Timeless Marketing Podcast

Ryan Levesque is the Founder of The ASK Method® Company, which helps companies understand their customers' needs through strategic questioning techniques. He is a seven-time Inc. 5000 CEO and founder and a two-time national best-selling author, with his book Ask named the #1 Marketing Book of the Year by Inc. Magazine. Ryan also Co-founded Bucket.io®, a leading marketing automation platform used by over 80 million people globally. His work has been featured in major outlets like the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. In this episode… Have you ever followed the so-called "perfect" business playbook — only to watch your biggest deal fall apart? What happens when your vision of success doesn't go according to plan, and the result forces you to question everything you thought you wanted? What if the solution isn't to double down, but to step away and ask entirely different questions? Ryan Levesque, author and expert in direct response marketing, shares the deeply personal story of a failed $70 million deal and how it led him to radically rethink his life and business. Ryan offers powerful, reflective questions designed to uncover blind spots, shift perspective, and inspire change. He explains how doing the opposite of your market, identifying underused marketing channels, and re-engaging with the physical world can unlock new opportunities for personal fulfillment and business growth. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ryan Levesque, Founder of The ASK Method® Company, about redefining success and embracing a contrarian path in life and business. Ryan explores the value of self-inquiry, the marketing opportunity in audio and analog, and the unexpected lessons learned from starting a farm. He also discusses audience intimacy, market saturation, and the future of digital platforms.

Troy Broussard is the Co-founder of BerserkerMail, an email marketing platform designed to provide world-class inbox deliverability and user-friendly campaign building for marketers. A former Navy nuclear engineer, enterprise-class software developer, and API-level marketing automation specialist, he has built multiple multimillion-dollar software, SaaS, SEO, and native app businesses. Troy is also the author of the bestselling book Infusionsoft Mastery and has been a sought-after email automation consultant for over a decade. His expertise has helped clients collectively earn over $150 million in sales. Ben Settle is the Co-founder of BerserkerMail and a recognized authority in email marketing, renowned for his expertise in crafting persuasive email copy and building strong, lasting relationships with audiences. As the publisher of the Email Players newsletter, he shares valuable insights on email marketing strategies. Ben's contributions to the field have earned him recognition from industry leaders like Perry Marshall and Tom Woods. His approach focuses on engaging communication and fostering consistent connections with audiences to drive measurable results. sales. In this episode… Most email marketing platforms promise big results — automations, analytics, sleek templates — but often leave marketers frustrated and stuck. Overpriced, overcomplicated, and under delivering, they end up being more of a burden than a benefit. So why do so many platforms fail to meet the real needs of marketers?, According to Troy Broussard, a veteran tech builder,  and Ben Settle, a seasoned direct response marketer, most platforms are bloated with unnecessary features that marketers don't need and rarely use. They highlight the industry's obsession with "featuritis" — adding more tools instead of focusing on what actually drives deliverability and results. The impact? Poor user experience, rising costs, and disappointing performance. By designing a platform they personally use daily, Troy and Ben built a tool that prioritizes simplicity, efficiency, and real-world marketing outcomes. It's a return to fundamentals — and it's working. In this episode of the Timeless Marketing Podcast, host Brian Kurtz is joined by Troy Broussard and Ben Settle, Co-founders of BerserkerMail, to discuss why most email platforms fall short and how they set out to fix it. They cover the dangers of feature overload, the importance of deliverability over design, and what it means to build software by marketers for marketers. Ben also shares tips for writing high-performing emails without relying on images or fluff.

Chris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels. Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating targeted digital campaigns that drive foot traffic and increase brand awareness. His expertise lies in crafting innovative marketing plans tailored to each business's unique needs, ensuring effective engagement with potential customers in specific geographic areas. Through his work at GetGeofencing, Jim helps companies harness the power of location-based advertising to achieve their marketing goals and grow their customer base. In this episode… Many businesses struggle to break through the noise of digital advertising. With rising costs on major platforms and consumers tuning out traditional methods, how can marketers reach their ideal audience in a more direct and effective way? Digital marketing expert and location-based advertising specialists Jim Hale and Chris Seminatore offer a powerful solution: geofencing. They explain how businesses can use geofencing to target high-intent customers based on their real-world movements. Jim and Chris also emphasize strategies like event geofencing to reach attendees at live gatherings, addressable geofencing to enhance direct mail campaigns, and search targeting to serve ads based on user behavior. By leveraging these advanced techniques, businesses can increase brand awareness, drive engagement, and track conversions with pinpoint accuracy. In this episode of the Timeless Marketing Podcast, Brian Kurtz features Chris Seminatore, Managing Partner at GetGeofencing, and Jim Hale, Director of Marketing And Business Development at GetGeofencing, to discuss how marketers can harness location-based targeting to improve ad performance. Chris shares insights on the power of event-based marketing, Jim discusses the role of AI in audience tracking, and both dive into how geofencing works outside of traditional search and social media channels.

Richard Rossi is the Founder of The daVinci50 Mastermind®, an alliance of leading medical professionals, scientists, and businesspeople exploring cutting-edge advancements in health, life extension, and age reversal. Through daVinci50, Richard aims to accelerate the development of innovative treatments to combat aging and revolutionize the human lifespan, focusing on areas such as stem cell research and gene therapy. He previously co-founded EnvisionEMI, which became the world's largest provider of live educational enrichment programs for high-achieving students, impacting over 50,000 students annually. After selling the company in 2011, Richard launched the daVinci Alliance, which continues to inspire high school students interested in medicine and science.  In this episode… Aging is the single greatest risk factor for major diseases, yet traditional medicine focuses on treating illness rather than preventing it. As life extension research advances, individuals now have the opportunity to extend both their lifespan and health span. How can people take control of their longevity and ensure they stay ahead of medical breakthroughs? According to longevity expert Richard Rossi, proactive health management is the key to living a longer, healthier life. Richard founded The daVinci50 Mastermind®, an exclusive alliance dedicated to cutting-edge age reversal research, after realizing that science is making it possible to slow or even reverse aging. He emphasizes a structured approach that includes early disease detection, biomarker tracking, optimized exercise, and stress management. By integrating advanced diagnostics like full-body MRIs and cancer detection blood tests, individuals can catch health issues before they progress and make data-driven decisions about their well-being. In this week's episode of the Timeless Marketing Podcast, Brian Kurtz hosts Richard Rossi, Founder of The daVinci50 Mastermind®, to explore the future of life extension and health optimization. Richard shares insights on the rapid advancements in longevity science, the importance of becoming the CEO of your own health, and how a proactive mindset can help individuals live longer, more vibrant lives.

Tommy Schaff, CMCT, is the Managing Partner of Major League Sales, a sales strategy consulting and training firm based in St. Louis. Mentored by Dr. Robert Cialdini, Tommy is one of only six Cialdini Method Certified Trainers in North America and is at the forefront of revolutionizing sales through ethical persuasion and influence. A passionate baseball enthusiast, he has integrated his love for the sport into his business, developing programs such as the Five-Tool Sales School and the Nine Innings Sales System. Beyond his professional endeavors, Tommy is an investor and board member of the Field of Dreams movie site in Iowa and boasts a collection of over 5,000 baseball bobbleheads. In this episode… Influence and persuasion are essential skills for marketers, sales professionals, and leaders, yet many people rely on outdated techniques that focus more on closing deals than building trust. Influence, based on behavioral science, allows professionals to guide decisions using proven strategies. How can marketers apply these influence principles to drive results and improve their communication? According to persuasion expert Tommy Schaff, there are six principles of influence outlined by Dr. Robert Cialdini's original work: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Tommy emphasizes that these principles are universal across cultures, scientifically validated, and teachable. By applying them ethically — such as giving personalized, unexpected gifts or framing offers to highlight what's at stake if customers don't act — marketers can build lasting relationships and improve conversion rates. In this week's episode of The Timeless Marketing Podcast, Brian Kurtz features a presentation from Tommy Schaff, a Cialdini Method Certified Trainer and Managing Partner of Major League Sales. Tommy shares how studying Cialdini's work transformed his career, why ethical influence is essential in today's trust-driven world, and how marketers can apply these principles to enhance their messaging, offers, and client relationships.

Allison (Ally) Fallon is the Founder of Find Your Voice, a company dedicated to helping individuals unlock their stories and transform their lives through writing. An award-winning author, speaker, and nationally recognized writing coach, Ally has guided thousands of writers to successfully outline, write, and publish their work across various literary genres. With 14 books to her name, including Write Your Story, she has established herself as a transformative figure in the literary world, empowering authors to craft impactful narratives. Ally's work not only elevates the writing process but also fosters personal growth and self-discovery, making her a sought-after mentor and speaker for those ready to share their stories with the world. In this episode… Storytelling is a powerful tool that helps individuals find clarity, create meaning, and inspire change. Too often, business leaders overlook the impact of sharing their personal stories, focusing instead on data and results. How can entrepreneurs harness storytelling to drive both personal and professional growth? According to author and publishing expert Ally Fallon, writing your story — whether in a book, a speech, or a private journal — can unlock new levels of self-awareness and clarity. Ally explains that viewing yourself as the hero of your own story helps you recognize patterns, navigate challenges, and take ownership of your life's direction. She introduces an eight-part storytelling framework, including key elements like a controlling idea, a compelling hook, and personal transformation, which can guide anyone through this process. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ally Fallon, Founder of Find Your Voice, to explore how storytelling can transform both businesses and lives. Ally shares her journey from teacher to author, her experience helping others write their books, and how writing helped her heal from personal trauma. She emphasizes that every leader has a story worth telling — and sharing it can create lasting impact.

Justin B. Miller, MBA, is the President of Profit 911, a leading direct mail marketing company that helps businesses grow through high-impact, results-driven campaigns. With over two decades of experience in marketing and entrepreneurship, Justin is known for his expertise in blending direct response strategies with personalized mail solutions. He is the author of Jurassic Marketing and is widely respected for his innovative approach to using traditional marketing methods to achieve modern success. Justin and his team at Profit 911 print and mail millions of pieces annually, helping clients drive measurable results. In this episode… Direct mail is often dismissed as an outdated marketing channel, with many businesses favoring digital strategies. This misconception leads companies to overlook the potential of direct mail to cut through the noise and reach high-value prospects. How can marketers effectively leverage direct mail, even when working with small audiences and limited data? According to direct mail expert Justin Miller, the key is adapting your strategy based on your audience size. Many businesses operate in niche markets where split testing and large-scale campaigns aren't feasible. In these cases, Justin recommends focusing on high-value, low-quantity mailings. He suggests using intuition, past experience, and client feedback to guide decisions — while accepting that some results may lack statistical significance. This approach can still yield powerful outcomes when executed thoughtfully. In this week's episode of The Timeless Marketing Podcast, Brian Kurtz hosts Justin B. Miller, MBA, President of Profit 911 and author of Jurassic Marketing, to discuss the enduring power of direct mail. Justin shares his journey from digital marketing to building a thriving direct mail business, his techniques for succeeding with small-batch mailings, and how recognizing the value of "non-extinct dinosaurs" in marketing can unlock new growth opportunities.

Michael Roderick is the CEO of Small Pond Enterprises, a consulting firm dedicated to helping individuals and organizations enhance their professional relationships and brand presence. Through his expertise in networking and messaging, Michael empowers clients to become thought leaders and build referable brands. He also hosts the Access to Anyone podcast, where he shares insights on effective relationship-building strategies. In this episode… In today's competitive landscape, many professionals pursue the same opportunities using conventional methods, making it challenging to stand out. How can you discover new perspectives when most follow predetermined paths? Networking expert Michael Roderick advocates for "windows thinking" as a solution to the challenges of conformity and the limitations of "doorway thinking." Unlike traditional thinking which relies on familiar paths, "windows thinking" encourages lateral approaches that involve shifting perspectives to uncover opportunities often overlooked by others. By visualizing problems through the "windows three" framework — constant, variable, and visual — you can generate innovative solutions In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Michael Roderick, CEO of Small Pond Enterprises, to discuss exploring new perspectives and possibilities beyond conventional thinking. Michael shares actionable strategies for leveraging "windows thinking," highlights the power of active learning and Minimum Viable Insight (MVI) in innovation, and explores the six business currencies, emphasizing the power of positioning.

Andre Norman is the Founder of Second Chance University, a community dedicated to empowering prisoners and formerly incarcerated individuals through education, skills, and mentorship for successful reintegration. A passionate prison reform advocate and sought-after speaker, he draws inspiration from his own remarkable transformation — from a prison gang leader to a Harvard Fellow. Known to many as "The Ambassador of Hope," Andre has dedicated his life to helping others turn their situations around, serving as a catalyst for positive change both inside and outside prison walls. He mentors through networks such as Genius Network and Genius Recovery, emphasizing the power of education and personal growth.  In this episode… Have you ever heard a story that makes you question the power of personal transformation? Can someone rise from maximum security imprisonment to become a source of inspiration for countless others? What does it take to make such a profound pivot in life? Andre Norman reveals how enduring the toughest environments and making conscious choices to change led him to a life beyond prison — a life where he could influence positive change in others. Andre shares his powerful journey from gang member to Harvard fellow and explains how he applies the lessons of his storied past to help both entrepreneurs and at-risk individuals. He delves into the concepts of active listening, identifying root causes of trauma, and the importance of community-based assistance. Andre emphasizes that regardless of your starting point, transformation is possible through dedication and a relentless pursuit of self-improvement. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Andre Norman, Founder of Second Chance University, to discuss transforming personal adversity into advocacy and growth. Andre highlights the possibilities that arise from harnessing resilience and the willingness to change one's course in life. He talks about the transformative power of having a vision and the steps one can take to create lasting improvement in both personal and professional arenas.

Matt Furey is the President of the Psycho-Cybernetics Foundation, an organization dedicated to preserving and advancing the self-improvement methodology developed by Dr. Maxwell Maltz. A renowned expert in personal development and direct response marketing, he achieved significant success with his bestselling fitness book Combat Conditioning. Known as the "Zen Master of the Internet," Matt has mentored top industry professionals like Ben Settle and is celebrated for his unique marketing approach, which masterfully combines spontaneity with compelling storytelling. In this episode… What if the key to creating compelling marketing content wasn't in meticulous planning, but rather in embracing spontaneity? Picture crafting emails, sales letters, or even an entire book without the crutch of a detailed checklist, relying instead on the natural flow of ideas. Could this unconventional approach actually enhance authenticity and boost sales in the competitive world of direct response marketing? Matt Furey, a renowned figure in direct response marketing, reveals how he broke free from traditional constraints by championing spontaneous copywriting techniques. Rather than adhering to rigid guidelines, Matt emphasizes the importance of forming genuine connections with customers through authentic storytelling and contrast. His method encourages diving headfirst into writing with whatever comes to mind, echoing the principles of Psycho-Cybernetics. This approach not only resonated with his audience but also caught the attention of marketing legends like Dan Kennedy. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Matt Furey, President of the Psycho-Cybernetics Foundation, to discuss the power of spontaneous copywriting. Matt delves into the art of crafting authentic marketing messages that truly resonate and explains how his approach can transform the writing process. By focusing on contrast and the authenticity of one's inner voice, Matt offers a fresh perspective on marketing that encourages marketers to let their creativity flow naturally.

Mike Agugliaro is the CEO and Founder of FuDog Group LLC, a company dedicated to personal and professional growth through peak performance training. He began his career as an electrician before building and successfully exiting two multimillion-dollar home service businesses: Gold Medal Service and CEO Warrior. At FuDog Group, Mike focuses on helping individuals and entrepreneurs enhance their lives through personal growth, which he believes is critical to professional success. A sought-after speaker and author, he integrates his expertise in martial arts and leadership to inspire others. Mike is on a mission to impact one million people across 100 countries. In this episode… What does it take to transform not just your business but your entire life? Can one build wealth without sacrificing relationships, health, or happiness in the relentless pursuit of success? What is the formula for achieving business success without compromising personal well-being and happiness? Mike Agugliaro delves into how he redefined success in his journey from an HVAC business owner to a celebrated business coach. Mike shares his experiences of crafting high-impact experiences for entrepreneurs, elevating not just their businesses but also their personal lives. He emphasizes the importance of aligning business growth with personal development, ensuring that the pursuit of wealth doesn't sacrifice well-being. By highlighting the significant role that overcoming shame, guilt, and trauma plays in achieving success, Mike provides a fresh perspective on what it truly means to scale a business while staying true to oneself. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Mike Agugliaro, Founder and CEO of FuDog Group, to talk about reinventing the approach to entrepreneurial growth through a transformative lens. Mike shares his strategies for helping others scale their businesses, emphasizing the critical role personal transformation and branding play in that journey. He delves into the creation of impactful events and the importance of addressing inner challenges to unlock unprecedented success.

Ken McCarthy is a renowned pioneer in the field of online marketing, credited with foundational contributions that have shaped the internet's commercial landscape. He organized the first conference on the web's business potential in 1994, featuring Netscape's Co-founder Marc Andreessen, and authored the first article on email advertising published in a legitimate marketing trade journal. Ken is recognized by Time magazine for originating the click-through rate as a key metric for online advertising, which has become essential for companies like Google and Facebook. His innovative work includes early developments in banner advertising, pay-per-click strategies, and automated email campaigns. Additionally, he has authored influential books and established training programs that have educated thousands of marketers worldwide, solidifying his reputation as a leading authority in digital marketing. In this episode… Are all businesses shaped by the same fundamental marketing principles? What does it take to write a timeless, compelling copy that captures and retains consumer attention? How do you tackle the fierce competition and secure a unique place in your customer's mindset? Ken McCarthy, a marketing expert with decades of experience in both online and offline realms, shares his wisdom on what drives successful direct response strategies. He emphasizes the importance of deeply understanding your target audience — not just their needs, but the solutions they actively seek. He delves into the time-tested AIDA framework — attention, interest, desire, action — and its pivotal role in creating engaging and effective marketing content. Ken discusses the intricacies of positioning and the art of seizing a unique "cubby hole" within the consumer's mind, ensuring lasting recognition and association with their specific desires. In this episode of the Timeless Marketing Podcast, Brian Kurtz is joined by Ken McCarthy, a trailblazer in the field of direct response marketing, to delve into the strategic facets of marketing and copywriting. Ken lays out the essential components of effective marketing, from garnering attention to invoking action, while providing insights on stabilizing our presence in the ever-evolving world of marketing.

Adrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email engagement and deliverability. Recognized in high-level marketing masterminds for his expertise in executing effective email campaigns, Adrian is dedicated to helping marketers navigate the ever-changing landscape of email marketing. In this episode… Would you like to ensure your email marketing efforts continue to thrive amidst recent changes? Imagine your carefully crafted email campaigns suddenly seeing open rates drop to just 1-2% and click rates plummeting to 0.1%. How would that impact your business? Adrian Savage, a renowned email marketing expert, addresses these pressing issues and offers essential strategies to safeguard email campaigns. He explains how recent changes by Google and Yahoo have drastically impacted email deliverability, underscoring the necessity of proper email authentication to ensure marketing emails stay out of the spam folder. Adrian also introduces his innovative Email Health Check tool, which helps marketers keep their emails effective and compliant with the latest standards. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Adrian Savage, Co-founder of EmailSmart, to discuss the importance of monitoring key engagement metrics to maintain a healthy email list. Adrian emphasizes that staying ahead of these changes is crucial for maintaining credibility and securing email-driven revenue. He outlines the critical steps needed to protect email marketing efforts and ensure that messages continue to reach and engage target audiences.

Brandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and continuous self-improvement. His strategic marketing techniques have helped numerous direct response marketers to scale their businesses. Brandon has a decade of experience in paid media, with a sterling track record when it comes to B2B, lead generation, and video marketing growth. In this episode… With too many voices clamoring for attention in the evolving world of digital marketing, what does it take to ensure your message resonates and prompts action? Could there be an untapped avenue that is expansive and includes fewer restrictions than we're accustomed to?  Brandon Austin Kinney, a lead generation expert, explains the complexity of video marketing, particularly on a powerful yet underutilized platform — YouTube. He lays out a roadmap for crafting video ads that are bound to capture the attention of high-intent prospects, illustrating his strategies with time-tested methods that have worked for him across various industries. With captivating hooks, compelling storylines, and straightforward calls to action, Brandon demonstrates how to convert viewers into customers. By leveraging Google's massive data pool, he explains how to target prospects who've already expressed interest in products or services similar to yours, ensuring high-quality leads.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Brandon Austin Kinney, Co-Founder of Calvin & Hodges, as they talk about utilizing YouTube ads for direct marketing. Brandon emphasizes that success lies in simplicity — clear messaging, professional delivery, and a seamless call to action. Engaging and practical, this episode is a must-listen for marketers aiming to extend their reach without overcomplicating the creative process.

Dylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As a seasoned mentor, he's teamed up with industry leaders to deliver transformative sales strategies. His techniques have consistently produced multimillion-dollar revenue streams with streamlined efforts. Leveraging his vast experience, Dylan offers mentorship on maximizing leads, crafting compelling presentations, and perfecting the art of the webinar. In this episode… Are webinars still effective in a market inundated with digital content? Properly crafted webinars can be a fast track to increased conversions and revenue growth. How can you use webinars as an effective marketing tool, converting prospects into leads?  Dylan Frost is known for his direct response marketing acumen, particularly in the domain of webinars. He shares insight into tactics that can add millions to your annual revenue and stresses the importance of a well-crafted narrative, revealing how webinars are still highly effective when executed correctly. With his guidance, we learn how every webinar can be a strategic force for genuine engagement and significant sales. Dylan outlines his method with an emphasis on scripting and the significance of phrasing, pacing, and the incorporation of powerful psychological techniques that help attendees move from interest to committed buyers. Careful to acknowledge multiple learning styles, Dylan underscores the importance of having an adaptable structure while delivering the wealth of a well-rounded webinar approach that maximizes results.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Dylan Frost, the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting and the Co-Founder of The Wholesale Formula. They discuss strategies for creating high-converting webinars as Dylan shares the three-phase process that includes crafting the hook, structuring the content to lead smoothly to the offer, and optimizing the all-important post-webinar engagement.

Vance Morris is the Founder of Deliver Service Now institute (DSNi), a Disney-style service and direct marketing firm helping businesses develop and implement customer-focused, sustainable growth strategies. With over 10 years of experience as an operations executive in Disney Resorts, Vance has successfully transitioned into consulting and coaching companies on delivering exceptional customer service. Notably, his newsletter, the Experience System Report, is renowned for its insightful articles on customer service and marketing. Vance's unique approach, influenced by his Disney background and direct marketing expertise, makes him an authority on creating memorable customer experiences. In this episode… Have you ever been impressed by a company's ability to transform something ordinary into an unforgettable experience? Using the principles of an industry giant like Disney, you can transform even your most unexceptional service into one that changes the game. What if you could create an experience so irresistible that clients don't just pay — they rave about it? Vance Morris, an authority on customer experience, shares his journey from being a Disney employee to redefining the service industry with unforgettable experiences that command premium prices. Vance dissects the "progression of economic value," illustrating how businesses trapped as commodities can ascend to experiences that defy comparison and competition. He articulates his proven methodologies for creating tellable and shareable moments, from carefully choreographed first impressions to the psychology of gift-giving. Using real-world business examples, Vance explains the transformative power of experience-based differentiation, as seen with success stories like American Girl. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Vance Morris, Founder of Deliver Service Now institute, to talk about creating an unforgettable customer experience. Vance shares the real-world application of Disney's magical strategies and demonstrates how subtle yet impactful changes in customer interactions can lead to increased sales and brand loyalty. He proves that any business, no matter how "common" it may seem, can sculpt an unreplicable experience that elevates it above the competition.

Caleb O'Dowd is the Founder of Multichannel Marketing, a company dedicated to helping individuals launch and grow online businesses. A seasoned entrepreneur and marketing expert, he is known for his innovative direct-response marketing and customer acquisition strategies, with expertise spanning from direct mail to digital marketing. Caleb has trained over 100 copywriters, implementing proven systems for creating powerful sales messages. In his latest book, Monetization, he offers valuable insights to help marketers optimize sales funnels and increase back-end profits. Robert Skrob is the President and Owner of Membership Services Inc., a leading consulting firm specializing in driving growth and retention for membership and subscription-based businesses. With over two decades of experience, he has helped hundreds of companies scale their membership programs. He pioneered monthly continuity subscriptions for for-profit programs in 2004, revolutionizing the sale of home study courses, seminars, online training, e-books, and coaching programs. Recognized as a guru in subscription models, he excels at converting short-term relationships into long-term memberships, significantly reducing churn. Robert is the author of five marketing books published by Entrepreneur Press and served as the President of the Information Marketing Association. In this episode… What makes some businesses soar while others barely scratch the surface of success? What are the systems and strategies that set them apart? How can you tap into that kind of explosive growth? Marketing experts Caleb O'Dowd and Robert Skrob explore the common pitfalls of modern marketing, including an overemphasis on customer acquisition at the expense of monetization and back-end strategies. Caleb recounts his journey from learning under Gary Halbert to mastering newspaper and phone marketing and how he has adapted these principles for online platforms. Robert adds insights into how their collaboration has shaped a modern approach to multichannel marketing. Together, they discuss key concepts from Caleb's book, Monetization, and highlight the critical importance of optimizing sales funnels and maximizing back-end profits—areas frequently overlooked in today's marketing landscape. In this episode of the Timeless Marketing Podcast, host Brian Kurtz is joined by Caleb O'Dowd, Founder of Multichannel Marketing, and Robert Skrob, President and Owner of Membership Services Inc., to discuss monetization and back-end strategies in modern marketing. They emphasize the importance of research and systems in crafting impactful marketing messages. With insights from the "ten 50s" exercise, they stress that the real power of copywriting comes from understanding the customer's needs and mindset.

Hernan Vazquez is the Founder and CEO of Scale Driven, a digital marketing and advertising agency dedicated to helping clients increase revenue through advanced digital paid advertising strategies. A seasoned marketer and ads guru, Hernan's impressive portfolio includes industry leaders like Frank Kern, Grant Cardone, and Agora Publishing. Recognized as a strategic thinker, he offers deep insights into the ecosystem of online advertising and sales funnels. In this episode… What makes online ads not just good, but golden, pulling in the desired audience and driving substantial revenue? With countless platforms, ever-evolving algorithms, and fierce competition for consumer attention, finding the right strategy can be daunting. What if there was a strategy to scale your ads effectively?  Marketing expert Hernan Vazquez delves into the intricacies of direct response advertising, sharing his wealth of knowledge from a career that has seen over $70 million in ad spend management. Hernan tackles the challenges and changes in the digital marketing landscape, and the increasing importance of creative content over granular targeting. With practical insights and anecdotes from running campaigns for industry heavyweights, he uncovers the shifting trends towards acquisition funnels and the art of converting low-ticket buyers into high-value clients. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Hernan Vazquez to discuss scaling advertising efforts and the evolution of marketing funnels. Hernan explains what defines successful ad creation and how to achieve long-term profitability in campaigns. He sheds light on lesser-known industry tactics that can lead to breakthroughs in direct response marketing, emphasizing the importance of ongoing optimization and creativity.

Miriam Schulman is the Founder of the top-ranked podcast The Inspiration Place, where she teaches others her signature process for creating beautiful commissioned art pieces. As a renowned watercolor and mixed media artist, Miriam's artwork has been showcased on NBC, featured in art magazines and home decor books, and collected worldwide. After transitioning to full-time art following the 9/11 terrorist attacks, Miriam has become an authoritative voice on art, creativity, entrepreneurship, and marketing. She is the author of Artpreneur, which provides practical steps for turning creative ideas into a thriving business. In this episode… Do you struggle with converting your social media followers into paying customers? Have you ever wondered how top marketers transform casual likes into meaningful connections that lead to sales? What if you could learn the secrets of this from a seasoned expert who has successfully done it for over two decades? Miriam Schulman, an experienced art business expert and artist, shares her journey from a disconnected corporate life to becoming a thriving artist and coach. She reveals that the key to success on platforms like Instagram isn't about amassing a massive following but connecting deeply with a highly targeted, engaged audience. Miriam emphasizes moving followers from social media to an email list for better engagement, as email's open rates far surpass those of social media. She offers practical strategies like using DM automation tools, personal welcome messages, and engaging content that prompts followers to interact meaningfully. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Miriam Schulman, Founder of The Inspiration Place podcast and author of Artpreneur, as they talk about mastering Instagram marketing for direct response. Miriam shares how to set up effective Instagram bios, use direct messaging strategically, and leverage automated tools. She also discusses the importance of moving social media interactions to email and how to craft compelling, permission-based conversations.

Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support.  Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy Chief Radio Podcast and is passionate about helping freelancers find their unique strengths and build thriving careers. In this episode… Are you struggling to keep up with the rapidly evolving marketing and advertising world? How do you ensure your copywriting resonates in these uncertain times? The answers may lie in fostering genuine connection and understanding the core principles of direct response marketing. Kevin Rogers, Founder of Copy Chief, tackles these issues head-on by emphasizing the importance of staying relevant and connected with your audience. He shares insights from industry leaders like Todd Brown, who stress the necessity of adapting and testing in real time. Kevin also discusses how he encourages his community of copywriters to reach out to clients individually during challenging periods like COVID-19, offering personalized support and innovative solutions to keep their messages authentic and timely.  Join host Brain Kurtz in this episode of the Timeless Marketing Podcast as he welcomes  Kevin Rogers, Founder of Copy Chief, to discuss the essence of leveraging one's unique strengths and consistently engaging with clients to maintain trust and relevance. They talk about navigating the challenges and opportunities in direct response marketing and the importance of clear communication and adaptive strategies. Kevin also explains the concept of the "Freelancer's Journey".