The Zee Marketing Podcast

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8  Connect with Jacob Birn: https://www.linkedin.com/in/jacob-birn/  Learn more: https://addictiveresearch.com/   

Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with her husband. Watch on YouTube: https://youtu.be/DS1fWR7ODjo  Connect with Tanya Thorson: https://www.linkedin.com/in/tanyathorson/ Buy your copy of "Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined": https://www.amazon.com/Get-Off-Your-ass-Business/dp/B0FDPXXVWB 

Watch on YouTube: https://youtu.be/ReRMaMgkcmw Ed McDonough is a seasoned direct response copywriter and marketing strategist who helps businesses craft persuasive messaging that drives results. As the founder of ECE Marketing Services, he has worked with entrepreneurs and companies to refine their offers and increase conversions.  Ed is the author of the new book, Leveraging Buyer Psychology for Copywriters, which reveals the underlying forces that shape purchasing behavior and shows you exactly how to harness them in your copywriting. Known for his clarity, empathy, and results-driven approach, Ed teaches business owners how to create copy that not only sells but builds trust. When he's not writing or coaching, he enjoys sharing practical marketing tips through workshops, podcasts, and his social media content. Connect with Ed McDonough: https://www.linkedin.com/in/edmcdonough/  Buy your copy of Leveraging Buyer Psychology: https://www.amazon.com/Leveraging-Buyer-Psychology-Copywriters-McDonough/dp/B0DQDC82PB/ref=sr_1_1?crid=VIP97FA46LEI&dib=eyJ2IjoiMSJ9.KcOFeL4ZXa2Euga49XfRCNlKL7nxWwcwzvlo2SRwMvcUxKonq3jHN_3B_6WtfQF25xb06FSbRV1rAAvWE28qUQ.VeoXfEHIL-oydaM1_ENUB-I1X5qAZA0kj58nOK2WztI&dib_tag=se&keywords=leveraging+buyer+psychology+for+copywriters&qid=1752526647&s=books&sprefix=leveraging+buyer+psychology+for+copywriters%2Cstripbooks%2C122&sr=1-1  

Lou Diamond is a Sales & Leadership Coach, 2x Best-Selling Author, Podcaster, Keynote Speaker, and the founder of Thrive Loud, a podcast production studio that teaches entrepreneurs and executives how to turn their podcasts into "pod cash." Lou has worked with Fortune 500 companies, Wall Street titans, and thought leaders to help them communicate more effectively and make lasting connections. Watch on YouTube: https://youtu.be/ZL-Q9k5K12Y  Connect with Lou Diamond: https://www.linkedin.com/in/thriveloud/ Learn More: https://www.thriveloud.com/

Watch the episode on YouTube: https://youtu.be/Njma6I0OhjM  Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs, a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is sustainable, eco-friendly, and plastic-free. Pallavi's first name roughly translates to "leaf" in Sanskrit. Fond childhood memories of dining on banana leaves in India, helped inspire Pallavi to create Dtocs.   True to Pallavi's mission of "People, Planet, Parties," Dtocs is a sustainable tableware brand rooted in Pallavi's Indian heritage and driven by a mission to reduce single-use plastic. Her products combine stylish, functional design with a strong dedication to environmental and social impact. According to Pallavi, her products appeal to people who care not only about what's on their plates, but what's in their plates. Founded in 2019, the brand delivers elegant yet eco-conscious alternatives to single-use plastic and paper products—everything from plates and bowls to patented straws—designed for both everyday use as well as upscale events. Sold on Amazon, Walmart, Wayfair, and in local markets, Dtocs has captured attention far and wide, earning the prestigious NEXTY Award for Innovation at the Natural Products Expo East and being named a finalist in Shark Tank's audition rounds.  According to one article dated May 1, 2024, Dtocs had achieved $1.8 million in cumulative revenue since 2019 and the company reported having sold 10 million palm leaf tableware units at that point in time.  Pallavi has also been honored as a 2023 Influential Businesswoman and an AI Innovation Excellence Award recipient, recognized on the INC 250 Female Founders list, and most recently awarded the Clearco 2025 AAPI Ecommerce Excellence Award, which spotlights Asian American and Pacific Islander (AAPI) founders in the e-commerce space. Under her leadership, Dtocs has secured a place in SEED SPOT's Retail Brand Accelerator and has been celebrated by the U.S. Chamber of Commerce as a CO‑100 Customer Champion.  Dtocs' mission goes beyond sustainability. By sourcing materials from rural India, the company empowers local farmers and artisans—particularly women—while supporting educational and vocational initiatives through partnerships like Anmol Sahara and "Greater Than PDX" in Portland.  Tune in as Pallavi shares her journey from occasionally dining on banana leaves in her native India to building a BIPOC and women-empowered, eco-conscious ecommerce brand that blends purpose, sustainability, and cultural pride. Learn more: https://dtocs.com/ Coupon Code: dtocs20 – for 20% off and free shipping on any order on the website Connect with Pallavi Pande: https://www.linkedin.com/in/pallavi-pande-bb5abb1b/  Instagram: https://www.instagram.com/palpande/?hl=en Facebook Group: https://www.facebook.com/groups/pdxmommies/  

We often think of content creation as something related to the marketing department, but content creation is also necessary for crafting e-learning modules that nurture employee engagement and buoy retention as part of a learning and development (L&D) strategy. My guest, Elisa Cruickshank is an instructional designer and the founder of EC‑Designs for Learning. Elisa specializes in creating engaging and effective learning experiences tailored to her clients' needs. With a strong passion for education and a deep understanding of instructional design principles, she collaborates closely with organizations to develop customized training programs, e-learning modules, and educational materials that drive results. Elisa draws on over a decade of experience in banking, finance, and learning & development to create impactful e‑learning solutions that empower and engage teams. As the driving force behind EC‑Designs for Learning, she specializes in developing engaging webinars, e‑learning courses, and software training that help organizations thrive. In this episode, we discussed the impact e-learning has on organizations and how an L&D-forward approach creates a culture of growth, retention, and employee engagement.  With expertise spanning instructional design, course management, ILT/VILT (Instructor-Led Training/Virtual Instructor-Led Training) delivery, and both soft and technical skills training, Elisa crafts immersive experiences that resonate. Her clients—ranging from Nestlé Health Science and McLane Company to PolyGen Pharmaceuticals—praise her ability to "go beyond the basics," delivering "impactful courseware on time and to budget," and being "a joy to work with." Watch on YouTube:  Connect with Elisa Cruickshank: https://www.linkedin.com/in/elisa-c/ Learn more: https://ecdlearning.com/   

Azriel Ratz is a Facebook ads expert, the founder of Ratz Pack Media, and host of the Facebook Ads Kingdom Podcast. Azriel Ratz has done Facebook ads management for fashion and apparel brands around the world. He also created the "Facebook Ads Mastery" course in 2017. In this episode, we talked about top Meta (Facebook and Instagram) ads strategies to help you drive more revenue to your business. Toward the end of the show, we received a most unwelcome interruption from a ballistic missile attack — all caught on video (and audio), but Azriel far from bombed. This episode is jam-packed with strategic advertising insights from start to finish.    Listen on YouTube: https://youtu.be/V-5QAjqRu5I Connect with Azriel Ratz: https://www.linkedin.com/in/azrielratz/  Learn more: https://ratzpackmedia.com Facebook Ads Kingdom Podcast 

In this episode, I'm joined by stand-up comedian and public speaking expert, Jenn Lederer, and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to business and keynote speaking, and how those skills translate in both directions. We also explore how to find your own authentic voice, how boundaries can be a springboard for creativity, and the importance of reading the room to understand your audience. Jenn also offers insight into how anyone can tap into their creativity and craft a unique story that resonates.  Whether you're speaking in front of a crowd or delivering a business pitch, this episode will help you refine your delivery, own your story, and connect with your audience in a meaningful way. These skills can help you build your personal brand or make a stronger impression during a presentation or networking event. Tune in for a deep dive into creativity, authenticity, and the art of public speaking and presenting! About our guest:  Jenn Lederer is a comedian, keynote speaker, and consultant known for blending humor with business insights. Jenn specializes in helping individuals and businesses master the art of storytelling to create authentic connections and make an impact on their audiences. Whether performing on stage or advising clients, she empowers people to embrace their unique voices, foster creativity, and build meaningful relationships.  Using her signature COMEDIAN'S FORMULA, she helps clients master the art of effective communication and become go-to experts in their fields. Jenn's unique blend of comedy, business insights, and coaching has made her a sought-after speaker and consultant, delivering impactful workshops on effective communication. Lederer's work has been featured by SiriusXM, Forbes.com, The Huffington Post, Inspiring Lives Magazine, and comedy clubs throughout New York City. Watch this episode on YouTube: https://youtu.be/HLuZGTNz3xw  Connect with Jenn Lederer: https://www.linkedin.com/in/jennlederer/  Instagram: https://www.instagram.com/jennlederer/ Learn more: https://www.jennlederer.com/  Jenn's Google Talk: https://www.youtube.com/watch?v=HC20zO2BFR8&ab_channel=TalksatGoogle   

production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC, ABC, and Netflix. He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his journey of working in the film industry before striking out on his own and how he balances freelancing with his values and obligations in his personal life.  Watch this episode on YouTube: https://youtu.be/I3-9YBvb7j0  Connect with C.A. Green: https://www.linkedin.com/in/c-a-green-70b88618a/ Learn more: https://www.behindthebeardmedia.com/

A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they're waiting on hold. John's been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars  – something that he paid dearly for as you'll find out. Undeterred by that early childhood incident, he's since led a successful sales career spanning decades, selling insurance and phone headsets before he got into selling on-hold messages. While a big fan of cold calling, John has also incorporated newer tactics into his sales process such as LinkedIn and attending virtual networking groups to set up "warm calls" and build relationships that lead to numerous referrals and new business.  Watch this episode on YouTube: https://youtu.be/b22mr7UTn7Y  Connect with John Waller: https://www.linkedin.com/in/wallerjohntheonholdguy/  Learn more: https://www.theonholdexperience.com/   

Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details, and creating memorable guest experiences. In this episode, we discussed how Vance applies the lessons he learned at "the happiest place on Earth" to his carpet cleaning company and other service businesses. By sprinkling in some Disney magic and going the extra mile to surprise and delight his customers, Vance Morris made his cleaning companies stand out from the competition.  While carpet cleaning and mold remediation may not sound like the most glamorous and exciting businesses in the world, Vance set his companies apart by using creative branding and marketing tactics, building a strong culture, and bending over backward to deliver a level of service that leaves his competitors in the dust.  Also a business coach and mentor to entrepreneurs, Vance shares his Disney-influenced approach with his coaching clients to help them build strong, engaged teams and drive customer loyalty without getting in their own way. He helps his clients create systems that give them more freedom and allow them to spend more time working on their businesses and less time in their businesses. If you're anything like me, you don't want to be coached by someone whose only business has been a coaching business or someone who has only studied business from books and courses; you want to get advice from a business owner who has firsthand experience running successful small businesses. Vance Morris is the real deal with the wisdom and insights to share that can only be learned from experience.  Watch this episode on YouTube: https://youtu.be/I9osnSwhnnk Connect with Vance Morris: https://www.linkedin.com/in/vancemorris/  Get his free list of 52 Ways To Wow Your Customers Without Breaking The Bank here: www.wow52ways.com   Learn more about his three successful service businesses: www.easternshorecarpetcleaning.com  www.easternshorerugcleaning.com  www.marylandmoldbusters.com   

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio (NPR), CNBC, the BBC, and CBS News, and he is a regular contributing columnist to The Harvard Business Review. Connect with Mark Schaeffer: https://www.linkedin.com/in/markwschaefer/ Buy the book, "Belonging to the Brand": https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ Blog: https://businessesgrow.com/ Podcast: The Marketing Companion Watch this episode on YouTube: https://youtu.be/-IKcl_my7vQ What if you could build a community around your brand or business? What if I told you that you can cultivate an engaged, supportive community of fans around your business where people clamor to buy anything you offer and never leave because your community is such an important part of their lives and identities? My guest, Mark Schaefer is the author of Belonging to the Brand, Why Community is the Last Great Marketing Strategy.  In an age of AI and automation where even many global brands are losing market share and relevance, Mark believes that community is the last refuge for preserving our humanity and ensuring brands, businesses, and non-profits stand out. As Mark explains in his book, and as we discussed in this episode, building a community goes way beyond simply amassing a following. Social media followers and casual readers or viewers are a weak relational link. According to Mark Schaefer, the real magic happens when you're able to bring people together so they connect to one another and find a sense of belonging within your brand community. Once you create a community, your organization becomes a home for your audience – a place where they find meaning. And, a sense of meaning is often what is missing from many people's lives today. For all of our technological advancements and social progress, many people feel lonely or socially isolated. As Mark says in his book, we humans are "wired for community," which can be hard to find in a world that is so virtual and where remote work is common. The demand for community has, perhaps, never been greater than at any time in human history. If you can help fulfill your audience's need for belonging and community, then you will acquire a tribe of loyal supporters and repeat customers. According to Mark's thesis, which I believe is correct, building a community is how organizations can make the greatest impact and drive the biggest outcomes if they're willing to put in the time and work into making their community grow. Creating a community requires long-term thinking and an investment of time and energy, but it will pay off for those who commit to it, as Mark explains on the podcast and in his book.  In this conversation, Mark and I spoke about the importance of community from both a marketing and a sociological perspective. He also shared interesting case studies of people who found success by building communities around their brands. From a business and marketing standpoint, having your own community on an owned channel also strengthens your brand long-term, dramatically increases customer loyalty and retention, and lessens your reliance on the whims of social media algorithms and changing markets.  In this episode, we discussed his "Belonging to the Brand," published in 2022, but you should also check out his new book that just came out, "Audacious: How Humans Win in an AI Marketing World." Connect with Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Buy the book, Belonging to the Brand: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ  Learn more: https://businessesgrow.com/ Buy his new book, Audacious: How Humans Win in an AI Marketing World: https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC#:~:text=Mark%20Schaefer's%20%22Audacious%22%20is%20a,AI%20by%20a%20million%20watts.  Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author known as the founder of modern management). He is one of the world's most popular business-related keynote speakers, taking the stage at some of the largest industry and corporate conferences including SXSW, Dell World, the American Bar Association Annual Conference, and many others. He has spoken in 35 different countries. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of ten other books: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: This book was number one in both marketing and advertising categories and provides a spellbinding view of the future of marketing. Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds — This book explores the art and science of momentum Marketing Rebellion: The Most Human Company Wins — Some reviewers note this might be the most influential marketing book of the decade. KNOWN: How to Build and Unleash Your Personal Brand in the Digital Age — World's number one book on personal branding. The Content Code — Named one of the top five marketing books of the year by INC Magazine. Social Media Explained — Essential primer on social media marketing. Return on Influence — First book ever written on influencer marketing. Named to the elite list of top academic titles of the year by the American Library Association, which declared it an "essential" and "pathfinding" book. Born to Blog — All-time bestselling book on blogging! LESSONS — Collection of essential essays on embracing chaos. The Tao of Twitter – Best-selling book on Twitter in the world. Mark's books have been used as textbooks at more than 70 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. The show has been downloaded more than 1.5 million times. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS News. He is a regular contributing columnist to The Harvard Business Review. Learn more: https://businessesgrow.com/  

Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter's free new online service, Source of Sources. Launched earlier this summer, SOS is already making waves in the world of public relations with over 22,000 subscribers. Much like its better-known earlier incarnation, HARO – which stands for Help a Reporter Out – Source of Sources is an email listserv designed to make it easier for journalists to find the sources they need, and for sources, such as brands, business owners, and thought leaders to get the publicity they seek. Up to three times a day, subscribers get an email with queries by journalists from various media outlets.  If a journalist asks about a topic you know a lot about, simply reply directly with helpful information or feedback for a chance to be featured or quoted in the story. The only rule? Only reply to a journalist's query, or SOS, if you have something productive and relevant to add. If you respond with something unhelpful, you will be permanently removed from the list! No exceptions; no appeals. This is serious business. He's not messing around here! Peter Shankman is perhaps best known as the founder of HARO (Help a Reporter Out), an online service that worked the same ways as Source of Sources. Groundbreaking at the time and user-friendly, HARO bridged the gap between journalists and public brands seeking media coverage by allowing journalists to connect with industry experts and the public for feedback on issues related to their reporting. In 2010, HARO was sold to Vocus, which was subsequently acquired by Cision in 2014. Earlier this year,  Cision folded the classic HARO into Connectively, a web-based tool. Shortly after, our guest, Peter Shankman revived HARO as Source of Sources, an incredible resource he provides to subscribers free of charge.  A lifelong Manhattanite, marketing expert, and futurist, the New York Times called Peter Shankman "a rock star who knows everything about social media and then some." He is a 5X best-selling author, and the author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. He also has a fantastic podcast about ADHD called The Faster than Normal podcast where he interviews psychologists and successful people from all fields who have ADHD. I highly recommend the book and the podcast is one of my favorites!  In this episode, Peter Shankman and I spoke about Source of Sources, the current state of PR and news media in general, and how to become savvier consumers of information. We also discussed Mental Capital Consulting, a consultancy he co-founded with a psychologist in 2023 that helps companies attract, hire, and retain neurodiverse employees while helping companies to become neuro-inclusive. And, to top it all off we resolved a mysterious bone of contention about cold pizza.  Peter assured us his new service, Source of Sources is free, but he says if you really feel like sending him a donation, you should send it to a charity such as Best Friends Animal Society or The NYC Mayor's Alliance for Animals.  Watch on YouTube:  Follow Peter on LinkedIn: https://www.linkedin.com/in/petershankman/  Learn more about Source of Sources: https://sourceofsources.com/ Mental Capital Consulting: https://mentalcapitalconsulting.com/ Coaching and Mastermind: https://www.shankminds.com/  Instagram: @petershankman https://www.instagram.com/petershankman/ Over 79K followers Faster than Normal Podcast: https://www.fasterthannormal.com/  Wikipedia: https://en.wikipedia.org/wiki/Peter_Shankman

Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're selling. Your passion needs to come through, and Luca certainly has passion and an enthusiasm that is infectious, as you will witness. Luca Giorgiantonio is a salesperson for ePaymints, a merchant processing solution. Previously he worked for nearly two decades in the restaurant business. Today, he leverages his relationships in the hospitality world in his current sales role. With his colorful, passionate personality 🤌, entrepreneurial spirit, and hilariously entertaining social media content on LinkedIn and TikTok, Luca sets himself apart in a sea of "boring" B2B salespeople. He has a gift for making a seemingly dull topic like merchant processing sound exciting.  In this episode, we talked about building relationships and gaining trust. We also exchanged sales secrets, talked about his relaxed, easygoing approach to life and business, and discussed how people can put a little more personality and fun into their sales process.  Luca had a lot of wisdom to share in this fun and lively interview, as I'm sure you'll agree, but first, a quick word from our sponsor! Watch on YouTube: https://youtu.be/tGBWIEHuZzo?si=gGGoMw0wfSCGy3wW Connect with Luca: https://www.linkedin.com/in/lucagepaymints/ Learn more about ePayments: https://epaymints.com/ Italian Food Jerk TikTok: https://www.tiktok.com/@italian.food.jerk

Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Utilizing his background of doing sales and marketing for Fortune 500 companies, and his own experience overcoming his personal aversion to selling, Reuben Swartz created, Mimiran a CRM specially designed for consultants, solo entrepreneurs, and solo professionals who may not be comfortable with sales. This "anti-CRM," as he calls it was made with the solopreneur in mind. It caters to the specific needs solopreneurs with unique features not offered by other CRMs and without burdening users with complex features typical of other CRMs that are unnecessary for the solopreneur or consultant. Some Topics Discussed in this episode include: ✅ How to get over your negative feelings about selling ✅ The right way to network and cultivate relationships ✅ Relationship-driven selling and fostering referral partnerships ✅ Follow-up strategies and tips ✅ Bridging the gap between marketing and sales with a CRM solution designed with solopreneurs in mind Connect with Reuben Swartz: https://www.linkedin.com/in/reubenswartz/ Learn more about Mimiran CRM (client relationship management): https://www.mimiran.com/  Traditional CRMs are for the VP of Sales to keep track of the sales team, not for consultants to create and nurture relationships in their "spare" time. Mimiran gives you more of what you need and less of what you don't. Sales for Nerds Podcast: https://www.salesfornerds.io/ 

Photo Credit: MARGARET CORONA/DFP Enjoy a jolly conversation between Zev Gotkin and Jim Manning, the official Santa Claus of Boston, and the state of Massachusetts. Happy holidays! 🎄 Jim Manning is a motivational speaker and an in-demand Santa Claus who has even charged as much as $700/hour for the gig. He has been featured in numerous media outlets, including The Boston Globe, MSNBC, CBS Boston, NPR, and The Today Show, and he has sung on stage with Jennifer Hudson. A customer service expert and entertainer, he delivers one-hour talks that inspire his listeners to make memorable moments and create unforgettable experiences for their customers. And, who would know better than Santa Claus how to please an often fickle and demanding audience, right? So be of good cheer, grab some milk and cookies, and don't do anything to get you on the naughty list, because Santa's coming to the podcast.  I ho-ho-hope you enjoy this interview. Wishing you a happy holidays and a happy new year!  Some topics discussed:  Creating memorable moments for your customers How to improvise and adapt on the fly Being sensitive to the needs of our customers and respecting the needs of the individual How to surprise and delight your customer Using customer data to understand your customers How to create unforgettable experiences, personal connections, lasting memories, and deeper relationships Watch this episode on YouTube: https://youtu.be/1Yb1XlXAgA4?si=lYK7-0HRFIVG_iLf Connect with Jim Manning AKA Santa: https://www.linkedin.com/in/jim-manning/ Learn more: https://www.santaboston.com/  Manning in the media: Santa Singing on Stage with Jennifer Hudson - WCVB Channel 5 Boston Boston Globe - Meet the most expensive Santa in Boston. He charges $700 an hour Business Insider - What it's really like to be a professional Santa Claus  NPR - It's Not Jolly, It's A Job: You Need More Than A Beard To Be Santa  The Daily Free Press - Meet the jolly man behind the designer beard 

My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, and health care. Allison Kade's writing has been published in several media outlets, including Fox Business News, Business Insider (now Insider), The Fiscal Times, The Huffington Post, Travel + Leisure, Lifehacker, The Travel Channel, and xoJane. In addition to her work as a content marketer, she is also a money coach who helps people with their personal finance and financial planning. Some topics discussed: What the right content marketing strategy can do for your business The current state of content marketing Utilizing AI in content generation (or not) and how AI will impact content marketing Combining a diverse array of interests and areas of expertise into your work Watch this episode on YouTube: https://youtu.be/jV7y6ZvHzFI?si=RcVWULvCKCBB7hwU  Connect with Allison Kade: https://www.linkedin.com/in/allison-kade-9007804/  Learn more: https://allisonkade.com/  Allison's appearance on Fox Business News: https://www.youtube.com/watch?v=nJBfBjIbvOk&ab_channel=FOX61

PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations  In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of the podcast, "Profiting with Non Profits." While he shies away from bombastic approbations like "guru" and "expert", don't let his humility fool you. Non-profit organizations from around the world consult him about marketing strategies for fundraising. In this conversation, just in time for Thanksgiving and #GivingTuesday, Sean Littman generously shared insights from his vast experience managing successful, ROI-positive ad campaigns on Google and other search engine platforms for small and medium-sized non-profits.  Topics Covered: How Non-Profits can put their best foot forward The Psychology Behind Why People Give to Some Organizations and Not Others Non-profit Growth Strategies and Taking Advantage of Google Grants CRMs and all-in-one marketing solutions for managing your fundraising and donor base And much, much more! Connect with Sean Littman: https://www.linkedin.com/in/sean-littman-catch22nonprofit/  Learn more about GiveSuite: https://givesuite.com/ Check out the Profiting with Non-Profits Podcast: https://www.youtube.com/playlist?list=PLHJPx7qg79CYEe6hV7qV6Q3Yu5cYMRimF Watch this episode on YouTube: https://youtu.be/q6vmSsIV8xc   

Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain visibility, succeed on the YouTube platform, and convert views and subscribers into tangible business results. She shared secrets to maximizing views and growing your channel's audience, turning your YouTube channel into a brand and business builder as well as a passive income stream.  Some topics we covered:  Why your business should be on YouTube and why YouTube organic growth is valuable for brands Proven strategies for optimizing your content to reach the right audience How she pivoted her extensive marketing career to focus on YouTube strategy Mary Ann's 30+ years in direct response services have included high-impact campaigns across TV, radio, podcasts, and social media. Her proprietary techniques have powered significant growth for countless brands Connect with Mary Ann Bautista: https://www.linkedin.com/in/maryannbautista/  Watch this episode on YouTube: https://youtu.be/4fe05R8cjQU

They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation with networking coach, Rachel Rozen, we discussed tips, tricks, and strategies for making valuable connections, cultivating relationships, and building a powerful network. Rachel Rozen is the founder of Connection Catalyst, a consultancy helping people become stronger networkers. In addition to providing workshops, classes, and 1:1 coaching, she also hosts exclusive, 8-person dinners in Manhattan for like-minded professionals and business owners looking to step up their networking game. You can learn more about Rachel Rozen's coaching services and her dinners in NYC by clicking the links below.  Connect with Rachel Rozen: https://www.linkedin.com/in/rachel-rozen/ Learn more: https://www.connectioncatalyst.me/ Apply to attend a dinner in NYC here: https://www.connectioncatalyst.me/dinners Watch this episode on YouTube: https://youtu.be/GI3C25wMx0Y