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Tracy Hazzard Getting Interviewed
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Tracy Hazzard Getting Interviewed

Author: Tracy Hazzard

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Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs multiple creative ventures, works for/with household names, launches best-selling products, all while married to her best friend and business partner, and jointly raising three daughters. Wouldn’t it be amazing if you could dive deeper into Tracy’s mindset, success strategies, daily practices, her how-to expertise, and ability to overcome failure in more than just one single podcast interview? Now you can…

Welcome to the Tracy Hazzard Getting Interviewed. In this show, you'll hear the best podcast and videocast interviews that Tracy has been on throughout her career. Tracy Hazzard’s experience with podcasts - both hosting five podcasts over the last five years, and as a content strategist for other people who want their podcasts to skyrocket - makes her the perfect candidate for her very own collection of "greatest hits." Given her wide range of expertise and experience, we have no doubt that there's going to be tips, tactics, and strategies for you to model as you step into your own full potential!

Tracy Hazzard is the Founder and CEO of Brandcasters, Inc., which runs Podetize.com, the largest podcast post-production company and hosting platform pushing the level of podcast content creation, production, distribution, and marketing to the next level. Tracy has instilled into the company culture an obsessive podcaster-centric focus. In addition to her day job, for the past four years, Tracy has also published a column for Inc. Magazine called "By Design" focusing on disruptive innovation, product launching, and brand-building.

Tracy Hazzard is the host of five top-ranked podcasts: The Binge Factor –the podcast for successful podcasters; Feed Your Brand –listed as one of CIO’s Top 26 Entrepreneur Podcasts To Listen ToProduct Launch Hazzards –the expert resource for eCommerce sellers and inventors; The New Trust Economy all about Blockchain Innovation and Digital Currency; and WTFFF?! –the 3D Print innovation start point featured as one of the exclusive live podcasts at SXSW 2018, now with a special series sponsored by HP. With a constant stream of content and products from her authority platform, reaching over 100,000 listeners and viewers monthly, Tracy influences and casts branded content, products and innovation around the world.

With over 27 years as a Product/Brand Strategist, Tracy has co-designed 250+ consumer products generating more than $2 Billion for design-leading brands like Martha Stewart Living, Herman Miller, and retailers like Costco, Target and Amazon. Along with her partner and husband, Tom Hazzard, she co-holds over 39 patents with an unprecedented 86% success rate. Their most recent invention is the foundation of Podetize – brandcasting thought leaders, major publications, celebrities, sports stars, and social influencers into higher-converting revenue streams with an authority platform.

In addition to writing 400 articles for Inc. Magazine and 100+ for Authority Magazine, she is now writing for Grit Daily and contributing to BuzzFeed. Tracy has been featured in Entrepreneur, CIO, Forbes, Thrive Global, Wired, Fortune Small Business, and CNN Money. The Harvard Business Review teaches a MBA case study in 26 universities around the world on her handling of intellectual property as an entrepreneur resulting in a viral PR campaign before social media existed. Tracy’s strategic product and brand knowledge expertise takes you from invisible to credible AND from not getting enough to getting more! In Tracy Hazzard Getting Interviewed, we hear some of Tracy's best tips and advice as a guest expert, as well as a highlighted selection from some of her own shows that give you a little taste of her style and core expertise. Who knows, what she leaves you with might just be the key to shift you right into your own big success.

76 Episodes
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Tracy Hazzard joins Juliet Clark of the Promote, Profit, Publish Podcast to discuss how authors can use podcast guesting to turn listeners into readers. She provides valuable tips on how to vet shows to determine the perfect fit for you according to the goals you have set and the public image you want to build. Tracy discusses how to prepare the perfect pitch to create a good first impression and get the attention of your desired podcast hosts. She also talks about the benefits of podcast swapping, the pros and cons of paid guest appearances, and why you should not worry too much about podcast metrics.
Ever wonder how some content creators seem to effortlessly attract a loyal following, turning listeners into raving fans and even customers? Tracy Hazzard joins Juliet Clark from Promote, Profit, Publish, and together, they crack the code to that 'Binge Factor.' As a media expert with thousands of interviews and multiple top-ranked podcasts, Tracy has a unique perspective on what truly resonates. And in this episode, she's not just sharing insights—she's demonstrating her cutting-edge process for leveraging AI, specifically Gemini, to transform podcast transcripts into high-ranking articles, unlock powerful keywords, and streamline your entire content workflow. Prepare to be inspired, and perhaps, completely rethink your content strategy. 
The beautiful thing about love is how it makes everything possible and surmountable. There is a reason why the greatest love stories often come from overcoming peaks and valleys. And that is because love makes us confident. Tracy Hazzard believes in this, and in her interview with Daniela Stockfleth-Menis for Because Everyone Has A Story, she shares how growing up loving unconditionally and being loved led her to the amazing life she is confidently living today. As a designer and business owner, Tracy gives fresh perspectives on using our God-given gifts and the power of creative thinking in innovation. She also talks about the interesting dynamic of working with her husband, sharing how they balance between personal quality time and work. On working in the podcasting industry, Tracy then opens up about the story of starting their shows and eventually helping others produce theirs through their company, Podetize. Through it all, she highlights how love continues to play a key role in all her success. Tune in to find out where love shows up in her life and how you, too, can find value in it.
Podcasting is more than just recording and publishing your show. In today’s world, you need to also play the digital game for your message to be heard. Tracy Hazzard has been successfully doing this to hundreds of clients. In this episode, she sits down opposite John Mendez for Walk 2 Wealth to share how, together with her husband, she mastered the business of podcasting; so much so that she not only became an expert but also delivered results to many podcasters coming from different industries. She talks about their unique referral system, the difference between good and bad incentives, and getting good at the ask. Throughout the conversation, Tracy highlights the importance of being involved in the process; it is a true mark of your belief in the value you provide your clients and audience. Learn more about the world of podcasting and what it takes to rise to the top today!
More and more people are starting their own podcasts; unfortunately, the industry has a 73% podfade rate. People quit their shows before they ever get to 25 episodes. With a less than 10% failure rate, Tracy Hazzard has undeniably figured out what keeps shows from podfading and makes them successful. She unravels podcasting success strategies to us as she joins Dr. William Attaway for The Catalytic Leadership Podcast. Why do podcasts fade and fail? What is next for podcasting? How can AI help podcasters in the future? Tracy answers these questions and more, bringing great insights that will only make you excited for what’s to come.
Don’t underestimate the value of women’s voices today. And podcasting has been providing women a platform to raise and elevate their thoughts, expertise, and stories. Tracy Hazzard joins a group of women doing the most in the podcasting industry opposite Hector Santiesteban for the Marketing Your Podcast. In this episode, Tracy unleashes her expertise as she dives deep into the essentials of podcasting—from key trends and statistics to recording, marketing, and promotion. She shares her insights on women in the podcasting world, how they drive listenership and leadership, and produce more empowering shows and episodes. It is truly invaluable to have a space where women’s voices are recognized and heard because it pushes for many more to join and share their own experiences. So follow along to this powerful episode as Tracy brings forward the value of women in the podcasting industry and more!
One of the most effective ways to build business authority these days is through podcasting. Creating bingeworthy content is easier said than done, and that takes consistency and the right knowledge of online algorithms. Tracy Hazzard joins Alastair Mcdermott of The Recognized Authority Podcast to share tips and strategies for producing an impactful show that solidifies your market reputation. She discusses how combining education and entertainment leads to engaging conversations. Tracy also breaks down SEO strategies that make a podcast easily searchable online to garner higher traffic and listenership.
Our parents have an undeniable influence on how we live our life. In this episode, Tracy Hazzard chats with Reena Friedman Watts from Better Call Daddy to share how her relationship with her father poised her to succeed in her career. She shares important lessons from her father that helped her navigate life and business. Tracy also opens up about how she met her husband and their journey to becoming co-founders of several businesses. From making moves in the design space to being one of the leaders in the podcasting arena, Tracy has a lot of insight and wisdom to share when it comes to doing business. Tune in to learn more about Tracy and get tips in business and podcasting along the way. 
The key to building a team of pure genius? Create a culture of empathy and efficiency. Tracy Hazzard talks with Merrill Chandler about how she color-codes her team into four quadrants. Each color refers to unique skills. We need people with these different skill sets, but they have to be able to listen to each other. To reconcile what they hear against what they learned. Open-mindedness has to be present to help the team move forward. Tune in!
Are you interested in starting your own podcast? You’ve come to the right place. Join Tracy Hazzard as she joins Julie Lokun and Corinna Bellizzi of The Mediacasters to share how she started her podcasting journey that quickly turned into her becoming a pioneer and thought leader in the space. Learn about her transition from designing products for household brands to becoming the CEO of Podetize and get expert tips on how to get podcasting right. Tune in to learn industry secrets on reaching a larger audience, monetization, and what works in the podcasting space.
How do you make your livestreams binge-worthy? Tracy Hazzard explains what exactly that means and how you can do it in this episode of The Live eCommerce Podcast with hosts, Whitney Lauritsen, Nicolas Bailliache and MJ Allen. Tracy is an industry-leading expert whose unique gift to the podcasting, marketing and branding industries is the ability to find that binge factor which will support you in marketing your message, growing your audience, and building authority for your brand. Join in and learn some tips and tricks from Tracy herself as she shows how you can do just that without spending a lot of time, money or effort.
Does your podcast have what it takes to be bingeworthy? If you want your podcast to succeed, you better have this quality, and Tracy Hazzard shows you how. Marla Isackson of the Mind Of A Mentor podcast picks Tracy's brain on podcasting and building your brand. Tracy goes back to her company's roots, giving us a look at how she built Podetize. She also shares a few great tips on making your podcast bingeworthy and driving listener growth. Learn the ins and outs of podcasting as Tracy shares insights as only she can.
Being an entrepreneur isn't easy. You have to make sure that whatever you're selling, you're selling to the right people. You need to find investors, take note of your financial data, and more. And that's just the business side to it. You also have to take into account the creative side. What will you name your brand? How will you pitch your product? All of these are needed for success as an entrepreneur. In a panel discussion moderated by Hina Cao, Tracy Hazzard along with other experts share insights on entrepreneurial success. Listen to Tracy’s first-hand experience in building, investing, and supporting companies along their entrepreneurial journey. This is a very insightful roundtable about the entrepreneurial ecosystem. You don’t want to miss it.
Building an audience is crucial for any podcast that aims for longevity. Without this capability and without the ability to bring value to your audience, a podcast is most likely doomed to fail. In this episode, Tracy Hazzard is interviewed by the host of the Profit with Podcasting Podcast, Noah Tetzner. Tracy discusses how building an audience helps with sustainability. She also gives a small peek at how she helps podcast clients set up, launch, and improve their shows with an eye towards the long-term. Learn more podcast industry insights from Tracy and Noah by tuning in.
Looking for a project management tool that’s efficient, time-based, affordable, and can help track multiple talks and a large team? ClickUp might be what you need! Join as Tracy Hazzard explains how Podetize uses ClickUp to scale its operations. She joins Alicia Butler Pierre from The Business Infrastructure Podcast to detail how they use the program and why it works. As a CEO, Tracy recognizes the need to work on your business rather than working in it. That’s why it’s important to have project management tools that help and also measure progress. Plus, she discusses ways to optimize the tool for your business without breaking the bank. Stay tuned!
Many podcasts never make it far. As more and more shows come on, how do you make yourself stand out and keep your listeners’ attention? In this episode, Tracy Hazzard joins Lou Diamond from Thrive LOUD Podcast to spill what it takes to become “Binge-Worthy.” Perhaps start by finding your ideal customer. They could be anywhere in this vast social media world. Go to the place you're most comfortable with and be your most authentic self. Do you want more binge-worthy advice? Join Tracy as she shares more on how to not only find your audience but also be seen and heard!
Starting a podcast show is more than just releasing episodes and patiently waiting for listeners to come by. For it to be an engaging show with a proper return on investment, effective podcasting techniques must be implemented. Tracy Hazzard shares her most important tips in starting your own show in this discussion with Melanie Herschorn of The VIP Access Podcast. She explains why breaking down a podcast into seasons is not a practical decision, how far episodes should be done in advance, the best monetization strategies, and more.
With so many podcast shows competing for the most listeners and followers, releasing bingeworthy content has never been more serious. Hosts scramble to invite famous guests, produce engaging discussions, and provide enticing promos as fast as possible. But what does it truly take for a podcaster to successfully capture the hearts (and ears) of many? Tracy Hazzard joins Pat Flynn of The Smart Passive Income Podcast to dissect the two most important elements of a bingeworthy podcast: to educate and to entertain. She also explains why hosts should focus on revealing their authentic selves every episode to attract the audience they truly want to touch.
As the internet becomes the main arena for business engagement, producing unique content aside from traditional adverts is highly needed. One of the best ways to do this is by producing a podcast show to highlight your work and connect with the target audience. In this conversation with Todd Westra of The Leadership in Business Podcast, Tracy Hazzard talks about her work at Podetize, the largest post-production house of podcasts. She goes into detail about how they help aspiring podcasters establish an engaging show through their profit-first model. Tracy also opens up about the challenges of managing a growing team scattered all around the globe, promoting free-thinking and critical problem solving to each member.
The pandemic has made a huge impact in a lot of aspects in our lives, including how we market our products. In a time when almost every business is pivoting online, how do we make our products special so they would stand out in this heavy competition? Timothy Bush sits down for a conversation with product design and development specialist Tracy Hazzard as they dive into how you can grow your business in the online world. They also discuss the difference between selling your products online, selling your products in store, and how design plays a big part of that. Tune in to this episode to learn more about growing your online sales and the importance of understanding your target market and catering their needs.
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