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© Justin Gary
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In Think Like a Game Designer, award-winning designer and Stone Blade Entertainment CEO Justin Gary speaks with world-class game designers and creative experts from various industries. Each episode deconstructs the creative process, offering insights into the art of game design and the broader cultural, technological, and business influences shaping a myriad of creative mediums. Join us for actionable advice and unique perspectives that will enrich your understanding of what it means to be creative in and out of the gaming world.
justingarydesign.substack.com
justingarydesign.substack.com
81 Episodes
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Alexander Seropian joins us on today’s episode, bringing his vast expertise from decades in the video game industry. Alex is the founder of several influential game companies, including Bungie, Wideload Games, Industrial Toys, and Glenslinger Studios. He has also held leadership roles at Disney and Microsoft, overseeing teams of more than 100 people. Among his many accomplishments, Alex is best known for co-creating the iconic game Halo and for being a driving force in game design and industry innovation. In addition to his executive work, Alex has served as an advisor and investor in numerous startups.In this episode, Alex shares his journey, from his early days growing up in the 80s and programming on an original Mac, to founding Bungie and navigating the challenges of building and leading teams. He dives into what it takes to manage through failure, the lessons learned from his entrepreneurial ventures, and his thoughts on the future of gaming, including the roles of VR, AI, and Web3. Alex’s insights into game development, team building, and navigating the ever-evolving game industry provide invaluable wisdom for creators at every stage of their careers. Enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Richard Bartle and Nigel Roberts join us on today’s episode, bringing decades of experience in gaming, technology, and community building. Richard is one of the co-creators of MUD (Multi-User Dungeon), the precursor to today’s MMORPGs, and developed the famous Bartle Taxonomy, which categorizes player types. He’s also a renowned author and academic, with works like How to Be a God exploring virtual worlds.Nigel Roberts, one of Richard’s long-time collaborators, was involved in the development of MUD and has had a significant role in shaping the modern internet. He is a member of the ICANN Board of Directors and one of the founders of the .gg domain. Nigel also made history as the first person to win a lawsuit in the UK for unsolicited spam email. His legal and technical insights have been instrumental in building communities both online and in the gaming world.In this episode, Richard and Nigel share their journey from developing the earliest multiplayer games to navigating the challenges of decentralized systems, community regulation, and virtual economies. They also discuss the power of “what if” in game design, the hero’s journey, and how both players and designers can express freedom and identity through games. Enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Alex YeagerAlex Yeager joins us on today’s episode to bring his wealth of knowledge and experience from over 20 years in the board game industry. Alex is the Chief Operating Officer at Amigo Games, overseeing the company’s North American operations. Before his time at Amigo, Alex held various leadership roles at renowned companies like Mayfair Games, where he served as Vice President of Acquisition and Development, and Steve Jackson Games, where he contributed significantly to their demo programs. He also has a rich background as an event coordinator and demo leader, helping bring many games to wider audiences.In this episode, Alex shares his journey, from falling in love with tabletop games like Cosmic Encounter and Illuminati to his deep involvement in demoing for Steve Jackson Games and CheapAss Games. He walks us through his innovative 2-2-2 demo method, explains what makes a game pitch successful, and dives into the marketing strategies that can revive evergreen titles like Bonanza. Alex’s insights into game development, pitching, and the mechanics behind building successful games provide a goldmine of advice for designers and developers alike. Enjoy!Want to support the podcast and get more design lessons?Paying subscribers enjoy an abundance of extra game design content and an exclusive newsletter with new lessons, archive access, videos, and more! By opting for a free or paid subscription, you can get the latest articles delivered to your inbox and support this podcast! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
1About Scott MorrisScott Morris joins us on today’s episode to share insights into the world of game design and business development. Scott is the Chief Sales and Marketing Officer at Lucky Duck Games, where he has played a key role in the company's growth, including the recent acquisition by Goliath Games. Before his time at Lucky Duck, Scott held leadership positions at GTS Distribution and Passport Game Studios. He's also the designer of Firefly: Shiny Dice, a dice game based on the beloved Firefly universe, published by Upper Deck Entertainment.In this episode, Scott walks us through his journey, from running the successful review site Crits Happen to transitioning into full-time roles within the board game industry. He shares valuable lessons on branding, including how to effectively pitch a game and the complexities of acquisitions in the gaming world. Scott’s deep dive into the business side of game design, along with his tips for navigating contracts and branding, provides essential advice for designers at all stages of their careers. Enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
In this special live episode recorded at Gen Con 2024, I share key lessons from my 20 years in the game industry, including insights from working with industry legends like Richard Garfield and designing major games like Ascension, Shards of Infinity, Bakugan, and SolForge Fusion. Here are some key takeaways:* Emotional Impact: Pay close attention to how games make players feel. Player experience is the most important metric for a game.* Set Deadlines: Setting deadlines and doing your best to hit them will change your life—deadlines are magic.* Core Design Loop: Focus on regular iteration and refining ideas.* Community: Building solid relationships with other creators is essential for growth. Always ask what value you can add, and you’ll be headed in the right direction.If these ideas resonate with you, join my Think Like A Game Designer Mastery Course to receive hands-on guidance and turn your game ideas into reality. You'll have the opportunity to pitch your game to real publishers, work with a creative community, and receive expert feedback as you bring your designs to life. Sign up now! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Ethan Mollick joins us today to share his insights into the rapidly evolving world of artificial intelligence. Ethan is an associate professor at the Wharton School of the University of Pennsylvania, specializing in innovation and entrepreneurship. He also co-directs the Generative AI Lab at Wharton, which focuses on developing prototypes and conducting research to explore how AI can help humans thrive while reducing risks. His body of work includes the book Co-Intelligence, a New York Times bestseller that delves into AI's current state and future, as well as numerous published papers in top academic journals.In this episode, Ethan takes us through his journey from working at MIT's Media Lab with AI pioneer Marvin Minsky to becoming a leading voice on the impact of AI on work and education. He shares practical advice on how creatives, including game designers, can wield AI to enhance their work while navigating its ethical complexities. Ethan and I reflect on co-designing the Breakthrough Game, which has been used by organizations like Google and Twitter to boost innovation and creativity. There’s a lot to learn from this episode, so get those notebooks out—Enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
In this episode of "Think Like a Game Designer," I take a different approach by presenting a solo discussion without any guests. Here, I focus on a concept I introduced in a previous episode with Stephan Brissaud: the CORE Attributes. These attributes became very popular among listeners, so much so, that I thought it worth expanding upon in a new episode.I'll be elaborating on these core attributes, which I believe are essential for success: Curiosity, Obsession, Resilience, and Empathy. My goal is to provide a deeper understanding of these attributes in your life, offering insights and practical advice.CORE Attribute References:Summary of CORE Attributes:* Curiosity: The spark that drives learning and exploration. Stay curious and keep exploring.* Obsession: The focus and dedication needed to dive deep into a subject. Find something you're passionate about and dive in, blocking out all distractions.* Resilience: The ability to overcome challenges and use setbacks to fuel growth. Learn from your failures and keep pushing forward.* Empathy: This point is about understanding others and adding value to people’s lives. Our creative work has to serve others to be truly meaningful and we need to enroll others into our projects by understanding and speaking to their needs.These attributes have been crucial in both my personal and professional life. In this episode, I share personal anecdotes and practical exercises to help you cultivate these traits.I’d love to hear your feedback and engage with you through my Substack and Twitter. I'm incredibly grateful for this community and the opportunity to share these insights with you.Game Links:* Ascension Legends* You Gotta Be Kitten Me* SolForge Fusion Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Jonathan TweetJonathan Tweet joins us today to share his 25-year journey through the gaming industry. His impressive portfolio includes titles such as Ars Magica, Over the Edge, Everway, and Dungeons & Dragons 3rd Edition. In addition to his work in game design, Jonathan is also a successful children's book author. His book Grandmother Fish is the first designed to teach evolution to preschoolers, blending his game design expertise with educational storytelling. In this episode, Jonathan takes us through his beginnings, from self-publishing Ars Magica in 1987 to freelancing for games like RuneQuest and Call of Cthulhu. He provides insights into the development of Dungeons & Dragons 3rd Edition, explaining the open gaming license and its impact on the RPG industry. Jonathan also shares a personal story about a live event game he designed that significantly influenced my life. I can’t wait for you to dig into this episode—Enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Jeff Engelstein joins us today to share his expansive journey in the gaming world. An award-winning tabletop game designer, Jeff has crafted acclaimed titles such as Space Cadets, The Fog of War, Pit Crew, and Super Skill Pinball. Beyond game design, Jeff is an adjunct professor at the NYU Game Center, where he imparts his deep knowledge of game mechanics and theory. He has contributed extensively to the Dice Tower podcast series on the math, science, and psychology of games and has hosted the Ludology podcast, diving into the intricacies of game design. With a degree in physics and electrical engineering from MIT and leadership roles at companies like Mars International, Mind Bullet Games, and Navar Engelstein Associates, Jeff brings a unique blend of analytical rigor and creative insight to his work. In this episode, Jeff discusses his origin story, the impact of psychology on gameplay, and the evolving tools and techniques that shape game design today. Tune in to uncover the depth of Jeff Engelstein’s expertise and his contributions to the games industry. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Stephan BrissaudStephan Brissaud joins us today to explore his extensive career in navigating the gaming industry. With his roots beginning at Nintendo, Stephan has tackled roles from COO of Iello to President of the Game Manufacturers Association and Senior Director of Games at Funko. He’s not just a veteran; he’s a strategist and consultant who has mastered the art of bringing games from concept to consumer hands, navigating marketing strategies, distribution channels, and retail complexities. In today's episode, Stephan discusses how game design intertwines with marketing and expansion, sharing insights that creatives can't afford to ignore. Tune in to discover the depth of Stephan Brissaud’s impact on the games industry and the lessons from his journey that could redefine your approach to game design and creativity.Want to support the podcast and get more design lessons?Paying subscribers enjoy an abundance of extra game design content and an exclusive newsletter with new lessons, archive access, videos, and more! By opting for a free or paid subscription, you can get the latest articles delivered to your inbox and support this podcast! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Eric PriceEric Price, a veteran in the tabletop gaming industry, joins us to discuss his extensive journey from localizing Japanese games to spearheading innovative projects. As the president of Japanime Games and GAMMA, the Game Manufacturers Association, Eric transforms how games are experienced globally. Under his leadership, both organizations have flourished, fostering strong relationships with publishers, retailers, manufacturers, and designers. In our discussion, Eric unveils his latest venture, Oshie Push, a trading card game featuring VTuber characters, set to launch simultaneously with this podcast episode podcast. Tune in to gain insights from a visionary who is reshaping the landscape of tabletop gaming. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Neeraj Kashyap, a pioneer in the blockchain gaming sector, joins us to share his journey from academia to the forefront of Web3 game development. As the founder and CEO of Moonstream.to, Neeraj leverages his Master of Science in Applied Mathematics and a PhD in Number Theory from Indiana University to design games for the blockchain. His company has not only launched over five games exclusively on the blockchain but has also guided many others in making their mark within the Web3 gaming landscape. In our conversation, Neeraj will offer insights into the challenges and potential of blockchain in gaming, discussing how it can create more immersive and ownership-driven experiences. Tune in to explore the cutting-edge intersection of game design and blockchain technology with one of its most innovative thinkers. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Ben RobbinsBen Robbins joins us to share his experiences creating acclaimed RPGs like Microscope and In This World. Known for his innovative approach to role-playing, Ben's work on Microscope has revolutionized how players build and explore vast timelines without a game master. In this episode, we discuss the creative processes behind his designs and his philosophy of making games that deepen connections among players to the use of Artificial Intelligence in games and creativity. Grab a notebook, because you won’t want to miss the lessons Ben has to share. Tune in to discover how Ben Robbins has been redefining the landscape of RPGs since 2005, inspiring gamers to see the people across the table in a new light. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Jason Morningstar, a trailblazer in role-playing game design, chats with us about his journey from passionate gamer to the mastermind behind innovative and award-winning RPGs like Fiasco, Night Witches, and Desperation. His work on Fiasco (among the 40+ games he’s designed) is a testament to his ability to craft games that offer unique emotional experiences. Join us for an intriguing discussion about pushing the boundaries of RPGs, the interplay between game design and culture, and the art of making games that matter. Tune-in to get into the mind of a game designer who's been changing the rules of the game since the day he started.Want to support the podcast and get more design lessons?Paying subscribers enjoy an abundance of extra game design content and an exclusive newsletter with new lessons, archive access, videos, and more! By opting for a free or paid subscription, you can get the latest articles delivered to your inbox and support this podcast! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
About Jane Chung HoffackerJane Chung Hoffacker, an Emmy Award-winning producer for the acclaimed "Arcane" series based on League of Legends, is an incredibly accomplished jack-of-all-trades. She graduated from the Wharton School of Business with a degree in economics and then went on to get another degree in Game Design. She’s worked on everything from indy games to huge IPs like League of Legends and Guitar Hero. As CEO and Co-Founder of Incredible Dream Studios, she has channeled her passion into creating a game studio dedicated to bringing together communities through shared adventures. She’s an inspiration to me and I’ve waited a long time to have this conversation!In this episode of "Think Like A Game Designer," we discuss the art of developing intellectual properties, thinking like you’re in a writer's room, founding an animation studio, and exploring the concepts of "Red Ocean" and "Blue Ocean" strategies. Get ready for an episode brimming with insights—you’re about to fill your notebook from the first page to the last! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
C. Thi Nguyen is an Associate Professor of Philosophy at the University of Utah and the author of the incredible book "Games: Agency as Art." In this episode, Thi delves into his theory of games as an art form that revolves around agency. His website, Objectionable.net, showcases an extensive collection of published papers on games, the philosophy of technology, and other intriguing topics. My conversation with Thi digs into the essence of games—exploring their power, addictiveness, and how game concepts can be applied to enhance your daily life. Don't miss this episode for a thought-provoking journey into the philosophy of games with Thi Nguyen.Visit http://justingarydesign.com/ for show notes, game design lessons, and more! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Maxine “MJ” Newman joins me to chat about her leap from lawyering to senior game designer at Fantasy Flight Games. As a game designer at Fantasy Flight, MJ serves as the co-lead designer for the popular Arkham Horror card game and is also a developer on the Lord of the Rings card game. We discuss everything from her dad sparking her game design love to the Arkham Horror card game and its teamwork-boosting twists. Outside of her work, MJ is also a self-published novelist and contributing writer to publications like Dragon magazine. MJ discusses the creative differences between her career as a game designer and her work as an author, comparing the solitude of book writing to the team effort of game creation. If you're into stories of passion projects turning into careers, storytelling within card games, and how game jams can spark creativity, you'll love this talk. Tune in to hear how she's making her mark in the gaming world and beyond. Enjoy!Visit http://justingarydesign.com/ for show notes, game design lessons, and more! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
This episode is stand-alone, but if you’d like to hear more about the Mega Crit team behind Slay the Spire, check out last week’s episode!Anthony Giovannetti, the co-creator of "Slay the Spire" and a pioneer in digital deck-building games, joins us for a discussion following our episode with his design partner, Casey Yano. He delves into their early days of game development, emphasizing the importance of completing and learning from projects, regardless of the outcome. Anthony also reflects on balancing work and life during the intense launch of Slay the Spire and discusses the positive impact of embracing fan-made mods like Downfall, which significantly boosted the game's popularity and sales. I highly recommend listening to Anthony’s episode along with Casey’s to glean every bit of wisdom from this incredible design team. Having Anthony on the Think Like A Game Designer Podcast was an absolute blast—enjoy! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Casey Yano is a true innovator in the gaming world, known for his unique blend of creativity and technical skill. As a co-founder of MegaCrit Games and one of the brains behind the hit game "Slay the Spire," Casey's approach to game design is about embracing the grind and paying attention to the little things that make the biggest differences. In this episode, we discuss his early days with game testing and the massive success of "Slay the Spire." It’s a fantastic conversation with someone who's not just shaping games but also shaping the way we think about game design. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
Steven Pressfield stands as a titan in the literary world, a master of historical fiction with profound insights into the creative process. He's renowned for works like "The Gates of Fire," which earned him accolades, including Spartan citizenship. His book, "The War of Art," introduces the concept of resistance, offering strategies for artists to overcome this ruthless creative demon. We discuss his days grappling with self-doubt and his triumphs as a legendary author. His stories are not just tales of the past, but lessons in perseverance and the relentless pursuit of creativity. Hosting Steven on the Think Like A Game Designer Podcast holds special significance for me. His books and stories about confronting creative resistance mirror the difficulties I’ve faced in each of my creative endeavors. It's an honor to share this episode with our listeners. Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe
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Oh wow! 23 minutes after this episode started I just clicked the stop button and stopped listening. I thought this podcast was about game design, and for 23 minutes I've heard nothing but a long and exhausting commercial about a common project of you guys. I mean... 5 minutes... 10 minutes... 15 minutes... How little credit can a podcast host give to his listeners? Where is the limit?! That is just an insult. "It's all about the community". "community community community". Sure. Just like those 23 minutes (..and who knows how much longer than that..) were all about game design. OK, your financial model is creating a community. What an original model. The bigger the community = The bigger the cash machine. The bigger issue is this arrogant model, in which you force your listeners who came here to hear a podcast about a game design to listen to you trying to recruit them to your cash machine. Wow. How unethical a podcast host can be. If I was ever curious about Solforge - after those 23
This course... professional as it sounds... is WAY over-priced... ...At least to my pocket,at those times.
I did own a criticism about some of the last episodes, and the overall path which looked like that podcast fall into... Nevertheless, this episode was great, and I hope that many other great episodes will follow...
Congratulations for the 25k listeners! I honestly wish (and hope) that it won't take too long until Justin will realize that all of those listeners deserve a better quality regarding to his guests. That is just a shame that such a content is not smoothly and brightly flow into our ears in the year of 2020, and only one side of the conversation sounds - audio quality speaking - professional. Nevertheless, many thanks for the effort, the concept itself, the positive attitude, and the enriching dialogues.
Thank you
Great podcast, although it could have been incredibly helpful service if you add all the games which mentioned during each episode at the description
🤘🤘🤘