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Author: Ben Baker

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The show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience. Bio for Ben Baker: I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.

358 Episodes
Welcome to the last episode of Living Your Brand Live. This might be the end of an era, but it also signals the start of a new chapter. In this final episode, your beloved host Ben Baker shares the reason for sunsetting the podcast and details the exciting news of what’s to come. Change is inevitable, and throughout the last year, the concept of change management and how it impacts an organization has been at the forefront of Ben’s thoughts. Join him as he introduces a new show called B2B Change that focuses on how people affect change more than anything else existing in the world today. Be a part of a community that enables positive change to happen. Learn more about B2B Change by tuning in.Love the show? Subscribe, rate, review, and share!
We’ve been on a long journey together, but our journey is about to end. This show has been an incredible learning experience for everyone. This episode is where we should think about where we are going and where we’ve been because when we understand where we have been, we will be successful in getting to where we need to go. Ben Baker extends his appreciation to everyone, for he learns a lot from his guests and audience to get him where he’s heading. Tune in to this episode, and let’s find common ground to move forward together.Love the show? Subscribe, rate, review, and share!
What does it take to create enterprise-level business transformations? How does one understand and deal with the challenges of change? If you're an ambitious entrepreneur who longs for the answer to these questions, then this episode is for you. Today, we discuss the most effective approach to transformation at the enterprise level with none other than James Clark, a transformational business leader with 20 years of experience in general management, sales leadership, and commercial enablement at some of the world's most innovative and dynamic organizations. From understanding the problem to building a roadmap, join us as we take a quick but insightful walk through what it really takes to be successful with enterprise transformation!Love the show? Subscribe, rate, review, and share!
So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand your brand, why you're selling, and why your target market must buy from you. Join Ben Baker as he talks to brand architect and #1 international bestselling author Kate DiLeo. Learn how to step away from the ineffective yet tedious megaphone marketing and adopt the more engaging conversational marketing. Find out how to determine your niche and use your brand to reflect your authentic self!Love the show? Subscribe, rate, review, and share!
Negotiation isn't an easy task. It's highly emotional and there is so much fear behind it. It can be as simple as negotiating for a raise. You don't want your self-esteem to get hurt, but you also don't want to get fired. If you want to negotiate, you need to learn how to manage your emotions and be self-aware of what might happen to you. Know how to value the other person and respect their perspectives. If you want to learn more about negotiations, listen to today's episode where Ben Baker talks to the founder of The Negotiating Table, Moshe Cohen. Learn how to manage your emotions in real time during a negotiation. Know how to negotiate around interests. Find out the different types of fear around negotiation. Listen in if you want to win all your negotiations.Love the show? Subscribe, rate, review, and share!
Employees are one of the pillars that keep our business growing; without them, our business will cease to exist. So what do employees need to keep them in your company? In this episode, our guests, Erica Parisi, a Senior Consultant in HRIS Transformations, and Imtiaz Khan, a computer engineer, identify what employees need to be loyal and engaged at work. Money may be essential for us but money alone is not enough to keep employees at work; employees also seek opportunity to grow. Erica and Imtiaz also share what kind of leaders they want to work with and how they like to communicate with them. This episode has in store so much more insights from Imtiaz Khan and Erica Parisi, so tune in now and learn more from The YourLivingBrand.Live Show!Love the show? Subscribe, rate, review, and share!
Many of us doubt others, thinking about what their agendas might be. That is a massive problem with humans because trust is not automatic; it is earned. In this episode, Michael Hingson, a #1 New York Times bestselling author and international lecturer, shares his insights on how critical trust and communication work in teamwork. He also shares the 9/11 story, which showed what kind of a leader Michael is. Michael embodied a mindset of preparing for an imminent danger before it happens. Because of his presence and ability to communicate, build trust, and develop teamwork he as able to bring his team and guest to safety. Hear more from this insightful episode with Michael to learn how you can lead your team with trust and communication.Love the show? Subscribe, rate, review, and share!
Every business' root cause of a problem is the leader. If you're fighting every day just to survive in the business, you're going to get burnt out. You have to really start changing the system and how your business works. If you want to improve, start looking at your KPIs, planning, processes, and people. Join Ben Baker as he talks to the principal consultant of the Crysler Club and the host of the Everyday Business Problems Podcast, David Crysler. Discover why change is important, so you don't just autopilot through your business. As a leader, engage with your people to know what systems need fixing. Learn how you can improve your processes by addressing the root cause today.Love the show? Subscribe, rate, review, and share!
If you're in a niche B2B market, niche down even further. The further you go, the more traction you will gain. And how do you get that traction? With the power of social media, especially LinkedIn. Just because you're a small and niche B2B manufacturer doesn't mean you can't generate leads with LinkedIn. You can if you have the right mindset. Join Ben Baker as he talks to the Director of Marketing for RCF Technologies, Paulie Rose. She is a B2B marketer in the aerospace business who talks to engineers. That is as targeted as she can get, and she is thriving. Learn how you can niche down so you can find your ideal customer. Discover the power of LinkedIn and how you can build connections there. Start building connections today!Love the show? Subscribe, rate, review, and share!
Entrepreneurship is not simply about creating a grand business plan and sticking to it. In reality, a huge chunk of your energy and resources will be spent addressing failures and eliminating limiting beliefs. Mark McNally of Nobody Studios joins Ben Baker to discuss what it takes to strike the right balance between embracing the uncomfortable and feeling empowered. He explains the impact of getting out of your comfort zone, rolling up your sleeves, and facing your fears no matter what. Mark also talks about how a great leader must always have an unbreakable spirit, inspiring people around them to achieve the same mindset.Love the show? Subscribe, rate, review, and share!
The role of a business owner is to provide experience, value, and help to their employees. An employee’s experience reflects how an organization values people. And, most of the time, people listen to employees more than the organization. In this episode, Ben Baker sits down with the Founder of Global Values Alliance, Alan Williams, to talk about how organizations can morph from experience economy into values economy. Tune in, as this insightful conversation will help your organization move forward.Love the show? Subscribe, rate, review, and share!
Podcasting has come a long way. There was a time when people didn't even know what it was or how to access it. There was a very limited supply of equipment, and whatever was available was very expensive. And in this crowded space, it's easy to get lost in the noise, causing podcasters to just give up and turn in that mic. But hard work will always pay off. Take it from the man who runs the world's largest oil and gas podcast network, with over 2.6 million listeners from 198 different countries. Sought-after public speaker and author Mark LaCour shares insights into what it takes to create a great podcast and the influence and responsibility that comes along with it. He talks about the value of building a relationship with your followers and an engaged audience over the number of downloads you get for every episode. If you have a great message to put out and are considering building a podcast or someone who has already put content out there but is hesitant, or worse, discouraged by the turnout, tune in and learn how the slow burn accelerates as you consistently put in the effort to create binge-worthy content. Don't give up just yet. Listen and find out what the future of podcasting is looking like.Love the show? Subscribe, rate, review, and share!
A company is more than its mission and vision. It's about the culture. And when we look at company profiles, more often than not, culture is highlighted. It's now one of the top things to consider in finding the right company to work for. But how do you define culture? What makes it the right one for us? How does culture affect performance and attrition? Certified Speaking Professional, Gregg Gregory of Team Rock, talks about the who, what, and whys of company culture. He shares insights on how people play an essential role in creating and upholding an effective culture that can ultimately make or break a company. Don’t miss out on this episode and learn how you can align your team to not only take your company value statements to heart but to live up to them!  ONE TEAM ONE DREAM: INDISPENSABLE TEAMWORK SKILLS TO CREATE A COLLABORATIVE CULTURE: the show? Subscribe, rate, review, and share!
In today's fast-paced, constantly evolving business landscape, a strong leadership team is more important than ever. But many organizations fail to realize that leadership is not a quality that can be taught or imposed from the top down. Instead, it must be nurtured and developed from within. How can organizations identify and invest in employees who have the potential to be great leaders? Here to discuss leadership along with insights from his book, Growing Weeders Into Leaders, is Jeff McManus. At 37, the University of Mississippi hired Jeff as the Director of the newly formed Landscape Services Department. As one of the most junior directors on campus, his immediate challenges were staggering - exceptionally low morale with an unacceptable lack of productivity. So, he established a four-step process he calls “The GROW System." Great teams, Raising results, Offense scores, and Winning Attitudes are the four things that formed Jeff's GROW System. Join Jeff as he talks about growing leaders and how organizations identify and invest in employees who have the potential to be great leaders.Love the show? Subscribe, rate, review, and share!
As a leader, you need to have difficult conversations with your team. Having this ability is crucial to your success. After all, conflicts are inevitable. And you need to be able to address them before it becomes more than you can handle. Sounds easier said than done? Then join Ben Baker as he talks to the Director of Product Marketing of LinkedIn, Sudha Ranganathan, about the fear of having difficult conversations with your team. Learn how to have the emotional intelligence to look at other perspectives. Discover the expectations versus accountability of having difficult conversations. And find out how you can respond to feedback properly. Start practicing having these hard conversations as a leader today!Love the show? Subscribe, rate, review, and share!
So little time, so much to do. At some point in our personal and professional lives, we feel time-starved—that we didn't have enough time. And we spend hours thinking of what we need and should be doing rather than taking that time actually doing it. If you feel that you're working all the time but still have a lot more to get done, this is the podcast for you. Yvonne Dam, Founder and CEO of Amaze Yourself, talks about working habits that hold us back and shares insights on how mindset can help you work less and accomplish more not just at work but also in life. So tune in and learn how to optimize your performance and take your business to the next level. Love the show? Subscribe, rate, review, and share!
The effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today's guest, Lisa Genovese, talks about. As the President of BottomLine, Lisa supports challenger brands in evolving their business and creating more impact on the world around them. BottomLine's global team helps clients implement kick-ass strategies centered on solid market research insights that consistently improve conversion rates and increase sales and profit margins. In this episode, Lisa shares effective marketing strategies that help clients optimize their message and brand to impact their bottom line significantly.Love the show? Subscribe, rate, review, and share!
Everyone can agree that customers are the lifeblood that keeps businesses running. As a business owner, you should pay attention to customer retention. If you can have regular customers, that’s a big win because they would prefer your brand over anything else since they know your products statistically. But when you lose customers, that is something you should look at. Perhaps it could be from a bad customer experience, lousy product experience, or inadequate communication from the seller to the customer itself. To cut it short, losing customers is terrible. However, Dan Pfister thinks that there is gold buried in the loss of customers and how to win them back with his winback mindset. Tune in on this episode to find out how with your host, Ben Baker. Love the show? Subscribe, rate, review, and share!
The recruiting world is changing. We are transitioning out of the old and into a free model, where people are hired to fill positions for a certain amount of time. And fractional executives are making their presence felt with their ability to work themselves out of a job after maximizing value, making sense of the chaos, and leading companies to the next step. Talking about this shift, Ben Baker sits down with the founder of The Free Agent, Beau Billington, about the rise and advantages of utilizing fractional executives. Beau discusses how companies can attract and hire talent and what qualities they need to look for to help them achieve their goals. Likewise, he also offers some pointers for consultants looking to get hired. In these unprecedented times, fractional executives are starting to become the solution companies need—independent agents who fix problems rather than play politics. Tune into this conversation to learn more!Love the show? Subscribe, rate, review, and share!
How do you innovate at scale? The answer lies outside of your comfort zone. Humans are creatures of habit. We like routines because they help us feel in control and safe. But what happens when the things that once helped us become successful no longer work? That is what today's guest, Barry O'Reilly, talks about. Barry is an entrepreneur, business advisor and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. Barry is the co-founder of Nobody Studios and the author of two international bestsellers, Unlearn and Lean Enterprise. In this episode, Barry speaks about how unlearning what made you successful in the past helps you achieve extraordinary results in the future. Though this may sound counterintuitive, it is essential for growth. Comfort is the enemy of progress. And to truly achieve something great, you must be willing to leave your comfort zone and embrace change.Love the show? Subscribe, rate, review, and share!
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