Claim OwnershipTheory of Why
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”Why should my business do that?” Is a common question amongst all founders. They encounter new concepts or strategies and wonder how it would apply to their business and what the impact would be. On Theory of Why we are going to look at business concepts from a practical perspective. Breaking down the ins and outs of the business world and what we’ve seen as the best principles to follow to have success.
35 Episodes
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How has the modern advertising agency evolved? Today, Rob sits down with Sommer Poquette, Founder and CEO of Keep It Real Social. As a fellow agency owner, Sommer talks with Rob about her startup story, how her agency has evolved, and how small business owners should think about utilizing agencies for their marketing and creative objectives.
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Theory of Why:
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On this week's episode Rob takes you through 10 questions that you should ask yourself as a business owner that will help you to be successful in the years to come. Let's get into it
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KeyBank Website
CGC Water Treatment
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Wayne Media Group:
Wayne Media Website
Speakeasy Website
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In 2008, 8 different hospitals implemented a simple checklist with the overall goal to cut down on surgical related deaths. The results? The checklist helped reduce deaths by 47%. How could a simple checklist help your business? Let's get into it!
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
There are two things that are true about most businesses: their customers, or potential customers are terrified to call you, and all the different ways that they can access your business are branded differently. Those two things are true in most companies. How can you ensure that you're not on the list of the majority. Let's get into it!
Theory of Why Socials:
Instagram
Facebook
Youtube
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In this episode Rob talks about the importance of having a written plan for your business. It doesn't matter what industry you're in, if you don't have a map that tells you where you're going, you'll get lost pretty quick.
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
In 2003 Anthony Casalena founded Squarespace out of his dorm room at the University of Maryland. 20 years later it stands to crack 1 Billion Dollars in annual revenue for the first time in history. So what is SquareSpace and how should your business use it? Let's get into it.
Theory of Why Socials:
Instagram
Facebook
Youtube
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 1825, the commercial Bank of Albany started as a simple banking solution for the people of New York. Today, it's known as KeyBank, a fortune 500 juggernaut that helps people and businesses achieve their banking goals. So why has Rob decided to partner with KeyBank? Let's get into it!
Theory of Why Socials:
Instagram
Facebook
Youtube
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
On this week's episode, Rob and the crew head down to Mt. Washington, Kentucky to meet with Julian West, Founder & Owner of New Look Roofs. Julian has grown one of the largest roofing companies in Louisville by leveraging consistent customer service and kindness. He talks to Rob about the origins of the company, why he started, and how he's grown. If you're an entrepreneur wanting to get service "right" out of the gate, you won't want to miss this episode!
Theory of Why Socials:
Instagram
Facebook
Youtube
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
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Twitter
In 1984, Atari was split up and sold for parts, reducing the once great company in the 1970s. How did an industry leader fall in under 10 years? Let's get into it
Theory of Why Socials:
Instagram
Facebook
Youtube
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2013 Vine launched, creating a blaze that spread across all of social media due to it being the first short form video content platform. Four years later it closed. So what was the main reason that Vine went under? What can we learn from a social media perspective to help our businesses move forwards instead of backwards? Let's get into it!
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Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2012 President Barrack Obama set the election news cycle ablaze when he said "If you've got a business, you didn't build that." So, entrepreneurs, did you build that? Let's get into it!
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2015, it was estimated that one out of every six business owners would seek the help of a business coach. How has business coaching affected the landscape of startups and entrepreneurs? Let's get into it.
Sponsor Info:
KeyBank Website
CGC Water Treatment
Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2005 iTunes added podcast support to their software for the first time ever. Since 2005 to 2023 how has podcasting evolved and why are people so terrified to get behind the mic? Let's get into it.
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2016, Netflix released the documentary, the minimalists. How can the concepts and principles of minimalism be transferred into your business? Let's get into it.
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Coffeezilla YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 1991, the first website that was ever published was launched. This sparked a huge wave of website innovation, design, and SEO that spanned into the modern era where website functionality is critical to the success of most businesses. With that, what are some major red flags when looking at websites? Let's get into it
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 1959 Julian Koenig developed one of the most famous advertisements ever created. What was the advertisement? How can good copywriting help your business? Let's get into it
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2010, the Small Business Administration started an initiative called Small Business Saturday. How effective has Small Business Saturday been and should you always shop local and shop small? Let's get into it.
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2019, as Rob was getting the company off the ground, he made a critical mistake and lost $6,000 over the course of two days. How did that happen? Let's get into it.
Sponsor Info:
KeyBank Website
CGC Water Treatment Instagram
Facebook
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
In 2007 Facebook started business pages which led to an incredible boom in the digital marketing industry sparking agencies all over the country. How have digital marketing agencies failed small businesses? What questions should you ask so you don't fall under that same category? Let's get into it.
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
In 2003, Tom Anderson and Chris DeWolfe started Myspace. A platform they hoped would connect people to their friends, allow individuals to customize their profiles and of course, share music. What happened to Myspace that caused them to fail? How can we learn from their mistakes as small businesses? Let's get into it.
Sponsor Info:
KeyBank Website
Wayne Media Group:
Wayne Media Website
Speakeasy Website
Instagram
Facebook
YouTube
Have any questions about the show? Contact us at: start@waynemedia.com
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