Time to Thrive - Marketing Strategies For Small Business
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Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
94 Episodes
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What if your next business breakthrough could be as simple as a text message? In this episode of Time to Thrive, Bethany Meadows sits down with Chris Brisson, founder and CEO of SalesMsg, to talk about why SMS is the most underutilized yet powerful communication tool for small businesses. From lead generation to customer service to AI-enhanced conversations, Chris shares how entrepreneurs can use text messaging to create personal, scalable, and highly effective touchpoints with their audience...
In this episode of Time to Thrive, host Bethany Meadows sits down with Rich Brooks, founder of Flight New Media and host of The Agents of Change podcast and conference. With nearly three decades of digital marketing expertise, Rich unpacks what it really takes to create a digital presence that not only attracts attention—but actually converts. From the early days of dial-up to the AI-driven landscape of today, Rich shares tried-and-true strategies for small business owners to get results onli...
Is hustle culture burning you out? In this empowering episode of Time to Thrive, Bethany Meadows sits down with business strategist and CEO Collective founder, Racheal Cook, to challenge the traditional model of entrepreneurship. Racheal shares her revolutionary approach to building a life-first business—one that prioritizes your health, your family, and your peace of mind without sacrificing profit. From navigating the realities of entrepreneurial poverty to managing chronic illness while le...
What if the key to stronger marketing isn’t more automation—but more human connection? In this episode of Time to Thrive, we sit down with Casey Cheshire—Marine veteran, marketing automation expert, and host of over 500 podcast interviews. As the founder of Ringmaster Conversational Marketing and author of Marketing Automation Unleashed, Casey helps brands ditch disconnected marketing tactics and replace them with authentic, one-on-one conversations—starting with podcasting. In this fast-pace...
What happens when you combine military precision with entrepreneurial heart? You get Walter and Tasha Carter—co-founders of Maximize Growth and a dynamic husband-and-wife duo helping organizations elevate their leadership, communication, and team performance. In this episode of Time to Thrive, we explore the most common leadership pitfalls small business owners face—and how to overcome them. From building self-awareness and creating effective communication channels, to fostering workplace cul...
What does it take to go from life-threatening trauma to thriving entrepreneur? In this powerful episode of Time to Thrive, host Bethany Meadows sits down with Nick Prefontaine—top motivational speaker, 3x best-selling author, and founder of Common Goal. At just 14 years old, Nick suffered a devastating snowboarding accident and was told he might never walk or talk again. Not only did he defy the odds, he created a life and business rooted in purpose. Nick shares how he developed the S.T.E.P. ...
In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers. Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes busi...
Want to start a side hustle but not sure where to begin? In this episode of Time to Thrive, host Bethany Meadows sits down with Nick Loper, founder of Side Hustle Nation, to share practical strategies for launching and growing a successful side hustle. ✅ Low-risk side hustles you can start while keeping your full-time job ✅ How to validate an idea before investing time and money ✅ Time management hacks to balance business, work, and family ✅ Scaling beyond trading time for money with automati...
In this episode of Time to Thrive, host Bethany Meadows sits down with small business expert and bestselling author Steve Strauss to explore the future of entrepreneurship. From leveraging AI and automation to streamlining operations and securing funding, Steve shares practical strategies for scaling smart and staying ahead in a rapidly evolving market. He also discusses the power of thought leadership, branding and maintaining the human touch in a digital age. Whether you're a seasoned entre...
From struggling to make payroll to running multi-million-dollar affiliate programs, Matt McWilliams knows what it takes to scale a business through partnerships. In this episode of Time to Thrive, Matt breaks down the power of affiliate marketing and how entrepreneurs can leverage it to grow quickly with minimal risk. Discover how to start your own affiliate program, attract top affiliates and avoid common mistakes that hold businesses back. Whether you’re a beginner or looking to refine your...
Most businesses compete on price, but what if there was a better way to attract and retain customers? In this episode of Time to Thrive, host Bethany Meadows sits down with John Dwyer, founder of the Institute of Wow, to uncover a simple yet powerful marketing strategy that 97% of businesses overlook—incentives. John shares real-world success stories of businesses that boosted sales without slashing prices, including a restaurant that fills its seats every night and a bank that stopped advert...
AI can feel overwhelming—especially for entrepreneurs who aren’t “tech-savvy.” But what if getting started was easier than you think? In this episode of Time to Thrive, host Bethany Meadows sits down with Diana Lee, founder of Waggle.ai, to break down the first steps to using AI in your business. Diana shares her journey from pharmacist to AI entrepreneur and explains how small business owners can use AI to work smarter, not harder. Whether you’re a solopreneur looking to scale or simply curi...
Are you drowning in daily tasks and struggling to scale your business? It’s time to simplify, systematize and thrive! In this episode of Time to Thrive, host Bethany Meadows welcomes Kate Erickson, the brains behind the systems at Entrepreneurs on Fire. Kate shares her expert insights on how to bring order to business operations, create repeatable processes and build the kind of structure that fuels long-term success. You’ll learn: ✅ How to take inventory of your daily tasks to identify ineff...
Ever feel like you’re chained to your business? In this episode of Time to Thrive, Adrienne Dorison, co-founder of Run Like Clockwork, reveals how to break free by building a self-sustaining business that thrives without your constant oversight. Adrienne shares her game-changing strategies for identifying your business’s “Queen Bee Role,” delegating effectively, and focusing on outcomes over processes. With practical insights drawn from Lean Six Sigma and years of experience, Adrienne s...
Are you ready to transform your business with the power of predictable income? In this episode of Time to Thrive, host Bethany Meadows sits down with Stu McLaren, a leading expert in membership-based business models and the creator of The Tribe Experience. Stu shares his inspiring journey from a service-based entrepreneur to building thriving membership platforms that empower businesses to scale sustainably while creating impact and freedom. Discover why membership models are revolutionizing ...
In this insightful episode of Time to Thrive, host Bethany Meadows sits down with Kim Johnson, an executive leadership consultant, master mindset coach, and bestselling author of The Emotional Dilemma of Leadership. Kim shares her expertise on the critical role emotions play in leadership and offers practical strategies for mastering emotional intelligence to improve team dynamics and decision-making. Discover how leaders can balance logic and emotion, build emotional resilience, and unlock c...
In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how culture can be a catalyst for engagement and growth. Tune in to learn Barry’s insights on differentiating your business, aligning teams around ...
In this episode of Time to Thrive, Bethany Meadows sits down with Ramon Ray, founder of SmartHustle.com and a powerhouse in the world of small business growth. Known for his energetic approach to personal branding and tech-driven strategies, Ramon shares how small business owners can build an authentic personal brand, leverage the right tech tools without getting overwhelmed and create a loyal community around their business. He also discusses the resilience needed to handle setbacks an...
In this episode of Time to Thrive, host Bethany Meadows interviews renowned author, business coach and entrepreneur Pamela Slim. Known for her bestsellers Escape from Cubicle Nation and The Widest Net, Pamela shares invaluable insights on building a sustainable business by leveraging the power of community, aligning passion with purpose and using consistent small marketing actions to drive growth. Discover how to surround yourself with a network that supports both your personal and business s...
In this episode of Time to Thrive, we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity. Discover how hiring the right virtual assistant can help you reclaim your time, delegate tasks that drain your energy, and scale your business efficiently. From communication tips t...
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