Today in Digital Marketing

What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podcasts ADVERTISING as low as $20: https://todayindigital.com/ads JOIN OUR SLACK! https://todayindigital.com/slack FOLLOW US: https://todayindigital.com/socialmedia (TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW? - Please tweet about us! https://b.link/pod-tweet - Rate and review us: https://todayindigital.com/rateus - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD: - TikTok: https://b.link/pod-tiktok - Twitter: https://b.link/pod-twitter - LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much. Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact Help Spread the Word! • Rate/Review Us: ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach 1,000 Digital Marketers Learn more at todayindigital.com/ads TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin • Xbox Gamertag: Radio#9573 SOURCES: https://searchengineland.com/wsj-googlebot-can-add-products-to-shopping-carts-337098 https://fortiguard.com/zeroday/FG-VD-20-063 https://wersm.com/facebook-will-shut-down-lasso-its-tiktok-clone/ https://www.seroundtable.com/google-cls-measures-lifecycle-page-29710.html https://www.socialmediatoday.com/news/linkedin-adds-new-analytics-tools-for-company-pages-new-process-to-limit-p/580946/ https://www.socialmediatoday.com/news/google-adds-auto-generated-smart-replies-to-youtube-studio/580931/ https://marketingland.com/ad-fraud-prevention-firm-cheq-enters-ppc-market-280277 https://www.marketingdive.com/news/report-nike-drops-digital-media-agency-razorfish/580955/ https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/ --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy

How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads. Privacy & Opt-Out: https://redcircle.com/privacy

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space. Privacy & Opt-Out: https://redcircle.com/privacy

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the influencer marketing trend. Privacy & Opt-Out: https://redcircle.com/privacy

A wrap-up of the most important developments in the world of digital marketing over the past five days. Privacy & Opt-Out: https://redcircle.com/privacy

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads Privacy & Opt-Out: https://redcircle.com/privacy

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and Pickle Fix trends are, it's time you get with it, Boomer! Privacy & Opt-Out: https://redcircle.com/privacy

Meta is rolling out new restrictions for certain websites and apps using its Business Tools, starting in early 2025. If your brand is in the health and wellness space, you will face some limitations in data sharing. For example —and this is the huge one— the Conversions API (CAPI) will no longer function for you. Our Meta Ads correspondent Andrew Foxwell drops by to chat about what to expect. Privacy & Opt-Out: https://redcircle.com/privacy

Marketers ruined Black Friday; here's how we can fix it. Why is an entire category of TikTok Ads at Risk? Google is now Hiding a metric they've had since day one, a massive Meta Bug Disrupts Financial Services Ads, and you'll never guess how much content on LinkedIn is AI spam these days. )(Naw, you'll probably guess.) Privacy & Opt-Out: https://redcircle.com/privacy

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret. Privacy & Opt-Out: https://redcircle.com/privacy

Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast. Privacy & Opt-Out: https://redcircle.com/privacy

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. Privacy & Opt-Out: https://redcircle.com/privacy

Tod interviews the author of the research paper “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” Privacy & Opt-Out: https://redcircle.com/privacy

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. Privacy & Opt-Out: https://redcircle.com/privacy

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. Privacy & Opt-Out: https://redcircle.com/privacy

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. Privacy & Opt-Out: https://redcircle.com/privacy

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. Privacy & Opt-Out: https://redcircle.com/privacy

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. Privacy & Opt-Out: https://redcircle.com/privacy

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. Privacy & Opt-Out: https://redcircle.com/privacy