Today in Digital Marketing

What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcasts ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slack FOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW? - Please tweet about us! https://b.link/pod-tweet - Rate and review us: https://todayindigital.com/rateus - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD: - TikTok: https://b.link/pod-tiktok - Twitter: https://b.link/pod-twitter - LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much. Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin • Xbox Gamertag: Radio#9573 SOURCES: https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098 https://fortiguard.com/zeroday/FG-VD-20-063 https://wersm.com/facebook-will-shut-down-lasso-its-tiktok-clone/ https://www.seroundtable.com/google-cls-measures-lifecycle-page-29710.html https://www.socialmediatoday.com/news/linkedin-adds-new-analytics-tools-for-company-pages-new-process-to-limit-p/580946/ https://www.socialmediatoday.com/news/google-adds-auto-generated-smart-replies-to-youtube-studio/580931/ https://marketingland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-280277 https://www.marketingdive.com/news/report-nike-drops-digital-media-agency-razorfish/580955/ https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/ --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy

Creator Comeback – will influencers lead Snapchat back to the promised land? Amazon’s TikTok-like shopping feed is ready. Amazon poaches a senior ad executive from Meta. The video game that’s scooping up ad dollars. And is this YouTube’s best channel makeover yet? Privacy & Opt-Out: https://redcircle.com/privacy

The final episode.Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. Privacy & Opt-Out: https://redcircle.com/privacy

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. Privacy & Opt-Out: https://redcircle.com/privacy

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. Privacy & Opt-Out: https://redcircle.com/privacy

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? Privacy & Opt-Out: https://redcircle.com/privacy

This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. Privacy & Opt-Out: https://redcircle.com/privacy

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. Privacy & Opt-Out: https://redcircle.com/privacy

This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. Privacy & Opt-Out: https://redcircle.com/privacy

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. Privacy & Opt-Out: https://redcircle.com/privacy