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The Yogipreneur: Business and Marketing for Yoga Teachers
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The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide.

The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success.

In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.

Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher.

Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses.

Now is the time to make a much bigger impact in the world.

Are you ready?
73 Episodes
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In today's episode, you'll discover free organic marketing strategies to grow your yoga community. When you grow your community organically it's because people have come across your website from a search result in Google or maybe they've discovered your post because they're following a particular hashtag in Instagram. Perhaps they wanted to listen to a podcast on a particular topic and your podcast showed up! All of these free, organic discovery methods are dependant on one thing. CONTENT!You must create content consistently to show up in these places so that your ideal students discover you. Without content, these marketing strategies won't work. Learn more about marketing your yoga business inside SUPER YOGI - our online marketing course for teachers who are just starting out or have a small community and are feeling overwhelmed with marketing and the next steps to take.⁠⁠Super Yogi will guide you through a step-by-step process⁠⁠✓ to consistently create and share valuable content to attract your ideal students and nurture the ones you have. You'll create a 90 day content plan and you'll learn how to re-purpose that content to maximise your reach and impact.⁠⁠✓ to grow your email list from 0 and learn the essentials to ensure that every new beautiful human that lands on your list is nurtured into a paying student.⁠⁠✓ to finally make your website work so that people actually find you online. Don't have a website yet? Don't worry, there's an option for you too!⁠⁠✓ to finally be visible and show up present and powerful on video and with your network for collaborations and more!⁠Join SUPER YOGI! ⁠Connect with us...The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook
The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work.Working on your mindset is a daily job and when you do it right you cultivate a mindset that will...... allow you to break through limiting beliefs that hold you back... support you to work through your fears that stop you from being visible... encourage you to keep going when something doesn't go as plannedIf you're in a negative mindset, you'll feel stuck and overwhelmed.You'll tell yourself you're not good enough.You'll compare yourself to other teachers.And you'll stop yourself from showing up and telling people what you have to offer because you're not quite 100% sold in it yourself.It's not a good place to be operating from and this is WHY you have to get serious about working on your mindset every single day.In this episode you'll discover the daily mindset practices of profitable Yogipreneurs. People like the students inside our online programs who have gone on to build profitable yoga business.There's no reason why you can't be next.
Are your drop-in classes paying the bills?Probably not. And so it’s time to create a higher priced, higher value online offering that provides the transformation your students are actually searching for ✨
The wonderful Claire Eli shares her experiences as a student inside The Profitable Yoga Teacher program and her journey from overwhelmed and unsure how to grow her community online to becoming a THRIVING, PROFITABLE yoga business owner!Since the program last year, Claire has launched her program The Modern Yogi TWICE, making $6.5k and $6k! She's also co-founded a new business with her best friend and they generated $10k on their first course launch! ALL WITHIN ONE YEAR! Message to you today - do the work and you'll get the results 🚀Start your journey as a profitable yoga teacher, we start 5 April. https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/
This episode is for you if you've already created and launched a course and it didn't go as planned or you're yet to launch and you want to avoid the common mistakes that lead to a launch that doesn't turn out as planned.Whatever the outcome of your launch, it's important to see this as a learning experiene as it's inevitable that things will not always go as planned. If you have that mindset, then you will set yourself up for success whatever the outcome of your launch. Here at Digital Yoga Academy, we are launching (or re-launching) a program or training every single month, so we REALLY understand what it takes to create profitable, scalable, and repeatable launches. Tune in to discover five reasons why course launches "flop" or perhaps don't go as planned!
In 2020 most teachers pivoted to teach their yoga classes online to the Zoom room.  The fact that you are here right now, you're here right now for a reason - and i believe that reason is that you are being called to show up now in a different way. The world needs more than just a weekly yoga schedule right now! What we're craving more than anything right now is connection and community.  Is it your purpose to help people heal? Is a zoom class going to create that impact you really want to create? Probably not! We really need to show up differently. In this episode I’m going to share how... This episode covers: How teaching yoga has changed since 2020 Why yoga teachers are being called to serve and heal right now Zoom fatigue and isolation What transformation are you here to guide people through? How to break free from the hustle to fill classes Who do you need to identify as to create a transformational course? Understanding why people show up to do yoga  Enrolment for The Profitable Yoga Teacher is now open!A transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-april-2021/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Online entrepreneurs and course creators are ALWAYS talking about evergreen funnels. They make it sound like super special complicated magicThe truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way.That’s it!When you get your funnel dialled in and working it does the selling part for you, so you can get back to focusing on what you really LOVE: helping your students, teaching, sharing free content and value with your audience, and creating things!In this episode I’m sharing how you can go from launching live courses to a more passive evergreen launch model. This episode covers: What you need to do before launching your yoga offerings How a ‘live’ launch model works & why you need to start by launching live The truth about evergreen launch models Why evergreen models are not entirely a passive source of income The importance of doing live launches before launching an evergreen funnel 3 things you need to launch an evergreen funnel  Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opensA transformational four-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
What are your financial goals for 2021? It's important to remember that achieving your financial goal relies on building habits and taking actions in your routine and you going out of your way to stay on track.  It’s about following frameworks and processes that make your default outcome success, so it becomes almost effortless to achieve your goals.  In this episode, we dive into how you can do this so you can finally hit your financial goals in your yoga business! This episode covers:  How to break down your goal into various income streams. The other important number besides sales revenue How to blow the ceiling off the potential that is available to you The type of business that brings limitless opportunities My financial goal for 2021 How to view making money and master your mindset to receive more And the #1 secret to hitting your financial goals and how this enabled me to hit over $300k in my biz in 2020 and will get me to 7 figures by the end of 2021.  Elevate Your Expertise!Claim your seat today for my FREE online Virtual Conference for entrepreneurial yoga teachers being held on 15-17 March 2021 Learn how to leverage your expertise and elevate your yoga business online - with daily challenges & accountability.https://digitalyogaacademy.lpages.co/elevate-your-expertise/ My signature group coaching program, The Profitable Yoga Teacher, is launching again soon!Join the VIP waitlist for The Profitable Yoga Teacher and receive a $300 discount when enrolment opensA transformational six-month group coaching program to create and launch a profitable online yoga course like your dreams depend on it! The program starts on 5 April 2021https://digitalyogaacademy.lpages.co/the-profitable-yoga-teacher-waitlist/ The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
There’s something they don’t tell you when you start a yoga business- mindset is everything. I didn’t have the right mindset when I first started out.It's fair to say that when you look at roles within an organisation. - the mindset of an employee is different from the mindset of the CEO.Looking back I realise I held myself back with an employee mindset or in this context, the mindset of a yoga teacher. What I should have been doing is looking at my business with the mindset of a CEO - or the mindset of a Yoga Visionary The good news is that when I discovered what the problem was, I was able to take steps to transform my mindset and become more aware of my limiting beliefs that were holding back. In this episode, I am sharing how you can transform and transition your mindset from employee or ‘yoga teacher’ to CEO or ‘yoga visionary’ of your yoga business! This episode covers: What is the yoga visionary mindset? The biggest quality separating yoga visionaries from yoga teachers Marinating action with long term direction How I held myself back with an employee’s mindset The magic ingredient that shifted my mindset Upgrading your mindset by building a team Having a direction and connecting it to your purpose Business journalling Using the strengths of each mindset  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
I’m all about creating an asset in your yoga business...And by creating and launching an online yoga course you will be creating a valuable asset for your business which you can launch multiple times. Launching an online yoga course is a learning process of testing, iterating and optimising.Here at DYA, we are launching (or re-launching) a program, or training almost every single month, so I REALLY understand what it takes to create profitable, scalable, and repeatable launches. I  want to see you exceed your ambitious goals this year, in this training I want to share 3 common launch mistakes we see entrepreneurs making, so you don’t have to!  This episode covers: Creating a digital asset in your business that is beyond Zoom The two reasons why your course launches aren’t profitable The importance of doing market research before a launch Why you need a clear pre-launch strategy in place What to think about when you are planning out your pre-launch phase Doing the work of actually selling your course Seeing sales as serving Prioritising self care during a launch period The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
 Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.  All her work is in service of this question: “What will it take to build a wiser, kinder world?” Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations.  In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing. This episode covers: What diversity, inclusion & equity means in relation to business The 3 step approach yoga teachers can take to be more diverse & inclusive Why it’s about more than just diversity in your yoga classes How teachers in studios can bring awareness of inclusivity to studio owners up to  What not to do when it comes to diversity & inclusivity marketing How can yoga teachers ensure their offers attract diverse people Inclusive marketing tips Learn more about Holiday here Follow Holiday on Instagram  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat.  She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice as a framework to create off the mat transformation and discover our potential.  In this episode Allie & Kelly discuss essential strategies to sell out your online yoga courses with ease. This episode covers: Allie’s yoga business journey  How Allie used Pinterest & challenges to grow her audience Why building your community can give you an edge over large membership sites Allie’s email list building tips Why having an email list is essential for your online yoga course launches Allie’s process of using free challenges to launch paid online yoga course  For more information about Allie, visit her website Follow Allie on Instagram  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
There's a lot of hype online these days about building a six-figure business.  It seems like everyone is promoting some system or strategy to get to “six-figures”.  And it all sounds very sexy and whether it's deceiving or not, one thing for sure is that overnight success is a myth, it simply doesn't exist. It requires time, hard work, grit and perseverance to build a successful yoga business. If you feel triggered by the words “six figures”, what is your money story that might be holding you back from the possibility of you generating six figures in your yoga business?In this training, you will discover how you can smash your own ceiling and reach your income goals by shifting your money mindset and showing up in your business differently.This episode covers: Why ‘six-figures’ might be a trigger word for you Breaking down the numbers Your money mindset and strategy How to take the cap off your earning potential Why building out a team is essential Finding your purpose, drive & getting off the hamster wheel Overcoming fear based ambition Shifting your mindset from selling to serving The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Does the idea of excluding students feel scary and counter-productive?I get it!When you’re starting out especially, you want to attract as many students as possible and it feels scary to focus your efforts on finding a smaller group of students.Yes, I'm talking about that buzzword again...Niche.Niching is really about becoming the big fish in a small pond and that's exactly what I'm talking about in this training.In this episode, you are going to learn why it's now the time to really hone in on your niche for your yoga business!This episode covers: The fear of niching down What a niche actually is Why it’s important to have a niche Becoming an expert in your field Journal prompts to explore The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
There's a powerful message that's really coming through for me right now.... and it's to give yourself permission to fully show up this year2021 is the year to do things differently.It is the year of permission and you're being called right now to show up and share your gifts, your message and your story to help others to heal. This is what all your yoga training has been for!If your purpose is to help people to heal, how are you going to do that now?Is a zoom class going to create that impact you really want to create? Probably not.So we really need to show up differently, shed the identity of "just" being a yoga teacher and instead step into the shoes of the leader who guides, coaches and mentors their students to the transformation that they desire.This is what 2021 is about and in this episode I'll be sharing the #1 pivot that you need to do in your yoga biz right now to show up in 2021 as the leader that you really are.This is your year to show up in your biggest, fullest way possible and I'm going to show you that pathway!This episode covers: Leaning into lessons from 2020 Moving from being a yoga teacher to a leader Going deeper with your offerings for healing & transformation Moving away from Zoom classes  Your signature offering Benefits of creating a signature online course The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
In this episode of the Yogipreneur Podcast Kelly shares three reflections from 2020 that stand out as big lessons and wins for Digital Yoga Academy. She will also share three essentials that yoga teachers must focus on in 2021 to grow sustainable and profitable online yoga businesses. This episode covers: Taking your growth & learnings from 2020 into 2021 Energetic decisions and attaching to outcomes  Letting go of fear and embodying CEO energy Adaptability and responding to student needs Investing in your knowledge and business Creating and selling offerings in 2021 to help & heal people  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
How do you ensure that what you’re creating is something that your community actually wants to watch, read or listen to? ⁣⁣You've likely experienced that nerve-wracking moment when you share a blog post in a Facebook group or on Instagram, crossing your fingers that it will drive traffic over to your website.⁣⁣And then…⁣⁣You wait and wait and your blog post doesn’t get one single comment. ⁣⁣You dig a little deeper into google analytics and realise no one even viewed the post!⁣⁣And so all of that hard work feels like a waste of time because you didn’t get the results you wanted.⁣Most people give up at that point, never to write and share a post again. ⁣⁣But the thing is, we must be consistent in sharing our content. It’s not a case of share once and that’s it job done. We must re-purpose our content (I talk about this during this episode) and share it multiple times to continue to drive our community over to our website to read more. That's important.⁣⁣In this episode, you'll discover three exercises to help you create content your students actually want and need.The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Everyone who has an online business needs to create a sales funnel to convert people who land on their website to paying customers. It is no different for yoga teachers with an online business.In this episode, you will learn what a sales funnel is and why you need one in your online yoga business!This episode covers: The journey that a non-paying student takes through a sales funnel The three stages of a sales funnel Attract Nurture Convert How to move people through the stages of your sales funnel Why content is an essential part of your sales funnel A vital ingredient to make your funnel run smoothly The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Before you dive head first into creating and launching an online yoga course or membership there are 4 essentials in your yoga business that you need to have in place FIRST. In this episode, I'm going to share those 4 essentials with you so you can set yourself up for success with teaching yoga online!This episode covers: Why you should consider teaching yoga online The biggest mistake you could make  Why you need a website Creating consistent free valuable content for your niche Building your email list Why you need to be visible online Extra resources: Training: Why teaching yoga online is an incredible and feasible business model for yoga teachers Find free resources here The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
Do you feel stuck in your yoga business?Sometimes as business owners we can get ourselves stuck in a rut and unable to move forward and keep growing our businesses.In this episode, I'm going to share what to do when you feel stuck as a Yogipreneur continuing to build a thriving yoga business!This episode covers: The different ways feeling stuck can come up Why being stuck is an excuse Taking imperfect action Learning and iterating as you go along  The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.  There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support. Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here: https://www.facebook.com/groups/digitalyogaacademy/ Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list 
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