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Thriving Stylist Podcast
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Thriving Stylist Podcast

Author: Britt Seva

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The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
336 Episodes
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Currently, a lot of states are looking at changing the law for cosmetology and it’s creating fears in the industry. Today, I want to talk about deregulation because it’s been something that people have been asking me about for a while now, and there’s a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the industry in the past 5 years, so in this episode, I share it with you in order to give all of us a better understanding of why things are changing!  Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast 
Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the “Great Divide”. Guess what?  We are in it right now, so we need to be much more mindful about how we move, operate,  market, and handle our clientele. What I share in this episode is going to help you do just that!  Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast   
You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that I attended that I felt would resonate with you all. I hope what I share here today helps you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again!   Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast 
A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you and share what to keep in mind about salon models and profit potential, in the hopes that it provides clarity for you if you’ve ever asked this too!   Salon Owners, I am so excited to announce that we have a FREE Masterclass designed to fill the chairs in your business with dream stylists and assistants.   Join Britt to dive into the steps to hiring a dream team, filling their books and maximising profits as a salon owner!  Head to https://thrivingstylist.com/noemptychairs to save your spot and get ready for a game changing free masterclass!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/338 
It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you can become the true leader that stylists are demanding right now!  Salon Owners, I am so excited to announce that we have an incredible week-long virtual bootcamp experience launching designed to help you create the structure and systems to hire your dream team!  Head to https://thrivingstylist.com/dreamteambootcamp to save your spot and get ready for a game changing bootcamp experience!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/337 
My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today!  Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted my perception on why salons can become drama filled, negativity ridden workplaces and how they get there, and in this episode, I share my thoughts on what I read in this excellent book.  I encourage you to read it too and implement these strategies, and by doing so, the more you can understand your team and make adjustments to be a better leader in the salon (all with less drama and higher profits)!  Salon Owners! Don’t miss these free resources we’ve dropped in the month of May!  The Ultimate Interview Question Guide: The 55 Interview Questions Every Salon Owner Should Be Asking. Click here to download!  The Ultimate Salon Owners’ Reading List: The top 12 books every salon owner should read to improve communication, develop a mega driven team and navigate even the hardest situations with ease. Click here to download!  Salon Assistant Jump Start Guide: 5 Steps To Hiring Your Perfect Salon Assistant. Click here to download!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/336   
Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you.  In this episode, I share how we are still very much in a stylists’ market, and it’s the stylists, not the owners, who hold the power. This means that as a salon owner looking to attract top talent, you really have to up your game and approach things differently, which is exactly what I cover on today’s show! Salon Owners, education is one of the most important parts of your leadership development. That’s why I’m dropping a free resource just for you!  Click to download The Salon Owners’ Reading List! Inside are the top 12 books every salon owner should read to improve communication, develop a mega-driven team, & navigate even the hardest situations with ease.  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/335 
You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is going to completely change the platform and the way we use it!  Make sure to head over to https://thrivingstylist.com/interviewquestions to snag your free PDF, The Ultimate Interview Question Guide - with 55 interview questions every salon owner should be asking!  Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/334 
If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we need to always be taking the pulse of what consumers are saying, so in this episode, it’s time to open our ears in order to understand what the perception about our industry really is!   Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/333 
In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now.  I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options that are available so that everyone wins. Learn more at: https://thrivingstylist.com/podcast/332 
I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment.  Although you know I’m all about you seeing your business as a stylist or salon owner being a true business, let’s remember that we are all heart-centered at the same time. We can always find the compromise in this as we explore topics like pricing and the current market conditions, and it’s my intention that what I share here will help give you a better perspective of it all!  Learn more at: https://thrivingstylist.com/podcast/331   
Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard!  Whether you're an educator looking to improve, a stylist seeking better opportunities, or an owner aiming to invest wisely in education, this episode offers actionable advice for creating win-win situations in our industry!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap to sign up and start unlocking your free gifts throughout the entire month! Learn more at: https://thethrivingstylist.com/podcast/330   
If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers.  In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic.  I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it has a positive or negative impact on not only your business, but your lifestyle!  Did you hear? Thriving Stylist Appreciation Month is our way of celebrating you, and this year we’ve made it better than ever!  Throughout the month, we’ll give back to YOU by dropping free trainings, PDFs, exclusive sneak peeks at our Member's-Only podcasts and so much more! Tap below and start unlocking your free gifts throughout the entire month! https://thrivingstylist.com/thrivingstylistappreciationmonth   Learn more at: https://thrivingstylist.com/podcast/329 
There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when it comes to education the problem isn’t saturation or that there’s too many educators. From where I stand, we are having a major quality issue in the industry, but I’ve got you covered! Today I break it all down and reveal the real recipe that you need to follow as an educator right now to be successful in our industry!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/328 
Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or manipulative, and recognizing the key traits of each and the skills you need to master your day-to-day relationships can truly transform your life and business!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/327 
Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but what we do is so much deeper than that. I encourage you to go all-in on the category that feels aligned for you and the work you do in this industry, and just watch the magic that happens!  For help with auditing your Instagram account, to jumpstart your brand and to simply get wheels in motion, grab our free guide at www.thrivingstylist.com/brandmessagingjumpstart.  To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!  If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/326 
Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you’re looking for ways to rejuvenate your client base and brand awareness, then this one's for you!  Learn more at: https://thethrivingstylist.com/podcast/325 
Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suffering, and let me tell you, it’s not because of a recession! It is because the industry has massively elevated in the last 5 years and you’ve got blindspots in your marketing and clientele retention files, which I’m going to help you identify today.  Learn more at: https://thethrivingstylist.com/podcast/324 
Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page.  After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them in the clearest way possible? Now is the time for you to be asking yourself these questions and refining your brand message in a market where existing clients are more selective than ever, and I hope this helps you do just that!  Learn more at: https://thethrivingstylist.com/podcast/323 
I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark.   Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transformative strategies that are being used right now by six-figure stylists. You’ll hear how structured business shifts, not just price increases, can propel you to this $100,000 - and beyond!    To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts!    If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days.   Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thethrivingstylist.com/podcast/322 
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Comments (11)

Sarah Swift

Congratulations on 300 episodes! Thank you for everything you do for this industry! You have definitely changed my life for the better❤️

Sep 12th
Reply

Rachel Nicole

Hi Britt and fellow Thrivers! Britt, I will admit I needed to hear this one this week as well as #75, (4 T's). Many things to implement for my mindset shifts now that you've given some clarity to why and how! So very grateful for all the time /energy behind everything you put into coaching our industry and Thrivers Society!!! So glad I've found you and look forward to where I.ll be after completing the hard work I.ve been stalling on...that changes today!

Mar 7th
Reply (1)

Tara Ashley

this podcast has really opened my eyes thank you for this and sharing. Being human 100 percent is not vulnerable it's what we all connect to. I use to like the phrase fake it till you make it but have struggled finding my groove, and clientele to this moto. I will now live more true to who I am and serve people better this way.

Jul 25th
Reply (1)

Penny Brandon

great episode! I needed to hear this today

Oct 2nd
Reply

Penny Brandon

wow!! I needed this so much!! thank you for sharing your time & wisdom with me & others today.

Aug 18th
Reply

Penny Brandon

great episode. you really hit the nail on the head about it taking time to get staff in a new location & family/friends not getting your business. friends & family didn't understand why it took 6+ months to get a stylist to come work with me. I didn't even understand until I heard this episode. I've gotten so much great advice & guidance from you. through thrivers & this podcast. keep up the good work Britt! ♥️

Aug 17th
Reply

Jordan Michele Miller

oh my gosh I need Emily in my life! 😆 I feel so clear headed right now! This is without a doubt one of my most favorite episodes yet. I've never medicated before and honestly when I pictured it, it always seemed like a Rafiki moment from the lion king lol 😂 never realized I had been doing it the whole time. Checking out Emily's social media NOW.

Aug 1st
Reply

Jessica Soper

So much amazing information delivered in such a great way! I'm a Thriver so it's nice to have this audio to back up and add to what I'm already learning!

Jul 2nd
Reply

Penny Brandon

great info. thanks!!

Mar 21st
Reply