Top Agents Playbook

The recent finding against the National Association of Realtors (NAR) is a huge bump in the road for the 116-year-old industry body. In this episode, Ray explains the finding and what might happen next. He also delivers a quick summary on how real estate professionals are leveraging the power of AI to explode their marketing reach!Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Let's continue down the eXp road a little further as it's opening some very interesting doors!Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously produced his own radio show in London, England.He's also the real estate agent who expanded eXp from being a North American company to being an international one.Barry is currently the #1 global eXp real estate agent with a $billion+ yearly team who is focused and passionate about helping every single real estate agent reach their OWN goals and potential by providing them with direct mentorship and the tools and systems to help them develop their success through their OWN brand....In 2023, Barry and his team helped over 7,800 families accomplish their housing dreams and goals and I believe we have the blue print, tools and mentorship to help you achieve the lofty ambitions you deserve for your business and your family!Connect with Barry here  Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

PLEASE NOTE: I’m offering a special marketing package to eXp agents. Please email me for full details: ray@bestagentsinc.com When RE/MAX launched in the early 70s it was something of a game changer. The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee’ that guaranteed certain support essentials. The RE/MAX model started to grow with brokers stacking hundreds and sometimes thousands of agents into their brokerages. Top agents liked RE/MAX because they got to keep a greater percentage of GCI. The traditional model didn't stand a chance and RE/MAX grew rapidly during the 80s and 90s.New real estate model founded by Seattle broker Fast forward to 2009 when Seattle Broker Glenn Sanford started to ‘tinker’ with the agent-keeps-more model and founded eXp Realty. The eXp model charges agents a nominal monthly fee but they only pay $25,000 a year on the first $100,000 earned in GCI. After that, they keep everything. So a traditional system agent who makes $200,000 a year in GCI would normally keep around half or $100,000, while the eXp agent making the same amount keeps $175,000. Extend that over five years, and the eXp agent has kept $375,000 more than she would have with the traditional commission split model.While the eXp model is not for everyone, it’s quickly gaining momentum as an attractive option for real estate’s top performers tired of paying a big percentage to the owner/broker. Anyone in real estate who has experienced the crush of competition and the seemingly endless increase in costs will quickly tell you “It’s not what you make, but what you keep that really matters.” However, Glenn Sanford did more than create a more generous commission share model, as eXp also has a structured revenue share feature whereby agents can build their teams and benefit from team member results. This has been a very successful strategy for eXp as big team agents earn serious amounts of passive income as the compounding effect gains momentum. In addition, EXP WORLD HOLDINGS INC is listed on the NASDAQ, and eXp agents are allocated shares and can earn and buy more.Lisa B comes onboard with eXpReal estate success coach, Lisa B from Queensland’s Gold Coast saw the eXp advantages early on and went all in to start building her team of agents from around Australia and the world. As a former high-performing agent, Lisa knows the daily challenges of a career in real estate and the obvious advantages of keeping more of what you make. The power and freedom of working remotelyThe rise and rise of eXp and eXp agents has only been helped by the amazing advances in technology and the digital era where working remotely and mobile from the cloud keeps them connected but free to roam without the need for a central or traditional office on the High Street. As Lisa grows her team, I’ve been able to witness the success of the agents she coaches and supports. With endless enthusiasm and great energy, she is a shining star in the group propelling many agents in her team to earning levels they have never experienced before.Agent thought about becoming an Uber driver!One agent from Melbourne had become so despondent and unmotivated working in the traditional model that he was about to sign up to become an Uber driver before joining Lisa’s team and reinventing his personal brand and career. In the last six months, he’s earned more than $250,000 in GCI and is quickly building his own team with agents including several from India where eXp is gaining market share and attracting the more entrepreneurial top performers. My takeaway from what I know is eXp agents get more money, more options, more support and more tools. Reach out if you’d like a...

Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer!It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, high-performance digital camera producing stunning resolution images, a range of wide and telephone lens settings and simple editing features built in. But I'm sure you already know that.However, there's one thing your phone can't do, and it's a powerful real estate-specific must have!I'm talking about the light-balance issues when shooting images for your latest listing and the light variances that turn an average shot into an image that makes everyone sit up and take notice.Let's say you've just listed an apartment with views over Sydney's Harbour. You walk into a beautiful living room but you can't help but notice the large window because your eyes are drawn to the mighty Sydney Harbour Bridge and the glowing white sales of the world-famous opera house.You can shoot this room with a wider angle setting on your phone but there's a problem: You can take a great shot of the room and a great shot of the harbour view but you can't take both because the light difference for both features in your shot are too extreme.You shoot the room and the harbour is washed out. You shoot the harbour and the beautiful living room is dark.Before founding real estate's number one image editing company Box Brownie with co-founder Mel, he was a real estate photographer with all the fancy gear and lights and editing software to make sure he delivered the very best marketing images for real estate agent clients.But Brad being Brad, dreamed of creating a business that could produce great images for his clients but so much more and for a fraction of the price.Today BoxBrownie.com is the preferred image editing solution for more than 200,000 real estate clients in more than 130 countries.BB's software can virtually stage an empty room (you can't actually tell it's not real!) create floor plans, bring dull images to life, straighten wonky photos, and create a beautiful dusk image of a home that brings out the warmth and color that catches the eye every time.But I digress...Go to your phone and search and download an app called SNAP SNAP SNAP. It looks like thisThis brilliant app lets you take a series of images on your phone (via the app) that you upload to Box Brownie and they'll get you back an amazing looking image where everything is perfectly balanced for light and color. It's a total breakthrough!!Here's the man himself taking you step by step through the process. Don't take any pics with SNAP SNAP SNAP until you've seen this video:https://www.youtube.com/watch?v=bnjPK0CzJ6EMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Here's an opportunity to experience the raw power of AI to grow our business. Join the Real Easy Ads Free Trial and 30 Day ChallengeIf you’re 200% serious about automating genuine seller leads using AI marketing then I’m inviting you to join me and my team for our 30-Day Challenge.You'll be using the very latest AI-Powered Software to create stunningly-successful ads in just secondsSeriously, the way AI is creating headlines, ad copy and then testing each ad to advance the best-performing campaigns is mind-blowing.Here’s how the challenge works:You schedule a call with us so we can show you around the platformWe set you up with your customized account so we can get the party startedWe will be meeting via regular group meets throughout the challenge to help you create your ads, monitor results, tweak where necessary, follow up leads, win listings and make salesYou’ll get access to our tech team specialists plus a Google Ads and Facebook expertYou’ll get access to our Corporate Shutterstock account to use unlimited professional-grade videos and images in your marketingWe’ll be showing you LIVE and in real time how to create stunning social media, Google , Bing and Youtube ads in just secondsIf, at the end of the challenge you want to keep using the Real Easy Ads platform we’ll do you a ‘Can’t-Say-No’ special deal and ALL the support you experienced in during your trial will continueClick here to register nowThe only way to join the challenge is to set up a one-on-one call with Ray. Grab a time here that works for you

I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attentionSet yourself up with a daily ritual so you know what's comingInspire and motivate your brain and outlook with a daily workoutJunk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?Athena's website is: www.athenabrownsonrealtor.comFacebook: www.facebook.com/AthenaBrownsonRealtorMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

G'Day team. I'd like you to meet Debbi DiMaggio, a seasoned Independent contractor, top producing Realtor since 1989, business owner, marketing director, coach, 4 x author, social media guru, master networker, consummate connector, serial entrepreneur, producer, mentor and philanthropist — with one goal in mind, a desire to help others achieve their goals.Debbi helps her clients with 5 programs so they can follow their passion and live their purpose.Life CoachMarketing ConsultingReal Estate CoachingProduct/Brand ConsultingBook CoachDownload everything hereMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Here's a fresh approach to getting your financial house in order.Meet Dan Thompson, president at Wide Money Tools, Idaho USA.Dan ThompsonWise Money Tools, PresidentOffice: 208.939.5910Website: www.wisemoneytools.comYouTube: https://www.youtube.com/@wisemoneytools What does Dan do?Wise Money Tools is a financial services company dedicated to helping clients grow and preserve their wealth, whether in their working years or close to retirement. Our mission is to provide clients with personalized investment strategies that work at different risk levels to help them achieve their financial goals.At Wise Money Tools, we understand that everyone’s financial situation is unique. That’s why we take the time to get to know our clients and their individual needs.Our non-traditional approaches focus on growth, safety, tax-advantages, and cash flow. We believe that financial planning is not just about growing wealth, but also about preserving it for future generationsMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Hello loyal listeners and I hope this finds you well and enjoying a break over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎My new song is titled 'F*** this fire's hot' so it's not for little ears ...If the Eff word offends, please don't click!!It started as a joke a couple of summers ago at the cottage when one of of friends got too close to the fire and the song idea kind of snowballed from there.Our friend Amanda is a songwriter and recording artist and she liked the riff so I went down to St Catherine Ontario one afternoon in the summer of 2023 and we recorded the song between us. I have never done anything like that before so it was a lot of fun. Amanda can play anything and has a great voice so she filled in all the gaps to give it a great sound.Then, when we were done, she suggested I send the master file to a former Sony Music engineer and he made it sound even better!Here's the result!Youtube link to my song: (F*** this fire's hot!)Spotify link to my song: (F*** this fire's hot!)Other links Joel and I discuss are:https://reincubate.com/camo/https://www.elgato.com/us/en/p/prompterMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Hello loyal listeners and I hope this finds you well and excited for a over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"😎https://reincubate.com/camo/https://www.elgato.com/us/en/p/prompterMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

In this episode, which follows on from Episode 216, my brother Tim goes deep with his best ideas and shares some memorable brand-building examples and strategies.Buy Tim's book at Amazon.comListen on SpotifyMentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

For the last few years, an increasing number of agents have been messaging me with questions about their career options and in particular, the importance of the 'brand' they work with.In the last ten years, the steady rise of cloud-based real estate corporations has challenged the traditional model of salespeople being employed by a real estate company working out of a brick-and-mortar office.This new digitally remote model has not only allowed agents to establish and promote their own personal brand but also enjoy a greater slice of the commission pie.These days, cloud-based digital brands provide much of the heavy lifting in terms of back-office support for their member agents including trust accounting (where laws call for that) and supplying an ever-widening range of tech tools like coaching, mentoring and training, marketing platforms, CRMs and lead generation workstations leaving the agent to focus on the dollar-productive activities of getting in front of more sellers and doing more deals.This recent visit back to Victoria Australia to spend time with friends and family gave me the opportunity to catch up with my brother Tim and we decided to record a couple of interviews for the show.Tim is something of a brand guru. Today he consults to a list of private clients but his former career path saw him deeply involved with brands like Nike, Mattel, and Krispy Kreme.In 2022 he published his personal branding strategies and success formulas in a book titled 'YourAmazing Brand Story'In this episode, Tim and I get nicely into the weeds of effective branding and how agents can best reach out to potential clients in their community by telling their brand story and standing out in a 'sea' of other agents and making emotional connections by deciding then telling their brand story.There' some really valuable points in this short session. Grab your journal for the good bits. Enjoy! R😎You can get Tim's book hereHere's Tim's summary on Youtube Click here to download my latest book DIGITAL MAYOR.Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts

Hi everybody and welcome back to the show. In this episode, I’m going to share my top 5 buyer qualifying questions plus help you avoid the most common mistakes agents make when talking to buyers.You only need to ask 5 questions to qualify your buyers and I'll get to them in a sec, but first hear me out on something really important.In my experience working with buyers, especially unqualified buyers is the fastest way to ruin a Real Estate career.I see so many newbie agents focus on buyers because finding buyers is easier than finding sellers, and for some reason, new agents think it will deliver the same rewards. Big mistake.Now at the same time, I know some agents specialize in working with buyers which is fine as long as you're set up correctly to do it, but I'm approaching this episode from my traditional viewpoint as a listing agent which is where the big money is made in Real estate.If we all agree that time is our most precious resource, then why waste it working with buyers who are not ready to buy?I know many agents (especially rookies) struggle to manage their time and are easily distracted with a buyer who may or may not be ready to go.But what if we could quickly qualify our buyers with 3 questions to help us make that time investment decision and help them out at the same time.What if you could provide great assistance without wasting your time on someone not even close to buying?And there’s another very important factor here that will cost you big money if you fluff it up; What if the buyer is also a seller?If you turn them away, then you’ll struggle to become their listing agent.I came up with these four questions as a way to train my team during a busy open home where there could be 20 to 30 buyers in a property at any one time and you need to quickly find out who is serious who is a seller and who is just kicking the tyres.I’ll get to the qualifying questions in a moment but there’s something you need to do first.Write two or three blogs on your website so you can refer buyers to them when you let them down gently.If you don’t have your own website and blog, you need to get one because it's the FASTEST way to get found online and you’re naturally going to link your Google Business Profile to it which will get you even more traffic.Your articles will be something like:5 things to look for before you buy in (your area)A Buyer’s Guide to (your area) real estate12 buyer tips for buying real estate in (your area)3 success stories from buyers in (you area)These blogs will also help MASSIVELY with organic search.You need to blogs because you’ll be referring your B class buyers to them so you can continue to help them on their purchasing journey.In fact, at jigglar.com you can quickly customize a multi-page The Ultimate Homebuyers checklist then have it available as a download.Okay, so here are the 3 buyer qualifying questions:Okay great, I love working with buyers. Let me grab your contact info so I can keep you up to date with new listings that fit your criteria.How long have you been looking?What have you seen that you like?Have you made any offers?Do you need to sell a property?At this point, you’ll be able to assess if the buyer is also a seller and act accordingly.Here’s another great question to see where they’re at in the buying process: “Have you lined up a good mortgage deal? I can refer you to an excellent mortgage broker if you like”So by now, you know if they are ready to buy or not.But here’s the thing: Most rookie agents just can’t say...

This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names 😎Lisa’s TOP ideas1. Specific target prospecting - if you have no buyers - find some.2. For sale by owner - marketplace and FSBO sites3. Withdrawns. properties that were on the market4. Sphere of influence - anyone you know that could have a property to sell5. Doorknock around listings yours and other agents6. Make sure you build a database from day oneRay’s top ideasI would go ‘crazy’ on expired listings then target For Sale By Owners on all the socials, marketing sites like Gumtree, Kijiji and CraigslistPrint off a bunch of IMPORTANT NOTICE Flyers you can find in jigglar.com (Just type IMPORTANT NOTICE) in the search field (See flyer graphic below)Print off 300 IMPORTANT NOTICE flyers in Jigglar and follow the correct formula to get them out.  Watch the 'how to' video hereFrom Linda GoerCall family and friendsFind someone in the office I could work withAsk for the office orphan dataGet out of the office and start talking to people - ensuring I am wearing my name badgeAsk colleagues if I could do their open homesCall Ray Wood and discuss his new secret weapon!From Dottie Moretz  Broker/Realtor. Beech Mountain,NC1. I would reach out/call everyone that I know) and ask for a referral or whether they are ready to sell their home.2. I would call FSBOs that have recently listed their properties. I would ask to preview the property and discuss the benefits of working with an agent. I would prepare a pros and cons list along with a seller's 2-3 page info on selling a home.3. I would find another agent (that is established) that would let me co-list a property with them.4. I would go introduce myself to my neighbors and see, if anyone wants to sell.5. I would call acquaintances to try and find someone looking to sell.6. I would go to my local coffee shop and with a sign offering to buy coffee for customers that are willing to talk to me about selling their home.7. I would call local companies to inquire about employees that may be relocating and offer my info. Probably wouldn't get far, but you don't know if you don't try.8. I would go to a local restaurant and offer to buy lunch for any patrons that will talk with me about real estate and selling their home.9. I would offer free comparable market analysis to anyone that I could and talk to them about selling their home.10. I would offer a Seller's Workshop today on how to sell your home fast for the highest and best price and would go by offices with flyers inviting prospects to the workshop at a popular local restaurant with party room and offer dinner to all that attend.11. I would go to Lowes' or Home Depot and talk to customers. Especially those buying packing supplies.12. I would go to Lowes' or Home Depot and talk to contractors. They often know who is getting ready to sell, before others do.13. I would call my local banker/mortgage broker to see, if he/she has any referrals for sellers getting ready to sell a home.14. I would send out an email to everyone that I know asking for help finding a listing.15. I would send a voicemail broadcast out to all my neighbors or neighborhood that I want to list in.16. I would...

How are agents adapting to the changing real estate market?In this episode, I re-connect with Owner/Broker Trent Pool to take a look at the strategies working best for he and his teams in a very different real estate environment 😎Let's get you in front of more clients!RealAds is a Full-Suite Real Estate Marketing Platform. Get everything you need and nothing you don't in one easy-to-use online platform with a mobile app. Work from anywhere. Slash your costs and 10X your marketing reach and power. Attract qualified seller leads and booked appointments on autopilot with better marketing, automation plus a full suite of powerful tech tools in one easy-to-drive hub. Set up a one-on-one demo call at https://realadscrm.com Download my eBook 'Digital Mayor' here: https://www.bestagentsinc.com/digital... Check my 200-plus podcast episodes here: https://www.topagentsplaybook.com/Mentioned in this episode:Social Media Ad Machine Wherever You Find Podcasts!What if you could create hundreds of social media ads in just minutes? And what if you paid as low as 2 cents a click while your competition is paying up to two dollars? Social Media Ad Machine is the AI Powered podcast that’s leading the way to better marketing for businesses everywhere. All you need to do is search Social Media Ad Machine wherever you get your podcasts