Trillions

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.

Dividends Over Day Jobs: Income ETFs Become Huge Hit with Gen Z

Young people are looking for an easier way to accumulate wealth than working a 9-5 job for 40 years. This reluctance to follow the path of their elders has grown the appeal—and assets—of income-generating exchange-traded funds, which can generate anywhere between 2% and 200% yields, sometimes using complex derivatives. This universe of ETFs has exploded in popularity, with the assets ballooning to $750 billion. And while regular payouts may sound alluring, investors might be prioritizing short-term action over long-term gains. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Vildana Hajric, a cross-asset reporter with Bloomberg News, about how these income ETFs work, why they appeal to young investors and what to know about their risks.See omnystudio.com/listener for privacy information.

09-11
25:43

Tour de Headlines: A Roundtable About Recent ETF Stories of Note

 A relentless barrage of headlines in recent weeks have all centered on exchange-traded funds. For the first time, there are now more ETFs than stocks (4,300 versus 4,200). Also of note, ETFs have also become prized listings for exchanges—perhaps even more than IPOs—because they trade so much. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Dave Nadig, president and director of research at ETF.com, and Athanasios Psarofagis, an analyst with Bloomberg Intelligence. They discuss those stories as well those on passive ownership's increasing complexity; a different way to think about the Magnificent Seven; Vanguard's push into active management; Wall Street not seeing a need for tokenization; and the irony of European ESG equity funds having exposure to the nuclear arms industry.See omnystudio.com/listener for privacy information.

08-28
52:36

Ether ETFs Finally Wake Up

Here’s a mind-blowing stat: the iShares Ethereum Trust (ETHA) is the fastest exchange-traded fund in history to hit the $10 billion mark outside of the Bitcoin ETFs. After a slow start, its price has doubled over the past three months, sparking massive inflows just as it hit its first birthday. On this episode or Trillions, Joel Weber and Eric Balchunas look at why Ether is rallying, how big it could get and how investors should view it relative to Bitcoin in a portfolio. They are joined by Matt Hougan, CIO of Bitwise and Isabelle Lee of Bloomberg News.See omnystudio.com/listener for privacy information.

08-14
40:35

How JPMorgan Became Such a Force in Active ETFs

The ETF "Thunderdome" is an unforgiving and relentless environment. Which makes the exchange-traded funds from JPMorgan Asset Management so noteworthy. Led by its Chief Executive Officer George Gatch, the firm has carved out a unique niche — active ETFs — and then used its institutional muscle to move up the leaderboard while driving down costs. In an era where 75% of all active funds are seeing outflows, JPMorgan has found a way to thrive; in fact, it’s now the fourth biggest active fund company in the US.  On this episode of Trillions, Eric Balchunas and Joel Weber speak with Gatch about JPMorgan's secret sauce, his strategy in the active category, how his biggest products became such hits, why fixed income remains a promising space, what to watch in private markets and why he's avoiding crypto.See omnystudio.com/listener for privacy information.

07-31
44:54

The 2025 ETF Mailbag

Joel, Eric and Athanasios Psarofagis crack open the mailbag to answer some listener questions about ETFs.See omnystudio.com/listener for privacy information.

07-17
40:22

ETFs That Let You Invest in the Future

You just might be able to experience the financial future today. A recent trend in investing has exchange-traded fund issuers creating funds focused on futuristic themes like humanoid robots, alien technology and quantum computing. The hope is to attract investors looking for the next big idea. But needless to say, not all of them will pan out—remember Mark Zuckerberg’s metaverse? On this episode of Trillions, Joel Weber and Eric Balchunas look at the recent flurry of futuristic theme ETFs, their prospects for success and how to do due diligence on them. They are joined by Bloomberg cross asset reporter Vildana Hajric.See omnystudio.com/listener for privacy information.

07-02
28:19

European Defense ETFs are the Break Out Theme of 2025

One of the hottest themes of 2025 is defense companies as potential US isolationism has other countries scrambling to beef up their military. And within that it is European stocks that have really led the charge. This theme went from rags to riches overnight practically but it's been largely a winner take all category. On this episode of Trillions Joel and Eric speak with Bloomberg Intelligence's Senior ETF Analyst for Europe, Henry Jim about the wild frenzy to launch European defense ETFs around the world to catch this massive wave of returns.See omnystudio.com/listener for privacy information.

06-18
20:57

Bye America Turns Into Buy America

The narrative all year was "sell America" yet the stock market is positive on the year and flirting with all time highs after coming back from a brutal Q1. Like COVID this is a rally few predicted although this time the market didn't have the Fed's help. What happened? Why was everyone was so wrong?On this episode of Trillions, Joel and Eric talk about the wide gap between narrative and price and why US investors are simply not giving up on US stocks. They are joined by Athanasios Psarofagis of Bloomberg Intelligence and Isabelle Lee of Bloomberg News.See omnystudio.com/listener for privacy information.

06-04
21:46

How Not to Invest With Barry Ritholtz

In investing, there are many “rules.” And the rules are intended to help you, dear investor, make money. But if you’ve been around money — and especially if you’ve been around a lot of money … managing other people’s money, say — you know that people make a lot of mistakes, too. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Barry Ritholtz, the co-founder, chairman and chief investment officer of Ritholtz Wealth Management and host of the Bloomberg podcast Masters in Business, about his new book, How Not to Invest. They discuss several of Ritholtz’s hot takes — all rooted in what not to do with your money.See omnystudio.com/listener for privacy information.

05-21
43:27

An Inside Look at the Trump SEC With Commissioner Hester Peirce

During her time as a commissioner at the US Securities and Exchange Commission, Hester Peirce has often been a dissenting voice—especially on all things crypto. Now, as she approaches the official end of her term, her legacy may include an SEC that’s more aligned with the positions she championed. On this episode of Trillions, Eric Balchunas and Joel Weber—along with stacy-marie ishmael, head of cross-asset and crypto coverage for Bloomberg News—interview Peirce at the SEC’s offices in Washington. Peirce discusses her search for “crypto clarity,” why “merit” doesn’t matter and how the SEC will evaluate the 80-plus crypto-themed exchange-traded fund filings—including ones involving Trump. She also discusses the “terribly mismanaged” process for Bitcoin ETFs and other hot topics including private assets and share classes.See omnystudio.com/listener for privacy information.

05-07
41:31

The Future According to ETF Pros

It’s that time of the year. Exchange, the big exchange-traded fund conference, was held in Las Vegas this year and brought together many in the ETF industry to talk shop and network. This year's big theme was ETF share class and the selloff in stocks, but no stones were left unturned under the scorching Nevada sun. On this episode of Trillions, Eric Balchunas and Joel Weber go over Balchunas’s “man on the street” interviews with several of the attendees at Exchange, including representatives from VettaFi, Franklin Templeton, Natixis, FactSet, CF Benchmarks and ETF Guide.See omnystudio.com/listener for privacy information.

04-21
30:30

The Return of the Trump Put

In the aftermath of President Donald Trump’s April 2 “Liberation Day,” stock markets around the world plunged. Yet just 13 hours after Trump’s tariffs took effect, the president paused them for 90 days — for countries not named China, that is. Markets soared in response to Trump’s backpedaling. The S&P 500 Index climbed almost 10% while the Nasdaq Composite Index jumped by the most since 2001. The Trump put, or the belief that the president uses the stock market as his scoreboard, appears to be alive and well after all. On this episode of Trillions, Eric Balchunas and Joel Weber discuss what just happened, how ETFs fared and where cracks appeared. They also assess flows, volume and what to watch next.See omnystudio.com/listener for privacy information.

04-09
18:45

Black Hat vs White Hat ETFs

This is not your grandfather’s exchange-traded fund industry. What started as boring, predictable and passive has morphed into strategies and packaged trades being packed into new ETFs. These include leverage, options overlays and private assets. Given all of this upheaval, some from the old school are worried investors aren’t receiving the exposure and protection from issuers they think they are. On this episode of Trillions, Joel Weber and Eric Balchunas talk to ETF veteran and author Dave Nadig about his buzzworthy blog post in which he borrows language from the hacker world, describing ETFs as “black hat” versus “white hat.” To figure out what these developments mean for the industry, they are joined by cross-asset reporter Vildana Hajric.See omnystudio.com/listener for privacy information.

03-26
29:13

How First Trust Became a Quiet Force in ETFs

First Trust, the sixth-largest issuer of US exchange-traded funds, has managed to stay mostly under the radar in the investing world — and yet it's also perfected a lucrative, Vanguard-proof business model. The company's products are directed more at financial advisors than the retail world, and their funds, most of which are actively managed, have higher fees than typical index-tracking ETFs. Enter the First Trust sales force, which wields steak dinners, personal coaching, sports tickets and Hermès scarves to win business — practices that have attracted the attention of the Financial Industry Regulatory Authority. On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg News reporters Emily Graffeo and Max Abelson about their recent First Trust story, “An All-American Finance Empire Drew Billions—and a Regulator’s Attention,” for Bloomberg Businessweek. They discuss CEO Jim Bowen's approach, how the company has distinguished itself from competitors, and why Finra is investigating the company's sales tactics.See omnystudio.com/listener for privacy information.

03-13
25:39

The Case for Europe

European stocks are off to a strong start this year—one of their best ever in fact and easily beating the US market. But can it last? Will US tech stocks come roaring back again? And are there any reasons to invest in Europe besides stocks there just being “cheap?” On this episode of Trillions, Eric Balchunas and Joel Weber speak with Gina Martin Adams, Bloomberg Intelligence’s chief equity strategist, and Todd Sohn, senior exchange-traded fund and technical strategist at Strategas Securities. They discuss Europe’s fundamentals, the market’s limitations and why it’s outperforming now.See omnystudio.com/listener for privacy information.

02-26
31:15

Captain America: A Brave New ETF World

There’s something special about the US stock market these days—it’s almost beyond comprehension how it keeps kicking out consistently big returns. Sure, other markets have nice runs now and again, but they’re usually short-lived and almost microscopic compared to the US. Why is that? And how long can this level of dominance last? On this episode of Trillions, Eric Balchunas and Joel Weber speak with Steve Hou, a quantitative researcher at Bloomberg Indices, who’s written a number of white papers on innovation, pricing power and turnaround companies. They discuss why US companies are rewarded for innovation while companies elsewhere are not, how to measure and invest in a successful strategy, which attributes make US corporate culture and its economy unique and where the competition is going to come from in the future.See omnystudio.com/listener for privacy information.

02-13
31:55

A Quiet, Tax-Free Haven Is Braced for Change

Municipal bonds are the foundation of how American cities and states operate. And a big reason investors love “munis” is their tax-free status. But if you think that makes muni exchange-traded funds sound boring, think again. On this episode, Eric and Joel speak with Eric Kazatsky, head of municipal strategy at Bloomberg Intelligence and co-host of the podcast Masters of the Muniverse. They discuss the storied history of munis, how they figure into portfolios—and how that favored tax-free status could be at risk in President Donald Trump’s second term.See omnystudio.com/listener for privacy information.

01-30
25:16

Five ETF Predictions for 2025

Will the first private credit exchange-traded fund launch in 2025? How many new crypto-related ETFs will come to market this year? And how will the battle of the S&P 500 funds shake out? Will BlackRock’s iShares Core S&P 500 ETF cut fees in an effort to stop Vanguard’s S&P 500 ETF from passing State Street’s SPDR S&P 500 ETF in assets?  On this episode of Trillions, the discussion leaves no stone unturned. Eric Balchunas and Joel Weber—along with cross-asset reporter Vildana Hajric—grill Nate Geraci, president of The ETF Store, over his five big predictions for 2025. The heated debate also explores single-stock ETFs and a maneuver called “351 exchanges.”See omnystudio.com/listener for privacy information.

01-15
36:26

The Gold Versus Bitcoin Debate

Gold or Bitcoin? The answer to that question—as always—depends on whom you ask. Yet the response will regularly be a passionate one. The exchange-traded fund has played an enormous role in making both assets more accessible, part of the reason 2024 was such a banner year. With the debut of spot Bitcoin ETFs and Donald Trump’s election (given his embrace cryptocurrency during the campaign), we now look to what the new year means for both. On this episode of Trillions, recorded at Bloomberg’s “ETFs in Depth” event on Dec. 12 in New York, Eric Balchunas and Joel Weber discuss the two sectors with Simeon Hyman of ProShares, David Lavalle of Grayscale and George Million-Stanley of State Street Global Advisors. The group explores gold and Bitcoin as a store of value, how each asset can benefit investors and even how the two can coexist in a single portfolio. They also discuss what to make of Trump’s recent enthusiasm for crypto and how their companies are preparing for the incoming administration.See omnystudio.com/listener for privacy information.

12-30
31:29

2024: A Year to Remember

It's pretty safe to say that 2024 was the best year ever for ETFs. The industry saw record flows of $1 trillion, a record 670 new launches and a 30% jump in assets- not to mention that record smashing bitcoin ETF launch. So how do you top that? On this episode of Trillions Joel and Eric host a roundtable discussion on highlights from 2024 as well as predictions for 2025 with Todd Rosenbluth, head of research at VettaFi, Vildana Hajric, reporter with Bloomberg News and Athanasios Psarofagis, ETF Analyst with Bloomberg Intelligence.See omnystudio.com/listener for privacy information.

12-19
40:44

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QQQ

03-10 Reply

G Scott

Hey this is Bloomberg. You guys provide great content and have truely raised the standard. (Love Barry Ritholtz Masters in Business). Albeit, this podcast has no show note? No descriptive summation in the "details" portion of the show? No descriptive details on the "show notes??"... Come on guys, that's what true podcasters live for. If it wasn't for Barry I wouldn't know you guys "Trillions" existed. Please uphold the "Bloomberg standard" and keep providing great content.

08-21 Reply

Stefano Leone

Great podcast, congrats! Could you suggest me a couple of books about ETFs that are technical and that you found useful?

12-14 Reply

Khaled Essghaier

it would be nice to have more elaborate show notes : mentioning people's names, the books they talk about, links etc. thx!

12-14 Reply

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