to cultivate from scratch.Gretchen George Pixels and ROI and split tests oh my! I loved chatting with Gretchen. She makes an otherwise intimidating topic feel a little less scary, and I hope you learned a whole lot from her today. If nothing else, I hope you will walk away from this episode and get your Facebook pixel set up. It truly only takes a short amount of time, and even if you don’t do a thing with it over the next little while, the data generated in the meantime could be very important in the future of that booming little empire of yours. I hope that Gretchen helped to show you that being consistent and believing in yourself enough to make this kind of investment in yourself and in your business is what it takes to be successful, and Facebook ads can get you there if you are practicing what she shared with us today. To find out more about Gretchen and anything mentioned in todays episode, please visit the show notes at kellylawson.ca/053 Thank you so much for tuning in today, I had a lot of fun. Who knew talking Facebook pixels could be so rad?  Until next week my friend, bye for now. Connect with Gretchen www.millingtonandgeorge.comhttps://www.facebook.com/millingtonandgeorge/https://www.instagram.com/millingtonandgeorge/ Mentioned in the episode: Using Facebook Pixels A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Matt Edmundson We’ve seen this story play out a million times before. Someone gets that entrepreneurial fire blazing inside them only to have it quickly extinguished when they find themselves faced with indecision, fear, lack of direction or simply any sign that failure is afoot. So many of us stop at the first sign that a profitable, life-changing business might not be possible for someone with no prior business experience. First, let me say that experience isn’t a prerequisite for starting a business… But willingness to learn, to get uncomfortable and to fail is. If you’re looking for proof that failure and discomfort are both a prereqs to stoking that entrepreneurial fire, let me direct your attention to the incomparable Matt Edmundson. A guy who admits to having had more failures than successes, he states humbly that his successes have simply outweighed the failures, and he makes it abundantly clear that in the world of ecommerce entrepreneurship, the two are rarely sold separately.  From shipping popcorn with his products instead of bubble wrap to generating $50 million dollars of revenue worldwide from his own ecommerce site, Matt proves over and over again what’s possible when you start an online shop. He helps people uncover what they can sell, to the tune of a collective $100 million dollars of revenue generated for his ecom students, and he shares the brilliant strategies you can implement in your own business to stand out in a noisy industry. This conversation is the complete guide for anyone who is ready to start and scale a product based business online with our fearless leader, and super down to earth guy, Matt Edmundson. You’re gonna learn alot and have some fun today, my friend. In this episode, Matt talks about: How he came to be an eCommerce guru. 3:06The evolution of eCommerce over time and how things are different today. 5:47What factors were in place that allowed his business to grow and scale so effectively. 7:30What platforms and setups that he recommends for those just getting started with eCommerce. 10:46The metrics that you should be looking at. 13:29Understanding your conversions rates, how they compare to your industry, and setting your benchmark accordingly. 15:35The Seven Pillars of eCommerce marketing. 18:26Leveraging your marketing budget in creative and innovative ways. 21:37Tapping into repeat customers. 24:14The value of a personal touch and creativity in your packaging. 25:25Tips for maintaining a positive customer experience or enhancing your existing one. 31:04The importance of great product photos (even videos). 34:04His masterclass, a deep dive into eCommerce and success stories from the course. 36:33 If you’re going to do one thing today, I would figure out what products it is you’re going to sell online and research it. Who else is selling it? How are they doing it? What does their website look like? Go through their website with a fine tooth comb, what stands out what needs to be changed? Buy stuff from their website. What worked for you what didn’t work for you? Find out if Amazon sell that product. Read all the reviews, find the positive ones and the negative ones. Look at the language look at how people are feeling about it, and do their research.Matt Edmundson Matt was so truly lovely to chat with. He is so down to earth and approachable, and he is a complete wealth of knowledge in the eCommerce space. I mean, he’s been doing it since it’s inception practically. Matt has loads of resources for eCommerce entrepreneurs whether you are just getting started, shifting your business online, or if you’ve had an online shop for years. Be sure to connect with Matt online, he has a free masterclass on his website. As always, thank you again for joining me here today. I know I sounds like a borken record but I want you to know that I really mean it when I say thank you. You have hundreds of thousands of podcast options, and some seriously really good business podcasts, so the fact that you take the time to tune into my little corner of the podcast world week after week truly means everything. Ok I’ll stop gushing, but thank you again. Bye for now. Connect with Matt mattedmundson.com/ecommerce-masterclass linkedin.com/in/mattedmundson facebook.com/theecommercepodcast Mentioned in the Podcast Some popular eCommerce platforms include: Shopify, Squarespace, and Curious Digital. Jungle Scout is a great platform for selling on Amazon. A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Jessica Rasdall When we talk about the things in life that humans fear the most, public speaking often tops the list. In fact our collective fear of standing up in front of a group and talking is so great that some surveys suggest we actually fear it more than death. And, on one hand I totally get it, having had total panic attacks myself about needing to speak on stage before a crowd, or into this podcast mic even. But on the other hand, doesn’t it seem strange that we’re so friggin afraid of something inherently not life threatening? Like, what exactly are we so afraid of, anyway? What do we think will happen to us? We’re unlikely to suffer any real physical or lasting harm, and for the most part good things come from public speaking. I mean, for one thing it’s great for building credibility, authority and growing our businesses – so why all the fear? Well, today’s guest, Jessica Rasdall has definitely figured out how to overcome the thing we fear most as she has made her way onto countless stages telling her incredibly gut wrenching story to hundreds of thousands of people. She has told her story of turning her “mess into a message” and has been featured on major international media outlets such as ABC’s 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. I mean just Google her – she’s a big deal and so is her story. And while the fear of public speaking is super real, and the idea of showing up in front of masses can be totally anxiety inducing, THERE MIGHT BE SOMETHING YOU’RE MISSING THAT COULD TURN this all AROUND FOR YOU. And today Jessica is letting us in on the secret of how to flip this self induced anxiety on it’s head. You’re about to learn the one thing that is far more important than a slightly irrational fear of people looking at you while you talk. So get ready, you’re gonna learn a lot.  Also I want to add a trigger warning here because this episode discusses a drunk driving incident resulting in loss of life. In this episode, Jessica talks about: The transformative story that brought Jessica into the world of public speaking and storytelling for business owners. 3:18Billboard statements – telling the story that supports the message your audience needs to hear. 7:33How to find your one (yes one) key message. 10:13How to dismantle objections in advance to be receptive to hearing your message. 12:11How to overcome the fear of speaking (being an introvert is NOT an excuse). 15:09Speaking not being for everyone, and that is okay! 17:43Getting to the bottom of what your audience really needs to hear from you. 18:28Tips for ensuring that your message will resonate before you go live. 21:10Getting comfortable with your message and staying in your lane as a way to build confidence. 23:35The value of recording yourself speaking. 26:57Using public speaking to grow your business. 28.37The four steps to getting to the stage. 29:44Helping people tackle their mindset around public speaking. 32:11What common mistakes are people making in their talks and how to avoid them. 33:38 I’m going to challenge you to go write that billboard statement today, that is huge for you is going to gain so much clarity on what it is you’re speaking about, and what message the difference that you’re making for the audience. So I want you to really sit down and think about “if I can only tell them one thing, What will I tell them?”.Jessica Rasdall Wow. Such an amazing conversation with Jessica. There’s just so much to stew on. I have a feeling you’re gonna think about this episode a few more times before the day is out. Here’s what stuck with me… while the fear of public speaking is super real, and the idea of showing up in front of masses is totally anxiety inducing, your WHY should always be paramount. I love how Jessica explains that public speaking isn’t actually about you, but it’s about your message and the people who need to hear it. It is about leaving people who see you and hear you better than you found them. That’s what stuck to my ribs, if i can use that in this context, and, when she put this spin on it, it is easy to see that serving your audience should be far more important than a slightly irrational fear of how you will be received. And then I got chills because I remembered that’s exactly the message I needed to hone within myself to bring this podcast to you. And, if I didn’t think about how much it meant to me to bring this to YOU, how that was far more important to me than my fear of judgement, well, this podcast wouldn’t exist and that makes me sad. Because, you and I wouldn’t be meeting cool business experts, learning new things about common business topics, and growing and learning and leveling up our businesses, together. So yeah, we grew this great little podcast with a great little following and super amazing expert guests all because one day I finally faced it that YOU are more important than my silly fears. So yeah, the next time you fear something, like something irrational (not hungry bears you should definitely fear hungry bears) but, your fear for being yourself, or showing up as you are, or doing a live video, or public speaking, any of that stuff. The next time you find yourself sitting in irrational fear like that, I challenge you to remind yourself that its only holding you back, and I challenge you to remember Jessica’s message and then think about the people who are missing out on what you have to give because of your silly fear. Ok. Okay. Thank you once again for tuning into another episode of the workshop weekly podcast. To find more information about Jessica or anything else mentioned in this episode, please visit the shownote at kellylawson.ca/051. And, I gotta say, I really like hanging out like this, y’know? Til next week! Connect with Jessica JessicaRasdall.com facebook.com/OfficialJessicaRasdall instagram.com/JessicaRasdall/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think we all wish that we could have a little more of it.  Well my friend, you are in for a treat today. As soon as I learned about today’s guest, I was immediately so inspired and enthralled by her content and how she shows up in the world, I KNEW I had to have her not only on the show, but in my world. I mean, I straight up wanted to immediately become her best friend. And the thing is. That isn’t a coincidence. It is truly a product of an incredibly unforgettable, stand out, dialed in marketing strategy. Rachael Kay Albers is a business comedian, marketing educator, and no stranger to creating what she refers to as ‘UNFORGETTABILITY’ in business. Rachael Kay, otherwise known as RKA uses her SNL-like comedy angle to help people learn the things she teaches in her business and on her YouTube channel ‘Awkward Marketing.’ Her content is entertaining and fun and quite honestly like no one else I’ve ever seen before. So above all else, RKA is a marketing educator and strategist who full-on practices what she preaches. She walks the walk and talks the talk when it comes to creating a business and a brand that truly stands out. I mean, I binged her youtube videos harder than the first season of Ozark and Tiger King combined, and I laughed and learned along the way. How about that for an endorsement? I am beyond excited to introduce you to today’s guest Rachael Kay Albers, creative director and business comedian. And in this episode she is sharing how YOU can follow her lead and create unforgettability in your own business to skyrocket your business growth too. So, settle in and get ready to meet my hilarious new business inspiration and hopefully future business bestie, Rachael Kay Albers. In this episode, we talk about: How she came to be the unforgettable entrepreneur and marketing genius she is today. 4:39How marrying education, entertainment, and humour came together to create Awkward Marketing. 7:27Not needing to be a videographer to learn the skills to craft great video content. 11:58Different types of content: in the moment and evergreen and why they are both important to validate the information you are putting out into the world. 15:20The beauty (yes beauty) of low production quality content. 17:28Being rewarded for just hanging out and engaging with your clients and followers. 20:51Her best tips for entrepreneurs to become unforgettable. 24:03The benefits of becoming a GIFfluencer. 31:23 I think you need to follow awkward marketing on YouTube. I really I have given so much value in this episode, I am just gonna come in hot with a self promotion. That’s the kind of marketer I am today. So Awkward.Marketing.tv I think that’s going to be your first step. I think you’re gonna need a crash course and letting your hair down and just having fun while learning about business.RKA What can I say. You are welcome. But really, please don’t walk away after listening to this episode and NOT look Rachael up on the internet. Her content is truly where comedic entertainment meets social media and business marketing education and I truly believe she is paving the way for the future of how we show up online.  Seriously, check Rachael out on YouTube. I mean, I took one look at her and then immediately back at myself and realised, hang on, I don’t look annnnny different than anyone else in my industry. There is no reason for someone to remember me over another podcaster, photographer or educator. My branding and messaging are safe, and objectively similar to others in my field, and somehow I never recognised that as a problem until RKA. And so, I challenge you to do the same. Look inward at the business you are building and the brand you are creating and ask yourself those hard questions too. Like, do I truly stand out in my industry? Or have I fallen into the trap of more of the same? And so now I blend. And if the answer to that is yes, I wanna encourage you to do some deep digging and make some changes. Be your own thing. Stop looking sideways and give yourself permission to be different, bolder, more memorable – and to be true to yourself while you’re at it. I know I feel called to do better with how I show up after meeting Rachael. I will link to all of her corners of the web in the show notes, but if you wanna skip that step, simply search Awkward Marketing on YouTube, or type RKA into your next GIFY search and you will be well on your way to getting your daily RKA fix. And I’m going to go ahead and say it, I believe she is someone to watch, because she is definitely someone who is doing things unforgettability and we are all about to see where that takes her. No presh RKA. Today was such a treat for me, I can’t thank you enough for tuning in to yet another episode of The Workshop Weekly podcast. I am so grateful to get to introduce to you so many incredible business experts and grace your earbuds, or car speakers, or google mini week after week. Until next week my friend, I’m gonna miss ya. Bye for now. Mentioned in this episode: Interview with John Snow, Tarzan Kay, and Sage Polaris (I swear it is relevant) Everything you need to know about Doves. Connect with Rachael rachaelkayalbers.com rkaink.com instagram.com/rachaelkayalbers youtube.com/rkaink facebook.com/rachaelkayalbers A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Kelly Lawson Does the end of the weekend make you want to cry, and not just because you might actually have to put on real pants again? If the idea of returning to your corporate gig after a little time away feels soul crushing, know this: you are not alone. Too many people are dragging their butts to jobs that pay the bills but require waaay too big of a payoff when it comes to personal satisfaction and happiness.  So, what if I told you that leaving the 9-to-5–or, let’s be honest, 9-to-9, for many of you–behind is totally do-able?  Cause it is. I should know. I’ve done it a few times now.  And trust me, I remember how scary it was to even entertain the thought of leaving.  But you know what? I also have the inside scoop on how life-changing and straight-up rewarding it can be to go your own way too. So, in honour of this fancy new year we’re already A MONTH into, and of the new beginnings we thought it might bring, this week’s episode of the Workshop Weekly Podcast is going to be both really personal AND very practical. Along with sharing my story, and some insights I’ve picked up along the way talking to dozens of other people who told their boss to take their job and shove it (in a nice way), I’m going to give you a to-do list of concrete actions you can start taking today to get into the mindset of making a big move. My hope is that I can save you some time and pain in taking a big leap and making your move from corporate drone to independent operator. So if you’ve been longing for something else, today’s show is for you. In this Episode, I talk about: My journey from occupational therapist to photographer, finding fulfillment in a creative outlet. 5:30The belief that you are capable of making a change. 11:40Getting up close and personal with failure so you can get up close and personal with success. 13:57How hiring a great accountant will make your life SO much easier. 15:51Avoiding debt at all costs. 17:25Branding yourself and your business, setting yourself up for success. 20:16Taking advantage of advertising opportunities and measuring your results. 22:29Taking the time to fill your calendar with fulling work that will quickly replace your old income. 25:50 Being an entrepreneur isn’t some crazy unattainable dream. Really, when you peel down all the layers and fluff, it’s a simple process. It’s all about defining problems and coming up with the best possible solution and then testing the solution and measuring the results. If the results are unfavourable, you go in and try again. That’s it.Kelly Lawson OK, so there you have it, the things you need to do to get ready to shift from day job to being your own boss, from the mindset you need to make the change, to those five practical actions you can start taking this very day to get started with confidence and clarity.   And hey, I know it’s scary as heck, but please know that if you do happen to fail, you will be okay. For me, I had to just make the leap and know that even if “failure” occurred, I could still make it work. Like I said earlier in the show, failure is baked right into being an entrepreneur. It’s the way we know we’re challenging ourselves and learning. So embrace the f-word. I have!  And maybe you’re thinking, sure, Kelly, easy for you to say, things worked out for you and your dream came true. Well, my friend, to that I say: I am not an extraordinary case! I had zero connections, I was new to the city I lived in when I quit my day job and was burning the candles at both ends working the corporate job by day and building an empire by night. If I can do it, you can too!  I’d love to hear about where you’re at in your journey, and what’s keeping you from making the leap. You deserve to chase your dreams, invest in your business, set yourself up for success. Let me know how it feels when you can finally say, “I am a boss!” Thanks for joining me on today’s show. I will see you at the same time, same place next week! Resources Mentioned in the Episode Everything is Figureoutable – Marie Forleo 016: Are You Legally Protected? Click Play to Find Out. – Mel Norton 034: Don’t Fear the Tax Man: Here’s How to Crunch Your Business Numbers – Donna Mazerolle A Note From Our Sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Keina Newell Money, mindset, and mimosas. Well, I will be the first to admit that I only reeeally like talking about two of these things. Haha.  When I started my photography business, I dreaded and avoided money conversations like the plague. Clients would ask me what my rates were and I’d change the subject by asking a question: “What’s your budget?” But, just because we don’t like talking about something certainly doesn’t make it any less essential to our success. If you’re like me, the word money makes you want to drive your head deep into a sandbox until the discussion ends. I’m not really sure how I became so weird about money talk, but entrepreneurship has definitely pushed me out of my comfort zone there. And for today’s guest, Keina Newell, she hears it from her clients allll the time. The truth is, so many of us avoid talking about it and addressing it head on. And as a result, we are sacrificing our success, our ability to set goals, our ability to confidently make business decisions and our ability to grow. It’s a pretty big trade off that is definitely not worth taking if you ask me. So, let’s get comfy getting uncomfy so that we can talk about the tough stuff here today. Because, as William J Brenner Jr once said, We must meet the challenge rather than wish it were not before us. So, if numbers, finances and money make you skittish, lean in. If numbers, finances, and money are one of your favourite topics, well you’re gonna like this episode. No matter who you are, at the end of this episode, you will be one giant step closer to getting your money house in order. You ready for that? Let’s do it. In this episode, Keina talks about: How she found herself in the position of being the amazing finances spokeswoman that she is today. 2:53What we don’t learn in school about money management. 4:38The dangerous trap that is student loans and debt. 6:00Understanding your debt threshold. 9:12 Things you can do if you are feeling anxious about your financial situation. 11:06Looking a head, dealing with uncertainty in 2021. 12:33Getting a head in your finances when you have a good grasp of your cashflow. 14:54Money Dates! Spending some quality time with your finances. 18:37Being both and employer and employee in your business. 19:33Understanding how much to pay yourself. 20:47Setting money aside to invest back into your business. 22:23Tips for how to make the most of an uncertain year. 23:42 My number one go to is to create a spending plan for your business. It is going to guide you in what you need to do in terms of your revenue, how much you can afford to pay yourself, getting you set up to pay taxes, and also invest in your business. I always say that, $1 is not $1 when you’re in business for yourself, so you have to be able to look at those numbers with a different set of eyes because money is different when it flows to you as a business owner.Keina Newell Talking about money isn’t easy, I get it. It’s something I struggled with and continue to work on in my own business, for sure. I’d love to tell you that you can build a thriving business by avoiding these conversations. But I would be doing you a disservice because these discussions are not only really important, but quite frankly unavoidable. I am so grateful that Keina joined us today for some enlightenment and some solid strategies for embracing the money of things in business. For more information about today’s episode, including how to get in touch with Keina, please visit the show notes at kellylawson.ca/048. And until next week workshop warriors, keep those money audits and money conversations flowing. Bye for now. Connect with Keina www.wealthovernow.com www.instagram.com/wealthovernow www.facebook.com/wealthovernow A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Erin Perkins It might be something you accidentally overlooked; web accessibility. If you’re a small business owner and you don’t even know what web accessibility actually means, well, sadly you are not alone. You might’ve heard the term accessibility and given some consideration to your physical spaces, but have you considered ensuring that your web content can be consumed by all people?  Web accessibility is one of the most important issues facing online businesses today but somehow it remains surprisingly unnoticed for many businesses, particularly small to medium sized businesses. Because of this, many business owners don’t fully understand what the term actually means. Web accessibility doesn’t mean ensuring that everyone has access to the Internet (though that’s an important issue, too). Web accessibility refers to ensuring that all online content can be readily consumed by all people, including people with disabilities. Physically or brick and mortar businesses generally command a decent understanding of how their particular Disabilities Act affects their day to day business operations but online companies have some catching up to do because the needs of those with disabilities are often neglected. However, times are changing and online businesses have a greater responsibility than ever to prioritize their website accessibility and that’s why today’s guest Erin Perkins is here to help you discover if your business is accessible, and to get you started with what you need to be doing if this is something that you haven’t given much thought to yet in your business.  I am particularly excited about today’s episode because it is where my two worlds finally converge – my background as an occupational therapist and my current online business educator status. Today’s goal is to ensure that your business is set up to be accessible to all walks of life so that everyone can enjoy becoming your customer. Are you ready? Let’s dive in. In this episode, Erin talks about: Erin’s journey to becoming a passionate educator on accessibility. 4:03Tips to getting started with making your online business more accessible TODAY. 6:49What transcription resources are available to help you transcribe audio or visual media. 9:03Common mistakes and barriers that people run into when trying to make their online business more accessible. 13:49The resources that she offers to her clients to help them along their accessibility journey. 18:02The time and resourced needed to ensure your business is up to date on the latest practices (it is less than you think!). 20:05What it looks like to ensure your podcast is accessible. 22:18Making your website accessible (pay attention to alt images!). 24:52How to let your audience know that you are committed to doing the best you can with the resources you have to ensure your materials are accessible online. 29:07More tips to make sure your website is accessible! 31:05Who is already doing this well and what can be learned from them. 32:17 Pay attention to your social media because, more than likely, people find you through social media first more than your website. If you’re doing regular videos, make sure your video are captioned. Camel cap your hashtags (use a capital letter for each word).Erin Perkins I loved chatting with Erin. She is a wealth of knowledge and provides so much insight into how far behind the online world is with being accessible to all. We all need to do our part because, much like the physical world, the Internet is an essential part of our day to day function. As such, businesses have a responsibility to ensure that all potential consumers can access their content. And by the way, making sure that you comply with web accessibility standards won’t just help you avoid lawsuits, it’ll leave you much better equipped for long-term success in the growing digital world. So please don’t walk away from this episode and ignore it. For more on today’s episodes including Erin’s free roadmap, how to get in touch with her, and a transcription of this podcast, please visit the shownotes at kellylawson.ca/047. I am looking forward to seeing your online assets become more accessible to all people and until next week, keep on dreaming big and slaying your goals. Resources and Businesses Mentioned in the episode: Of course, there is Erin’s Accessibility Made Easy course that you NEED to check out, and it only costs $147! Otter.ai is a great transcription service and free up to 600 minutes! We talked a lot about alt images and alt text and here is a good article to learn more about that. We mentioned a couple of businesses doing a good job with their accessibility: Maggie Germano, Wealth Over Now, and the PR Bar. Check them out! If you have a Squarespace website, you may want to check out Square ADA who can help ensure your website is accessible. Connect with Erin www.mabelyq.com www.facebook.com/MabelyQ www.linkedin.com/company/mabely-q www.twitter.com/AccessibilityME www.instagram.com/mabely_q/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.
With Emily Walker Creating an online course. By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between. I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I’ve taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can’t begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings. Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I’m already an imposter and the thought of charging money to teach something is such a farce.  Oh inner mean girl, how she tries so hard to protect your ego, but here’s the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn’t be nailing their photography right now and things like this podcast wouldn’t exist either, and I think that would be so sad for us. Am I right? So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it’s how you get your kids to sleep so effortlessly every night. Maybe it’s your epic candied apple recipe. Maybe it’s how to set up a WordPress blog. I’ve seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth. Today’s guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world. Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today’s episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you’ve been pondering, well today’s episode is especially for you! In this episode, Emily talks about The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets to developing the perfect program. 10:01How to build up anticipation and get your program out into the world. 12:29What to do when you have already put out content and was met with crickets. 15:50The secret to a successful launch. 18:03Tips and tricks to create a quality and engaging course – design and mechanics (done is better than perfect). 21:03Best practices around pricing your course. 23:31Examples of low ticket, strategic, and signature types of courses. 25:38Getting unstuck with an existing course offering and put it back to work for you. 28:14Common mistakes people make when they are putting their content out there. 31:37How Emily landed herself in the position to teach people how to create effective courses – taking what is in your head and creating a transformation learning experience. 33:28Getting past the old mindset block and embracing your unique magic – who are you NOT to be teaching your course?! 34:36Launching like a pro and making it fun! 36:34Shift away from the mindset that selling is inconvenient to people, you are offering a solution that people want and that is okay. 38:20Overview of sales tools for selling your course and having a successful launch. 40:48 If you are just starting, connect with your people. People that are going to be an excellent fit for the program your are going to create, people you know are your dream audience. Chat with them and find out what is going on in their world, what problems are they having, what questions do they have and really connect with them.Emily Walker So there you have it, Emily’s very best tips for creating your very own online course and how to set yourself up for success so that your digital course can reach the masses and become a repeatable income stream for you well into the future. It has been a very effective way for me to drive profits in my business without needing to drive a lot of extra time. And it has enabled me to reach THOUSANDS of photography students, which would never have been possible in the non-digital world. I hope my chat with Emily has left you feeling inspired about what creating a course could do for you and your business. And before you move on with your day, I want you to go write down some course ideas and set some goals for yourself… Then keep those promises and do the work. This type of business venture is so easy to push aside because it will not be screaming for your attention, but hopefully, after listening to today’s show, you have a better understanding of the potential impact it can have on your business and on your future students. So, set the goals, put them in your calendar and be accountable to yourself. Okay? Okay. Thank you again for tuning into yet another episode of the workshop weekly podcast, and head over to Instagram and let me know what course you are thinking about creating. Telling the world is a very important early step in the process, and make sure you tag me so I can cheer you on, and maybe become your student! Until next week my friend, bye for now. Connect with Emily www.emilywalker.com www.facebook.com/modernleadersco www.instagram.com/modernleadersco A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Desola Davis Today I am chatting with my new business bestie Desola Davis all about how to create an unforgettable client experience in your business. You might be delighted to discover that it doesn’t necessarily need to cost you anything extra.  The customer journey can be described as the path a customer follows as they venture from being a complete stranger, to ideally, your biggest fan. From their first time hearing about your business, to the end of their relationship with you, and everything in between. As you can imagine, this might include social media, a blog post, a phone call, a visit to your store or scheduling a session to receive your services, right through to what happens after you walk away from each other. A customer journey includes each and every touchpoint from beginning to end and collectively makes up the customer experience. Really dialing into what your customers are experiencing at each and every stage can truly be very insightful and also your most effective path to business success. Here’s the thing, mapping out your complete customer journey is a surefire way to identify shortfalls and therefore revenue loss in your business, and it is also VERY often overlooked. I mean, I’ll bet you can already think of a handful of examples where as a customer, you had an amazing experience in some areas, and then other things fell flat, and you’re left wondering if the business owner has ever taken a walk in their customer’s shoes. Maybe you had a great experience all the way through, but then you never heard from the business owner again.  It seems like a lot of ground to cover, but guess what? Understanding the customer journey (and overall customer experience) isn’t as tricky as you might think it is once you get organized. This is exactly why Desola is here today to walk you through getting started with customer journey mapping in your business. So, if serving your customers to the very best of your ability is important to you, today’s episode is one that you DEFINITELY don’t wanna miss! In this episode, Desola talks about: Helping online coaches and creates design a delightful online experience. 3:41Focusing on your best customers (80% of your revenue comes from 20% of your customers!). 4:15The relationship involved in sales and how to build trust to advance to a sales “marriage”. 5:13The difference between relationship building online and physical products, and what that looks like (hint, it involves feelings). 6:13The way you deliver the transformation of your product is the prop, how to sell the journey and convey these transformations to the world. 10:11How to get started gathering effective customer testimonials. 14:45Examples of the types of questions that potential customers (or prospects) have at the beginning of the journey. 17:49Strategically extracting valuable testimonial information from the people you work with. 20:18How to build testimonials into your system… before it is too late. 22:42The importance of timing in gathering the best testimonials and having a community to allow people to share, fostering this culture 24:49Where your testimonials should live. 27:13How everything you are doing in your products suite should align with your story that you want to tell. 31:42Timing is everything! 35:47 If you already have a product, identify what that quick win for your customer is… once you figure that out, you can share content with your audience and overcome objections for your prospects. Figure out what that quick win is, then you have a place to go.Desola Davis See? Desola is awesome. She has this all figured out – and I wish for all of us to have a little bit of her insight into our businesses. Getting to know the customer journey is about nurturing and refining the customer experience. Along the way, customers will interact with your various touchpoints, such as an ad or your website. Once you’re in the customer mindset, you can map out your touchpoints, which likely include: social media reviews, your website, your customer service team if applicable, and the super important follow-up customer feedback surveys. So investing time into understanding your businesses customer journey and going through the process yourself will help you see where you can identify weak spots, make improvements and perfect your customer’s experience so that they just keep coming back for more and more.  If you really like this show, please consider recommending it to your business besties and leaving a review on iTunes. It really helps us to keep delivering this show as a free resource to you week after week. Until next week, workshop warrior, keep honing your wonderfully positive customer journey so they keep coming back for more. Bye for now. Connect with Desola https://www.desoladavis.com https://instagram.com/desoladavis A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Lee Chaix McDonough Running a business can be compared to riding a rollercoaster. One day you are productive and you know exactly what to do to move the needle in your business, the next day you’re lost and discouraged and left wondering if you should just throw in the towel in on the whole thing.  Wash. Rinse. Repeat.  And no matter what level you are at in your business or what juncture you find yourself on that roller coaster ride, at some point you will find yourself standing in one place thinking to yourself, “I am not sure what to do next.” Hiring a business coach can help you find your way out of these kinds of ruts, and it can also help you to set goals, be accountable to someone other than yourself or your team, it can help you deal with overwhelm and it can also certainly lead you to develop new skills. But knowing whether or not you need a coach, or if you are even ready to hire a business coach is a whole other question. That’s why my guest, best selling author and founder of Coach with Clarity, Lee Chaix McDonough, is here today to help you decide if coaching is right for you. In today’s episode Lee will help you to better understand the world of business coaching, she’ll walk you through how to know if you are ready for coaching, where to begin your search and what to look for in a business coach. I’ll add this: Research by the International Coach Federation has found that, of small business owners who hired a business coach, 70% have seen increased work performance, 86% have seen a return on investment and an impressive 99% of entrepreneurs were happy that they made the decision to hire a business coach. So before you click away because you think this is just another business expense that you don’t want to add. You may want to listen in today because dodging a business coach could be costing you business growth. So without further ado, let’s dive in to today’s episode. In this episode, Lee talks about How this psychotherapist made the leap to business coach.Putting your uncertainly aside – why you need a business coach.Defining businesses coaching – The Three Elements.Questions to ask yourself to determine if you need a business coach.How to create the magic container in scheduled coaching sessions and still allow for creative space.What working with a coach looks like.Three M’s: Meaning, Mindset, and Mindfulness.Working around mindset, how we relate to our own internal experiences.Why we tend to self sabotage and how to fight the natural instinct to play it safe.Meaning – aligning your business with your values.What you should look for in a business coach, where do you begin?Coaching certification… is it necessary? Coaching claims – the red flags to watch out for when you are looking for a coach.Act on your Business- Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. How to get started. Ask yourself how you are doing in terms of achieving your goals (do you know what they are?) and how it is going in the process of achieving them? How are you feeling about it? Taking a personal assessment of where you are at in your journey (without shame), and check in with yourself. If there is a disconnect, that might be a sign that checking into coaching is your next step.Lee Chaix McDonough I loved chatting with Lee. She is just so articulate and she really seems to get the process. A business coach is someone who can prop YOU up, ask you intelligent and strategic questions to get you thinking about your own business and business goals in a new way. A good coach will challenge your self-defeating beliefs and give you the tools you need to push them aside so that you can stay focused on your priorities. Hiring a business coach may be just the solution you need to start your business or to improve the one you already run. If you find yourself feeling stuck, a business coach can help you work through the processes in a systematic way to take your business wherever you want it to go. Yes it’s an investment, but maybe it will unearth new returns for you. To check out any of the resources we mentioned today including how to get in touch with Lee, or to begin the search for your next business coach, please visit the show notes at kellylawson.ca/043. Remember, you can’t contain the sky, nor can you even get there if you’re too busy standing in your own way. Until next week my friends. Bye for now. Mentioned in this Podcast International Coaching Federation Book: Act on Your Business Coach with Clarity Podcast ICF Find a Coach Connect with Lee https://www.instagram.com/coachwithclarity/ https://www.facebook.com/coachwithclarity https://www.linkedin.com/in/lcmcdonough/ https://www.coachwithclarity.com/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Kelly Lawson In honour of this completely whacked year (and because it’s the holidays) I thought I’d do something a little different for this week’s episode. In a year where everything felt like a lot, I thought I’d pare it down. So, there will be no ads, no hook, no music. Just a simple message from me to you. So get cozy, grab a tea or an eggnog and put your feet up for a change. You deserve it. Hoo boy, do you ever.  OK, so this crazy year is almost over, and maybe you can’t wait to see 2020 in your rearview mirror. My friend, I can totally relate. I am so ready to move on.  And yet… let’s not be too hasty. I think that even in stressful times – especially in stressful times – we need to take stock. We need to pause and reflect. And so I want you to take this moment to think about all that you’ve accomplished this year.  Now, I’m not talking about epic wins. I’m thinking more about survival skills. And it doesn’t need to be about business. Maybe your accomplishment is the times you did something good for yourself, like going for a walk when you felt like you couldn’t be trapped in the house another minute. It could be a new piece of software that you mastered as our entire lives moved online. Maybe it’s the fact that you kept your business alive during a pandemic. Or that you learned some wonderful new domestic skills, like how to knit or make sourdough or garden. Maybe your biggest accomplishment this year was keeping your family intact through really challenging times.  Whatever it is, I want you to hold this accomplishment in your mind for a moment.  And if you’re struggling to come up with anything, let me help you out because you’re missing the biggest accomplishment of them all: you survived a pandemic.  Now, if you’re anything like me, your brain probably goes directly to all those things you thought you’d do but didn’t. You’re seeing your goals list from last January and picturing all the unchecked boxes.  I get it, I really do. But this is not productive or even fair to yourself. And so I’m reminding you- as I have to remind myself- that you might not have knocked every item – or even most of the items off of your to-do list.  And that is OK.  It really is. I want you to give yourself grace and permission to release the unrealized dreams, the unanswered wishes, or the unmet goals. You’re here, listening to this. You’ve tuned into this podcast at least a time or two this year, you managed your life and your bills and your children and you’re here to tell the tale and that, my friend is worth celebrating. When I started this podcast back in the spring I knew I wanted the content to be equal parts mindset and action. What I never expected was how deep and impactful the mindset shows would be, when we covered topics like imposter syndrome, scarcity mentality, how to face your biggest fears, how to cope with uncertainty and how to be a good ally. Beyond all the expert advice, the handy tips and tricks, above all else, I know you showed up here because you’re working on a dream. That despite everything 2020 has thrown your way you haven’t given up. I am proud of you. And I hope you know that you have to keep going.  Because,  whether you’ve listened to every episode three times over or just caught the occasional show, you probably know by now my key message is to keep taking imperfect action.  Perfect is the enemy of progress. So don’t be afraid to do it wrong. Don’t be afraid of failure. Just make a decision and take an intentional action, no matter how tough things can get. The truth is, even the most successful among us need to show up, and some days it’s gonna feel like squaring a circle, but remember on those days it’s just about putting one foot in front of the other. So are there decisions that you are sitting on? Did covid put your life on hold? Does imposter syndrome have you procrastinating? If you answered yes to any of these questions, I want you to close out this year by making a commitment to yourself to keep going. I want you to proceed by promising to make a decision and take an action even when things get tough. This is how you grow. This is how you progress no matter what gets thrown your way. This is how we come out of 2020 on top. Stronger. More confident. More resilient. This is how we salvage goodness from this year that was often, frankly, pretty shitty.  I won’t sugar coat that. When March happened and everything went into lockdown, including my business and all my revenues, I was not, ah, taking it in stride. After years of building my business from the ground up, suddenly it felt like I was back at square one.  And I gotta tell you, it was really scary. In a few ways. I was worried about finances, of course, but also just wondering if and how I’d ever bounce back, or if my clients would return. Honestly, I went into a pretty big panic spiral. And that scarcity mentality that I had been working so hard to overcome, came barging back in. And you know what happened? I made mistakes, I said yes to things that I would have otherwise said no to. I dropped balls. I lost my focus. I behaved like a human under stress does. Imagine that!  But it wasn’t all bad. Not at all. Afterall, this podcast was born. I reached you. Our perspectives shifted and we grew together. And in hindsight, there isn’t one single thing that I regret about that. And now, as we enter into the holiday season with all this growth and new perspective, I think there’s beauty in that. We might not all be physically sitting at the same table this holiday season, but let’s use whatever energy we have toward a different kind of holiday, to channel the quote-unquote real meaning of Christmas, to take the opportunity to ground or centre ourselves.  As a non-religio, Christmas to me means a time to collectively put away all our differences, our work, our stresses, our judgements for just a day (and a night, let’s not underrate Xmas eve) and “be together.”  This year, that togetherness feels more important, but also more challenging than ever. I mean, you know this, it’s a reality we are all living.  And while being together in the same room isn’t possible, I think the feeling of togetherness is. So let’s be creative and big-spirited about what that means this year. Let’s give ourselves and each other permission to do things differently this year. To find joy in connecting with those you love however you can, safely. I’ve been jotting down some ideas I have on how to make this holiday feel abundant and fulfilling. I’m happy to share them, and I’d love to hear your plans, too, so be sure to DM me with yours. Ok, so what about doing a virtual holiday dinner or brunch? If you can be together you can still break bread together. Coordinate a time, and put the laptop down on the table and Zoom it up. Heck, leave it on all day if you just want to have that feeling of ‘being together.’  Put your father in law in the washroom for 45 minutes for added effect Or is that just my family? Ah, gotta love em.  Here’s a mindset one: Look for the silver linings. I mean, if nothing else, this dumpster fire year is the perfect opportunity to reinvent the holidays. For me, that means dropping the spending and picking up the connecting.  So, If you have the means to do so, consider giving to those who don’t have the basics instead of beefing up what’s under your own tree. Consider donating to your favourite charities. If you have school-aged kids, reach out to their schools to see if there are families in your community in need. Remember, this year was reeeally hard for you, but it was probably much harder for someone else. It’s our duty as humans to look after one another. I know you’ll agree. I will link some of my favourite charities in the show notes to make this easy for you. But I know you probably already have a plan to give back up your sleeve, and that is why I love you so much. Finally, I’d like to say thank you for being a loyal listener. While looking for highlights from 2020, and I know it might feel like you need to dig deep, don’t forget to add this podcast to your list. If it wasn’t for 2020, I wouldn’t be speaking these words into your earbuds right now and if this is the only good thing that has come of 2020, that’s definitely good enough for me right now. So thank you, dear listeners. Wishing every single one of you a wonderful holiday. I can’t wait to meet you back here the first Monday of 2021. Some great charities if you are drawing a blank: First Steps Coverdale Center for Women Canada’s Best Charities 2020 -MacLean’s
With Danielle Gagnon SEO. Or SE Oh no! SEO or Search Engine Optimization… You hear this acronym all the time. You see ads for it and you likely get spammed about it. But what does it really mean for your business? For starters, SEO is the beast that you need to slay if you want your website to be found in a deep dense sea of websites and algorithms. Best case scenario, your website will be seen AND it will rank high so that it doesn’t end up on page three of the google search results where all websites go to die.  If you’re already feeling lost, don’t worry, by the end of this episode you will not only fully understand what I just said, but you will also have an action plan to improve it. SEO is one of those topics. I’ve covered it on the show before, but its importance isn’t going away anytime soon. Think of it like this: if your website is your car, SEO is the gas you put in it. So if you haven’t been gassing up your website, this is your friendly reminder that your online assets can only go as far as you fuel them. I would say by now you’re likely ready for a top up? The Google algorithm ranks our pages with over 200 different criteria, trying to nail all of those would totally be a full time job, and I already know you’ve got more important things to do.  That’s why my guest, Danielle Gagnon is here today to give it to you straight and tell you what SEO actions will actually move the needle, how can you rank ahead of your competitors online, what you should be focusing on when it comes to SEO and what you can ignore.  Danielle Gagnon is an SEO ninja obsessed with helping small business owners turn their passion into profit online. Danielle is the founder of the Content Cash Machine, a 5-day online SEO bootcamp for entrepreneurs where she helps business owners learn how to grow their business online through simple, actionable search engine optimization strategies. She’s breaking it all down for you in today in a super digestible way, so by the end of this episode, you will have a clear game plan, a simple effective strategy and easy action steps you can take, to get your page SEEN by the people who you want to see it. Are you ready? Let’s dive in to your SEO strategy. In this episode, Danielle talks about Her journey into the realm of SEO and how she uses it to help her clients be discovered online. 6:36The amazing results that clients experience when they take the dive into integrating smart SEO practices. 8:29How SEO concepts can help you be discovered on other platforms. 10:59Recap: What actually IS SEO? 12:19Understanding your baseline analytics is key to understanding the progress you make when implementing an effective SEO system – the best kind of before and after picture! 13:30Talking the time to really understand your ideal client is key to knowing how they will search for you (sound familiar?). 17:30Effective keyword research using the words your clients actually use (stop with the jargon!). 19:54What do the search bots really want? 27:32Pro Tip: How to name your files and images to optimize searchability. 31:14How blogging can boost your SEO. 32:43 One of the things I always like to recommend that people do is a little competitor research. It is always surprising to me how people rarely spend any time looking at their direct competitors and their website… go to their website and see what they are doing right.Danielle Gagnon Ok, so it’s not as crazy complicated as you might have originally thought right? I really love the idea of just taking frequently asked questions or checking out the “people also ask” section of google and writing a post for each of those. Heck you are probably already answering these questions everyday in your business anyway. Next time, pop on the dictation tool on your phone and record it into a word doc, then have someone format it later. It doesn’t have to take you a ton of time and it doesn’t have to be complicated. I love that Danielle broke it down in a way that was super digestible and actionable so that you can get to work refining your SEO strategy and ramping up the likelihood that you will be found by your dream clients in their Google searches. I am grateful I got to hang out in your earbuds, or your car stereo or your google mini, or however you are tuning in today. Thank you so much for having me. I appreciate you so much. So until next week, go clean up that alt-text on your site okay? Okay. Bye for now. Resources Get started with Google analytics, Google Keyword Planner, and Ubersuggest. Connect with Danielle www.elevatevirtualmarketing.com www.instagram.com/elevate_marketing www.facebook.com/elevatevirtualmarketing Check Out Today’s Sponsors DIGITAL PR SCHOOL –> www.crystalrichard.com Save 15% on the price of enrollment when you use promo code WORKSHOPWEEKLY The 4 Step Framework for Creating Product Photos That SELL. Register now at kellylawson.ca/freemasterclass
With Robyn Walker Goal setting. You either love it or hate it. But either way, I think we can all agree that no matter what goal setting looks like for you right now in your business, you likely wouldn’t be where you are today without it, and similarly, you’d be headed nowhere without it as well. That is precisely the opposite of what I want for you my friend. There is so much power behind strategic planning for your business, and also for your life, and this episode applies to both.  2020 has been hard on us. It threw in a lot of curve balls and plot twists, and if we’ve learned anything from this dumpster fire of a year – it’s that resiliency rules. And at the heart of resiliency is your ability to actually set goals you will stick with, define your path, be adaptable and make changes based on the needs and desires of your ideal customer at any given moment. Keeping your finger on the pulse of those you are serving, staying motivated and being a strategic goal setter will set you on the path to success in big ways – no matter what gets thrown at you. And today’s guest Robin Walker of Women’s Business Workshop (.com) is here to show you the way, to teach you how you can stay motivated and on top of your goals. She’s here to tell you to NOT throw away your annual planner just yet, that 2020 has actually taught us a bunch and how we can use this knowledge to make 2021 a massive success. I loved chatting with Robin, and I think if you’re feeling a little wary of what 2021 might throw your way, this is just the episode for you. I’m so excited to help you prep for the year ahead. 2021 here we come, let’s dig in to this week’s episode! In this episode, Robyn talks about: How real life experiences of being a mom and struggling with balance inspired her work to share productivity tips and motivation hacks. 5:36What to try when you lack motivation and stay motivated (Hint: it isn’t more coffee). 6:54Breaking down daunting activities into bite sized pieces and avoiding costly distractions. 8:17The top motivations suckers and how to get unstuck when you get caught up in them. 11:33How having multiple action steps and to-do’s to pick from can help you keep moving the needle a head… even when you don’t feel like it. 13:29 Time audits and why you need to do one and how it well help you plan out your week to be most productive. 15:09Goal setting in pandemic times (yes you can!). 23:11Strategies for quarterly planning. 25.32How to plan around unpredictability. 27:17Why now is the best time to revisit the needs of your ideal client and readjust as needed. 29:31 Try to start training yourself to focus on one thing. Pick one thing you will work on today that will take you less than an hour, write it on a post it and put it on a laptop and put away you big list.Robyn Walker I loved chatting with Robin. I think she does an amazing job taking the scary out of goal setting, and keeping it simple. Sit down and figure out where you want to be at the end of 2021, personally and professionally and back pedal from there to figure out the exact steps it will require. Then, figure out what you need to do that quarter, month, week, and day to get there. Give yourself nuggets, 15-20 minute tasks to accomplish. Tell yourself you just need to do the thing you dread for 5 minutes. Grab an accountability partner to hold your shoes or fancy bottle of champagne. Pay attention to the needs of your customer and be strategic with your goals. When you know where you are heading, why you are heading there, and what you need to do to get there – everything seems so much less daunting.  When you have your vision, you have a purpose. When you have a purpose you will have intention, and that’s where the real motivation comes in. And this relates to every aspect of life. So, dont be afraid to dream. Dont be afraid to fail. Just start because it is from there that you are truly able to learn and grow. If you dont start, well, learning and growing arent an option for you. So, here is your permission to dream ridiculously big in 2021. And, as always thank you again so much for joining me for yet another episode of the workshop weekly podcast. I hoped you learned a whole lot and you are left feeling motivated to tackle whatever 2021 tosses your way. I dont know about you, but I feel like after living through 2020 we can handle just about anything life throws at us. For more on today’s episode including how to connect with Robin and grab her freebie, visit the shownotes at kellylawson.ca/041, and I will see you next week for another action packed episode. Bye for now. Resources Your period has everything to do with your productivity! Episode 023 of The Workshop Weekly Podcast talks about understanding our cycle and planning accordingly. Not enough hours in a day? Episode 021 of the Workshop Weekly Podcast features time management guru Elaine Shannon! Need a refresher on understanding your ideal client? Check out Episode 004 of The Workshop Weekly Podcast! Connect with Robyn https://www.womensbusinessworkshop.com https://www.instagram.com/womensbusinessworkshop/ https://www.facebook.com/womensbusinessworkshop https://www.womensbusinessworkshop.com/wbwpodcast Check Out Today’s Sponsors DIGITAL PR SCHOOL –> www.crystalrichard.com Save 15% on the price of enrollment when you use promo code WORKSHOPWEEKLY The 4 Step Framework for Creating Product Photos That SELL. Register now at kellylawson.ca/freemasterclass
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