This is How She Did It with Bonnie Habyan: Top Women Podcast, Conversations for Women, GenX Women, MidLife Women on Claiming Success, Persistence, Resilience, Reinvention, and Finding Your Voice.

From global infamy to fierce reclamation—Amanda Knox is no longer the story others told. She's the author of her own.** In this gripping episode, Amanda reveals how she’s rebuilt her life after years of public scrutiny, centering her healing around bold truths and daily practices of resilience. With mantras like *“Freedom is a practice”* and *“Agency is clarity,”* she shares how reclaiming her voice and choosing forgiveness helped her move from survival to strength. Her journey is both deeply personal and universally empowering. Amanda’s new Hulu series is more than a milestone—it’s her mission to get the story right. By challenging public narratives and owning her truth, she invites the world to see not just what happened, but who she truly is. About Amanda Knox Amanda Knox is an exoneree, journalist, public speaker, author of the New York Times best-selling memoir, Waiting to Be Heard, and host of the podcast Hard Knox. Her second book, FREE: My Search for Meaning came out in 2025.  Between 2007 and 2015, she spent nearly four years in an Italian prison and eight years on trial for a murder she didn’t commit. She has since become an advocate for criminal justice reform and media ethics. She sits on the advisory council for the Frederick Douglass Project for Justice, serves as an Innocence Network Ambassador and is on The Innocence Center Board of Directors. And she is the recipient of the 2024 Innocence Network Impact Award.  https://www.amandaknox.com/ Resources : https://www.amandaknox.com/?page_id=561 Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

After a year of deep conversations with inspiring women—leaders, creators, everyday change makers—I hit pause and reflected on what truly moves us forward. In this special solo episode, I share the five mindset shifts that not only reshaped my journey, but have given hundreds of women permission to claim their dreams. These aren’t just generic tips; they are hard-earned lessons grown from failure, persistence, and the courage to challenge old narratives. Over the past year, I’ve experienced my own struggles and successes—the pivotal moments that have shaped me and brought me right here. In this episode, the irst under the brand “This is How She Did It,”, I’ll open up and share the real stories behind my journey, alongside the transformative experiences of my guests. Together, we’ll dive into a master class on the five most powerful mindset shifts—exactly the life changes embraced by some of the most successful and highly resilient women I’ve interviewed. These mindshifts are the secret to rising above fear and doubt, fueling the kind of bold action that leads to an extraordinary future. This season is all about sharing the raw, practical tools you need to step into your own story with confidence and purpose. About Bonnie Habyan Bonnie Habyan is the creator and host of This Is How She Did It, a top motivational “how-to” podcast featuring successful women from around the globe who share tips, strategies, and insights to help you reach for your dreams. Before launching this show, Bonnie was co-host of Innovation Economy with The Agile Brand and the solo host of Worth Knowing, which has now evolved into This Is How She Did It. In addition to her podcasting work, Bonnie is the Chief Marketing Officer of X-Caliber, a TEDx speaker, and a motivational speaker with decades of experience in marketing and communications. Bonnie Habyan Solo on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

They call her the *Diva of Disaster*—and for good reason. Maryann Bruce has stared down death not once, but seven times. But it was *one* moment—the Miracle on the Hudson—that changed everything. In this deeply moving episode, Maryann opens up about how confronting her mortality shifted her mindset, her mission, and her entire approach to life. She shares the **five life shifts** every high-achieving woman should consider before burnout or crisis forces the change. You’ll walk away with insights on purpose, presence, and what really matters most. About Maryann Bruce Maryann Bruce is an accomplished executive and independent director with more than 30 years of leadership experience in the financial services industry.  She is recognized for her expertise in corporate governance, enterprise risk management, strategy, and business growth and transformation. She currently serves on the board of Amalgamated Financial Corporation and Amalgamated Bank (NASDAQ: AMAL), where she chairs the Enterprise Risk Oversight Committee and is a member of the Executive, Corporate Social Responsibility, and Audit Committees. Maryann is also the Chair of the Board for The Pop Venture Fund and Wrestle Like A Girl. She co-founded the Empower Her Fund, which holds a minority ownership stake in the Carolina Ascent Football Club, where she serves as a board representative. Maryann’s prior board roles include NextPoint Financial, MBIA (NYSE: MBI), Atlanta Life Financial Group, and trusteeships at Allianz Global Investors and PNC Funds.  She has chaired various board committees, led complex restructurings, and overseen strategic governance initiatives. A passionate advocate for women’s leadership in business and boardrooms, Maryann is a founding member of the NACD Carolinas Chapter and Co-Chair of the Women Corporate Directors Carolinas Chapter. She also serves on the advisory boards of Divershefy and the Directors Development Initiative and previously chaired the C200 Foundation. She holds the CERT Certificate in Cybersecurity Oversight from NACD and Carnegie Mellon University and graduated summa cum laude from Duke University with a B.A. in Economics. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this power-packed episode of *Worth Knowing*, Brooke Ceballos-Pinero and Shirley Baez reveal how they turned fear into fuel, transforming from intimidated beginners to seasoned real estate investors. They share how education and grit helped them navigate multi-million dollar deals with confidence. This is your masterclass in crushing self-doubt, leveraging knowledge, and building a real estate empire. Download now and get inspired! About Shirley Baez and Brooke Ceballos-Pinero Brooke is a passive investor in 676 units, a sponsor in 481 units, Triple-Net (NNN), and startups. She’s currently flipping houses with investors to fund these projects. She’s leveraging her 22 years in corporate and mentorships to scale her businesses while educating women and minorities on investing. Brooke founded Empower Capital, Multifamily Momentum, Voice Publishing, and co- managed and co-authored the Real Women in Real Estate book trilogy. She recently moved from Northern California to North Dallas with her family, where she’s adjusting to the construction and wild drivers but enjoys the BBQ. Shirley Baez is an extraordinary individual who’s remarkable journey has led her to become a beacon of empowerment and inspiration for countless others. With 20 years of service as a Special Operations Army Veteran, Shirley's transition into the Multifamily space reflects her unwavering dedication to excellence and her passion for creating wealth through strategic investments. She holds a Bachelor’s degree in Organizational Leadership and a Master’s in Strategic Leadership, further solidifying her expertise in guiding others to lead effectively and build lasting legacies. As a published author of Lead Your Ship and a co-author of bestselling series such as Powerful Female Immigrants who Inspire Greatness and Real Women In Real Estate Vol 1 and 2, Shirley's words resonate deeply, offering insights and guidance to those seeking to unlock their full potential. As the founder of LeadHERship Academy, founding partner of Leader’s Edge Academy, and co-founder of Crack the Wealth Code, Shirley's mission is clear: to empower corporate professionals and business owners to excel as resilient leaders while building personal wealth. Her visionary leadership and unwavering dedication to uplifting others have had a profound impact on countless individuals. Shirley Baez and Brooke Ceballos-Pinero on LinkedIn: https://www.linkedin.com/in/shirley-baez/  https://www.linkedin.com/in/brookeceballospinero/ Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this powerful episode of "Worth Knowing," we explore the remarkable story of Rashmi Airan, a former Ivy League attorney who became Inmate 05121104. For six long months in federal prison, Rashmi faced the harsh realities of incarceration, but it was within those walls that she discovered her inner strength and resilience. Once driven by a relentless pursuit of success, Rashmi's life took a drastic turn with a federal conviction for bank fraud, stripping her of her career and freedom. Instead of allowing this to define her, she transformed her experience into a journey of growth and redemption. Listeners can expect an honest glimpse into prison life, insights on accountability and self-forgiveness, and the introduction of Rashmi's RISE THROUGH IT™ framework. Now a motivational speaker and consultant, Rashmi inspires others to embrace their humanity and turn setbacks into opportunities for growth. Her story serves as a powerful reminder that even in our darkest moments, we can find hope and the strength to rise again. About Rashmi Airan Rashmi Airan is a captivating and motivational speaker, consultant, and catalyst for transformation with a mission to foster organizational cultures centered around authenticity. Her powerful story transcends the pitfalls of making a life-altering decision; it's a tale of leadership, core values, and decision-making, capable of creating a safe haven for courageous and often challenging conversations. As a first-generation immigrant of Indian descent raised with lofty expectations, Rashmi excelled as a lawyer, graduating with honors from Columbia Law School. After gaining experience at major corporations, she embarked on an independent law practice in Miami. During the housing boom, she developed an ethical blind spot collaborating with a real estate developer engaged in questionable practices. Driven by her desire for success to provide for her children, Rashmi refrained from questioning her client's actions despite her inner voice urging caution. This led to a federal prison sentence for bank fraud. During her six months in federal prison, Rashmi found inner peace and self-forgiveness. This humbling yet invaluable experience made her realize that while living with remorse is one thing, allowing it to define one's identity is another. Now a "recovering lawyer and investment banker," female leader, and community entrepreneur, Rashmi is an internationally recognized keynote speaker and TEDx presenter. RESOURCES : https://rashmiairan.com/ https://rashmiairan.com/ Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this powerful episode of "Worth Knowing," we explore the remarkable story of Rashmi Airan, a former Ivy League attorney who became Inmate 05121104. For six long months in federal prison, Rashmi faced the harsh realities of incarceration, but it was within those walls that she discovered her inner strength and resilience. Once driven by a relentless pursuit of success, Rashmi's life took a drastic turn with a federal conviction for bank fraud, stripping her of her career and freedom. Instead of allowing this to define her, she transformed her experience into a journey of growth and redemption. Listeners can expect an honest glimpse into prison life, insights on accountability and self-forgiveness, and the introduction of Rashmi's RISE THROUGH IT™ framework. Now a motivational speaker and consultant, Rashmi inspires others to embrace their humanity and turn setbacks into opportunities for growth. Her story serves as a powerful reminder that even in our darkest moments, we can find hope and the strength to rise again. About Rashmi Airan  Rashmi Airan is a captivating and motivational speaker, consultant, and catalyst for transformation with a mission to foster organizational cultures centered around authenticity. Her powerful story transcends the pitfalls of making a life-altering decision; it's a tale of leadership, core values, and decision-making, capable of creating a safe haven for courageous and often challenging conversations. As a first-generation immigrant of Indian descent raised with lofty expectations, Rashmi excelled as a lawyer, graduating with honors from Columbia Law School. After gaining experience at major corporations, she embarked on an independent law practice in Miami. During the housing boom, she developed an ethical blind spot collaborating with a real estate developer engaged in questionable practices. Driven by her desire for success to provide for her children, Rashmi refrained from questioning her client's actions despite her inner voice urging caution. This led to a federal prison sentence for bank fraud. During her six months in federal prison, Rashmi found inner peace and self-forgiveness. This humbling yet invaluable experience made her realize that while living with remorse is one thing, allowing it to define one's identity is another. Now a "recovering lawyer and investment banker," female leader, and community entrepreneur, Rashmi is an internationally recognized keynote speaker and TEDx presenter. RESOURCES : https://rashmiairan.com/ https://rashmiairan.com/ Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Keri-Lynne Shaw is a former Chief People Officer and current CEO of the Salary Bump who is on a mission to help women by pulling back the corporate curtain and expose the truth about negotiation blind spots. She doesn't just share tips—she delivers a career-changing manifesto that exposes how fear, self-doubt, and a fundamental misunderstanding of professional worth keep women from reaching their earning potential. With razor-sharp insights from her years inside corporate HR, she breaks down the unspoken and unknown strategies that can help professionals understand the why and how they should and can increase their salaries. This isn't your typical career advice—it's a strategic plan for women to make sure they stop leaving money on the table. Keri-Lynne Shaw is the founder of The Salary Bump, empowering professionals to own their worth, navigate career transitions, and secure the pay they deserve. As a former Chief People Officer with extensive HR experience, KL has helped countless individuals articulate their value, negotiate effectively, and achieve transformative career growth. Her approach blends strategy, authenticity, and actionable tools that create win-win outcomes in both salary negotiations and career advancement. Through her programs, KL inspires professionals to take the driver’s seat in their careers, design paths they love, and unlock their full potential.  Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of "Worth Knowing," we dive into the world of Kate Ferguson, co-founder of Flourish Plant Care. Kate's journey from quantum physics to cultivating houseplants is as unexpected as it is inspiring. Kate and her high school BFF Lila Sullivan turned their struggle to find suitable plant care products into a thriving business. Their friendship, rooted in mutual support, has grown into a partnership that's changing the plant care landscape. Listeners will hear about Flourish Plant Care's origin, starting from a coffee shop chat to becoming a full-fledged brand. Kate's background in quantum physics, political fundraising, and women's health has uniquely prepared her for success in the booming houseplant industry. This episode showcases how passion and friendship can turn into a flourishing business, proving that with the right care, even the seediest ideas can blossom into something beautiful. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Kara Goldin is a powerhouse entrepreneur who transformed her health journey into Hint, a revolutionary unsweetened flavored water brand that's now a staple in Silicon Valley's top companies like Google and Facebook and in stores across the country. From her days as an AOL executive to becoming the founder of a multi-million beverage company, Kara embodies the spirit of an "accidental entrepreneur" who turned personal wellness into a game-changing business. She's bold, relentlessly curious, and proof that asking the right questions that can disrupt entire industries - in her case, creating a healthy alternative to sugary drinks. On this episode of Worth Knowing, we dive deep into her incredible story of how she went from drinking 10-12 diet sodas a day to launching Hint, a brand that's about much more than water. Entrepreneurs, get ready, because you will take away nearly a dozen key insights on how to reach your personal and professional North Star.  Kara Goldin is the Founder of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water. Kara was the CEO of Hint for 17 years and is still a proud member of the board.  She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California and one ofInStyle’s 2019 Badass 50. Previously, Kara was VP of Shopping Partnerships at America Online. She hosts the podcast The Kara Goldin Show and her first book, Undaunted: Overcoming Doubts and Doubters, was released October 2020 and is now a WSJ and Amazon Best Seller.  Kara lives in the Bay Area with her family and 3 labradors. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company    

Shirah Benarde was 16 when she and her brother beat out 40,000 others to appear on Shark Tank with her innovative product that battles a growing problem. It is called Nightcap - a drink protection cover. Millions in sales later, Shirah shares her personal experience and middle-of-the-night "ah ha" dream that turned her vision into a mission that has not only turned into a profitable business but has helped shape legislation to protect young people. Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.    Since NightCap's inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. She has ignited movements for drink safety, speaking at global conferences and informing and advocating for legislation (including a new bill in California) to help prevent spiking. NightCap has sold over 900,000 units in over 40 countries, and partnered with over 190 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.   Resources   Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/   Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/   Go to the Worth Knowing website: https://www.worthknowing.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset. Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead Pearl by David’s, the company’s event planning platform. In her new role, she will help the wedding retailer and services brand drive growth. Pearl, specifically, is designed to help make it easier to plan weddings and find and manage vendors during the wedding planning process. Vilk is tasked with expanding Pearls vendor service and also to create a media network and marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital innovator at the forefront of technology, she firmly believes in the power of customer centricity as the driver to every organization. Credentials: Over 20 years of experience driving marketing initiatives for brands like WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing. Awards: Throughout her career, Elina has infused creativity and strategy into marketing campaigns that have been awarded distinguished Advertising Age and Innovation awards. She is a two-time honoree in the “Women to Watch” awards, presented by Remodista. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine being nearly killed in a hit and run accident and then emerging with more fire than ever to pursue your passion. This is Kat Pattillo's journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming a leader in education reform, Kat's perspective on life and career goals changed after her brush with death. Kat shares insights on resilience, long-term thinking, and advice for overcoming challenges, highlighting how her near-death experience shaped her approach to taking risks and making a positive impact in the field of education. Kathlyn (Kat) Pattillo believes that we need to pay attention not only to well-known education ‘success stories’ in places like Finland, Singapore, and Canada, but also learn from systems change bright spots such as Brazil, Nigeria, Pakistan, and Indonesia. As a researcher, she writes stories and produces tools about how leaders in the Global South created education innovation and reforms. And as a facilitator, she designs experiences for leaders to learn from those examples about how to strengthen schools. Kat also speaks, advises, and teaches about how leaders transform Global South education systems - through pathways such as coalition and movement-building, collective impact, networks of proximate leaders, and large-scale systems change with government.  She is the Founder of Global Graduate School of Education, which runs field trips for education leaders to learn from Global South education systems. Their first program is the Coalition for System Reform, which strengthens foundational learning coalitions and runs cross-country immersion trips for government policymakers across Brazil, South Africa, Kenya, and India. Alongside this, Kat writes the EdWell newsletter and is writing a book about how to improve education (with examples from seven of the world’s largest countries). Outside of work, you can find her rowing, going to yoga, cooking, swimming and finding peace in nature - in the mountain town of Asheville. Follow her at: LinkedIn: https://www.linkedin.com/in/kat-pattillo-25923111/  Substack: edwell.substack.com Instagram: @katpattillo Website: kathlynpattillo.com Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all. Then came the pandemic, and the fashion industry was hit hard. Melissa lost her dream job. But instead of sitting down, she reinvented herself, becoming a force on LinkedIn and creating her own company. She openly shares three critical things and the mindset shift that can help you land, plant, and grow after a major setback. Melissa Cohen’s long tenure as a fashion industry executive included roles with major American brands such as Ralph Lauren, Nautica, and Tommy Hilfiger. During the COVID-19 pandemic, she launched her own consultancy providing start up and growth stage brands with strategic sourcing and product development expertise. A LinkedIn aficionado, Melissa found her calling in helping others to love the platform as much as she does. She works with private clients as well as cohorts to build their brands, build their businesses, and build their networks. Melissa was recognized by the LinkedIn editorial team in January 2024 as a LinkedIn Top Voice. She is the Chief Engagement Officer of DIY Influence (www.DIYInfluence.com), a collaborative membership community designed to help you develop your voice, find your audience, and build your business. Melissa lives in New York City and is passionate about supporting girls and women in their educational and career journeys. She is a board member of Her Move Next, a 501(C)3 charity dedicated to empowering girls and young women through chess, community, and competition, and was a founding member of Chief. She is the co-author of the Amazon Bestselling book, Your Career Resilience Blueprint: A Tactical Guide to Navigate Change, Overcome Obstacles, and Design Your Future. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine you're a mom of three little ones, you are a flight attendant in the '90s, and you come home one day and tell your husband you want to become a commercial airline pilot. You do it, and then 25 years later, you and your pilot daughter make history as the first mother-daughter duo at Southwest to fly together. Grit, gumption, courage? You'll learn how these two special pilots are living their dreams together. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Holly Petitt on LinkedIn: https://www.linkedin.com/in/holly-petitt-b4179131/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine learning your husband has committed financial infidelity on a Thursday and your house is set to be auctioned off the following Tuesday. That happened to Lisa Weldon at age 56. But instead of giving in, she got up, put herself and her great talents out there, and made a new, fulfilling, impactful life. She published a book, was asked to give Cindy Crawford Life After 50 Tips with Oprah, and now works with Melissa Gilbert on Modern Prairie. At 70, Lisa Weldon is one very hip and sweet entrepreneur, and her journey to today is truly inspirational. Lisa openly shares how she forged a new path after a life crisis—a journey that is now bringing incredible rewards. Lisa Stapleton Weldon, a graduate of Auburn University, has spent a lifetime in advertising in Atlanta. Her hobby? Walking cities and sharing the stories she finds.      At age 58, Lisa took a month out of her life to learn the new tools of her trade – social and digital media. She sliced of map of Manhattan into 20 pieces with the goal of walking one piece per day until she covered the entire island. At night she pored over instructional videos and blogged about the neighborhoods she’d walked. The following year she replicated that 30-day journey in Paris, and has since walked Shanghai, Istanbul, and several counties in Central America. Oprah’s network Harpo Productions caught wind of Lisa’s reinvention story and invited her to give Cindy Crawford advice on turning 50. HuffPost featured her walk of Paris on the front cover of the “Living Fearlessly” section. And Melissa Gilbert has contracted Lisa to create digital content for her 50+ community Modern Prairie. Lisa’s first book Twenty Pieces: A Memoir earned awards from 2022 Nautilus Books and 2021American Best Books. She is currently writing a second book, Blood Sisters, a historical novel based in the Civil Rights era. A fellow of the Hambidge Center and the Fairhope Center for the Writing Arts, Lisa is a featured speaker in numerous podcasts and online shows.  Her greatest joys in life? Her three grown children and a brand new grandson! Website: LisaWeldon.com Facebook: https://www.facebook.com/LisaWeldon Instagram: https://www.instagram.com/lisaweldon/ Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Lisa Weldon on LinkedIn: https://www.linkedin.com/in/lisaweldon/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

In this debut episode of Worth Knowing, Host Bonnie Habyan gives a preview of what's to come in her new podcast. But she has a warning for her listeners. Buckle up and get ready to hear from women from across the globe who share their stories and secret sauce to overcoming adversity and making it big, once they realized how much they have to give. Or more directly, how much they are Worth Knowing because of the skills, knowledge, and value they have to share with the world. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices