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The YourLIVINGBrand.live show

Author: Ben Baker

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The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.

Bio for Ben Baker:

I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
264 Episodes
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If you want to scale your business fast, you need to be the preferred option in the marketplace. Many successful businesses became what they are today thanks to this strategy. But how do you go about differentiating yourself, especially in the current digital marketplace? In this episode, Ben Baker brings on Monte Clark, who is widely considered as one of the foremost thinkers and marketing strategists on LinkedIn. Monte drops vital tips on how you can digitally set yourself apart and shares the secret to unlocking LinkedIn. Want to know more? Tune in and come out better equipped to differentiate yourself digitally. Love the show? Subscribe, rate, review, and share! Here’s How » Join the YourLivingBrand.Live Show Community today: yourbrandmarketing.com LinkedIn Twitter Facebook YouTube
Without an effective team that works more than just the money, a business is doomed to fail. But what does it take for any leader when it comes to growing employees? Rebecca Scott of Vivid Spring Solutions joins Ben Baker to delve into the best ways to engage with your team and retain them for a long time. She talks about the right approach to eliminating burnout, appreciating every team member for their individual strengths, and making sure business expectations are always aligned with the existing workplace culture. Rebecca also presents the different aspects of job hiring and the benefits of celebrating both failures and successes.
A study shows that 50% of all US homes are fond of podcasts. After all, it's always a delight to tune into your favorite podcast while working, driving, or doing routine tasks. But what makes a good podcast great? Joining Ben Baker on the show today is Billy Samoa Saleebey, the host of the amazing podcast called For the Love of Podcast, a show dedicated to helping podcasters create world-class podcasts. With millions of podcasts out there, it can be easy to get swallowed up by the noise. Tune in to this episode to learn what makes a good podcast great so you’ll stand out from the crowd.
The business world is full of uncertainties, that it is natural sometimes to feel fearful and anxious. This is especially heightened in this time of the pandemic, where the world has completely turned upside down. But just because we can get fearful in business doesn’t mean we have to stay there. Helping you move out of that, Ben Baker interviews David Stone from i-fearless to share with us why we need to be fearless and how to achieve that. He talks about getting people over the fear of change and enabling them to understand that change is valuable, not only as leaders but also as people within the organization. At the end of the day, we all have to realize that people and organizations have fears. The question is, what do you want to do about it?
Good ethics is good business. This is what Rabbi Yonason Goldson from Ethical Imperatives, LLC believes. In this episode, he joins host Ben Baker to explain to us what ethics in business is all about and why it is imperative if you want empowerment and transformation. Are you limiting or putting yourself at a disadvantage in life? How does FOBO, the Fear Of a Better Option, affect our lives? Why is it important to take care of your people? What is the structure of ethical decision-making? What are the things businesses should be obligated to do? Rabbi Yonason answers all these questions and more, guiding us deeper into creating a business that creates a more ethical society and a better world.
If you are not changing, then you are not growing. That is why it is important in business to learn how to be innovative and continue to provide something new to your consumers. But how do you make that change desirable, in a way that doesn’t scare them away? In this episode, Ben Baker invites Tony DUrso of VoiceAmerica to talk about how we break out of the box and get people to see us in a new light. Having written a book that took him in a complete direction, he shares how we can get people to know us and embrace us doing something different from what we've always done. Ben then takes us into podcasting and how he engages with his audience, offering some advice on responding to feedback and making your super fans feel special that they become champions of your brand.   Check out Billy Samoa Saleebey’s Podcast, “For The Love Of Podcasting” at www.fortheloveofpodcast.com.
The five senses are emotional triggers, and therefore it is only natural for businesses to tap unto them to better connect with their target audience. For Geoffrey Stern, he chooses to tread the less chosen path and create memories through sound. He sits down with Ben Baker to share how his company, Voice Express, integrates sound technology in their products to send across messages in a much more meaningful and impactful way. He also underlines the importance of listening when the power of speaking is utilized. Furthermore, Geoffrey explains the secrets of creating engaging content in the digital world, particularly the use of QR codes.
We often hear a lot of people say, “This is my truth.” The truth of the matter is, there is only one truth, one source, and one universe; all other things are perceptions. Joining Ben Baker on today’s podcast for a discussion on reality versus perception of reality is Donna Kayarian Chiacchia of Advantage Consulting, LLC. She explains that truth has no version. The versions of the truth as we know it are actually our perceptions of it. As a consultant, Donna disrupts the status quo consulting by making a company’s vision an actionable activity so that it gets done. She shares how, as an outside source, she brings people together and empowers them to take charge of what they need to take charge of to get things fixed.
Most people die out on their passions because they are afraid to take risks or they do not want to hear what other people will say. But failing is part of our humanity, as well as our flaws and mistakes, making us imperfectly perfect beings. Ben Baker talks with Shelly St. John, dubbed as The Auction Diva, about the importance of being true to yourself and how to gather confidence in doing what you truly love, all while upholding your values and goals. Shelly explains why we must focus on the people who appreciate us instead of going for public fame and how embracing our passion can influence others in finding their own paths.
Being unique can go both ways, either people love you or they don’t. Weakness can be seen as an opportunity to be unique through the mind of professional speaker, David Rendall. He advocates that people don’t necessarily need to improve their weakness because sometimes, amplifying it can lead to better results. It may sound too good to be true, but David shares the stories of real people who have made it work. He goes deep into the fundamentals of making your weakness a tool for your success.
Marketing is more than reaching out to your target customers. Who better to tell us more about that than someone whose marketing books have stood the test of time? Host, Ben Baker, sits down with Seth Godin who shares with us his incredible expertise in marketing through the courses he is famous for: The Marketing Seminar and the altMBA. Through them, he offers insights on connecting and engaging other people and going deeper into learning how to make decisions and persuade others. Get into this episode and discover what Seth has more to offer.
With so many people immersing themselves in sales, it is not surprising that a huge chunk of them cannot even close deals or only in it because of mere profit. For one to achieve successful sales, hiring people equipped with the right skills and mindset is needed. Ben Baker sits down with Mark Allen Roberts to talk about the right way salespeople should present pitches and start meaningful conversations. Mark Allen further explains how comprehensive assessments can help a lot in discovering individuals fit to enter sales and why adapting to technology is significant in keeping up with the industry's transition to the digital stage.
What does the future of healthcare look like? Even before COVID-19 placed an unprecedented burden on the industry, medical care has been on a state of transition into something more attuned to the needs of contemporary society. Where does the industry stand now? What challenges do professionals and providers face? What opportunities are in the horizon? Ben Baker devotes this episode to explore this topic with Dr. Michael Lalor, the Chief Medical Officer of Trellis Supportive Care, a North Carolina-based company specializing in hospice and palliative care.
In light of what has been going on because of COVID, we find ourselves not going face-to-face and having that personal interaction with people as often as we normally have been. The question then is, how do we communicate, build relationships, and enable conversations to happen and trust to be built when we can't shake hands and look at each other eye to eye? On today’s show, Ben Baker brings on Mark Mitchell from Whizard Strategy to talk about communication in a digital age, especially in terms of conducting meetings, managing clients, and building business relationships. Mark is a sales and marketing growth consultant and the lead strategist behind Whizard Strategy.
Communication through technology has never been simpler and faster these days, thanks to everyone's easy access to various channels, particularly the internet. For Chris Paradiso of Paradiso Insurance, carriers and brokers have been missing a lot when it comes to this extent, making the insurance industry a bit short when connecting with clients. Chris discusses with Ben Baker how technology can drastically change the way insurance is delivered and processed to make it more personal and meaningful, provided they are utilized effectively. They also give their takes on how insurance professionals must continue to adapt to the continuous evolution of technology and customer demands.
Branding is a very important part of doing business, but it is yet to be taken seriously by the world’s MBA programs. Behind each successful brand is a good story, but before you get to tell it, you first need to think about who you are, what you do, why you do it, who you do it for and why people should care. Unless you’re clear about what your values are and to whom those values should resonate, you’re essentially throwing pasta to the wall and hoping it hits someone. Joining Ben Baker in this conversation are Bill Harper and Christian Jennings of wmHarper. There is a Nike lurking behind each emerging brand. The only way to unleash it is to overcome your fear, work with somebody who knows what they’re doing and build your brand systematically from the foundation up.
When we're building change within organizations, we need to look at what success is to the people within the organization individually. How are you going to succeed as an organization, as a person, or as a leader based on the reality that's put in front of you? On today’s podcast, Ben Baker brings on Kathryn "RaRa" Asaro Mayers, to talk about change management and how one can bridge the gap between their current reality and what their future could be. Kathryn is the Founder and CEO of THE BRIDGE, a unique educational platform that demonstrates change and positive action.
In one way or another, we all have been impacted by the current COVID-19 pandemic. Helping you minimize its negative effects, Dr. Elia Gourgouris and Kon Apostolopoulos co-wrote a very timely book, 7 Keys to Navigating a Crisis: A Practical Guide to Emotionally Dealing with Pandemics & Other Disasters. In this episode, they sit down with Ben Baker to lead us into some of the wisdom they shared in it and how they were able to create such great and important work in just 45 days. At the heart of it is the importance of partnership, where they both were able to work with mutual respect and trust. They talk about their writing process and the pressures they had to deal with along the way. Sharing some more insights, Dr. Elia and Kon give some tips to navigate the crisis we’re dealing with now and even in the future.
So much has changed in the world of marketing, especially during the digital age, but some basic principles remain the same. Perhaps one principle that isn’t going away any sooner is that marketing is all about caring. As Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” More than a century after he said them, these powerful words remain relevant. Andrew Deutsch should know. Having been in the marketing game before fax machines were a thing, Andrew knows that effectively communicating and building rapport with potential clients starts with being relevant and providing value to them. All the marketing technology in the world will never get you the same results if you forget this. The keyword is care, and it can be applied even in an era of virtual interactions, as Alonzo Zaibert has so eloquently shown in a previous episode. Join in as Andrew discusses this topic and more with his long-time friend and your host, Ben Baker.
Often, great businesses start from a-ha moments that end up benefiting many. Having worked in the restaurant industry for years, Cory Warfield saw the need for a scheduling app that could help shift workers. Now, he is the Chief Visionary Officer of ShedWool, which has helped revolutionize the way businesses connect their employees to each other and their work schedules. In this episode, he joins host Ben Baker to share with us his story of making that move to create an app and a business. He talks about his company’s culture and the importance of having people with a leadership mentality. What is more, Cory takes us into Coryconnects, where he helps elevate people and have more targeted customers and connections.
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