Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...
Send us a text Join the Fast Cash Mission Interest List to get a personalized invite. Join the 6 to $6k Challenge We share a fast, three-step plan to make $5,000 in a week by packaging a $1,000 mini offer, reactivating warm leads in your DMs and inbox, and proposing logical upsells to past buyers. We also announce a limited 6 to 6K challenge and a 30-day Fast Cash Mission with direct support. • picking a low-lift $1,000 mini offer with a clear outcome • finding and prioritising warm leads ...
Send us a text Join the Consultant's Mastermind << FREESIES We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity. • defining gateway offers for B2B committees • moving strategy out of free calls into paid roadmaps • pricing and scope for mini offers around $500–$1,000 • four to six week sprints that d...
Send us a text Click Here to join the Gateway Offer Mission. << Expires October 30, 2025. What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery calls and bloated proposals, you’ll learn how to package interviews, a focused roadmap, and a short review session into a two-week contain...
Send us a text We break down a simple framework for growing a B2B network without spam: expand into the right communities, deepen ties without more calls, and invite people closer with specific five-minute asks. Clear systems, steady cadence, and trust-first behavior turn goodwill into predictable revenue. • the three seasons of growth: expand, deepen, invite • how to spot season changes in your pipeline • deepening without Zoom: comments, spotlights, intros, resources • making small, specif...
Send us a text We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress. • LinkedIn cold outreach using a simple connection note and warming signals • Delegation via...
Send us a text Buy the Gateway Offer Workshop. We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value. • gateway offers as the paid first step that proves value • why clients trust faster when they get an actionable deliverable • three traits of a strong gateway: repeatabl...
Send us a text Buy the LinkedIn Prospecting Course In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy. • Most businesses fail by sending cold outreach without building relationships first • The effective three-step LinkedIn DM ...
Send us a text Hanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations. • Giving yourself a promotion from operator to leader is the first crucial step in scaling your business • Stop doing everything alone and recognize when you have B-players on your team holding you b...
Send us a text LinkedIn Prospecting Workshop - September 22 @ 12pm CST Apply for the Tiny Marketing Club LinkedIn | How I hit multi-six figures in year one. Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics. After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the ...
Send us a text >> Apply for the Tiny Marketing Club<< Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads. Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional foll...
Send us a text "What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice. In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provide practical strategies anyone can implement immediately. Jenna shares her journey from being painfully shy to confidently connecting with strange...
Send us a text Tired of feeling like you need to choose between making sales and maintaining your integrity? This episode of Tiny Marketing reveals the secret to selling effectively without the pushy tactics that make everyone uncomfortable. Sarah Noelle Black pulls back the curtain on "Silent Selling" – a powerful approach that allows you to upsell naturally without triggering resistance in your audience. The psychology is fascinating: when people sense a hard sell coming, they immediately ...
Send us a text Have you ever had a service experience so good you were actually happy to pay the invoice? That's exactly what happened when I worked with Knapsack Creative for my website redesign—and I was so impressed, I had to get the inside scoop on how they engineered such a seamless client experience. In this revealing conversation with Savannah from Knapsack Creative, we pull back the curtain on the systems and processes that allow their team to build complete Squarespace websites in a...
Send us a text Struggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses. In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective le...
Send us a text Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic. The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run ...
Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe. Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expert...
Send us a text Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook. We start by tackling the gold standard of lead generation: referrals. Discover why referred leads convert better and how to build a referral system that works automatically. I share my exact...
Send us a text Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days. At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a...
Send us a text Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn. This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition. Learn how to i...