Transforming Cities

On this episode of Real Wins, Chris and Mike welcome Tori to the show as we dig into her experience at the property level, and how the right brand positioning makes all the difference. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss a few of the common pushbacks to starting a multifamily go-to-market game plan early, including construction delays and the winter leasing season, among others. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this live episode of Transforming Cities, I was joined by Mike Brewer of the Multifamily Media Network and the Multifamily Collective, and Mike DiMella of Charlesgate. During our live event, our guests debated and discussed staging as it relates to leasing success, AI and automation, and the balance of both moving forward. We also threaded in a few audience questions during and after the debate. Related links for this episode: · The Multifamily Collective - https://multifamilycollective.com/ · Mike Brewer on LinkedIn - https://www.linkedin.com/in/mikebrewer/ · Charlesgate - https://www.charlesgate.com/ · Mike DiMella on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization, and more specifically, Charlesgate's pod model approach. What it is, how it works, and what it solves for in multifamily. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan. When to roll it out, what to include or exclude, and the overall timeline heading into a property's CO date. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and how you can approach your next activation game plan. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this live episode of Transforming Cities, I was joined by Moshe Crane of Sage Ventures and Michael DiMella of Charlesgate. During our live event, our guests debated and discussed centralization as it relates to residents, employees, and property outcomes. We also threaded in a few audience questions during and after the debate. Related links for this episode: · Sage Ventures - https://sageventures.com/ · Moshe on LinkedIn - https://www.linkedin.com/in/moshecrane/ · Charlesgate - https://www.charlesgate.com/ · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode I’m speaking with Jay Parsons, a rental housing economist, investor, speaker and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research. Previously, Jay was the Chief Economist at RealPage, a leading rental housing software and analytics provider. He's been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, Politico and he's appeared on CNBC and BloombergTV. Over the last decade-plus, Jay has advised numerous rental housing stakeholders including institutional investors, REITs, smaller investment groups, lenders, regulators, government agencies, and non-profits. In 2023, he was named as an “Influencer in Multifamily Real Estate” by GlobeSt, a leading industry trade publication. Related links for this episode: · Madera Residential - https://maderaresidential.com/ · RealPage - https://www.realpage.com/ · Jay on LinkedIn - https://www.linkedin.com/in/jay-parsons-a7a6656/ · CRE Analyst - https://www.linkedin.com/company/cre-analyst/ · Bill McBride - https://twitter.com/calculatedrisk · Jay’s Newsletter - https://jayparsons.com/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency. They break them down into four key buckets: strategy, brand, demand, and enablement. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode I’m speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities. She’s worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees. Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute. In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food. Related links for this episode: · CIP Communities - https://www.rentcip.com/ · Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/ · Hook Point (book) - https://amzn.to/43NVpXb · The Advantage (book) - https://amzn.to/49q6QFC Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking. If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time. In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail. Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too. Related links for this episode: · Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com · Amplified Connections - https://www.ampyournetwork.com · Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker · Tara on Facebook - https://www.facebook.com/tsamuels106 · Email Tara - hello@ampyournetwork.com · We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ · Atomic Habits (book) - https://amzn.to/4ammxPq · Make Your Bed (book) - https://amzn.to/3xjksVX Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate. During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more. We also pulled in a handful of live audience questions to add to the conversation. Related links for this episode: · 20for20 - https://20for20.com/ · Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/ · Charlesgate - https://www.charlesgate.com/ · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy. Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services. Then, they jump into the different types of websites in the industry: templated, hybrid, and custom. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes. Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project. He went to UNH undergrad, night school at Northeastern for his MBA, and the MIT Center for Real Estate for a Master's in Real Estate Finance and Development. In his free time, Jeff supports his favorite charities, including No Kid Hungry, Friends Forever, and The Portsmouth Music Hall. He also spends time with his wife and two daughters while making time to get out on the bike. Related links for this episode: · Cathartes - https://cathartes.com/ · Jeff on LinkedIn - https://www.linkedin.com/in/jeff-johnston-2aa42a6/ · Portwalk Place - https://cathartes.com/portwalk-place/ · Building Small (Jim Heid) - https://www.jheid.com/small/ · Rethinking Real Estate (book) - https://amzn.to/42ZQUso · Setting the Table (book) - https://amzn.to/3SwHlw1 · Psychology of Money (book) - https://amzn.to/49P32hU · Never Finished (book) - https://amzn.to/4bVPTW1 · Leadville 100 MTB - https://www.leadvilleraceseries.com/mtb/leadvilletrail100mtb/ Be sure to support this podcast by subscribing and reviewing! Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2024 Authentic Form & Function