You’ve written a book, you’ve gone through all this work to get it published, and you arrive at release day to realize: you had no idea how much work it takes to publicize your book. Nicki van Ingen Schenau, a published author and accomplished entrepreneur, is here to help. She advises us on how to put on the entrepreneur hat to sell your book, from overhauling your approach to maximizing your social media content.
From editorial reviews to consumer reviews and everything in between, book reviews are a crucial marketing and workshopping tool for any author. If you want to know why and how to put them to work for your book, tune in to hear advice from an expert in the field: Joe Walters. As the founder of Independent Book Review and author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership, Joe has all the chops to walk us through important definitions, common misconceptions, and what to prioritize in your book reviews.
Teri M. Brown's books are all highly decorated with award wins. How does she know which awards to submit her book to, and what pros and cons does she weigh when she makes these decisions? In this episode, Teri lays out all the important information and advice to get you set up for success as you dive into your own book award submissions.
Writing residencies are the publishing industry's version of a getaway vacation. They give you the chance to push yourself creatively and focus on your writing with none of the distractions of everyday life. Sounds like a writer's dream, right? Allyson S. Barkley, author of the Kirkus-starred Until the Stars Are Dead fantasy series, talks about the invaluable experiences she gained from attending writing residencies.
Whether your book is traditionally or self-published, whether you want to appear at in-person events or stick to virtual opportunities, whether you want to work with a PR firm or do everything yourself: you can craft a publicity campaign that will be perfect for both your book and your goals. Marika Flatt, owner of PR by the Book, gives us an overview of what to expect and how to create your book's ideal publicity campaign.
When it comes to engaging directly with your readers and networking with other writers, there's no better way to put yourself out there than to jump into book events. But how can you run events in a way that feels natural and even fun, especially if you're one of the many writers who consider themselves to be introverted? From readings to signings to panel features, memoirist Danielle Ariano is no stranger to the book event circuit, nor the hurdles that come with, so her advice will help you figure out where to start.
Whether you have an established audience or you're building one from scratch, producing consistent and exclusive content for potential readers is the key to utilizing email marketing to your advantage. If you're not sure where to start, Kali Stevens is here to help. As Atmosphere Press's marketing manager, Kali has tried-and-true ideas and guidance to get the creative juices flowing.
As writers, we all know how important it is to set ourselves apart from the crowd in order to get our books into the hands of readers. But how do we design a brand that readers will like and -- perhaps more importantly -- remember? British-born author, speaker, and blogger Gabi Coatsworth uses her experience designing her own author brand to make an overwhelming task approachable.
The world of book awards is vast and labyrinthine. And like a labyrinth, some paths will lead you to success -- while others should be treated with caution. Jendi Reiter, award-winning author and judge of the Winning Writers North Street Book Prize, discusses what they've learned about writing from their work as a judge, as well as what authors should look out for in an award worth submitting to.
You've written your manuscript, you've come out on the other side of its publication date, and now you need to sell your book. As saturated as the publishing industry is, you need a way to stand out quickly. Writer, editor, and reviewer Ekta R. Garg walks us through how to craft an elevator pitch that will get your book into the hands of readers with just 15 seconds of to-the-point language.
As with any art form, holding yourself accountable to your writing goals is half the battle when it comes to finishing your manuscript. But with everything from busy schedules to impostor syndrome, so many factors work against aspiring authors. Amy Kelly, writer and CEO of Lone Star Literary Life, talks through some of the common mental obstacles you might be facing and how to shift your mindset to overcome those obstacles.
Social media: It's ever-changing, and it's an intimidating landscape whether you're a first-time user or you've been on a platform for years. Social media guru Karli Fitzgerald explains how to conceptualize social media so that you can take control of your platform and build meaningful relationships with readers. She also talks about a new consultation service available from Atmosphere Press. Learn more here: https://atmospherepress.com/books/social-media-consultations/
The publishing industry is a minefield for debut and seasoned authors alike. To help us navigate it, writer and editor Trista Edwards talks us through some common misconceptions about hybrid publishing. Trista has experience on either side of both publishing and academia. She draws from this wealth of knowledge to explain what you should know before you pick the publishing model best for you.
Join us as poet Claire Denson gives a slew of tips and tricks for getting your work published in literary journals. Claire has poetry published in or forthcoming from The Iowa Review, The Cincinnati Review, The Missouri Review, The Massachusetts Review, and elsewhere. From picking a journal that's the right fit for you to crafting a cover letter that will best showcase your work to the editors, Claire gives tons of tips and tricks to help you get your work into the literary world.
On this episode, we'll learn how to put together a meaningful and insightful author interview with our guest, Cameron Finch. Cam has worked with the editorial teams of many literary presses and has interviewed authors for The Adroit Journal, Michigan Quarterly Review, The Rumpus, and elsewhere. From reading the source material to digging deep to craft the perfect questions, Cam walks us through the process of putting together a compelling interview experience for the interviewer, interviewee, and audience alike.
On this episode, we'll be learning what makes the perfect book manuscript with our guest, Dr. Kyle McCord. Kyle is the author of seven books, has work featured or forthcoming in Boston Review, The Harvard Review, The Kenyon Review, and elsewhere, and -- perhaps most importantly for us -- he served as associate poetry editor of The Nation and currently serves as Executive Editor of Gold Wake Press and Acquisitions Director for Atmosphere Press. From packaging and presenting your manuscript with the quintessential cover letter to making sure the manuscript itself is the best it can possibly be (because, really, it's results we're looking for!), Kyle delivers a ton of practical advice in under ten minutes.