Claim OwnershipThoughts From The Repair Shop Rescue Coach
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© Greg Marchand
Description
This audio series explores thoughts from Greg Marchand and Angela Brown regarding sales, business management, customer service, and automotive service industry related current events.
16 Episodes
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Finding new employees is rarely, if ever, easy. Especially when it comes to finding quality employees. Strategies include networking, using social media, and placing adds everywhere. How do you make it so that employees find you instead?
Are goals really all that important? Or is the process required to get where you're going more important? If process is so important, why have goals? If having a goal is so important, can we just think our way to the goal without process?
Establishing yourself in a market niche is a great way to grow business, attract employees, and target your marketing. Who cares about establishing a niche? Why bother? What might the benefits be? What should your niche be? This episode offers some brief answers to these questions and more!
These are tough times with tough decisions to be made. Finding some perspective is important as is focusing on the long-term outcome.
Labor Sales are a big source of Gross Profit in an auto repair shop business. Growing Labor Sales also grows Parts Sales. There are very simple, yet effective, ways to grow Labor Sales. This segment shares three easy-to-implement strategies.
Car count is never just about marketing. If your car count is down there's a reason! That reason is probably hidden in your shop somewhere! There are three areas you need to focus on and ensure success with. Listen to see what they are!
Having a Customer Referral Program is a must for every automotive repair shop. If you can create high levels of trust with your customers they will want to talk about you. If you can create a strong reward for talking about you they will become your single most effective marketing channel and you may be able to do away with all other marketing!
On-boarding employees is about setting them, and yourself, up for longterm success. Statistics show a substantial increase in employee retention and performance when a formal employee on-boarding process is adhered to. What should be included in the process? Listen and find out!
Everyone knows that sending employees to training is very important. However very few organizations ever actually build a formal training program. A formal training program will help attract employees, retain employees, give employees incentive to learn and grow, and create accountability within the organization. A yearly requirement for training from multiple sources should be part of the expectation of employment, along with participation in a mentoring program.
Many organizations wake up one day and discover that the Shop Culture that has come to be is holding them back. A negative, or even slightly toxic, Shop Culture can have serious effects on Profitability, Customer Satisfaction, and on the ability to hire awesome people. Culture can be changed by following a few guidelines.
Paying attention to your Parts Matrix as a source of incremental gross profit growth can help fine tune the profitability of your business.
Answering the phone sounds simple yet we mess it up in business every day! How and when the phone is answered is far more important than you'd think. Who does it, how is it done, when is an important customer put on hold and how do we train everyone are all important considerations.
Learning to lead people to the conclusion that you need them to reach is the art and science of persuasion. In this episode we talk about using empathy, specific words, and questions to lead a customer or employee to make the decision you want and need them to make.
We've talked for years about what the future of automotive repair was and what was likely to hurt our ability to service and repair automobiles. While having these discussions we completely ignored the really enemy that is now staged to obliterate the automotive service industry.
We all have a unique story as to how we arrived where we are now in life. This is a story of impetuous decisions, barely getting by, accidentally landing in business, discovering a talent, and wanting to help small businesses.
An introduction to the Thoughts From The Repair Shop Rescue Coach audio program. What I hope to do, why I'm choosing audio over video and a request for feedback.
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