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Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing that converts.
61 Episodes
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🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack the loud “AI is killing authenticity” panic cycle and explain why the tool isn’t the problem, the lack of craft is. From a 1996-era “websites cheapen brands” throwback to Tom’s radio-days story about music scheduling software “ruining creativity,” they make the case for a hybrid approach: human direction + AI speed + real editorial standards. You’ll learn: ✅ Why “AI is killing brands” is mostly a recycled tech-...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into why 2026 is the year AI stops being optional and becomes the dividing line between brands that move ahead and those that fade away. Pulling from Tom Snyder’s blog, they break down the three forces shaping the new marketing landscape, the behaviors separating leaders from laggards, and what teams need to do now to stay relevant. You'll learn: ✅ Why generative engines are the new “front door” for customer discovery ✅...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova take a festive look at the surprising business brilliance behind Home Alone. What can an eight-year-old defending his house teach marketers about strategy, timing, agility, asset optimization, and human connection? Turns out… a lot. Pulling from Tom Snyder’s blog, Chip and Nova break down six things Kevin gets right and one catastrophic mistake the Wet Bandits make that destroys their “brand.” You’ll learn: ✅ Why knowing your aud...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how FireCrown — a historic publisher behind iconic niche brands like Trains.com, FlyingMag.com, and The Space Store — achieved major digital growth and a nearly 40% boost in return on ad spend. But the real story isn’t about bigger budgets. It’s about redefining success, modernizing measurement, and building a scalable marketing engine that empowers internal teams instead of replacing them. You'll learn: ✅ How legacy brand...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the real power of AI doesn’t come from clever prompts, but from something deeper: artificial intuition. They break down how critics are misunderstanding AI, why connectors change everything, and how embedding your own judgment and ethics into your assistant turns it from a glorified search engine into a trusted advisor. You’ll learn: ✅ Why generic prompts create generic, “everyone-else” AI output ✅ How connector...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how the 50th anniversary of the Edmund Fitzgerald tragedy still holds powerful lessons for modern marketing and leadership. Drawing from Tom Snyder’s blog Marketing Lessons from the Edmund Fitzgerald: How to Keep Your Brand Afloat When the Gales Come Early, they reveal how pride, complacency, and missed warnings can sink even the strongest brands — and how awareness, adaptability, and storytelling can keep yours afloat when the...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore how GPT connectors are revolutionizing agency operations by securely linking AI to the systems where real work happens—email, calendars, files, and project tools. They unpack how these integrations move AI from a novelty to a true productivity engine, powering smarter, faster, more connected teams. You'll learn: ✅ What GPT connectors are and how they differ from traditional integrations ✅ How tools like Gmail, Drive...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack how Trivera helped Brewer Corporation transform from a single-site manufacturer website into a scalable digital ecosystem spanning four brands. It’s a six-year success story that proves how a unified architecture and strategic partnership can turn complexity into predictable, measurable growth. You'll learn: ✅ How to stabilize and scale your digital presence simultaneously ✅ Why shared infrastructure is key to managi...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the biggest threat to marketing success isn’t AI itself—it’s how marketers are using it. From content overload to credibility erosion, they unpack how AI is following the same boom-and-burn cycle as every other digital breakthrough before it—and how to stop it. You'll learn: ✅ Why “more content” is not the same as “better content” ✅ How cadence determines whether you stay relevant or become noise ✅ What se...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down OpenAI’s launch of ChatGPT Checkout—a feature that lets people buy products directly inside ChatGPT. They connect the dots between what’s live now, what’s coming next, and how businesses should prepare to stay visible when AI becomes the new checkout lane. You'll learn: ✅ What ChatGPT Checkout is (and isn’t) in its early rollout ✅ Why clean product data and structured content matter more than ever ✅ How AI-...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova map out the five budget moves that will separate next year’s winners from the pack. From UX and accessibility to GEO (Generative Engine Optimization) and Performance Max, they explain how to align spend across channels so every dollar works harder. You'll learn: ✅ Why your website/UX (including accessibility, privacy, and personalization) needs the biggest upgrade ✅ How technical SEO unlocks the value of your content ...
In this episode of the Trivera Deep Dive, Chip and Nova unpack Trivera’s partnership with Derse—one of the nation’s leading experiential marketing agencies. From a full website redesign to custom sales tools, campaign execution, SEO, paid media, and compliance upgrades, the solutions were designed to do more than check boxes. They were built to deliver measurable growth. The results? Organic clicks up 282%, RFPs up 36%, rentals up 33%, andGoogle Ads conversions up 63% year ove...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why nostalgia has become today’s ultimate conversion engine. From TikTok’s “grandma aesthetic” to Cracker Barrel’s rebrand misstep, and all the way to George Webb’s legendary Brewers promotion, they unpack how comfort marketing drives trust, clarity, and action. You'll learn: ✅ Why emotional relevance builds trust faster than specs ✅ How simplicity helps cut through digital noise ✅ Why storytelling beats featu...
In this episode of the Trivera Deep Dive, Chip and Nova explore how Conversational AI Agents are transforming digital engagement for B2B brands. Traditional search and chatbots often fall short—leaving prospects frustrated and businesses missing opportunities. Agents represent the next evolution, combining AI power with strategic configuration to create near-human, brand-safe conversations. Key Takeaways: Why search and chatbots no longer meet today’s buyer expectationsHow Conversational AI A...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova unpack the back-to-school backpack every marketer needs this semester: SEO, GEO, and AIO. From the timeless foundation of SEO to the brand-new tactics of GEO and the future-ready strategies of AIO, they break down what each means for your digital marketing success. You'll learn: ✅ Why SEO is still the essential “core class” you can’t skip ✅ How GEO helps your brand get cited in AI-powered answers ✅ What AIO is and why...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova uncover the unhackable key to winning in AI search. While brands scramble for quick tricks and shortcuts to appear in AI-generated answers, they explain why those tactics won’t work—and why trust is the only ranking factor that truly matters. Drawing from Trivera founder Tom Snyder’s blog, The Unhackable Key to Winning in AI Search, they break down the four pillars of brand trust every company needs to succeed. You'll learn: ✅ Wh...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova tackle the rising threat of website cloning and brand impersonation. With two Trivera clients targeted by fake sites just this week, this conversation explores how these scams work, what makes them so dangerous, and why protecting your online presence is more crucial than ever. You'll learn: ✅ What website cloning is—and how it differs from social media profile scams ✅ Why these attacks are on the rise and how scammers use ...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova break down what’s truly new in GPT-5, where it outshines GPT-4, and the traps that can turn this leap forward into a faster path to failure. From advanced reasoning to multimodal capabilities, they explore how marketers can harness GPT-5 for real advantage, while avoiding the mistakes that come from skipping the human expertise layer. You’ll also get a simple side-by-side test you can run yourself to see the difference. You'll learn: ...
🎧 In this episode of the Trivera Deep Dive, Chip and Nova dig into the growing concern that AI-generated content is wrecking SEO—and explain why that’s only true if you’re doing it wrong. You’ll learn: ✅ What Google actually says about AI-generated content ✅ Why lazy content (not AI itself) gets penalized ✅ How Trivera’s editorial process transforms raw AI output into high-performing content ✅ The surprising reason why using AI can sometimes take more time ✅ Why a hum...
In this episode of the Trivera Deep Dive, Chip and Nova explore one of Trivera’s longest-running client relationships: a 15-year digital partnership with Potawatomi Casino Hotel. From launching their very first social media strategy in 2009 to merging two casino websites under one powerful domain and CMS, this episode traces how strategy, tech, and trust combined to drive measurable results. Hear how Trivera helped Potawatomi: Navigate complex digital transformationsExecute a seamless domain ...
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