Travis Makes Money

Dan Martell is a serial entrepreneur, investor, and bestselling author of Buy Back Your Time, a blueprint for entrepreneurs who want to scale their business without losing their life in the process. After building and exiting multiple software companies, Dan shifted into teaching founders how to grow, systemize, and hire effectively—creating more freedom and profitability. His book, traditionally published with Penguin Random House, became an instant bestseller and sparked conversations about entrepreneurship, publishing, and building evergreen content. On this episode we talk about: Why Dan chose traditional publishing for his first book—and why he’d never do it again The realities of book advances, royalties, and creative control in traditional publishing The pros and cons of self-publishing vs going with a major house What it takes to create a perennial seller book that stands the test of time How Buy Back Your Time became an evergreen global bestseller beyond the business niche Top 3 Takeaways Traditional publishers offer credibility—but give away control over how you use your book as an asset. Self-publishing today allows creators to own their IP, control marketing, and build long-term ROI. The best books aren’t funnels; they expand their category’s body of knowledge and last for decades. Notable Quotes “I didn’t need the advance. I just wanted to learn—and, honestly, a little ego.” “Traditional publishing feels great for credibility, but you lose control of your own product.” “I wrote Buy Back Your Time to create something evergreen—something that actually adds to the body of knowledge.” Connect with Dan Martell: Website: DanMartell.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Harbinger is the host of The Jordan Harbinger Show, and someone I've been listening to for almost a decade now. Jordan dives into insightful conversations with world-class experts and thought leaders. Listen in for actionable advice on personal development, relationships, entrepreneurship and more. Hope you check it out and enjoy it as much as I do.

Brenda Snow is an entrepreneur, philanthropist, and author who founded Snow Companies, the first-of-its-kind global patient engagement agency. After being diagnosed with multiple sclerosis nearly 30 years ago, she turned her personal struggles into a mission to give patients a voice, empower them through education, and improve their treatment experiences. Starting with no funding, she grew the company from just herself and one employee to over 425 staff, nine figures in revenue, and recognition as the gold standard for patient storytelling and support. On this episode we talk about: How Brenda’s MS diagnosis inspired the creation of Snow Companies The power of storytelling in patient advocacy and engagement Navigating highly regulated industries while innovating solutions Growing from a one-client consultancy to a 400+ person global agency Why perseverance and hard work—not overnight virality—are the keys to lasting success Top 3 Takeaways Personal challenges can reveal massive gaps and opportunities for impactful businesses. Patient-first storytelling builds trust, connection, and long-term engagement like no marketing campaign can. Scaling from startup to nine-figure success requires years of hard work, culture-building, and strategic hiring. Notable Quotes “To be successful at anything, you have to work damn hard.” “Don’t give up on yourself—entrepreneurship is hard, but it’s super rewarding.” “The business plan presented itself because I saw so many unmet needs for people with life-changing illnesses.” Connect with Brenda Snow: Website: https://brendasnow.com/ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Ron Story Jr. is a serial entrepreneur, speaker, and the new owner of Guestio. He’s also the founder of SpeakerHub, a global booking platform connecting speakers, podcasts, and event organizers. In the past year alone, Ron has done 125 podcast interviews, 31 speaking gigs, 205 daily webcasts, and written 138 articles—all while adding over $1 million in revenue to his businesses by using speaking and podcasting as growth engines. On this episode we talk about: How Ron generated $1M through podcasting, speaking, and content creation Using lifetime deals to solve churn problems in recurring SaaS models The smartest way to turn software buyers into loyal, long-term customers The mindset shift from selling lottery tickets to selling true business investments Why public speaking and podcast guesting are the fastest trust builders for any entrepreneur Top 3 Takeaways Churn—not customer acquisition—is what kills recurring revenue businesses. Treat your product as an investment in your customer’s future, not as a cheap lottery ticket. Speaking and podcasting aren’t just about visibility—they create pre-sold leads who already trust you. Notable Quotes “After you sell it, you’ve got to keep it—that’s where the real cost begins.” “People invest in what they understand. The more they engage, the longer they stay.” “Most great speakers speak for free—the money’s made when the audience becomes your clients.” Connect with Ron Story Jr.: Website: https://wwv.speakerhub.com/guestio ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this clip, Joe Gatto takes us back to the very beginning of Impractical Jokers—long before the show became a worldwide hit. He shares the surprising story of how the idea was first sparked in a basement with a group of lifelong friends, and how those early moments of creativity turned into one of the most popular comedy series on TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Levy is a behavioral scientist specializing in trust, leadership, and human connection. He’s the author of the New York Times bestseller You’re Invited and his latest book Team Intelligence: How Brilliant Leaders Unlock Collective Genius. Over the last fifteen years, Jon has helped thousands of leaders—from Nobel laureates to Olympians—understand how to create meaningful relationships, build trust faster, and foster cultures where teams thrive together. On this episode we talk about: Why relationships and trust are the ultimate currency in business and life The psychology of connection and why small acts build deep trust How to avoid manipulation while using behavioral science for good The difference between status and likability—and why likability always wins long-term How emotionally intelligent teams unlock “collective genius” and outperform talent alone Top 3 Takeaways Trust isn’t gained by giving—it’s built when others invest effort in you. True connection comes from benevolent intent, not manipulation—use psychology to serve, not to scheme. High-performing teams succeed not because they have the smartest people, but because they have the most emotionally intelligent dynamics. Notable Quotes “We can’t buy relationships. The real question is—how do we get people to invest effort into us?” “If I told people how I designed my events, would they feel manipulated or cared for? That’s the test.” “The reason we follow someone is simple—they make us believe tomorrow will be better than today.” Connect with Jon Levy: Website: https://www.jonlevy.com/ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob Chapman is the CEO of Barry-Wehmiller, a $4 billion global capital equipment company and author of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. Over his 50-year leadership journey, Bob transformed a struggling $20 million family business into a multibillion-dollar enterprise using a blend of sound business design, creative acquisitions, and a culture of truly human leadership. His work proves that success and compassion aren’t opposites—they’re partners. On this episode we talk about: How Bob turned a near-bankrupt family company into a $4 billion global organization The nine-month period of surviving day-to-day on cash and what it taught him about resilience Why your business model—not metrics alone—is the true engine of wealth creation The strategy behind 150+ acquisitions and how he found value others missed The power of combining common sense, creativity, and positivity in leadership Top 3 Takeaways Cash is the oxygen of business—understanding its flow is fundamental to growth and survival. True leadership requires calm under crisis; your team follows your attitude more than your words. A great business model is your engine, but a caring culture is the premium fuel that makes it perform. Notable Quotes “Cash is the foundation of your ability to be a good steward of your business.” “There’s no relationship between what something costs and what it’s worth.” “Our business model is the engine, but our culture is the premium fuel.” Connect with Bob Chapman: Website: BarryWehmiller.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Matson is the bestselling author of Experiencing the American Dream: How to Invest Your Time, Energy, and Money to Create an Extraordinary Life, and founder of Matson Money, a firm managing over $12 billion in assets. Known for making Nobel Prize–winning investment science accessible to everyday families, Mark has spent decades teaching people how to invest prudently, avoid speculation, and build wealth that serves a greater purpose. On this episode we talk about: Why most financial advice is based on false promises of predicting the market The dangers of stock picking, market timing, and chasing performance How modern portfolio theory and academic research can guide smart investing Practical asset allocation and the discipline of rebalancing Why having a purpose for your money matters more than money itself Top 3 Takeaways The market can’t be reliably predicted—success comes from disciplined asset allocation and rebalancing, not gambling. Emotional decisions in down markets often lock in losses; sticking to your plan yields far greater long-term returns. Money alone won’t make you happy—invest with purpose, aligning your finances to your values and life goals. Notable Quotes “All the knowable information about the future is already in the stock price today.” “Leave your money in the market and rebalance—don’t pull it out during downturns.” “Money for money’s sake never works; it has to serve a purpose greater than itself.” Connect with Mark Matson: Website: MatsonMoney.com Instagram: @MarkMatson1 ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Goetz is a two-time founder, four-time CMO, and single mom of three who’s helping ambitious people redefine what “having it all” actually looks like. She inspires over 150,000 readers each week through her Life’s a Game newsletter and her new book, Toxic Grit: How to Have It All and Actually Love What You Have. In this conversation, Amanda shares a grounded, intentional approach to ambition—one that makes space for work, relationships, and personal growth without burning out. On this episode we talk about: Why Amanda believes ambition isn’t toxic—it’s lack of intention that is How to embrace “and” thinking instead of living life as an “either/or” equation The hidden cost of letting one identity (career, parent, partner) take over your life How to transition between roles, build hierarchy, and avoid constant guilt The five pillars of Amanda’s “portfolio career” and how to start building one yourself Top 3 Takeaways The solution to overwork or burnout isn’t quitting ambition—it’s learning to balance all your “characters” with awareness and structure. A thriving career doesn’t have to compete with family, purpose, or rest—it can coexist when you embrace the and. Genuine success comes from self-awareness and human connection—two things that automation and hustle culture can’t replace. Notable Quotes “Life isn’t an or statement—it’s an and. You can chase goals and still build a life you love.” “Toxic grit happens when one character takes over the whole storyline of your life.” “You can’t automate your way out of human connection.” ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this clip, Travis makes friends with Patrick Bet-David, the founder of Valuetainment, as they discuss the DNA of an entrepreneur. Patrick talks about how he can't imagine not building a business, and how it's ingrained in his DNA to see a business grow and individuals succeed as a team. They also explore why this is the case and Patrick shares his story of how he was never someone who would have been predicted to succeed, yet he found his way to success. Join Travis and Patrick in this insightful conversation that delves deep into what it takes to be an entrepreneur and how to succeed against all odds. Learn from the experiences of one of the most successful entrepreneurs in the world and discover the secrets to building a business that can change the world. ✖️ ✖️ ✖️ ✖️ 🚀 This podcast is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Travis Makes Money podcast, Travis Chappell sits down with Elina Panteleyva, the founder of DudeWolf, a thriving seven-figure brand for doodle dog breeds. Elina shares her inspiring journey from being laid off to building a successful business in just 15 months, all without a team or prior e-commerce experience. Tune in to discover how Elina's entrepreneurial spirit and innovative approach have helped her create products that doodle owners love. ✖️ ✖️ ✖️ ✖️ 🚀 This podcast is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrett White is a multi–eight-figure entrepreneur best known for founding the Wake Up Warrior movement. Before that, he rode the highs of the mortgage boom, only to lose everything when the 2008 financial crisis hit. His businesses collapsed, his finances imploded, and his personal life spiraled into addiction and rock-bottom moments. But out of that devastation, Garrett rebuilt his life and business with a new philosophy—one focused on certainty, truth, and becoming a true entrepreneur instead of just a hustler. On this episode we talk about: The difference between being a hustler and truly being an entrepreneur How the 2008 recession exposed weaknesses and reshaped Garrett’s mindset Hitting rock bottom with addiction, broken relationships, and financial ruin The role of faith, truth, and what Garrett calls "certainty" in rebuilding his life The beginnings of the Wake Up Warrior movement and lessons for today’s uncertain economy Top 3 Takeaways Hustling might get you short-term wins, but building something lasting requires foundation, leadership, and a long-term vision. Real entrepreneurship requires a shift from individual hustle to creating systems, certainty, and "kingdoms" that can withstand chaos. True leadership comes from authenticity and certainty—qualities that can’t be faked or purchased. Notable Quotes "We were not entrepreneurs. We were hustlers." "If you have certainty, you can create in chaos. If you don’t, you’ll be destroyed by it." "Truth is the ember that reignited everything—without it, I had nothing." Connect with Garrett White: https://garrettjwhite.com/ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Munson is the founder of Saddleback Leather Company, a brand known for building rugged, overbuilt leather bags designed to last 100 years. What started in a small Mexican leather shop grew into a globally recognized business with collaborations alongside Toyota and Martin Guitar. Beyond business, Dave and his wife Suzette also lead Love 41, a nonprofit supporting communities in Rwanda, Mexico, and Texas. His adventurous life has included escaping an assassin, surviving danger in Mexico, and building a family-owned business that became a worldwide success. On this episode we talk about: How Dave turned a need for a durable book bag into Saddleback Leather His first scrappy sales tactics involving homemade signs on his Land Cruiser Moving to Mexico, surviving an assassin encounter, and navigating unexpected dangers How eBay became the platform that validated his business idea The importance of striving to be the best and building products that sell themselves Top 3 Takeaways Sometimes a successful business starts with solving your own problem—in Dave’s case, creating a bag he couldn’t find anywhere else. Exceptional products don’t just sell; they create demand from day one by being designed to last and built with integrity. To stand out as an entrepreneur, choose to be the best at something—even in crowded markets—through expertise, quality, and relentless improvement. Notable Quotes "I told the leatherworker, I want my grandchildren to fight over this when I’m dead." "My first marketing sign was just a sheet of paper taped to my Land Cruiser—‘Cool leather bags for sale.’" "If you’re going to do something, don’t blend in. Try to be the best at it." Connect with Dave Munson: SaddlebackLeather.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Dean Graziosi is one of the world’s leading entrepreneurs, multiple New York Times bestselling author, and business partner to Tony Robbins at mastermind.com. In this special replay, Dean shares the powerful story of how discovering Tony Robbins’ teachings during his early twenties didn’t just make him a millionaire—but gave him the mindset to build, risk, and thrive. From blue-collar hustle to building 13 successful companies, Dean reveals the mindset hacks, risk-taking habits, and wealth foundations that anyone can use to change their story and amplify their results. On this episode we talk about:   How Dean went from small-town tow truck driver and real estate investor to entrepreneur, course creator, and Tony Robbins’ business partner   The transformational impact of Tony Robbins—shifting from self-doubt to self-education and masterminds   Why amplifying the right “voices” and controlling your environment are keys to personal and financial growth   Masterminds, risk, and the real secret to success (it’s not a tactic—it’s matching mindset to the right plan)   Why having a big enough reason—either pain or pleasure—beats talent, luck, or even timing Top 3 Takeaways 1.  Success and risk tolerance aren’t about luck or skills—they come from strengthening the right voice in your head, controlling your environment, and fueling a compelling vision for the future.2.  Self-education (books, masterminds, mentors) is the “unfair advantage” that turned a hustler into a multimillionaire—and remains the foundation for exponential growth and resilience.3.  Personal development isn’t fluffy: unless you shape your beliefs, you’ll never follow through on the best strategy or tactic—mindset plus action is the only proven path. Notable Quotes   “We all have two voices: strengthen the one that says, ‘Let’s do this’—the other only grows with inaction.”   “Mindset and foundation, plus the right strategies, is where exponential growth comes from.”   “If you wouldn’t risk for your dream, ask yourself if you’re willing to stay exactly where you are for the next five years.” Connect with Dean Graziosi:   Instagram: @deangraziosi   Website: deangraziosi.com   Book: Millionaire Success Habits   Mastermind/Training: Mastermind.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the full episode: https://youtu.be/QIgtWupkhh8 Join us on the Travis Makes Friends podcast as we dive into an incredible conversation with Michelle 'Mace' Curran, a decorated U.S. Air Force veteran and former Thunderbird lead solo pilot. From her small-town roots in Wisconsin to flying F-16s in combat and inspiring audiences as a motivational speaker, Michelle shares her journey, the challenges of being a female fighter pilot, and insights from her new book, The Flip Side: How to Invert Your Perspective and Turn Fear into Your Superpower. Buckle up for an inspiring episode filled with high-flying stories and life-changing lessons! Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis and producer Eric break down one of the most polarizing topics in entrepreneurship: is it better to bootstrap a business, or raise outside capital? Drawing on personal experience and lessons from startup culture, Travis reveals the biggest mistakes founders make when chasing VC funding, why Silicon Valley’s obsession with investment misleads so many, and the first principles everyone should use to decide how to launch any new company. On this episode we talk about:   The dangers and downsides of raising funding too early—even if the “checklist” seems to fit your business   Why bootstrapping builds discipline, pressure, and actual proof of concept (and how to get creative when money is tight)   When venture capital makes sense—and all the hidden costs of taking outside money, from loss of control to preferential contracts   How AI is changing the software startup equation, and shrinking the need to raise massive amounts of funding   Lessons learned from infamous failures (like Quibi) and the right ways to audit your business before chasing investment Top 3 Takeaways 1.  Bootstrapping is almost always the better first move; it boosts discipline, real market feedback, and keeps control in the founder’s hands.2.  Raising outside capital adds pressure, complex contracts, and doesn’t guarantee success; cash alone never fixes a business that lacks product-market fit.3.  Use trusted frameworks (like Reid Hoffman’s Blitzscaling checklist), consult experienced founders, and remember: don’t give away control unless it’s truly required for growth. Notable Quotes   “If at all possible, bootstrap first—even just to prove your concept. Outside money makes everything more complicated.”   “Cash doesn’t solve all your problems. There are usually bigger issues at play—product, marketing, market fit—that have nothing to do with funding volume.”   “The moment you take other people’s money, it gets harder, not easier; discipline and focus will always win.” Connect with Travis Chappell:   LinkedIn: Travis Chappell on LinkedIn   Twitter/X: @travischappell   Instagram: @travischappell   Website: travischappell.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike. On this episode we talk about:   Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses   How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)   Critical psychological biases every marketer should know (naming, concreteness, social proof)   The art/science of making products memorable and believable—why one clear message beats a laundry list of features   Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers) Top 3 Takeaways 1.  Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.2.  One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.3.  Ethical marketing means matching your product’s strengths to people’s real needs, using behavioral tools to open minds rather than manipulate. Notable Quotes   “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”   “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”   “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.” Connect with MichaelAaron Flicker:   LinkedIn: MichaelAaron Flicker   Website: XenoPsi Ventures   Book: Hacking the Human Mind   Podcast: Behavioral Science for Brands ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this skills-focused episode, Travis and co-host Eric Kruczynski debate which core competency—sales, marketing, or operations—would make the biggest difference for young professionals and future entrepreneurs. With humorous banter and personal anecdotes, they lay out the case for each skill, reflect on their own career pivots, and highlight why both product-first thinking and communication are more critical than ever for making money in today’s economy. On this episode we talk about:   The pros and cons of going deep in sales, marketing, or operations as a foundational skillset   Why Travis wishes he’d doubled down on marketing after cutting his teeth in sales   The hidden importance of learning to communicate and interact with adults from a young age   Why product-led growth beats everything (Naval’s hierarchy: Product > Marketing > Sales)   Real examples: Savannah Bananas’ ESPN deal, Manscaped, CarMax, and how big brands use these skillsets to win Top 3 Takeaways 1.  Sales is indispensable for young professionals to learn communication, persuasion, and how to speak “adult”—but marketing has the highest earning upside in most modern businesses.2.  Product is king: the greatest companies invest first in world-class product, then marketing, with sales as a fallback if needed.3.  Differentiation is critical—even brands with average products (like early Manscaped) can win if marketing is exceptional, but nothing replaces a truly great offering. Notable Quotes   “Sales is learning to speak the language of adults and persuasion; marketing is sales at scale.”   “Sales is what you do when you’ve failed at marketing; marketing is what you do when you’ve failed at product. Product is king.” (paraphrasing Naval)   “Build something so good that people can’t help talking about it—organic always beats paid.” Connect with Travis Chappell:   LinkedIn: Travis Chappell on LinkedIn   Twitter/X: @travischappell   Instagram: @travischappell   Website: travischappell.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Shannah Game is not your typical money person—she's a certified financial planner, financial trauma specialist, podcast host, and author of Unraveling Your Relationship With Money. With a unique blend of creative and financial expertise, Shannah has built a career helping women (and men!) reframe their beliefs about money, midlife, and reinvention. Eschewing the stiff suits and tired advice, Shannah is known for her real talk: tackling financial trauma, midlife pivots, and the emotions underlying all our money decisions. On this episode we talk about:   Shannah’s journey from lemonade stands and arts management to financial planning, media, and bestseller lists   How financial beliefs, not just numbers, keep people stuck (and why budgets alone don’t work)   Overcoming scarcity thinking in today’s economy, especially for millennials, Gen Z, and women   Learning to prioritize spending on what really matters—without shame, guilt, or comparison   The actual emotional and behavioral tools to heal money trauma and finally build wealth on your own terms Top 3 Takeaways 1.  Money is never just math—it’s a mix of early beliefs, emotions, and behaviors we can rewrite at any stage in life.2.  Focusing on what you control (mindset, habits, priorities), not what’s out of reach, is key to overcoming financial frustration in an uncertain economy.3.  Your path to financial peace starts by becoming unapologetic about what really matters to you and letting go of status games and outside expectations. Notable Quotes   “Money isn’t just about money—real change means understanding your emotional relationship with it, not just the math.”   “If you can get self-aware in your twenties and say no to what doesn’t matter, you’ll thank yourself for decades to come.”   “What we present on the outside is never the full story—many people with the coolest cars and nicest watches are a financial mess underneath.” Connect with Shannah Game: Instagram: @shannahgame Website: heyshannah.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis and producer Eric dive into the uncomfortable but crucial world of pricing your services and mastering sales. They discuss real strategies, share personal struggles, and break down Alex Hormozi’s now-famous “closed rate pricing gauge cheat sheet.” Whether you’re a freelancer, agency owner, or business leader, you’ll learn how to stop undercharging for your work, confidently sell your value, and turn price conversations from awkward to awesome. On this episode we talk about:   How to use close rates to determine if your prices are too low (or too high)   Overcoming anxiety around sales and setting prices for friends, family, and clients   Writing scripts and using prep tools (like ChatGPT) to gain confidence before making offers   Sales conversation frameworks—discovery, demo, value-building, and closing   Actionable advice for firing low-value clients, upselling, and navigating new price points Top 3 Takeaways 1.  If your close rate is above 60–80%, you’re probably undercharging; double or triple your prices and focus on building real value for the right clients.2.  Good sales is about diagnosing problems and becoming a trusted advisor—not just pitching; scripts, discovery, and prep are your friends.3.  Retention is easier than acquisition, but honesty and transparency are key when raising prices or letting legacy clients go. Notable Quotes   “If you can describe the problem better than they can, people will assume you have the solution.”   “Most people aren’t paying for a deal—they’re paying for results from someone they trust to deliver.”   “You’re either selling stuff or building stuff. Everything else is noise.” Connect with Travis Chappell:   LinkedIn: Travis Chappell on LinkedIn   Twitter/X: @travischappell   Instagram: @travischappell   Website: travischappell.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices