In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately to grow your business. We talked about everything: – How Nigerians make buying decisions – What makes us loyal to a brand – The emotional and cultural cues that influence us – And the small things that make a huge difference when selling to a Nigerian audience If you're trying to understand the Nigerian market better, this conversation is your cheat code. You can get a copy of Credit Alert by Ayo Akinola at www.readca.com. Plus, Ayo has a business grant for small business owners, and the book tells you exactly how to participate. We are rooting for you. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi: @temimakinsanya
What really happens to your business when you’re not there to run it — or when life takes an unexpected turn?This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid.This is not about succession plans or who takes over when you're gone.Instead, we’re talking about something far more practical and urgent:- Building processes.- Creating structures.- Designing a business that can operate and thrive even in your absence.We break down the structured approaches you can start implementing in your business today, no matter the size. We also get candid and share real experiences from our own journey - moments when life happened, things spiraled beyond our control, and how the systems we put in place helped us navigate those unexpected seasons.If you’re serious about building a sustainable, resilient business that outlives your daily involvement, this episode is a must-watch and before.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandApple podcast: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate.In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet.If you are running a business but your personal expenses are always being withdrawn from the company purse, this conversation will challenge your mindset, expose financial blind spots, and guide you toward building a business that is truly structured, sustainable, and financially healthy.What we discussed;1. Understanding the Core Concept2. Why Business Owners Often Mix Accounts3. Risks and Consequences of Mixing Business and Personal Finances4. The Importance of Separating Yourself from Your Business5. How to Separate Personal and Business FinancesTune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.You can also listen to us on spotify and apple podcast.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently and how you can apply the same principles.If you’re building a brand, scaling one, or simply fascinated by world-class brand strategy, this is an episode you’ll love!Brands We Analysed:1. Kilentar2. Calendly3. Skims4. Amazon5. Quacktail6. Moniepoint7. God is GoodTune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandApple podcast: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for anyone looking to build, protect, and grow their brand or business. Whether you’re a creative, entrepreneur, or corporate professional, this conversation will help you see your ideas through a new lens as intellectual property that can be protected and monetized. Here’s what we discussed: 1. What is Intellectual Property (IP)? 2. The Evolution of Intellectual Property 3. Corporate IP vs Creative IP 4. What part of your knowledge should you monetize? 5. How different industries monetize their expertise 6. How IP affects partnerships Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi:@temimakinsanya
This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group. In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint. Whether you’re launching a brand, growing your business, or redefining your identity Dare’s journey will show you how to do it and make it last. We talked about: 1. How to Find Your Brand’s Purpose and Identity 2. What Story Your Brand Is Telling at Every Touchpoint 3. Building Emotional Equity: Not Just Aesthetic Appeal 4. When Brands Get It Completely Wrong 5. Evolving Without Losing Your Voice Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast. Stay connected with us:Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi:@temimakinsanya
This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing? Can it ever push us to do better, or does it silently kill our contentment and creativity? Join the conversation as they unpack: 1. The Root Causes of Business Comparison 2. How Comparison Kills Business Growth 3. How to stay focused on your own lane and build lasting success If you’ve ever felt like you’re falling behind in business, this episode will help you refocus on your own journey. Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems!We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires”Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing:1. What does “Get it” mean? Why do you want your team to get it?2. Why Building a Team that ‘Gets it” Matters3. Traits To Look for in Your Hires4. Attitude vs Skill (Technical vs Soft Skills)5. How Did You Handle People That Didn't “Get it”?6. What Happens After you Hire the People That Get ItSeason 3 is all about leveling up—and this first episode will have you rethinking how you build your dream team.So grab your drink, tune in, and let’s get into it. Don’t forget to like, share and subscribe - because the gems this season? Unmissable.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comTobi: @misshamiltonTemi:@temimakinsanya
And just like that… we’ve come to the end of season 2!The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another?Whether you're a business owner, a curious listener, or someone trying to understand why you can't stop adding things to your cart, this one's for you.Thank you for rocking with us this season. See you in season 3!Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.comTobi: @misshamiltonTemi:@temimakinsanya
Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way. Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on choosing the best funding option for your vision. Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. From brand-building strategies, staying true to purpose, and cultivating a loyal community, Ore shares the behind-the-scenes journey of what it truly means to build a brand that resonates deeply with people. Whether you're an entrepreneur, brand strategist, or skincare enthusiast, this conversation will inspire you to dream big, stay authentic, and build with impact. Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
No guest this week—just Temi and Tobi diving deep into a conversation every entrepreneur needs to hear! Burnout is real, and if you're not careful, it can creep up on you before you even realize it. In this episode, we break down how to recognize the early signs of burnout and share practical strategies to help you stay energized, focused, and thriving in your journey. Whether you're a business owner, creative, or professional navigating the hustle, this is a must-watch!Don't just work hard—work smart and keep your fire burning without burning out. Plus, we’ve got a special resource for you! Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya Get your free business resource here: https://drive.google.com/drive/folders/1H1VyvU_hNiOPcH8scIO7MJOBPvc-jwkg?usp=drive_link
This week, Temi and Tobi are joined by Zeph-Ovia Ikem, the CEO and founder of Star Network Podcast, for an exciting and eye-opening conversation!In this episode, the girls take a fresh approach to failure—challenging the way we see it and redefining it as a stepping stone rather than a setback.Plus, we’ve got a special resource to help you navigate this rollercoaster! Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comGet your free business resource here: https://drive.google.com/drive/folders/1EYTjXBmMTtVvWVLyrsJg55lK1SdW7ITd?usp=drive_link
This week, Temi and Tobi are back with a special guest, Dr. Tola Awosika – a savvy businessman, political analyst, politician, and devoted family man. With vast experience in running multiple businesses across different industries, Dr. Awosika joins us to dive deep into the Nigerian economic rollercoaster.We’ll be discussing how to adapt to the constant twists and turns of the economy, offering valuable insights on navigating the current reality in Nigeria.If you’ve ever wondered how to thrive in these challenging times, this is a must-watch episode!Plus, we’ve got a special resource to help you navigate this rollercoaster!Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platforms.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comGrab your free business resource here: https://drive.google.com/drive/folders/1jlIH7Wzj1Bsy8Mn1DgNsDDDOC9Ax4iFg?usp=drive_link
This week, Temi and Tobi are joined by a special guest, Dr. Bukky George-Taylor—PR and communications expert and founder of Robert Taylor Media, a household name in African strategic communications. As always, it’s an insightful conversation!This time, we’re diving into the power of networking and social capital—how to build meaningful connections, leverage relationships, and position yourself for success.Plus, we’ve got a special resource to help you network better!Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comGet your resource here: https://drive.google.com/drive/folders/19UIa3Jr3hdTUSR79plsFCFmymMFxY1gh?usp=drive_link
Temi and Tobi are back this week with another insightful conversation—one that every entrepreneur and career-driven person can relate to.Have you ever found yourself at a crossroads, unsure whether to push forward, change direction, or walk away?The journey of success isn’t just about working hard—it’s about knowing when to hold on and when to let go. In this episode, we dive deep into The Art of Letting Go: When to Pivot and When to Persevere.We explore the signs that indicate it’s time for a change, the mindset shifts needed to embrace new paths, and real-life stories of people who faced this very dilemma.We’ve put together an exclusive resource to help you decide whether it is time to pivot or persevere.Don’t forget to like, comment, and subscribe to our Youtube channel and listen to our podcast on whatever platform you listen to.Make sure to connect with us on all our social media platforms:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comGrab your free business resource here: https://drive.google.com/file/d/145ioDO1yqbmZ6ocft81DbwpLdFPCTpw3/view?usp=drive_link
Temi and Tobi, your favorite duo, are back with a brand-new season and we’re diving into a crucial topic for business owners—why "DM for price" is hurting your business and other business practices to Ditch in 2025. You know we’re all about helping entrepreneurs scale and succeed with practical, actionable steps. In this episode, we break down how DM for price might be hurting your business and share proven strategies to boost sales, build trust, and attract the right customers in 2025. Plus, we’ve put together an exclusive resource to help you level up your business this year! Make sure to connect with us on all our social media platforms: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com
On this episode, Tobi and Temi dive into the fascinating link between celebrations and consumerism, exploring how moments of joy, tradition, and nostalgia drive spending habits. From holiday festivities to emerging celebrations, they unpack how businesses leverage these occasions to create irresistible products and experiences.
What does strategy really mean? In this episode of Totally On Brand, Tobi and Temi unpack the essentials of building a winning business strategy. From understanding market research to refining competitive positioning, they provide actionable tips and insights to help you create a strategy that drives growth and success. Tune in now!
The founder of the drinks brand @quacktails.ng that we all know and love is in the Totally on Brand chair. Tune in to hear to Bosco share his start, his journey and his growth and how his unique identity has shaped the brand.#TotallyOnBrand