Thought Leadership Studio

How do liberal and conservative belief systems shape what people buy—and how can brands align more effectively without taking sides? In this episode, Chris Peterson, author of Red & Blue Customers and co-founder of Lifemind, reveals how understanding worldview is a powerful tool for market alignment and growth. Chris shares how deep research into social psychology, cultural geography, and consumer data led him to uncover 27 key differences and 7 similarities in the values driving consumer decisions. He explains how brand messaging is never neutral—and how to identify and adjust the worldview signals your business is already sending. We explore how Strategic Thought Leaders can foster empathy across ideological divides, segment audiences more insightfully, and position products in a way that resonates with real customer beliefs. What this episode will do for you: - Understand how worldview influences purchasing behavior and brand alignment - Learn how to identify your market’s ideological leanings - Gain tools to align messaging with customer values without polarization - Discover how belief-driven segmentation can unlock hidden growth - Build empathy-driven influence as a strategic advantage For a curated transcript and resources discussed, visit the episode page: https://www.thoughtleadershipstudio.com/b/podcast/Worldview-Alignment-for-Strategic-Growth-with-Chris-Peterson Special for listeners: Free eBook – Leverage the strategic use of structured schema combined with Strategic Thought Leadership (STL) to get AI recommending you with "Get AI Marketing for Us": Free pdf download at https://aimarketing4.us

What if the secret to sustainable growth isn't just a better product—but better alignment? In this episode, Strategic Revenue Enablement Consultant Luis Baez—with experience at Tesla, LinkedIn, Google, and Uber—joins host Chris McNeil to explore how Strategic Thought Leadership meets sales, operations, and customer experience. Luis shares his pivot from corporate sales leadership to helping founders and teams scale with clarity and integrity. Discover how aligning internal messaging with the customer’s actual language, diagnosing before prescribing, and building capacity with intention can transform how you grow. You’ll also learn his BOO Framework (Business Order of Operations)—a repeatable model for sequencing product, sales, operations, and marketing to avoid burnout and scale sustainably. What this episode will do for you: - Understand how customer-centric alignment fuels strategic growth - Learn to avoid scaling dysfunction through proper diagnosis - Explore Luis’s BOO framework to structure sustainable success - Discover how to unify messaging across departments in customer language - Get inspired by Luis’s mission to empower entrepreneurs and uplift communities Curated transcript, links, and bonus resources at: https://www.thoughtleadershipstudio.com/b/podcast/Strategic-Revenue-Alignment-with-Luis-Baez Get Your Free Intro to the Upcoming Industry-Defining Book Strategic Thought Leadership at https://strategicthoughtleadership.com

What happens when leadership shifts from command and control to purpose and presence? Join us as we explore this powerful transformation with Dr. Roger Gerard, leadership expert, executive consultant, and author of Lead With Purpose. In this compelling episode, Dr. Gerard shares stories from decades of experience guiding cultural change in healthcare and education—sectors where professionals often feel commoditized and constrained. Discover how thoughtful leadership that listens can reignite fulfillment, unlock engagement, and create environments where professionals thrive. We discuss lean methodology beyond the buzzword, leadership as service, and how reconnecting people with their intrinsic motivations leads to meaningful work and elevated organizational culture. What this episode will do for you: Reveal how traditional leadership models demotivate professionals Uncover a purpose-driven alternative that empowers individuals and elevates culture Share tools for identifying and removing barriers to fulfillment Offer real-world stories of professionals rediscovering their path Inspire a more human, present, and empowering leadership style For a curated transcript, episode extras, and free strategic tools, visit the full episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Leadership-That-Listens-with-Dr-Roger-Gerard Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide

What does it take to lead with both strength and compassion in today’s transparent, high-stakes business world? In this episode, we’re joined by Kash Rocheleau, CEO of Icon Foods and fractional CFO for multiple mission-driven companies, who shares her powerful journey from personal training and stay-at-home motherhood to the executive suite. Discover how Kash’s leadership style—rooted in empathy, accountability, and walking the talk—creates trust and alignment across organizations. Learn why relationships are the foundation of resilient leadership, and how visibility and congruence are more important than ever in an era where leaders can no longer hide behind a logo. What this episode will do for you: Understand how values-based leadership can scale influence and culture. Learn how to balance compassion with accountability in tough conversations. Discover the power of feedback systems and visibility in modern leadership. Gain insights into Kash’s career transition from fitness to finance. Be inspired by the ripple effect of authentic leadership across teams. For the curated transcript and free resources from this episode, visit: https://www.thoughtleadershipstudio.com/b/podcast/Empathy-Driven-Leadership-with-Kash-Rocheleau Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide

In this episode, Glenn Sandifer, Senior Director at Securitas Technology US, shares his insights on authentic leadership, the importance of translating vision into realistic goals, and the value of being a visible expert in today’s attention economy. Discover how Glenn’s career journey—from overcoming layoffs to leading teams at Stanley Security—has shaped his approach to leadership. **What this episode will do for you:** * Understand the role of authenticity in building trust and relationships as a leader. * Learn how to break down a big vision into measurable, realistic goals that align with your values. * Explore the “Visible Expert” phenomenon and how platforms like LinkedIn and Sales Navigator can help you establish thought leadership and grow your business. * Gain actionable strategies for building a strong personal brand and making meaningful connections in your industry. * Hear Glenn’s advice on surrounding yourself with the right people and continuously growing through feedback and collaboration. For a curated transcript and links to free offers and resources discussed, go to the episode page at: [https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Authentic-Leadership-with-Glenn-Sandifer](https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Authentic-Leadership-with-Glenn-Sandifer) Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide

What happens when leadership meets imagination, ethics, and deep self-inquiry? In this compelling episode, executive coach and strategic advisor Jonathan Bennett joins us to explore how values-driven leadership transforms not only organizations—but the individuals within them. Jonathan shares insights from over 25 years of guiding purpose-driven leaders, drawing from his experiences in high-stakes healthcare, community-based governance, and indigenous reconciliation work. We discuss the blurry lines between coaching, consulting, and advising—and how meeting clients where they are can unlock clarity and courage. Discover how storytelling, values alignment, and “saying the quiet part out loud” can foster high-trust, accountable cultures. Whether you're navigating a toxic workplace, facing a career crossroads, or helping others do the same, this episode will give you the frameworks and inspiration to take the next bold step. What this episode will do for you: – Clarify the roles of coach, consultant, and advisor – Explore how values translate into culture-changing behavior – Learn tools for navigating ethical and career crossroads – Gain a deeper understanding of the generational shift in work expectations – Discover how imaginative exercises and storytelling unlock professional clarity – Be inspired to lead with authenticity, curiosity, and contribution For a curated transcript, free resources, and related links, visit the episode page: https://www.thoughtleadershipstudio.com/b/podcast/Leading-with-Integrity-and-Imagination-with-Jonathan-Bennett Download the Free Marketer’s Guide to Strategic Thought Leadership at https://thaut.io/guide

Boldness is a skill—and a lifestyle that supports both Strategic Thought Leadership and a successful, fulfilling life in general. In this episode, transformational coach and speaker Cassandra Sparks shares how bold decisions, large and small, can help you escape the comfort zone, align with your values, and live with purpose. From her own story of total life reinvention to guiding others through strategic change, Cassandra unpacks how to recognize self-sabotage, reframe fear, and awaken your inner compass. We explore the “boldness continuum,” navigating internal and external resistance, and how daily courageous choices lead to lasting authenticity and empowerment. Whether you're a leader, creator, or aspiring thought leader, this episode will ignite your motivation to live boldly and on purpose. What this episode will do for you: - Learn how bold choices—big or small—can trigger lasting personal transformation. - Discover tools for overcoming fear, self-doubt, and internal resistance. - Explore the “boldness continuum” and how to grow confidence through consistent action. - Understand the role of purpose and values in creating an authentic life. - Get inspired to challenge routine, step into your power, and lead your own adventure. For a curated transcript, resource links, and free resourced mentioned from this episode, visit: https://www.thoughtleadershipstudio.com/B/Podcast/Lead-with-Boldness-with-Cassandra-Sparks

The CLEAR Path to Strategic Leadership Success with Mark Nitz What separates great leaders from the rest? Mark Nitz, leadership expert, author, and founder of ClearSight Leadership & Strategy, joins us to explore the essential principles behind effective leadership. In this episode, we break down Mark’s CLEAR Strategy Framework—Core Identity, Landscape Analysis, Execution, Agility, Relationships, and Risk Management—and how it applies to building resilient teams and organizations. Mark shares deep insights on leadership virtues, including courage, wisdom, justice, and moderation, and why self-awareness is the foundation for guiding teams to success. We discuss how leaders can filter critical information requirements to focus on what truly matters, eliminate noise, and make better strategic decisions. What this episode will do for you: - Learn the four core virtues that define great leadership - Understand how to develop a core belief in self and put the team’s success first - Discover how the CLEAR Strategy Framework creates stronger, more adaptable organizations - Gain insights into filtering out noise and identifying critical information for better decision-making - Explore the role of risk in leadership and why taking calculated risks fuels innovation - See how leadership principles apply to Strategic Thought Leadership and guiding audiences For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/The-CLEAR-Path-to-Strategic-Leadership-Success-with-Mark-Nitz

Storytelling is more than entertainment—it’s a strategic tool for influence and thought leadership. In this episode, Andrea Sampson, co-founder of Talk Boutique and TEDx speaker coach, reveals how leaders can harness storytelling to make complex ideas accessible, engaging, and impactful. Andrea shares her journey from advertising strategist to thought leadership coach, offering insights on distilling expertise into a compelling narrative, making messages resonate with diverse audiences, and building a more inclusive future through storytelling. What this episode will do for you: Learn how storytelling elevates thought leadership and influence. Discover Andrea’s method for crafting a core thought leadership message. Understand the power of making complex ideas relatable and engaging. Explore why inclusivity and diversity of thought are essential for sustainability. Gain practical storytelling strategies to refine your message and captivate audiences. For the episode transcript, additional insights, relevant links, and free offers mentioned on the podcast, visit: https://www.thoughtleadershipstudio.com/b/podcast/Storytelling-for-Thought-Leadership-with-Andrea-Sampson

Unlock the hidden potential in your business with Mr. Marketing himself, Mark Newsome. In this episode, we explore powerful, non-traditional marketing strategies designed to maximize cash flow, customer lifetime value, and sustainable business growth. Mark shares insights inspired by Jay Abraham’s legendary marketing principles—strategies that have influenced the Thaut Process of Strategic Thought Leadership. Learn how to move beyond conventional advertising by leveraging upsells, joint ventures, and strategic partnerships to drive exponential growth. Discover why treating customers like long-term partners, not one-time transactions, is the key to sustainable success. We’ll also discuss why building an email list is a crucial business asset in the digital age and how referral-centric marketing can create unstoppable momentum. What this episode will do for you: - Learn how Mark Newsome transitioned from real estate investing to small business marketing mastery. - Discover Jay Abraham-inspired strategies for exponential growth and high-impact sales. - Understand the power of customer lifetime value and why retention beats constant acquisition. - Learn how to use upsells, cross-promotions, and joint ventures to increase revenue. - Find out why owning your marketing assets, like an email list, is more critical than ever. - Gain actionable tactics to optimize cash flow and scale your business sustainably. For a curated transcript, resources, and free offers, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Exponential-Business-Growth-with-Mark-Newsome

Thought leaders don’t just share expertise—they create new mental maps that redefine success. In this episode, we explore how the greatest thought leaders are like master mapmakers, charting new paths, shaping audience perception, and transforming industries. Traditional thought leadership focuses on demonstrating expertise, but true influence comes from shifting mental models, giving people the tools to see and achieve what was once invisible. What this episode will do for you: - Discover the power of mental models and how they shape audience behavior. - Learn why repackaging old ideas isn’t enough—true impact comes from exploring the uncharted. - Understand how market leaders don’t just compete—they redefine industry thinking. - Shift from content creation to systemic influence, structuring thought leadership for lasting impact. - Find out how you can position yourself as the trusted guide in your field by leading the way in perspective shifts. For a curated transcript and links to free offers and resources, visit the episode page: The Mapmaker’s Adventure in Thought Leadership - https://www.thoughtleadershipstudio.com/B/Podcast/The-Mapmakers-Adventure-in-Thought-Leadership

What separates great leaders from the rest? Their ability to solve complex challenges with clarity, precision, and strategy. In this episode, Chris H. Davenport II, a lifelong entrepreneur, EOS implementer, and problem-solving expert, shares transformative insights from his extensive experience scaling businesses and coaching leaders. Learn how to apply systems thinking, uncover root causes, and use practical tools like cognitive behavioral techniques, mirroring, and the Socratic method to navigate challenges effectively. Chris reveals why addressing self-limiting beliefs and detaching from emotional narratives are critical for sustainable success. What this episode will do for you: Discover how systems thinking enhances problem-solving and leadership. Learn techniques to separate emotion from analysis for clearer decision-making. Understand the power of guiding teams to find their own solutions. Explore strategies to uncover root causes and disrupt limiting beliefs. Gain practical tools to foster clarity, trust, and systemic problem resolution. For curated transcripts, links to resources, and actionable insights, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Chris-H-Davenport-II-on-Entrepreneurial-Problem-Solving-Skills. To take these ideas further in your own work, explore these free resources: Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide. Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.

Leadership is evolving, and storytelling is at the heart of transformation. Join us as we explore the insights of Lior Arussy, global expert in customer experience and leadership strategy, and author of DARE to Author. Discover how storytelling can help leaders engage teams, overcome resistance, and thrive through change. Lior shares practical tools for processing the past, embracing the future, and crafting a hero's journey in leadership. What this episode will do for you: - Learn why collaborative storytelling is essential for modern leadership. - Understand how to transform resistance into resilience through personal history. - Gain strategies to address cynicism and pushback in organizational change. - Discover the power of authoring your life’s chapters to unlock future strength. - Explore Lior’s practical tools for leaders to inspire and empower teams. - Find actionable insights to reframe leadership as a journey of growth and authenticity. For a curated transcript and resources discussed, visit the episode page: https://www.thoughtleadershipstudio.com/B/Podcast/Scripting-Your-Story-with-Lior-Arussy

Unlock the transformative power of purpose-driven leadership with Israel Duran, renowned author, speaker, and business strategist. In this episode, Israel shares his journey from pivotal life events to empowering leaders to discover, design, and deliver their unique gifts to the world. Learn how to integrate AI, social media, and speaking into your business strategy to amplify your message, reach your audience, and drive meaningful impact. Israel reveals his "Service of Speaking Framework," redefining value and unlocking new levels of growth and influence. What this episode will do for you: - Understand how integrating AI, social media, and speaking can transform your business. - Discover Israel’s unique perspective on value and its role in leadership and growth. - Learn strategies to amplify your message and connect with your audience authentically. - Explore practical tools to challenge limiting beliefs and achieve new levels of success. - Find inspiration in Israel’s mission to empower purpose-driven leaders worldwide. For a curated transcript and links to free offers and resources discussed, go to the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Purpose-Driven-Leadership-with-Israel-Duran

Podcast guesting is a powerful tool for building influence, authenticity, and thought leadership. Join us as we dive into the transformative world of podcasting with Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Discover how Jessica helps entrepreneurs leverage podcast guesting to grow their networks, establish authority, and create meaningful connections. Jessica shares insights into the evolution of podcasting, emphasizing the shift from massive audiences to niche visibility. Learn practical strategies for crafting effective guest appearances, building lasting relationships with podcast hosts, and repurposing podcast content to amplify your brand. **What this episode will do for you:** - Understand the value of podcast guesting as a marketing and thought leadership tool. - Learn how to build meaningful relationships with podcast hosts for long-term impact. - Discover strategies for repurposing podcast content to maximize visibility. - Gain insights into targeting niche audiences through podcast guesting. - Explore the synergy between podcast hosting and guesting for owned and earned media. - Find inspiration to integrate podcasting into your marketing plan for sustainable growth. For curated transcripts and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Meta-Podcasting-with-Jessica-Rhodes

Discover the transformative impact of personal branding with Jason Moss, a multi-six-figure business coach who has helped thousands of coaches build authentic connections and thriving businesses. In this episode, Jason shares his journey from early online ventures to creating a heart-centered community of over 20,000 coaches. Gain insights into how personal storytelling and fresh perspectives can set you apart in a crowded digital world. Jason explains why success online requires more than just tips and techniques—it’s about bringing humanity and genuine value to your audience. Learn how to overcome the fear of vulnerability and use your unique experiences to build lasting connections, influence others, and inspire change. What this episode will do for you: Understand the importance of personal branding in building an authentic coaching business. Discover strategies for connecting with your audience by sharing fresh perspectives and real stories. Learn how vulnerability can enhance your influence and create stronger connections. Find inspiration to craft distinctive content that stands out in a crowded digital landscape. Explore Jason’s tips for building a platform that empowers you to share your expertise with purpose. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Personal-Branding-with-Jason-Moss To take these ideas further in your own work, explore these free resources: Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide. Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.

Unlock the secrets to digital influence with Kim Willis, founder of Persuasion Pursuit and expert in direct response marketing. In this episode, Kim shares his journey from door-to-door sales to mastering LinkedIn, showing how authentic content and relationship-building are the keys to sustainable business success. Learn how to engage meaningfully, nurture prospects, and optimize your LinkedIn profile to build trust and authority. What this episode will do for you: Understand the importance of storytelling and relationship-building in online marketing. Learn how to balance personal engagement with automation on LinkedIn. Discover the "Relax, Disturb, Relieve, Close" framework for effective sales conversations. Explore practical strategies for nurturing leads at the top of the funnel. Gain tips on optimizing your LinkedIn profile for credibility and visibility. Find inspiration to transform content into meaningful business relationships. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Kim-Willis-on-LinkedIn-Mastery To take these ideas further in your own work, explore these free resources: Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide. Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.

Discover how to transform your digital presence with The Audience Effect. In this engaging conversation, Chris McNeil and V. Michael Santoro explore how to shift your online marketing approach from data-targeting to genuine audience engagement. Learn how to create lasting connections and build authority by integrating SEO with thought leadership, using content to serve and lead, rather than simply interrupt . Gain insights into developing a strong, authentic online brand that resonates with your audience’s needs, stands out in a crowded market, and builds trust and influence. What this episode will do for you: Understand how The Audience Effect shifts marketing from interruption to engagement. Learn how to balance conformity and originality in content to build topical authority. Discover how empathy is key to creating meaningful online connections. Explore the Thought Leadership SEO Matrix to blend search optimization with thought leadership. Gain practical strategies to transform your content into a valuable digital asset. Find out how to give away knowledge effectively to elevate your brand and audience trust. For curated insights and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/The-Audience-Effect To take these ideas further in your own work, explore these free resources: Download the Free Marketer’s Guide to Strategic Thought Leadership: https://thaut.io/guide. Schedule a free consultation to discover how Strategic Thought Leadership can amplify your results: https://www.thoughtleadershipstudio.com/F/30-Minute-Discovery-Meeting.

Skills-first hiring is revolutionizing talent acquisition. Join us as we explore this game-changing approach with Dr. Mark Smith, principal consultant at A Better Choice and author of *A Better Choice: The Manager’s Guide to Skills-First Hiring*. Discover how prioritizing skills over traditional qualifications like education and years of experience is reshaping the future of recruitment. Dr. Smith shares insights on how AI-driven assessments and role-play evaluations are enhancing hiring decisions, offering companies more efficient and effective ways to select top candidates. Gain practical advice for implementing these methods in your organization and learn how this approach has garnered bipartisan support, including Dr. Smith’s testimony before Congress. **What this episode will do for you:** - Understand the benefits of a skills-first hiring model. - Learn how AI is transforming the recruitment process. - Discover the role of role-play assessments in evaluating candidates. - Explore how skills-first hiring is reshaping traditional HR practices. - Gain practical strategies to apply this approach in your own hiring processes. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Thought-Leadership-in-Skills-First-Hiring-with-Dr-Mark-Smith

Join us as we explore how to transform brand crises into opportunities for growth with renowned business professors and authors, Drs. Shalini and Shailendra Jain. In this episode, we dive into the essential principles for managing brand transgressions, focusing on accountability, transparency, and long-term success. Drawing on their book, Managing Brand Transgressions: Eight Principles to Transform Your Brand, the Jains share real-world case studies, including Tylenol and Starbucks, showcasing how companies can rebuild trust and reputation after a crisis. Learn how leadership plays a pivotal role in guiding organizations through tough decisions and why prioritizing values over short-term profits leads to lasting success. What this episode will do for you: Understand how brands can recover and grow after crises by embracing accountability and transparency. Learn how leadership decisions shape the DNA of an organization and its long-term culture. Discover actionable strategies for managing brand transgressions from industry case studies. Explore why values-driven leadership is essential for sustaining trust and customer loyalty. Gain insights on how to balance profit pressures with ethical decision-making. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Turning-Brand-Crises-into-Opportunities-with-Drs-Shalini-and-Shailendra-Jain