Today in Digital Marketing

What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcasts ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slack FOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW? - Please tweet about us! https://b.link/pod-tweet - Rate and review us: https://todayindigital.com/rateus - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD: - TikTok: https://b.link/pod-tiktok - Twitter: https://b.link/pod-twitter - LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much. Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin • Xbox Gamertag: Radio#9573 SOURCES: https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098 https://fortiguard.com/zeroday/FG-VD-20-063 https://wersm.com/facebook-will-shut-down-lasso-its-tiktok-clone/ https://www.seroundtable.com/google-cls-measures-lifecycle-page-29710.html https://www.socialmediatoday.com/news/linkedin-adds-new-analytics-tools-for-company-pages-new-process-to-limit-p/580946/ https://www.socialmediatoday.com/news/google-adds-auto-generated-smart-replies-to-youtube-studio/580931/ https://marketingland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-280277 https://www.marketingdive.com/news/report-nike-drops-digital-media-agency-razorfish/580955/ https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/ --- Send in a voice message: https://anchor.fm/todayindigital/message Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Tod interviews the author of the research paper “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more! Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy

How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature. Our Sponsors: * Check out Uncommon Goods: https://uncommongoods.com/TODAY Privacy & Opt-Out: https://redcircle.com/privacy