Randy Loeser discusses Instagram strategy with Engine Builder Editor, Greg Jones. Greg explains how he built an audience and adjusted content based on trends and engagement.Check out Engine Builder on Instagram @enginebuildermag (https://www.instagram.com/enginebuildermag/)
In this episode of Think BIG, Kelsey Mayer, Brandi Gangel, and Michael Madej discuss the phase-out of third-party cookies and the effect it will have on marketing and consumer experience.Article mentioned: https://www.foliomag.com/post-cookie-era/
In this episode of Think BIG, Randy Loeser sits down with Kelsey Mayer, Digital Marketing & Audience Manager, and Jason Morgan, Editor of Fleet Equipment and Fleet Service Technology. They talk about topical targeting — what it is and how to implement it into your marketing strategy.
In this episode of Think BIG, Kelsey Mayer is joined by Brandi Gangel, Director of Audience Data & Marketing. They talk about the differences between first-, second-, and third-party data and the advantages of using first-party data to deploy direct marketing content.
In this episode of Think BIG, Randy Loeser discusses facility targeting with Mike Maleski, Group Publisher of Customer Solutions, and how to leverage the strategy to reach AAPEX and SEMA attendees.