This Marketing Life

The Crisis Series: Marketing Operations is growing in popularity. Business is seeing the advantage of having a Marketer on board with the unique skill set of strategy and big picture thinking, combined with the analytical skills to read and interpret data, to make better business decisions in the future. On this episode, I am joined by Natali Talevski, Marketing Operations Manager and tech-company SiteMinder in Sydney. Natali is an experienced senior marketer, with a passion for technology, AI and automation. We discuss: A typical day for a Marketing Operations Manager, and if it's any different to a Marketing Manager Trends with martech and its role in marketing management Why the skills of "creativity" is so important for marketers Please note: The audio started mis-syncing 10 minutes from the end, so we accidentally talk over each other a little bit. It was a glitch with the recording software, and I’m sorry in advance.

Crisis Series: We are all experiencing major disruption, due to this global health crisis and pandemic. This time is testing every marketer's ability to pivot, their knowledge across multiple tools and channels, as well as the test of working remotely and communicating effectivity with their team. My guest, Malavika Sudheesh, has been working overtime as a Marketing Executive at CMC Markets in Sydney. Being a self-proclaimed Marketing Generalist, she gives some amazing insights into technology, keeping skills up-to-date and more... We discuss: How the pandemic and remote working has impacted her role What the fintech industry is like Future marketing trends

Crisis Series: Imagine a perfect world, where sales and marketing unite, and work together hand-in-hand with the customer experience in mind... This is the world that is possible, with some egos left at the door, and some better processes in place to get everybody rowing in the same direction. My guest, Peter Strohkorb, Executive Consultant and founder of Peter Strohkorb Advisory, spends his days working with companies striving to improve their sales and marketing processes and boost productivity, and revenue along the way. We discuss: The problem with sales teams doing business-as-usual Ways that sales can improve, with ownership from the top Sales and marketing collaboration in 2020

Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience. In Episode 6, I chat with Gideon Shalwick, YouTube and Video Marketing Expert for over a decade, as well as an entrepreneur and founder of Splasheo.com, a video service optimising video for social media.  Gideon knows video... We discuss: Video strategy Video processes and swimming lanes Using video for content marketing and more...

Crisis Series: The event industry has been destroyed by the outbreak of COVID19, and the lockdown and social distancing the ensued. This brings urgent changes to the event industry and forces marketers to pivot towards virtual events and digital events. My guest today is Hayley Lemon, the National Event Manager at News Corp in Sydney.  Hayley is a talented event marketer, with over 15 years experience, and has been on the front line in dealing with the cancellation of in-person, live events. We discuss: The rapid transition from physical events to virtual events Softwares and technologies for online event management, presenting and marketing The future of events and whether hybrid events will be the norm