This Is Soul Therapy

October 2026 is asking us to stop gripping so tightly to where we’re going and pay attention to what’s happening right now.In this month’s collective tarot and energy reading, we’re looking at divine timing, intuition, creativity, new opportunities and the connections that can find us when we create enough space to actually notice them.There’s a strong message here for creatives about the tension between pushing forward with the thing you’re making and staying open enough to hear the quieter nudges: those intuitive hits, unexpected conversations and serendipitous moments that can change where the work takes you.If you’ve been impatient about what you’re creating, wondering when things are finally going to happen, or trying to force your way toward an outcome, this October energy forecast is an invitation to come back to the present and pay attention to what’s trying to meet you there.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

Your social media metrics don’t mean nearly as much as you think they do.A like means someone tapped their screen. A save means they tapped a different part of their screen. Even thousands of views don’t necessarily tell you whether your content actually resonated, made someone think, changed something for them—or brought the right people into your world.And yet we give these numbers SO much power.In this episode, I’m piggybacking off our conversation about attention vs. resonance and digging into our obsession with metrics, external validation, and the way we’ve learned to let numbers tell us whether what we’re creating is good, important, or working.Because some of your most impactful work might not be the stuff that gets the most likes. If you’re creating something that challenges people, disrupts the status quo, or asks someone to see something differently, their first instinct might not be to hit the little heart button. That doesn’t mean it didn’t land.So if likes, views and saves aren’t the whole story, what do we pay attention to?We’re talking about the difference between attention, resonance and actual impact; what your social media analytics can and can’t tell you; the role our nervous system plays in our obsession with external validation; and how to start developing your own internal measures of whether your work is actually doing what you want it to do.Because your metrics are data. They’re not truth.And sometimes the most important thing you create won’t be the thing that performs the best.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

If you know you hate creating content a certain way, know it isn't working for you, and maybe even know exactly what you want to do instead… why the hell do you keep doing it?That's the question I'm unpacking in this episode.After literally writing in my journal that I was done pouring my energy into fast-fashion type social media, I closed the journal, made a cup of tea… and immediately started recording a TikTok.So I started looking at what was actually underneath that impulse.We’re talking about social media burnout, external validation, nervous system safety, our obsession with visibility, and the way likes and views can train us to confuse attention with resonance.Because yes, people need to know you exist. But more eyeballs, followers and engagement don't automatically create a business, a community, or meaningful connection.And when you already know that the way you're creating and marketing isn't right for you, choosing another way requires something much deeper than a new content strategy: self-trust.In this episode, we explore:Why you keep creating content you don't actually want to makeSocial media burnout and the addictive pull of external validationWhy attention and resonance aren't the same thingThe nervous system safety involved in leaving a marketing strategy that feels familiarWhy your natural way of communicating matters to your businessThe myth that you need to be everywhere to be successfulBuilding a business through intuition, self-trust and your own way of connectingWhat changes when you stop asking, “How do I get more attention?” and start asking, “How do I create more resonance?”You don't necessarily need more followers, you might need deeper connection with the right people.And you might need to trust yourself enough to build your business differently.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

September’s collective energy reading came in LOUD.Success. Money. Visibility. Leadership. Receiving.But September isn't just asking you whether you want more.It's asking whether you're actually comfortable having it.Because we can say we want the successful business, more money, more clients, more recognition, more people seeing our work and a bigger impact—but underneath all of that can be some very different beliefs about what it means to be wealthy, powerful, visible or successful.What if part of you thinks rich people are greedy?What if being seen feels vulnerable?What happens when people actually start paying attention?What happens when the thing you've been asking for finally shows up?This month’s tarot and collective energy reading is about looking at the shadow side of success and doing the energetic, subconscious and nervous system work that allows you to actually receive what you're trying so hard to create.We’re talking money mindset, abundance, visibility, manifestation, nervous system safety, self-sabotage, receiving, success and what it means to really step into the role of being the provider, and the CEO, of your own life.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

** Note - Summer office hours are open for intuitive business guidance sessions — spaces are very limited but there are some available. Email me directly to connect.August's card came in clear: believe in magic.In this month's energy forecast for This Is Soul Therapy, we're pulling one card from the Sacred Forest Oracle, Moonlight Enchantment: Magic, and going deep instead of wide. Because sometimes the most powerful guidance comes from sitting with one narrow concept long enough to actually let it land.And this one landed somewhere unexpected: in the middle of a conversation about AI, universal intelligence, and why the guidance you're feeding your business might be the wrong input for the output you're actually trying to create.If you're building something that genuinely matters to you: a business, a body of work, a creative practice that comes from your actual soul then pulling your strategy from a database of what already exists is a total energetic mismatch. AI gives you what's already out there. It cannot give you what's trying to move through you. That's where the magic of the universe comes in. This episode is a different kind of business conversation.We Cover:The August collective energy forecast and what the Moonlight Enchantment card is asking of creatives and soul-led entrepreneurs this monthWhy using AI to build a mission-driven business creates a fundamental mismatch between your input and your outputWhat universal intelligence actually is — and why it's a more aligned source of guidance than anything that scrapes Reddit for answersHow to ask for signs from the universe and why the specificity of your question matters more than you thinkThe story of my son running upstairs with a balloon wand and accidentally delivering the exact sign I'd asked for that morningPractical ways to start receiving guidance: signs, meditation, automatic writing, pendulums, and dream workWhy your creativity is the channel through which universal intelligence reaches the people who need it mostThis episode is for you if you're building something you deeply care about and you've been outsourcing your direction to tools aren't moving your business along in the way you'd like it to be!And PS - I'd love to hear your questions about signs, universal intelligence, and using these practices to guide your business! Send me a DM on Instagram or TikTok at @jenniferhulley, or reach out via  email. A future episode diving deeper into this is coming, and I want it to answer your questions.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley