Trial Lawyer Nation

In this episode of Trial Lawyer Nation, host Michael Cowen interviews David Craig, a seasoned truck accident lawyer from Indianapolis. They discuss David's journey into truck accident law, the unique challenges of these cases, and the importance of knowledge and mastery in the field. David shares insights from interviewing truck drivers, the role of rapid response teams in preserving evidence, and effective strategies for transitioning from a referral-based practice to direct consumer marketing. He also offers valuable advice for aspiring truck accident lawyers, emphasizing the importance of education, trial experience, and building relationships within the industry.

In this episode of Trial Lawyer Nation, Michael Cowen and Natalie Arledge delve into the complexities of a challenging legal case that resulted in a remarkable $1.7 million verdict. They discuss the strategic decisions, overcoming liability challenges, and the importance of trusting the jury. Join them as they share insights and lessons learned from navigating this intricate legal journey.

In this episode of Trial Lawyer Nation, Michael Cowen sits down with Todd Tracy, a powerhouse attorney in automotive product liability. Todd shares his journey from defending car manufacturers to fighting for crash victims. They dive into what it takes to spot and win vehicle defect cases, and Todd stresses how important it is for lawyers to work together and share resources to get the best results. He breaks down the top five types of cases worth pursuing—like seat back failures and missing center airbags—and talks about the challenges, costs, and rewards of handling these complex cases. From deep investigations to strong teamwork, this conversation is packed with tips for getting justice in automotive defect cases. 

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with renowned jury consultant Robert Hirschhorn. Robert shares his journey from criminal defense attorney to pioneering jury consultant, and how he and his partner, Cathy Bennett, helped transform the field. He introduces Verdict Hub, an AI-driven platform making jury research more accessible for personal injury lawyers, and discusses the role of AI in trials, blending data with human intuition, and what’s ahead for tech in the courtroom.Robert Hirschhorn | Jury and Trial Consultant/Attorneyhttps://www.cebjury.com/https://verdicthub.ai/

In this episode of Trial Lawyer Nation, host Michael Cowen sits down with partner, Malorie Peacock to introduce a new trial series focused on effective trial tactics. They discuss the concept of the '30-Minute Witness'—the practice of limiting witness testimonies to 30 minutes or less to maintain jury attention. They emphasize the importance of preparation, simplifying case elements, and using visuals to make testimonies more engaging and persuasive. Michael and Malorie also share tips on handling expert qualifications, video depositions, and using physical objects as demonstratives. This approach aims to keep juries engaged, awake, and entertained to secure favorable outcomes.

When host Michael Cowen and partner Sonia Rodriguez represented a high-earning tech executive who returned to work after a traumatic brain injury, they leaned on this strategy: “Trust the people that knew her before and after over any paid expert.” Compelling before-and-after stories, strategic witness testimony, and visual evidence helped Michael and Sonia demonstrate real damages—even when their client appeared to have "recovered" on the surface. The jury awarded $8.5 million for their client.Submit questions for the "Ask Michael and Malorie Anything" segment by emailing Michael.Featured GuestName: Sonia RodriguezAbout: Sonia has represented only plaintiffs for nearly 20 years. She practices in the areas of personal injury trial and appellate law. Firm: Cowen | Rodriguez | Peacock Connect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Powered by LawPods.

These cases are “righteous,” explains host Michael Cowen, “because when a tractor trailer is backing across the roadway, it is very difficult for oncoming traffic to see the trailer in time to stop.” He and trial partner Laura Pazin Porter recently resolved just such a case, in which their clients’ father died after striking an 18-wheeler that was backing across a highway at night. Laura describes how she established trust with the grieving family members, and Michael reveals how he channeled his “Just Keep Swimming” mantra during adverse rulings. Together, they achieved a confidential settlement right before closing arguments.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Laura Pazin PorterAbout: Laura has over 20 years of experience in civil litigation, complex litigation, civil trial, and appellate law. She has participated in cases across multiple states and has been recognized as a "Texas Rising Star" by Thomson Reuters.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

In 2023, an American Bar Association report revealed that 81% of lawyers who use social media use LinkedIn. “That sounds like a huge number, but I guarantee you they don't maximize their use of the platform,” Delisi Friday says to host Michael Cowen. The founder of First Call Friday, Delisi trains lawyers how to get the most out of LinkedIn and other marketing strategies. Tune in for her pro tips, including her coaching Michael, in real time, on how to improve his LinkedIn headline.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Delisi FridayAbout: Delisi has 20 years of marketing experience in the legal industry, including B2B marketing, CLE event planning, brand recognition, client engagement, podcast management and analytics, and direct mail marketing. She founded First Call Friday in 2025 to help law firm owners create legal marketing and business development strategies for attorney case referrals. Company: First Call Friday | Facebook | InstagramConnect: LinkedIn | FacebookConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Powered by LawPods

Receptionist-turned-litigator Juishree Samant got a masterclass right after law school when she worked in pre-litigation, convincing potential clients to hire the firm and resolving around 500 cases. “It puts you in a position where you're comfortable picking up the phone no matter who it is you're talking to, whether that be the client, whether that be adjuster, opposing counsel,” she explains in this conversation with her boss and host Michael Cowen. Now an associate at Cowen Rodriguez Peacock, Juishree recounts her unique path and shares how she navigated her career transitions. Next up: handling depositions on her own, driving an 18-wheeler at the Academy of Truck Accident Attorneys, and attending the firm’s Big Rig Boot Camp on July 10.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestName: Juishree SamantAbout: Juishree started her legal career in 2016 as a receptionist. She later served as a paralegal and then went to law school. Today, she is an associate in commercial litigation.Company: Cowen Rodriguez PeacockConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

Like a true crime thriller, the story of a gas station's tragic indifference unfolds as Michigan attorneys David Christensen and Sarah Kime share with host Michael Cowen how they secured a $9.5 million verdict after a clerk refused to call 911 for a stabbing victim. Shocking surveillance footage revealed the underage employee's callousness as the 30-year-old customer bled to death outside the store. Despite having only non-economic damages, the duo's masterful trial preparation—including expert testimony, focus groups, and compelling family witnesses—convinced jurors of the gas station's liability for failing to train the overnight employee.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael.Featured GuestsName: David ChristensenAbout: David began his legal career handling corporate legal matters but later became interested in personal injury law. He worked at a large firm for about two decades before branching out on his own, founding Christensen Law in 2014.Name: Sarah KimeAbout: Sarah is the managing partner at Christensen Law, where she recently celebrated her 12th anniversary. She has been working alongside founder David Christensen since 2009, partnering on major trials to advocate for accident victims.Company: Christensen LawConnect: LinkedIn | Instagram | Facebook | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on...

"We want our technology to create a better experience for clients and employees, not just one more extra task to do every day," says Leon Dacbert, a lawyer and chief technology officer at Begum Law Group. Leon joins host Michael Cowen to share his experience transitioning from server-based case management software to cloud solutions. Drawing from his personal journey of selecting, implementing, and customizing legal software, Leon offers practical guidance on avoiding costly mistakes, ensuring smooth transitions, and using technology to genuinely improve client care rather than simply adding administrative burden.Michael and Malorie welcome listener questions for a new "Ask Michael and Malorie Anything" feature. To submit a question, email Michael (Michael@Cowenlaw.com).Featured GuestName: Leon DacbertAbout: Leon advocates for those who have suffered injuries such as through car crashes or slip-and-falls. He is also the firm’s chief technology officer, where he pushes the boundaries of technology in the legal industry.Company: Begum Law Group on LinkedIn | Instagram | Facebook | YouTubeConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

"Seeing is believing. When people actually see something rather than just hearing someone talk about it, it makes a huge difference," host Michael Cowen says of the impact of live demonstrations in personal injury cases. In this segment of “Ask Michael and Malorie Anything,” Michael and partner Malorie Peacock reveal how real-world demonstrations can make complex principles understandable to jurors, why they're more effective than animations, and when to invest in this powerful trial strategy. Click here to learn about the firm’s Big Rig Boot Camp on July 10.Featured GuestName: Malorie PeacockAbout: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases. Company: Cowen Rodriguez PeacockConnect: LinkedIn | X | Facebook | Instagram | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

In 1977, when attorney advertising became legal through the Bates decision, Harlan Schillinger spotted an opportunity that would pioneer an entire industry. In this episode, the self-described "grandfather of legal marketing" shares insights from his nearly five decades of experience with host Michael Cowen. While emphasizing television's enduring power, Harlan explains how social media and digital strategies have transformed legal marketing, creating both challenges and opportunities. Harlan and Michael explore why authenticity and compassion must remain central to any successful legal marketing approach.Featured GuestName: Harlan SchillingerAbout: Known as the "grandfather of legal marketing," Harlan entered the field in 1977 following the Bates decision that allowed attorney advertising. With nearly five decades of experience, he pioneered television advertising for attorneys and has helped countless law firms develop effective marketing strategies.Company: Harlanschillinger.comConnect: LinkedIn | Facebook Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

Host Michael Cowen welcomes back visual trial strategist Amy Hall for a discussion about her work helping lawyers connect with juries through visual displays. As she explains, people remember more of what they see than what they just hear – which makes visuals an important tactic in the courtroom. Her strategy focuses on guiding her clients to distill a case so that they display only important points on visual elements like timelines. Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Amy HallAbout: Amy is a visual trial strategist with over 18 years of experience helping trial lawyers create compelling visual presentations. Her background in graphic design and experience across various industries, including the gambling industry, gave her unique insights into decision-making, emotions, and attention that she now applies to litigation strategy.Company: Visual Trial Strategy | Trial Strategy AcademyConnect: LinkedInConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

In the first installment of their new “Ask Malorie and Michael Anything” feature, host Michael Cowen and colleague Malorie Peacock tackle eight questions from listeners. They offer strategies and tips on topics ranging from launching a career as a personal injury lawyer, to navigating a traumatic brain injury case, to managing doubts about an expert witness.Have a question for Michael and Malorie? Email Michael.Featured GuestName: Malorie PeacockAbout: A name partner at Cowen Rodriguez Peacock, Malorie represents clients who have been injured by the negligence of others. Her experience includes working on commercial vehicle, trucking, and wrongful death cases. Company: Cowen Rodriguez PeacockConnect: LinkedIn | X | Facebook | Instagram | YouTubeConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

Brian Glass started his career at a firm that competed with his father’s, Ben Glass Law. Today, he’s a partner at the firm, where he and his father have carved out their own practices and roles.Brian visits with host Michael Cowen to share insights about what he’s learned as the firm’s integrator who manages budget, salaries, bonuses, marketing, or anything in the “integrator box.” Tune in for his strategies on building client trust, balancing multiple responsibilities, and assigning accountability.Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Brian Glass | LinkedInAbout: Brian focuses his practice on personal injury and also helps run the firm. He is a thought leader on the topic of building great businesses.   Company: Ben Glass LawConnect: LinkedIn | Facebook | Instagram | YouTube | X Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Powered by LawPods.

When it came time to name his book, Jason Hennessey left nothing to chance. Anyone searching for “law firm SEO” would find his agency, videos, and his book: “Law Firm SEO.” “I'm dominating that keyword, and it's all by design.”With host Michael Cowen, Jason defines words in the digital marketing dictionary like “SEO” and “LSAs.” He pulls back the curtain on the Google algorithm. And he describes strategies to get the phone to ring. His main advice for lawyers is to take action. As an example, he congratulates Michael for his idea to send videos to potential referrals. “And as a result of that, you are able to post those large checks on social media because you're building these new referral partners. But what if you didn’t take action?”Michael and Malorie welcome listener questions for a new “Ask Michael and Malorie Anything” feature. To submit a question, email Michael.Featured GuestName: Jason HennesseyAbout: Jason is an entrepreneur, internationally recognized SEO expert, speaker, author, podcast host, and business coach. Click here to order his “Law Firm SEO” book for free.Company: Hennessey Digital   Connect: LinkedIn | Facebook | X | InstagramEpisode Highlights [03:03] What is SEO? It stands for “Search Engine Optimization,” and it’s not taught in school. Jason began his SEO education while working as a DJ in college.[05:03] “Law Firm SEO”: Michael wrote this book to empower lawyers so they’re not taken advantage of by a huckster promising to get them on page 1 of Google.[11:56] The Competition: Google has made it harder for personal injury marketing over the years. While firms could generate leads with advanced SEO strategies, “it’s not as easy anymore,” Jason observes.[16:39] It’s the Optics: Jason outlines why Google reviews are important: perception, competitive ranking, and keywords.[19:03] When to Get the Review: Jason argues that a lawyer should seek a client review at the beginning of a case rather than waiting until the case ends.[20:10] Go Deep or Wide? With a tight marketing budget in a competitive market, a law firm could either limit marketing based on geography or target marketing based on practice area. Jason describes both strategies.[24:28] ‘To Thine Own Self…” Use stunts to lure social media views if that’s your style. The important thing, Jason says, is to stay true to yourself.[29:17] The AI Factor: Artificial intelligence allows a marketer to be more efficient, but Google will sniff out content that’s AI-generated and “won’t treat it as favorably” as more unique content, Jason says. And the future could look scary. “I think at some point there could be

South Carolina PI attorney Dirk Derrick joins host Michael Cowen for an in-depth discussion about Dirk’s innovative approach to focus groups. By prioritizing truth-seeking and empowering clients through data-driven decisions, Dirk’s team uses focus groups to maximize case values. Plaintiffs’ attorneys who want to learn more are invited to request access to his podcast, “The Appraisers,” where other plaintiffs’ attorneys share case studies from their focus groups.Featured GuestName: Dirk DerrickAbout: Dirk’s firm, Derrick Law Firm Injury Lawyers, has nearly 30 attorneys practicing in 10 locations across South Carolina. He has obtained information from 10,000 South Carolinians and watched 700 focus group juries deliberate. He partners with data scientists to develop a proprietary interactive database to analyze the data. Company: Derrick Law Firm Injury Lawyers Connect: LinkedIn | Facebook | X | YouTube | InstagramConnect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

Rarely does a personal injury client walk in the door with a clean medical history. Aches, pains, complaints, chiropractic visits – “it’s just the reality of life,” says Sonia Rodriguez, host Michael Cowen’s colleague at Cowen Rodriguez Peacock.In this conversation, Sonia and Michael discuss the art of strategically managing personal injury cases that involve preexisting conditions and subsequent incidents. Tune in for their insights about leveraging prior medical history, collateral witnesses, and creative tactics to secure successful outcomes.Featured GuestName: Sonia RodriguezAbout: Sonia Rodriguez, a native of San Antonio, Texas, is a partner at Cowen Rodriguez Peacock. She has represented only plaintiffs for nearly 20 years, focusing on personal injury trial and appellate law. Beyond her practice, Sonia supports important civic and community causes, including the Young Women’s Leadership Academy and the SAISD Foundation.Company: Cowen Rodriguez PeacockConnect: LinkedIn  Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.

Three decades as a trial lawyer; 30 trials; more than $3 billion in verdicts and settlements; thriving practices: Ask Mike Alder how he does it, and his answer is simple. “Take a cold shower and make your bed.”Make your bed, every day, because it teaches the discipline a trial lawyer needs. Prefer a warm shower? Take a cold one anyway, because stepping outside your comfort zone prepares a trial lawyer for dealing with stressful situations.In this wide-ranging conversation with host Michael Cowen, Mike reflects on the personal habits (meditating on a spiked mat) and professional strategies (doing small disciplines over time) that have contributed to his success. Tune in to learn his equation for excellence, recipe for losing your life, and daily routines. They’ve taken years to develop, “but now, I’m cooking with gas, and that is what it takes.”Featured GuestName: Mike Alder About: Mike is owner and senior trial attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury, business torts, and employment litigation cases. He pursues all cases on behalf of his clients who have suffered injustices.Company:  Alder Law | LinkedInConnect: LinkedIn | YouTube | Instagram | TikTok |  Email Connect with Trial Lawyer Nation☑️ Follow us on X, Facebook, Instagram, and LinkedIn.☑️ Subscribe to Trial Lawyer Nation on Apple Podcasts, Spotify, or YouTube.In this popular and award-winning podcast for trial lawyers, noteworthy author, sought-after speaker, and renowned trial lawyer, Michael Cowen explores critical topics distinctive to the legal profession with some of the biggest names in the industry – specifically focused on developing extremely efficient law practices, securing a competitive edge in the industry, and wildly excelling in the courtroom.Produced and Sponsored by LawPods.